INVESTOR

PRESENTATION
JANUARY 2018

0
FORWARD-LOOKING STATEMENTS

Forward-Looking Statements
This presentation contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact or
relating to present facts or current conditions included in this presentation are forward-looking statements. Forward-looking statements give Wingstop Inc.’s (the
“Company”) current expectations and projections relating to its financial condition, results of operations, plans, objectives, future performance and business. You
can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as
“anticipates,” “believes,” “continues,” “estimates,” “expects,” “goal,” “objectives” “intends,” “may,” “opportunity,” “plans,” “potential,” “near-term,” “long-term,”
“projections,” “assumptions,” “projects,” “guidance,” “forecasts,” “outlook,” “target,” “trends,” “should,” “could,” “would,” “will” and similar expressions and
terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.

The forward-looking statements contained in this presentation are based on assumptions that the Company has made in light of its industry experience and
perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. As
you read and consider this presentation, you should understand that these statements are not guarantees of performance or results. They involve risks,
uncertainties (many of which are beyond its control) and assumptions. Although the Company believes that these forward-looking statements are based on
reasonable assumptions, you should be aware that many factors could affect its actual operating and financial performance and cause its performance to
differ materially from the performance anticipated in the forward-looking statements. The Company believes these factors include, but are not limited to,
those described under the sections “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in its
Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”). Should one or more of these risks or uncertainties materialize,
or should any of these assumptions prove incorrect, the Company’s actual operating and financial performance may vary in material respects from the
performance projected in these forward-looking statements.

Any forward-looking statement made by the Company in this presentation speaks only as of the date on which it is made. Factors or events that could cause
the Company’s actual operating and financial performance to differ may emerge from time to time, and it is not possible for the Company to predict all of
them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments
or otherwise, except as may be required by law.

Non-GAAP Financial Measures

This presentation contains certain non-GAAP financial measures. A “non-GAAP financial measure” is defined as a numerical measure of a company’s
financial performance that excludes or includes amounts so as to be different than the most directly comparable measure calculated and presented in
accordance with GAAP in the statements of income, balance sheets or statements of cash flow of the company. The Company has provided a reconciliation
of Adjusted EBITDA, a non-GAAP financial measure, to net income in the Appendix to this presentation. Adjusted EBITDA is presented because
management believes that such financial measure, when viewed with the Company’s results of operations presented in accordance with GAAP and the
reconciliation of Adjusted EBITDA to net income, provides additional information to investors about certain material non-cash items and about unusual items
that the Company does not expect to continue at the same level in the future. Adjusted EBITDA is used by investors as a supplemental measure to evaluate
the overall operating performance of companies in the Company’s industry, but you should not consider it in isolation, or as a substitute for analysis of
results as reported in accordance with GAAP. The Company’s calculation of Adjusted EBITDA may not be comparable to that reported by other companies.
For additional information about the Company’s non-GAAP financial measures, see the Company’s filings with the SEC.

1
CATEGORY
OF ONE

2
2017 TESTED THE STRENGTH OF OUR MODEL

Challenging Backdrop

• 40%+ wing inflation with record wing costs;

peak food cost impact of 680 bps
• Post-election environment resulted in
negative Q1 SSS

Key Highlights (1)

• 135(2) net new openings; 13.5%(1) growth
• 14th consecutive year of positive SSS
• Q4 SSS growth of 5.2%
• Q4 system-wide sales growth of 15.6%
• 2017 System-wide sales of $1.1 billion
• Successfully launched national advertising
• Testing delivery in 3 diverse markets
• Initiated regular dividend: targeted at 40% of
FCF(3)
Note:
(1) Based on preliminary results released on January 8, 2018.
(2) Based on restaurant count as of 12/30/17.
(3) FCF is defined as net income plus depreciation & amortization, stock compensation
and changes in working capital less capital expenditures and required debt payments.
3
LONG TRACK RECORD OF OUTSTANDING
RESULTS CONTINUES

3 Year CAGR(1)

Unit Development 17%

System-Wide Sales 18%

Revenue 15%

Adjusted EBITDA(2) 20%

Notes:
(1) Three-year period ended September 30, 2017.
(2) Refer to Adjusted EBITDA reconciliation in Appendix.

4
 SSS OUTPACE TOP INDUSTRY BRANDS
2012 – 2016 Stacked Same Store Sales

2016
47.3% 2015
3.2%
2014
2013
7.9% 38.5%
2012

29.0%
12.5%

19.7%
9.9% 17.0% 16.7%
14.0%
12.1%
9.8%
13.8%
3.2% 2.0%

(1) (1) (2) (3) (3) (1) (3) (1) (4) (1) (3)

Source: Company filings. Notes:

(1) Domestic system-wide (4) North America
(2) Americas
(3) Total System 5
LONG-TERM GROWTH DRIVERS

National Advertising

Delivery

Digital Expansion

International

6
NATIONAL ADVERTISING

NATIONAL ADVERTISING
7
SUCCESSFUL NATIONAL ADVERTISING ROLLOUT WITH
UPSIDE OPPORTUNITY
2017 National Advertising Launch Future of National Ad Fund

• Launched mid-February • National Ad Fund will grow with

system-wide sales
• Reach of 80% adults 18-49
• Designed to provide multi-year
• Cadence of 2-3 weeks on/off benefit

• Aided brand awareness • Opportunity to increase contribution

improvement of 500 bps from 3% to 4% in 2019

System Sales Comp vs. APT Index

vs. Sales Index SSS % APT Sales Index

9.0%

7.0%

5.0%

3.0%

1.0%

-1.0%

-3.0%
2017 2018 2019
-5.0%
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 SALES TRENDS PRE-NATIONAL ADVERTISING
ROLLOUT
Wingstop SSS variance to the APT Index - four weeks ended February 11, 2017

4.9%

6.5% -9.2%

-9.1% -8.7%
12.1% -9.0%
-12.2% -5.7%
-11.8%
-2.6% -16.8%
-2.1% -10.5%
-9.6% -12.7% -15.5%
-9.3%
-4.7%
4.6% -4.5%
-8.9% -8.6%
-11.8%
-15.8%
-9.2%
-6.6% -12.1%
6.9% -4.6% -6.6%

-5.5% -5.3% -3.4% -17% to -12%

-12% to -8%
-5.5%
-10.6% -8% to 0%
-9.7%
0% to 5%
5% to 13%

Source: APT Index. SSS variances compare Wingstop stores to APT index stores in those markets.

9
 SALES TRENDS POST-NATIONAL ADVERTISING
ROLLOUT
Wingstop SSS variance to the APT Index - four weeks ended December 16, 2017

7.1%

30.9% 30.4%

11.9% 17.0%
10.6% 27.3%
55.3%
9.5%
16.4%
7.5% 25.4%
11.4% 22.8%
27.4% 7.9% 1.5%
4.6%
7.9%
1.7%
1.0% 8.3% 7.2%
11.4%

32.9%
9.8%
3.0% 11.1%
10.9% 17.9% 32.6%

23.6% -10% to 0%
14.2% 22.9%
0% to 5%
4.3%
17.3% 5% to 10%
6.7%
10% to 20%
20%+

Source: APT Index. SSS variances compare Wingstop stores to APT index stores in those markets.

10
DELIVERY

11
 EARLY SUCCESS IN INITIAL DELIVERY TEST
MARKETS
Las Vegas Market SSS Growth
• Initial test market of Las Vegas market 30.00 %
experienced 10%+ incremental sales lift 25.00 %
20.00 %

• Expanded test in late Q4 to Chicago and 15.00 %

10.00 %
Austin markets 5.00 %
0.00 %

• Strategic partnership with DoorDash

-5.00 %
-10.00 %

Week 1
Week 3
Week 5
Week 7
Week 9
Week 11
Week 13
Week 15
Week 17
Week 19
Week 21
Week 23
Week 25
Week 27
Week 29
Week 31
Week 33
Week 35
Week 37
Week 39
• Likely rollout market-by-market
beginning late 2018 / early 2019
Las Vegas Market Digital Sales Mix
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Wk7
Wk9
Wk11
Wk13
Wk15
Wk17
Wk19
Wk21
Wk23
Wk25
Wk27
Wk29
Wk31
Wk33
Wk35
Wk37
Wk39
Wk41
Vegas Online Pickup Marketplace Delivery
Wingstop.com Delivery System Online Pickup
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DIGITAL

13
 POISED FOR CONTINUED DIGITAL GROWTH

60% Wingstop Restaurants > 20% Digital Sales(1)

350 22%

• 75% take-out
300
21%

250 • ~50% phone orders

Total Online Sales %

20%
Store Count

200
19% • $5 higher digital average
150

18%
ticket (1)
100

50
17% • Q4 digital sales of 23%
vs. fast casual average of
- 16%
2016
Q3
2016
Q4
2017
Q1
2017
Q2
2017
Q3
6%(2)
Less than 10% Between 10-15% Between 15-20%
Between 20-25% Greater than 25% Total Digital Sales %

Sources:
(1) As of quarter ended 9/30/17 for Domestic restaurants.
(2) OLO.

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 ON OUR WAY TO BEST IN CLASS DIGITAL SALES

60%

50%

40%
Digital Sales %

Potential impact from delivery

30% 2019 annual growth of 400 bps

2018 annual growth of 400 bps

20%

10%

0%
(2) (3) (3) (4)
(3) (3)
(1)

Sources:
(1) Q4 2016 earnings call transcript.
(2) Papa John’s Investor Presentation, Nov 2017.
(3) Q3 2017 earnings call transcript.
(4) Q4 2017 earnings call transcript. 15
MEETING DIGITAL GUESTS WHERE THEY ARE

First to launch:

• Bot technology and

customizable ordering on
Facebook Messenger, Twitter
and Amazon Alexa

• Order directly from your GM

vehicle via OnStar Marketplace

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INTERNATIONAL

17
 VISION: TOP 10 GLOBAL RESTAURANT BRAND
(unit count in thousands)

44.1
International Units
US Units
36.9
18.3

27.3
22.7

21.1
13.4

16.6 15.7
14.4
12.4
25.8 16.9 8.9
8.6
3.4
8.9 7.9
6.7 6.5
14.2 13.9
5.4
9.0
7.6 7.2 6.7 6.5
5.5
4.2
2.6

(1)1 2 3 4 5 6 7 8 9 10 11

Note: Unit counts as shown on most recent 10-Q or 10-K, except for the following:
(1) Source - http://www.subway.com/en-us/exploreourworld

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 STRONG EMERGING INTERNATIONAL BUSINESS

Current Store Potential Store

Market (Date Open) Count (1) Count (2) Business Performance
Mexico (11/09) 60 200
• Accelerating sales to
Indonesia (6/14) 21 75
investment ratio
Philippines (7/14) 11 50
Singapore (12/13) 5 15
• Solid unit economics
UAE (4/15) 4 20
Malaysia (6/17) 2 50 • Restaurants operating in 8
Saudi Arabia (7/17) 1 125 countries (outside of the US)
Colombia (12/17) 2 30
Panama (2018) - 20 • Commitment agreements for
United Kingdom (2018) - 150 5 additional countries to open
Australia/New Zealand (2018) - 175
2018 – 2019
France (2018) - 125
Totals 106 1,035

Note:
(1) Unit data as of 12/30/17.
(2) Potential store count based on Company and franchisee estimates.
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 COMPELLING SSS GROWTH AND UNIT LEVEL
ECONOMICS
International SSS(1) Momentum Solid Unit Level Economics

Sales to
9.9% Market Investment
Ratio (2)
15.3%
Mexico 2.0:1
3.9%
Indonesia 2.0:1
13.4%
Philippines 1.5:1
11.2%
Singapore 3.5:1
4.9%
UAE 1.5:1

Malaysia 4.0:1
2012 2013 2014 2015 2016 2017
Saudi Arabia 2.0:1
6th Consecutive Year of Positive United States 3.0:1
SSS Growth

Note:
(1) International sales exclude the impact of foreign currency exchange rate changes.
(2) Sales to investment ratio is based on fiscal 2017 sales / avg. investment cost as reported by the franchisee.
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WITH PROVEN PORTABILITY TO MEET LOCAL
MARKET NEEDS
FAST CASUAL SPORTS – CASUAL DINING
• Contemporary design • Sports theme design
• Order at counter • Table service
• Table delivery and beer (optional) • Full bar
• Digital menu boards • 20+ TV monitors & audio
• 50-70 seats • 150-200 seats

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PROVEN INTERNATIONAL MODEL - MEXICO
Market Overview AUV and Same Store Sales Growth

• First Wingstop Opened in 2009 8.5%

8.3%
• 60 restaurants as of 12/30/2017 14.3%
4.7%
• Sports – Casual Dining Model 15.3%
AUV

14.7%
• Clear market leader chicken wing
6.4%
concept

2011 2012 2013 2014 2015 2016 2017

Total Store Count

60

44
34
24
18
14
10

2011 2012 2013 2014 2015 2016 2017 22

PROVEN INTERNATIONAL MODEL - INDONESIA
Market Overview AUV and Same Store Sales Growth

• First Wingstop Opened in 2014 23%

• 21 restaurants as of 12/30/2017
35%

• Fast Casual Model AUV

22%
• 20%+ Delivery Sales Mix

2015 2016 2017

Total Store Count

21

15

10

2014 2015 2016 2017 23

 PROVEN PORTABILITY WITH SIGNIFICANT
WHITESPACE
Europe
Market Consumption
Poland 27kg

Ireland 23kg

France 16kg Asia

Germany 12kg Market Consumption

United Kingdom 11kg Malaysia 41kg

Australia 39kg

New Zealand 35kg

China 12kg

India 2kg

Middle East
Americas
Market Consumption
Market Consumption
Saudi Arabia 44kg
Brazil 39kg
Kuwait 32kg
Canada 32kg
Bahrain 24kg
Colombia/Panama 31kg

Africa
Market Consumption
Current market
South Africa 31kg
Signed/to be launched by mid-2018
Targeted for late 2018 to 2021

Source: EOCD-FAO Agricultural Outlook 2015. Note:

(1) Unit data as of Q3’15; Poultry consumption in estimated average kilograms per capita

from 2012 to 2014.

24
Distrito Federal, Mexico
25
Distrito Federal, Mexico
26
Manila, Philippines
27
LONG-TERM GROWTH DRIVERS

National Advertising

Delivery

Digital Expansion

International

28
GLOBAL MOMENTUM

Global Gross New Unit Openings Global Restaurant Opening Commitments

159
1041
147
142 20
877
24 32
771 779
102 596
359
268 249
20
74 499
10 139
57 381 136
118 115
4
107
82 503 530 518
64 445
53 363
274

2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
Domestic International
Domestic International

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 FAVORABLE TRENDS IN WINGS

Fresh Jumbo Wing Price Per Pound

$2.25
$2.15
$2.05
$1.95
$1.85
$1.75
$1.65
$1.55
$1.45
$1.35
$1.25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2016 2017

30
BEST IN CLASS UNIT LEVEL ECONOMICS

Franchisee Year 2 Domestic System

Target(1) Average(4)

Unit Economics

AUV $890k $1.1M

Investment Cost(2) $370k

Unlevered Year 2 COC Return(3) 35%-40% 50%+

Notes:
(1) AUV based on year 2 sales volumes for the 2014 vintage years.
(2) Investment cost based on last 2 fiscal years actual costs; excludes pre-opening and working capital.
(3) Average store economics are internal Company estimates based on unaudited results reported by franchise owners. 31
(4) As of 9/30/17.
SHAREHOLDER FRIENDLY MODEL
EBITDA Growth and Cash Generation Support Return of Capital and Deleveraging

% LTM Q3 2017 Cash Conversion(1) Net Debt / LTM Adjusted EBITDA(3)

$1.83 Per Share $2.90 Per Share

97.1 95.9 94.0 Dividend Dividend
90.6
5.2x 5.0x
71.4

3.4x

2.4x

(5)

(2) (4)
(2) Q1 2015 Post Q2 2016 Q2 2016 Pro- Q3 2017
Recap. Forma

Source: Public company filings. Notes: (4) LTM Q3 Capex of $2.4 million is adjusted for store
(1) Defined as (EBITDA – CapEx) / EBITDA. acquisitions.
(2) Calculations use Adj. EBITDA. (5) Primary proceeds were used to pay a $2.90 per share
(3) Leverage = Net Debt / LTM Adjusted EBITDA. special cash dividend. (Refer to appendix for Pro-Forma
(Refer to appendix for reconciliation.) reconciliation.)
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 UNIQUELY POSITIONED FRANCHISE MODEL
LONG-TERM FINANCIAL TARGETS*

ATTRACTIVE LONG-TERM
BUSINESS MODEL GROWTH TARGETS

• 10%+ annual unit growth

Disciplined Unit Growth • Becoming a top 10 global restaurant
brand

+
• Low single digit annual growth
Strong Same Store Sales Growth • Online ordering
• National advertising

=
• 13%-15% Adjusted EBITDA growth
Steady, Reliable Profit Growth • 18%-20% Net Income / EPS growth
• Strong free cash flow and conversion

*These are not projections; they are goals and are forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many
of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual
results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the “Risk Factors” section
in our Form 10-K and other filings with the SEC. Nothing in this presentation should be regarded as a representation by any person that these goals will be achieved and the 33
Company undertakes no duty to update its goals.
APPENDIX

34
HISTORICAL ADJUSTED EBITDA RECONCILIATION

In $000s (1)

YTD YTD YTD

Year Ended Year Ended Year Ended Year Ended
Sept. 26, Sept. 24, Sept. 30,
Dec. 28, 2013 Dec. 27, 2014 Dec. 26, 2015 Dec. 31, 2016
2015 2016 2017
Net income 7,530 8,986 10,106 15,434 6,311 11,122 16,807
Interest expense, net 2,863 3,684 3,477 4,396 2,764 2,858 3,908
Income tax expense 4,493 5,312 5,739 9,119 3,753 6,714 6,161
Depreciation and
3,030 2,904 2,682 3,008 1,944 2,187 2,407
amortization
EBITDA 17,916 20,886 22,004 31,957 14,772 22,881 29,283

Adjustments
Management
agreement termination – – 3,297 – 3,297 – –
fee(1)
Management fees(2) 436 449 237 – 237 – –
Transaction costs(3) 395 2,169 2,186 2,388 2,186 2,272 –

Gains and losses on

– (86) – – – – –
disposal of assets(4)
Stock-based
compensation 748 960 1,155 1,231 492 392 894
expense(5)
Adjusted EBITDA 19,495 24,378 28,879 35,576 20,984 25,545 30,177

Notes:
(1) One-time fee of approx. $3.3 million paid in consideration of termination of management agreement with Roark Capital Management, LLC.
(2) Includes management fees and other out-of-pocket expenses paid to Roark Capital Management, LLC.
(3) Represents costs and expenses related to refinancings of our credit agreement and our public offerings.
(4) Represents non-cash gains and losses resulting from the sale of company-owned restaurants to a franchisee and associated goodwill impairment.
(5) Includes non-cash, stock-based compensation.
35
 NET DEBT RECONCILIATION

In $000s
Adjustments for Q2 Pro-Forma
June 25, 2016 September 30, 2017
Refinance and Dividend(1) Ending Balance

Total Debt 85,500 79,500 165,000 140,625

Cash and Cash
10,014 (3,684) 6,330 4,589
Equivalents

Net debt 75,486 83,184 158,670 136,036

Note:
(1) Adjusted for proceeds from the new senior secured debt facility and available cash used to fund the special cash dividend.

36