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    248 - English For Retail Industry PDF

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    chetan kapoor
    This document outlines an English for Retail Industry course consisting of 14 modules totaling 30 hours. The course covers key topics in the retail industry including industry terminology, interacting with customers and suppliers, merchandising strategies, sales techniques, and negotiating. It aims to improve students' English communication skills for working in retail through practicing terminology, role plays, and a final presentation project on a key issue in the industry. Classes are designed for 3-5 students and cover essential retail concepts, roles, and skills in English.

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    248 - English For Retail Industry PDF

    Uploaded by

    chetan kapoor
    1K views2 pages
    This document outlines an English for Retail Industry course consisting of 14 modules totaling 30 hours. The course covers key topics in the retail industry including industry terminology, interacting with customers and suppliers, merchandising strategies, sales techniques, and negotiating. It aims to improve students' English communication skills for working in retail through practicing terminology, role plays, and a final presentation project on a key issue in the industry. Classes are designed for 3-5 students and cover essential retail concepts, roles, and skills in English.

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    This document outlines an English for Retail Industry course consisting of 14 modules totaling 30 hours. The course covers key topics in the retail industry including industry terminology, interacting with customers and suppliers, merchandising strategies, sales techniques, and negotiating. It aims to improve students' English communication skills for working in retail through practicing terminology, role plays, and a final presentation project on a key issue in the industry. Classes are designed for 3-5 students and cover essential retail concepts, roles, and skills in English.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views2 pages

    248 - English For Retail Industry PDF

    Uploaded by

    chetan kapoor
    This document outlines an English for Retail Industry course consisting of 14 modules totaling 30 hours. The course covers key topics in the retail industry including industry terminology, interacting with customers and suppliers, merchandising strategies, sales techniques, and negotiating. It aims to improve students' English communication skills for working in retail through practicing terminology, role plays, and a final presentation project on a key issue in the industry. Classes are designed for 3-5 students and cover essential retail concepts, roles, and skills in English.

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    ENGLISH

    FOR
    RETAIL
    INDUSTRY
    What is the Retail Industry. Describing the industry,
    describing your job, describing various roles in the
    retail industry, asking and answering questions about
    the retail industry. (2 Hours)

    Retail Terminology. Definitions, phrases, idioms,


    and acronyms. Learn key English terms for use in
    the everyday business of the retail industry. Practice
    pronunciation and intonation when speaking. (3
    Hours)

    Interaction. Interacting with clients, employees,


    distributors, suppliers, customers and retail
    branches; describing retail techniques to clients,
    dealing with disagreement, agreeing, and speaking
    politely. (3 Hours)

    Merchandising. Discussing and describing of


    merchandising strategies, negotiating specific
    elements of the merchandising strategies, describing
    trends in merchandising. (3 Hours)

    Display Concepts. Discussing and describing of


    shelf spacing, store layout, and display concepts. (2
    Hours)

    Sales. Presenting sales figures, describing graphs,


    giving an effective sales presentation, discussing
    competitors, discussing and presenting sales
    projections. (3 Hours)
    Negotiating. Key terms and phrases; negotiating
    with distributors, suppliers, clients and retail
    branches. (2 Hours)

    Telephone. Key terms used on the phone, key


    phrases used on the phone. (3 Hours)

    Small Talk. Speaking informally with people, talking


    about informal topics. (3 Hours)

    Case Study. Study of the significant retail industry


    mile stones, people and events that impacted the
    retail industry. (4 Hours)

    Presentation. Presentation of a research project of a


    key issue in the retail industry using the skills and
    information acquired in this class. (2 Hours)

    - Each course is designed for 3 – 5 students


    and consists of 30 hours of study with a
    presentation element at the end.

    - The goal of this course is to improve


    communication when working in the retail
    industry and improve interaction with
    employees, vendors, suppliers, retail
    branches, customers and clients all while
    improving use and terminology in English.

    Intensive course ǀ on the first Monday of


    every month starting from January 2014

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