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    Lead Generation Channels

    Uploaded by

    Velpandian Mani
    E-Myth - Lead

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Lead Generation Channels

    Uploaded by

    Velpandian Mani
    396 views6 pages
    E-Myth - Lead

    Original Title

    7. Lead Generation Channels

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    E-Myth - Lead

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    396 views6 pages

    Lead Generation Channels

    Uploaded by

    Velpandian Mani
    E-Myth - Lead

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    The E-Myth Mastery Program Lead Generation Channels

    Module 7: Foundations of E-Myth Lead Generation


    Business Development Process: LG-0020

    Lead Generation Channels Checklist


    Think about the real, day-to-day lives of your target customers. Use this worksheet
    to identify those channels that are the best “fit” with those customers.
    TARGET MARKET
    CHANNEL COMMENTS CHANNEL COMMENTS

    PRINT ADVERTISING EVENTS &


    ! Newspapers PROMOTIONS
    ! Magazines ! Business Conventions,
    Trade Shows
    ! Newsletters (external)
    ! Fairs, Exhibits
    ! Trade/Organizational
    ! Contests
    Directories

    ! Telephone Directories ! Premiums/Novelties


    (calendars, note pads,
    ! Catalogs, Brochures, key chains, magnets,
    Flyers etc.)

    BROADCAST/ PUBLICITY,
    ELECTRONIC PUBLIC RELATIONS
    ADVERTISING ! Press Releases

    ! Television ! Feature Articles

    ! Radio ! Product
    Announcements
    ! Facsimile
    ! Newsletters (internal)
    ! Internet

    DISPLAY/OUTDOOR ! Speeches

    ADVERTISING ! Seminars

    ! Signage ! Annual Reports

    ! Billboards ! Community/Charitable
    Events
    ! Placards
    ! Charitable Donations
    ! Posters
    ! Sponsorships,
    ! Bumper Stickers Endorsements
    ! Vehicle Signage ! Alliances with Other
    Businesses
    ! Vehicle Advertising
    WORD OF MOUTH
    DIRECT RESPONSE
    ! Direct Mail ! Spontaneous Word of
    Mouth
    ! Telemarketing
    ! Referral Programs

    ! Testimonials

    This document is confidential and proprietary to E-Myth Worldwide and cannot be used, disclosed or duplicated without the prior written consent of E-Myth Worldwide. This is an
    unpublished work protected by federal copyright laws and no unauthorized copying, adaptation, distribution or display is permitted.
    The E-Myth Mastery Program Lead Generation Channels
    Module 7: Foundations of E-Myth Lead Generation
    Business Development Process: LG-0020

    Lead Generation Channels Cost &


    Coverage Evaluation
    A B C D E F G
    CHANNEL COST OF ONE COMMENTS REACH OF ONE COST PER PERSON COVERAGE PREFERENCE
    “PLACEMENT” “PLACEMENT” REACHED B ÷ D D ÷ TARGET RANKING
    POPULATION

    This document is confidential and proprietary to E-Myth Worldwide and cannot be used, disclosed or duplicated without the prior written consent of E-Myth Worldwide. This is an unpub-
    lished work protected by federal copyright laws and no unauthorized copying, adaptation, distribution or display is permitted.
    The E-Myth Mastery Program Lead Generation Channels
    Module 7: Foundations of E-Myth Lead Generation
    Business Development Process: LG-0020

    Lead Generation Channels


    Subjective Criteria Evaluation
    DEGREE OF DEGREE OF ABILITY TO
    CHANNEL FIT WITH FIT WITH USE THIS IMPACT CREDIBILITY INTIMACY OTHER PREFERENCE
    TARGET COMPANY CHANNEL RANKING
    MARKET IMAGE & EFFECTIVELY
    OBJECTIVES

    This document is confidential and proprietary to E-Myth Worldwide and cannot be used, disclosed or duplicated without the prior written consent of E-Myth Worldwide. This is an unpub-
    lished work protected by federal copyright laws and no unauthorized copying, adaptation, distribution or display is permitted.
    The E-Myth Mastery Program Lead Generation Channels
    Module 7: Foundations of E-Myth Lead Generation
    Business Development Process: LG-0020

    Lead Generation Channels Selection List


    List the channels you have selected for lead generation in order of preference:

    TARGET MARKET __________________________

    CHANNEL COMMENTS

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    9.

    10.

    11.

    12.

    This document is confidential and proprietary to E-Myth Worldwide and cannot be used, disclosed or duplicated without the prior written consent of E-Myth Worldwide. This is an unpub-
    lished work protected by federal copyright laws and no unauthorized copying, adaptation, distribution or display is permitted.
    The E-Myth Mastery Program Lead Generation Channels
    Module 7: Foundations of E-Myth Lead Generation
    Business Development Process: LG-0020

    Lead Generation Budget Planning


    Make several copies of this worksheet before beginning.
    In the channels column, list the specific vehicles you’re considering after each general type. For example, if you’ve
    determined radio, newspapers, and trade shows are your preferred channels, list the specific radio stations, the specific
    newspapers, and the specific trade shows you want to use. Then complete each column of the worksheet for each of those
    specific vehicles.
    Also try out different options for each specific vehicle. For example, will your budget for using the Daily Gazette be
    based on a half page, two-color ad placed once a week using an outside artist to develop or on a sixteenth of a page,
    black and white ad placed every day and developed entirely in-house?
    Try out as many options as you can, completing columns A through E. Then, with a complete view before you of how
    much money you need for the various channels and how much you have available to spend, complete column F and find
    the total. If the total of column F is more than the total dollars available indicated at the top of the page, you’ll either
    have to go back and revise your channel decisions (fewer placements, lower development costs, less costly channels, etc.)
    or find more budget dollars to spend.
    TARGET MARKET __________________________

    TOTAL DOLLARS AVAILABLE ___________________

    A B C D E F
    CHANNELS, DEVELOPMENT COST PER NUMBER OF TOTAL DOLLARS MONEY
    IN ORDER COST PLACEMENT PLACEMENTS NEEDED ALLOCATED
    THIS YEAR B + (C X D)

    Total:________________
    This document is confidential and proprietary to E-Myth Worldwide and cannot be used, disclosed or duplicated without the prior written consent of E-Myth Worldwide. This is an unpub-
    lished work protected by federal copyright laws and no unauthorized copying, adaptation, distribution or display is permitted.
    The E-Myth Mastery Program Lead Generation Channels
    Module 7: Foundations of E-Myth Lead Generation
    Business Development Process: LG-0020

    CHANNEL COMMENTS COST ACCOUNTABILITY TIMING

    Controlling Calendar Template


    ITEM

    This document is confidential and proprietary to E-Myth Worldwide and cannot be used, disclosed or duplicated without the prior written consent of E-Myth Worldwide. This is an unpub-
    lished work protected by federal copyright laws and no unauthorized copying, adaptation, distribution or display is permitted.

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