Consumer Perception Towards Patanjali Ayurveda

A PROJECT REPORT
ON
“CONSUMER PERCEPTION TOWARDS
PATANJALI AYURVEDA”
In partial fulfillment of the requirement for the award of the

Post Graduate Degree
of
MASTER OF COMMERCE
UNDER THE GUIDENCE OF - SUBMITTED BY

Prof. Manveen Gill, ARJUN SHARMA
Shri Guru Gobind Singh College, Roll no. 45380
Sector 26, chandigarh
1|
SUPERVISOR’S CERTIFICATE
This is to certify that the project work entitled “A Project Report On

CONSUMER PERCEPTION TOWARDS PATANJALI AYURVEDA”
being submitted by Mr. ARJUN SHARMA for the award of the Post Graduate
degree of MASTERS OF COMMERCE has been carried out by her under my
supervision and guidance.
Prof. Manveen Gill

Dept. of Commerce
SGGSC-26, Chandigarh
2|
DECLARATION
I hereby declare that this Project Report entitled “CONSUMER PERCEPTION

TOWARDS PATANJALI AYURVEDA” is a bonafied work done by me for the
award of Post Graduate degree of Masters of Commerce submitted to SGGSC-26. The
results embodied in this project have not been submitted to any other University or Institution
for the award of any Degree/Diploma Certificate or Published any time before
3|
ACKNOWLEDGEMENTS
“It is not possible to prepare a project report without the assistance &
Encouragement of other people. This one is certainly no exception.” On the
very outset of this report, I would like to extend my sincere & heartfelt
obligation towards all the personages who have helped me in this endeavor.
Without their active guidance, help, cooperation & encouragement, I would not
have made headway in the project. I am ineffably indebted to Prof. Manveen
Gill for conscientious guidance and encouragement to accomplish this
assignment. I am extremely thankful and pay my gratitude to all M.Com
department teacher’s Valuable guidance and support on completion of this
project in its presently. I extend my gratitude to SGGS-26 for giving me this
opportunity. I also acknowledge with a deep sense of reverence, my gratitude
towards my Parents and member of my family, who has always supported me
morally as well as economically.
At last but not least gratitude goes to all of my friends who directly or indirectly
helped me to complete this project report. Any omission in this brief
acknowledgement does not mean lack of gratitude.
Thanking You.
4|
Table of Contents
1. INTRODUCTION........................................................................................................ 7
a. HISTORY OF PATANJALI .................................................................................. 8
b. PATANJALI: A PERSONALITY- LED BRAND ................................................. 10
c. PATANJALI AYURVEDA STRATEGY ............................................................... 13
d. OBJECTIVES OF THE STUDY ........................................................................... 29
2. RESEARCH METHODOLOGY ............................................................................. 30
a. MEANING OF RESEARCH METHODOLOGY: ................................................. 31
b. RESEARCH DESIGN: -......................................................................................... 32
3. SAMPLE ...................................................................................................................... 33
a. SAMPLING TECHNIQUES................................................................................. 34
b. INSTRUMENTS .................................................................................................... 35
c. LIMITATIONS ...................................................................................................... 36
3. DATA ANALYSIS AND INTERPRETATION ..................................................... 38
4. FINDINGS ................................................................................................................. 48
6. SUGGESTIONS ........................................................................................................ 50
7. CONCLUSIONS ....................................................................................................... 52
8. REFERENCES & ANNEXURE .............................................................................. 55
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IF YOU NEED THIS PROJECT REPORT
PLEASE CONTACT
CHAUHAN BROTHERS
9855017625, 9217825228
6|

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A PROJECT REPORT

In partial fulfillment of the requirement for the award of the

UNDER THE GUIDENCE OF - SUBMITTED BY

This is to certify that the project work entitled “A Project Report On

Prof. Manveen Gill

I hereby declare that this Project Report entitled “CONSUMER PERCEPTION

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