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    The Effects of Digital Marketing On Customer Relationships Company

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    Emad Rashid
    The document discusses how companies and customers use digital marketing and websites. It contains surveys with questions for companies about their online presence, website features, and how customers find and contact them. It also contains surveys for customers about how they use mobile devices and social media to access websites and make purchases, as well as their preferences for receiving updates and finding company information online. The surveys aim to understand digital customer relationships and how to improve websites for customers.

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    The Effects of Digital Marketing On Customer Relationships Company

    Uploaded by

    Emad Rashid
    101 views7 pages
    The document discusses how companies and customers use digital marketing and websites. It contains surveys with questions for companies about their online presence, website features, and how customers find and contact them. It also contains surveys for customers about how they use mobile devices and social media to access websites and make purchases, as well as their preferences for receiving updates and finding company information online. The surveys aim to understand digital customer relationships and how to improve websites for customers.

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    The document discusses how companies and customers use digital marketing and websites. It contains surveys with questions for companies about their online presence, website features, and how customers find and contact them. It also contains surveys for customers about how they use mobile devices and social media to access websites and make purchases, as well as their preferences for receiving updates and finding company information online. The surveys aim to understand digital customer relationships and how to improve websites for customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    101 views7 pages

    The Effects of Digital Marketing On Customer Relationships Company

    Uploaded by

    Emad Rashid
    The document discusses how companies and customers use digital marketing and websites. It contains surveys with questions for companies about their online presence, website features, and how customers find and contact them. It also contains surveys for customers about how they use mobile devices and social media to access websites and make purchases, as well as their preferences for receiving updates and finding company information online. The surveys aim to understand digital customer relationships and how to improve websites for customers.

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    © All Rights Reserved
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    You are on page 1of 7

    THE EFFECTS OF DIGITAL MARKETING ON

    CUSTOMER RELATIONSHIPS

    Company

    1. Please select the option that best describes your online presence:
    a) have at least one website serving our needs
    b) online only through social media
    c) have a website and social media account(s)
    d) have no online presence in any format listed here

    2. You mentioned that you have a website. When was this website launched?
    a) Within the past year
    b) 1-3 years ago
    c) 4-5 years ago
    d) 6-10 years ago
    e) More than 10 years ago

    3. How often will your customers use a mobile device or tablet for accessing your
    website?
    a) Never
    b) Rarely
    c) Often
    d) Very often
    e) Always
    f) Not sure
    4. Our website uses/complies with Web Accessibility guidelines
    a) Yes
    b) No
    c) Not sure

    5. What accessibility aspects does your site use?


    a) Text resizing or relative sizing

    b) Closed Captioned videos

    c) Image Attributes

    d) Titles

    e) Roles

    f) Schemas

    g) Tabbing order

    h) HTML5 tags

    i) Contrast optimization

    j) Color-blind optimization

    k) Other

    6. How often is the content of your online presence updated?


    a) Hourly

    b) Daily

    c) Weekly

    d) Monthly

    e) Annually

    f) Not sure
    7. What determines the frequency of this update?

    8. Based on your experience, which is the most productive way that customers
    find out about your company’s products/services.
    a) Flyers

    b) Newspaper Ads

    c) Online Ads

    d) Online Media (blogs, ezines)

    e) Social Media

    f) TV/Radio Ads

    g) Word of Mouth

    h) Other

    9. What is the most common method for your customers to contact you?
    a) Email
    b) Personal visit
    c) Phone
    d) Social Media
    e) Other
    Customer

    1) How often do you use a mobile device or tablet for accessing a social media?

    a) Always
    b) Very often
    c) Often
    d) Rarely
    e) Never

    2) Would you proceed to make a purchase from a company whose website is not
    interactive?

    a) Yes
    b) No
    c) Not sure

    3) I prefer to get important updates about a product or service through:

    a) Email
    b) Mail
    c) Telephone
    d) Social media
    e) None
    f) Other

    4) How often do you track the updates from your social media subscriptions?

    a) Hourly
    b) Daily
    c) Weekly
    d) Monthly
    e) Annually
    f) Not sure
    5) What is your preferred frequency of updates from a product or service provider
    that you are interested in purchasing from?

    a) Hourly
    b) Daily
    c) Weekly
    d) Monthly
    e) Annually
    f) Not sure

    6) As a customer, do you use Web Accessibility features?

    a) Yes
    b) No
    c) Not sure

    7) Have you ever made an online purchase?

    a) Yes
    b) No

    8) How often do you purchase products or services online?

    a) Hourly
    b) Daily
    c) Weekly
    d) Monthly
    e) Annually
    f) Not sure
    9) From the list below, that you prefer to find out about a company’s products or
    services:
    a) Flyers
    b) Newspaper Ads
    c) Online Ads
    d) Online Media (blogs, ezines)
    e) Social Media
    f) TV/Radio Ads
    g) Word of Mouth
    h) Other

    10) From the list below, which is the most significant reason you as a customer would
    visit a company’s website or any digital media

    a) Find general information about the organization


    b) Find information about a specific product or service
    c) Purchase product or service
    d) Find deals / offers
    e) Compare products or services
    f) Find contact information
    g) Source of primary industry information
    h) Find hours of operation
    i) Other
    11) Rank the following website\social media features based on their level of
    importance (1 to 10 according to the significance to you):

    a) Auto play video on page loading

    b) Dropdown menu for content selection


    c) Single page website that expands as you scroll down
    the page
    d) Images / videos of products/services offered
    e) Important messages or notifications in a pop-up
    window
    f) Links to organization’s social media pages
    g) Product price or service charges clearly displayed

    h) Review of the product/service by people who


    purchased
    i) Additional product/services suggested based on
    current selection
    j) Social sharing icons on key pages and blog posts
    (example: “Share this post/page on Facebook”)

    12) Please rank ALL of the following website content sections in their order of
    importance as perceived by you:

    a) About us

    b) Blog
    c) Community Involvement
    d) Events
    e) FAQs
    f) News
    g) Value Proposition
    h) Testimonials

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