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    Assignmet Marketing Management

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    Mhd Amin
    This document outlines an assignment for postgraduate students on marketing management. It provides instructions for completing the assignment, including writing clearly their name on the cover page, having a 50 page limit not including references, using 12 point Times New Roman font with 1.5 line spacing, and submitting both a hard copy and digital copy by April 26, 2018. The assignment tasks students to conduct market research, develop a marketing strategy, and prepare a marketing plan. It provides guidelines for the introduction, body, and conclusion sections and their length and point allocations. Students are instructed to use the Harvard referencing style and include a minimum of 8 references.

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    © All Rights Reserved
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    Assignmet Marketing Management

    Uploaded by

    Mhd Amin
    79 views3 pages
    This document outlines an assignment for postgraduate students on marketing management. It provides instructions for completing the assignment, including writing clearly their name on the cover page, having a 50 page limit not including references, using 12 point Times New Roman font with 1.5 line spacing, and submitting both a hard copy and digital copy by April 26, 2018. The assignment tasks students to conduct market research, develop a marketing strategy, and prepare a marketing plan. It provides guidelines for the introduction, body, and conclusion sections and their length and point allocations. Students are instructed to use the Harvard referencing style and include a minimum of 8 references.

    Original Description:

    Market Research, Strategy and Plan

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    This document outlines an assignment for postgraduate students on marketing management. It provides instructions for completing the assignment, including writing clearly their name on the cover page, having a 50 page limit not including references, using 12 point Times New Roman font with 1.5 line spacing, and submitting both a hard copy and digital copy by April 26, 2018. The assignment tasks students to conduct market research, develop a marketing strategy, and prepare a marketing plan. It provides guidelines for the introduction, body, and conclusion sections and their length and point allocations. Students are instructed to use the Harvard referencing style and include a minimum of 8 references.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    79 views3 pages

    Assignmet Marketing Management

    Uploaded by

    Mhd Amin
    This document outlines an assignment for postgraduate students on marketing management. It provides instructions for completing the assignment, including writing clearly their name on the cover page, having a 50 page limit not including references, using 12 point Times New Roman font with 1.5 line spacing, and submitting both a hard copy and digital copy by April 26, 2018. The assignment tasks students to conduct market research, develop a marketing strategy, and prepare a marketing plan. It provides guidelines for the introduction, body, and conclusion sections and their length and point allocations. Students are instructed to use the Harvard referencing style and include a minimum of 8 references.

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    MAHSA University wit partnership Horseed International University

    Postgraduates Students
    COURSE WORK – Marketing Management

    Instructions:
    Write clearly your name on the cover page.
    1. This assignment holds 100% of your total mark.
    2. Deadline Assignment 26/ 4. 2018.
    3. Bring hard copy to the admission office.
    4. Pages: 50 pages).
    5. Your word count should not include your reference list or appendices. You should
    provide your word count also at the end of your report
    Font size: 12
    Font type: Times New Roman.
    Line spacing: 1.5
    Page Layout/Orientation: Portrait

    Printing: Single side A4 paper size


     Answers should be sent to the coordination office or directly to
    hiu.cpr.assignments@gmail.com

    Mahsa/Hiu Assignment for Marketing Management

    Tasks

    Question1: conduct Market Research

    Question2: Develop marketing strategy

    Question3 Prepare marketing plan

     Introduction: (maximum 2 pages) – 15 Marks


    An introduction gives your reader a way in to your essay. It is like consulting the map before
    starting on a journey; it situates the journey in the surrounding landscape, and it identifies
    the main route.

    You can think of an introduction as covering what / why / how:

     What the question is about – explain your interpretation of the question and
    what it is asking you to do.
     Why the question is important – put the question into context and identify the
    main issues that are raised by the question.
     How you are going to answer it – let the reader know what you are going to
    cover in your essay in order to answer the question

    Body of the essay (minimum 40 Pages) - 60 Marks

    In the main body of your essay, you will be developing the ideas and arguments you have
    outlined in your introduction. You need to integrate your own ideas with evidence from your
    reading and other research, and critical analysis.
    It's better to discuss fewer things in more depth. Organise your writing in three or four
    groups of related arguments to keep your overall argument coherent and under control.

    Write in paragraphs and think of each one as a mini-essay with its own introductory
    sentence (what this paragraph is about) and concluding sentence (what was said in this
    paragraph).

    Make it clear how your arguments and evidence relate to the essay title and be ruthless in
    discarding anything that isn't relevant. Irrelevant information can actively lose you marks!

     Conclusion (Maximum 2 pages) – 15 Marks


    Reading a conclusion should be like looking at a photograph after coming back from the
    journey; it should capture the essence of the journey and allow people to reflect on where
    they have been.

    You will need to summaries the main points of your argument, relate these points back to
    the question, and show the answer you have reached. Think about what your reader knows
    now that they didn't know at the beginning.
    It is good practice not to introduce any new information in a conclusion, as the main task
    here is to close the framework of your discussion by referring back to the questions opened
    up in your introduction. However it is sometimes appropriate to look forwards and speculate
    about future developments or trends. In many disciplines the speculative paragraph comes
    just before the conclusion.

    Your conclusion should leave the reader with a clear picture of your main argument, and
    also leave them feeling positive about your ideas.

    (e) Citations and References (10) Marks

    Harvard-style reference system with in-text and end text referencing list.
    Have a minimum of 8 references.

    Acknowledged by Approved by
    Postgraduate Director Academic Director

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