Sanket Morwale Roll No 232 PGDBM (2006-2008) Marketing: Indian Retail Scenario
Sanket Morwale Roll No 232 PGDBM (2006-2008) Marketing: Indian Retail Scenario
Sanket Morwale Roll No 232 PGDBM (2006-2008) Marketing: Indian Retail Scenario
PROJECT REPORT ON
DEVENDRA PANDEY
SUBMITTED BY:
Sanket Morwale
Roll No 232
PGDBM (2006-2008)
MARKETING
Date:
ACKNOWLEDGEMENT
I would also like to thank Prof. P.L.Arya for his support and
guidance throughout the course
TABLE OF CONTENTS
1 Executive Summary 1
2 Indian Retail Scenario 2
3 Future Formats- Airport Retailing 8
4 Online Retailing 14
5 Rural Retailing 25
6 Lifestyle and Fashion Retailing 27
7 Retail Groups 28
8 Case Study- 40
Reliance Retail
9 Recommendations 51
10 Bibliography 52
11 ANNEXURES 53
Declaration
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Date: Sanket Morwale