Sanket Morwale Roll No 232 PGDBM (2006-2008) Marketing: Indian Retail Scenario

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N.L.

DALMIA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

PROJECT REPORT ON

Indian Retail Scenario

UNDER THE GUIDANCE OF Prof.

DEVENDRA PANDEY
SUBMITTED BY:

Sanket Morwale
Roll No 232
PGDBM (2006-2008)
MARKETING

N.L.DALMIA INSTITUTE OF MANAGEMENT


STUDIES AND RESEARCH
Sector 1, Srishti Complex, Mira-Road (East), Thane- 401104
Certificate

This is to certify that Sanket


Morwale, a student of
N.L.Dalmia Institute of
Management Studies and
Research has completed the
project on “Indian Retail
Scenario” as per the
requirements of PGDBM course
of the Batch 2006-2008.
________________________ _________________________

Prof. Devendra Pandey Prof.P.L.Arya


(Project Guide) (Director, NLDIMSR)

Date:

ACKNOWLEDGEMENT

I take immense pleasure in submitting this Final Project on


Indian Retail Scenario

In this endeavor to compile the Final Project Report I am


thankful to our Institute for giving me an educative and
informative experience

The Project gave me an opportunity to understand Indian Retail


Market.
I would like to profusely thank to Prof. Devendra Pandey for his
continuous interest, guidance and encouragement for this
Project

I would also like to thank Prof. P.L.Arya for his support and
guidance throughout the course

TABLE OF CONTENTS

SR NO. TOPICS PAGE No.

1 Executive Summary 1
2 Indian Retail Scenario 2
3 Future Formats- Airport Retailing 8
4 Online Retailing 14
5 Rural Retailing 25
6 Lifestyle and Fashion Retailing 27
7 Retail Groups 28
8 Case Study- 40
Reliance Retail
9 Recommendations 51
10 Bibliography 52

11 ANNEXURES 53

Declaration

I, Sanket Morwale, student of PGDBM


– Marketing from N.L.Dalmia Institute of
Management Studies and Research
hereby declare that I have completed
the project on ‘Indian Retail
Scenario’. The information submitted is
true and original to the best of my
knowledge.

________________
Date: Sanket Morwale

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