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    A Brief IFE and CPM Matrix Analysis Is As Below

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    Ahmed Awais
    The document provides an IFE, EFE, and CPM matrix analysis for Ibrahim Fibres Ltd. The IFE matrix identifies strengths like internal polyester supply and technology, as well as weaknesses like high energy costs and low R&D. The EFE matrix lists opportunities such as available local cotton and threats such as energy crisis and inconsistent government policies. The CPM matrix compares Ibrahim Fibres to market leaders on factors like quality, price, and financial position. A strategic alternatives evaluation recommends a new blended yarn product line.

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    A Brief IFE and CPM Matrix Analysis Is As Below

    Uploaded by

    Ahmed Awais
    597 views3 pages
    The document provides an IFE, EFE, and CPM matrix analysis for Ibrahim Fibres Ltd. The IFE matrix identifies strengths like internal polyester supply and technology, as well as weaknesses like high energy costs and low R&D. The EFE matrix lists opportunities such as available local cotton and threats such as energy crisis and inconsistent government policies. The CPM matrix compares Ibrahim Fibres to market leaders on factors like quality, price, and financial position. A strategic alternatives evaluation recommends a new blended yarn product line.

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    A Brief IFE and CPM Matrix Analysis is as Below

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    The document provides an IFE, EFE, and CPM matrix analysis for Ibrahim Fibres Ltd. The IFE matrix identifies strengths like internal polyester supply and technology, as well as weaknesses like high energy costs and low R&D. The EFE matrix lists opportunities such as available local cotton and threats such as energy crisis and inconsistent government policies. The CPM matrix compares Ibrahim Fibres to market leaders on factors like quality, price, and financial position. A strategic alternatives evaluation recommends a new blended yarn product line.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    597 views3 pages

    A Brief IFE and CPM Matrix Analysis Is As Below

    Uploaded by

    Ahmed Awais
    The document provides an IFE, EFE, and CPM matrix analysis for Ibrahim Fibres Ltd. The IFE matrix identifies strengths like internal polyester supply and technology, as well as weaknesses like high energy costs and low R&D. The EFE matrix lists opportunities such as available local cotton and threats such as energy crisis and inconsistent government policies. The CPM matrix compares Ibrahim Fibres to market leaders on factors like quality, price, and financial position. A strategic alternatives evaluation recommends a new blended yarn product line.

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    A brief IFE and CPM matrix analysis is as below:

    i) Internal Factors Evaluation (IFE)

    Weighted
    Internal Factors Evaluation Weight Rating Score

    Strengths

    Internal supply of Polyester Staple Fibre 0.09 4 0.36


    Equipped with State of Art technology - Technological Advantage 0.05 3 0.15
    Higher Yield Rates 0.05 3 0.15
    Strong Brand image 0.09 4 0.36
    Advantage of plant location 0.02 3 0.06
    Strong Financual Position of the company 0.08 3 0.24
    Experience and ability to produce differentiated products 0.06 3 0.18
    Integration of production funtions with accounting system 0.02 3 0.06
    Weakness

    Higher energy costs 0.15 3 0.45


    High competition in Market 0.05 2 0.10
    Less R&D 0.05 2 0.10
    Low labour productivity 0.05 3 0.15
    More dependency on consultants 0.05 2 0.10
    Delayed decision making 0.10 3 0.30
    Dependency on foreign Viscose supplier 0.07 4 0.28
    No export Sales 0.02 1 0.02

    Total 1.00 3.06


    A brief EFE matrix analysis is as below:

    Weighted
    External Factors Evaluation Weight Rating Score

    Opportunities

    China quitted textile spinning sector. 0.10 3 0.30


    Availability of local cotton which is cheap and of higher quality. 0.10 4 0.40
    Pakistan got status of Preferred Nation in European Union. 0.08 2 0.16
    Our Textile Industry equipped latest machinery than competitors 0.05 3 0.15
    Pakistani industry has more trained staff than competitors. 0.08 4 0.32
    Our labour force is cheap as compared to competing countries. 0.04 4 0.16
    Threats

    Pakistani industry suffering from energy crisis. 0.20 2 0.40


    We are target of terrorism. 0.05 1 0.05
    India to get MFN status, which will have adverse effect on us. 0.05 1 0.05
    Govt Policies are not consistent to promote industry. 0.10 4 0.40
    Bangladeshi industry is growing rapidly. 0.05 2 0.10
    Due to certain factors, we are losing our reliability to export buyers. 0.10 3 0.30

    Total 1.00 2.79


    ii) Competitive Profile Matrix (CPM)

    Competitive Profile Matrix Weight Ibrahim Fibres Ltd Market Leader


    Rating Score Rating Score
    Critical Success Factors
    Product Quality 0.10 4 0.40 4 0.40
    Price Competitiveness 0.10 2 0.20 1 0.10
    Management 0.10 3 0.30 3 0.30
    Financial Position 0.15 4 0.60 4 0.60
    Self-dependency in Power Generation 0.20 4 0.80 4 0.80
    Technological advantage in machinery & equipment 0.10 4 0.40 3 0.30
    Base in local corporate clients 0.10 3 0.30 3 0.30
    Base in export market 0.10 1 0.10 3 0.30
    Customer loyalty 0.05 2 0.10 2 0.10

    Total 1.00 3.20 3.20

    Strategic Evaluation of strategic alternatives Remarks


    Alternatives Consistent Maintain Require Achieveable Meet
    with current core further in near company
    infrastucture competency capital future objectives
    investment
    New product line of Yes Yes No Yes Yes Recommended
    blended yarn

    Price differentiation No No No Yes No Not Recommended

    Getting cheaper Yes Yes Yes No Yes Can be considered in


    electricity from outside long run
    sources

    Setting up power plant No Yes Yes No No Not Recommended


    to produce cheaper
    electricity

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