The document is a mid-term exam for a business administration course focusing on a cafe company project. It contains 4 questions asking the student to:
1) Analyze the financial statements of the cafe company from 2013-2017 and explain fluctuations in performance.
2) Assess the market-based performance of the cafe company from 2013-2015 using market data.
3) Identify the product benefits of the cafe company and their target market segment.
4) List the four criteria used to formulate a competitive advantage for the cafe company.
The document is a mid-term exam for a business administration course focusing on a cafe company project. It contains 4 questions asking the student to:
1) Analyze the financial statements of the cafe company from 2013-2017 and explain fluctuations in performance.
2) Assess the market-based performance of the cafe company from 2013-2015 using market data.
3) Identify the product benefits of the cafe company and their target market segment.
4) List the four criteria used to formulate a competitive advantage for the cafe company.
The document is a mid-term exam for a business administration course focusing on a cafe company project. It contains 4 questions asking the student to:
1) Analyze the financial statements of the cafe company from 2013-2017 and explain fluctuations in performance.
2) Assess the market-based performance of the cafe company from 2013-2015 using market data.
3) Identify the product benefits of the cafe company and their target market segment.
4) List the four criteria used to formulate a competitive advantage for the cafe company.
The document is a mid-term exam for a business administration course focusing on a cafe company project. It contains 4 questions asking the student to:
1) Analyze the financial statements of the cafe company from 2013-2017 and explain fluctuations in performance.
2) Assess the market-based performance of the cafe company from 2013-2015 using market data.
3) Identify the product benefits of the cafe company and their target market segment.
4) List the four criteria used to formulate a competitive advantage for the cafe company.
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Near East University
Faculty of Economics and Administrative Sciences
1988 Department of Business Administration
Mid-Term MAKEUP Exam (Open Book) Spring 2017/2018
Instructions to Candidates
Please respond to all questions written below in relation to the Cafe company project that you have been working on prior to this exam. You may use any materials you wish during the exam, however, only that written in the spaces below will be assessed.
Your mobiles should be turned off! You have 60 minutes…Good Luck!
Student no Department Name(s) Surname
1. Study the following financial statements for your cafe company for the years 2013 to 2017 and respond to a. and b. below: (All figures in million Turkish Liras).
a. How do you explain the financial performance of your Cafe Company based on the above statements? Why?
b. How do you explain the sharp rise in net profits/ sales % in 2015?
2. Study the following market figures for the years 2013, 2014 and 2015
2013 2014 2015 2016 2017
Market size 60000 70000 90000 120000 150000 Your cafe company sales 1000 1200 1200 1400 1500 Your cafe Company’s market share % 1.7 1.7 1.3 1.2 1.0 Market growth % 10 12 15 20 25 Your company’s sales growth % 10 12 12 14 15 a. Was the market-based performance of your Cafe Company good or bad? Explain using the above figures.
b. Write down a societal mission statement for your Cafe Company. Explain what makes this statement societal.
c. What do you consider most when formulating your vision statement?
3. A Good marketer never sells products but sells product benefits.
a. What are your Cafe Company’s product benefits?
b. Who are you targeting to offer these product benefits?
c. Why do you need to segment a market?
4.
a. What are the four criteria that you have used to formulate a competitive advantage for your Cafe Company?
