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    Summer Internship Project Proposal: Mr. Avnish Upadhyay

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    Shreyansh Choudhary
    This document is a summer internship project proposal submitted to Canon India by an intern. It provides background on Canon as a company and its India operations. The proposal outlines objectives for the internship including analyzing customer satisfaction, understanding customer behavior, promoting additional services and evaluating after-sales service. The 3 month internship would provide the intern exposure to Canon's business and an opportunity to contribute value.

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    Summer Internship Project Proposal: Mr. Avnish Upadhyay

    Uploaded by

    Shreyansh Choudhary
    55 views3 pages
    This document is a summer internship project proposal submitted to Canon India by an intern. It provides background on Canon as a company and its India operations. The proposal outlines objectives for the internship including analyzing customer satisfaction, understanding customer behavior, promoting additional services and evaluating after-sales service. The 3 month internship would provide the intern exposure to Canon's business and an opportunity to contribute value.

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    proposal report for canon summer intership

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    Proposal Report

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    This document is a summer internship project proposal submitted to Canon India by an intern. It provides background on Canon as a company and its India operations. The proposal outlines objectives for the internship including analyzing customer satisfaction, understanding customer behavior, promoting additional services and evaluating after-sales service. The 3 month internship would provide the intern exposure to Canon's business and an opportunity to contribute value.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    55 views3 pages

    Summer Internship Project Proposal: Mr. Avnish Upadhyay

    Uploaded by

    Shreyansh Choudhary
    This document is a summer internship project proposal submitted to Canon India by an intern. It provides background on Canon as a company and its India operations. The proposal outlines objectives for the internship including analyzing customer satisfaction, understanding customer behavior, promoting additional services and evaluating after-sales service. The 3 month internship would provide the intern exposure to Canon's business and an opportunity to contribute value.

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    Summer Internship Project Proposal

    Mr. Avnish Upadhyay


    Sign. Corporate Guide

    Submitted to: Submitted by:

    Prof. Hemangi Bhalerao Shreyansh choudhary


    Faculty Guide Roll no. – 53
    PGDM-RM
    About the company
    Canon is a Japanese multinational corporation specializing in the manufacture of imaging and optical
    products, including cameras, camcorders, photocopiers, steppers, computer printers and medical
    equipment. It's headquartered in Ota, Tokyo, Japan.

    Canon India
    Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd. This world leader in imaging
    technologies commenced operations in India in the year 1997. Today Canon has offices spread across 14
    cities in India and an employee strength of over a 1000 people. The company offers a comprehensive
    range of over 200 sophisticated and contemporary digital imaging products in the country, that includes
    digital cameras , digital SLR’s , lenses , accessories , digital copiers, multi-functional peripherals, fax-
    machines, inkjet and laser printers, projectors, scanners, All-in-ones, digital cameras, dye sub photo
    printers and semiconductors, card printers and cable ID printers.

    With the launch of ‘Canon Image Square’ (CIS), Canon India forayed into the retail space in 2010.
    Currently, Canon India owns more than 200 CIS stores across several cities in the country. Canon India’s
    unique initiative to tap Tier II, Tier III and Tier IV cities of the country was instrumental in this regard.

    Canon India has closed the year 2016, with a revenue growth of 2348.6 crores. 2015 was closed with a
    revenue of 2158 crores.
    At present, Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over
    6000 secondary retail points. Canon India’s service reach extends to over 600 towns covering 16,477 PIN
    codes across India - which comprises of 300 Camera collection points, 18 camera repair centres, 222
    printer repair centres, 262 Sales & Service Dealers.

    Corporate Philosophy
    The corporate philosophy of Canon is “kyosei”. A concise definition of this word would be "living and
    working together for the common good," but our definition is broader: "all people, regardless of race,
    religion or culture, harmoniously living and working together into the future."

    Vision
    We will be the leading company in digital imaging industry through innovative technologies,
    revolutionary marketing activities and sustainable growth.
    We will be the company that is respected by people.
    People who work for Canon and those related with it will take pride in their association.

    Mission
    We bring Canon-brand and related products to the Indian market, to delight our customers with
    innovative technologies and excellent service.
    We endeavor to contribute to the Indian economy and enhance the quality of people’s lives.
    External Environment
     Emerging technologies that are potentially disruptive
     The cost and availability of natural and non-renewable resources used to operate real estate
     Demographic forces: demographic forces including country/region; age; status; education level;
    cultural characteristics affect the sales.

    Canon & its Competitors


    Basically there are many competitors in sector of camera’s but there are two most prominent
    brands which tries to disrupt the camera market with its quality as well as technological
    advancement. Canon v/s Nikon v/s Sony are the market leader which provide vast range of
    variety in camera & lens to satisfy its customers.

    Objectives
     To analyze the overall customer satisfaction level
     Implementing various methodologies like NPS, CSAT etc. for in-depth research
     Understanding customer behavior at pre and post purchase by visiting various canon image
    square stores
     Sales & promotion of care pack
     Promotion of various services like canon professional services
     Look into after sales service of Camera division

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