Company Review

Canon

Executive Summary

1.1. Objectives

Canon Company has been in the services of the people since 19 th century, as they

progress they have not forgotten the aims that keep their will going. In which

accelerating grand strategic transformation for new growth. As a phrase in the message

of the present Chairman and CEO of Canon Inc., Mr. Fujio Mitarai “Change is progress.

Transformation is advancement.”

In this modern era, wherein innovation is constant, keeping up with this flow is a

commodity most especially in a corporate world. Canon is one of the participants.

Focusing on expanding their scale and enhancing their productivity. And meanwhile

strengthening the existing businesses by incorporating latest technologies, such as AI.

With the direction of their own philosophy they will become a truly respected and

admired corporation throughout the world.

1.2. Major Findings

In 75 years of service Canon Inc. is proudly known as pioneering innovative imaging

products. One of the biggest manufacturers of different technology such as camera,

copiers, and printers in the world. But, most especially this corporate is known for the

belief of “With salesforce we can track how the business new products generate, and

manage this opportunities.”

They believe that if they want to compete in a new social, mobile world, Canon must

use the salesforce to be connected to the customers and even to the employees.

They’ve come up to this ideology for they were use to be known to have a large direct

sales staff, but hasn’t always had visibility into the team’s activities. Information from the

costumers is not captured and there is a wasted effort. By salesforce it would be

possible, and that is what they believe in.

 Company Profile

2.1. Vision/Mission

Guided by its Kyosei philosophy that focuses on “living and working together for the

common good relations with customers, communities and also with the environment.

2.2. Goals

Canon’s goal is to contribute to global prosperity and well-being of the individual which

lead to continuing growth.

2.3. Organizational Structure

Board of Directors Audit & Supervisory Board

Chairman & CEO

President & COO

Executive Vice President & CFO

Executive Vice President & CTO

& In charge of Office Business

Secretarial Office

Corporate Social Responsibility Division

Advertising Division

Technical Standardization Planning Division

Corporate Audit Center

Global Legal Administration Center

Design Center

Global Logistics Management Center

Global Quality Management Center

Olympic and Paralympics Project

Canon EXPO Project

IR/MICE Business Project

Smart Mobility Business Promotion Project

Canon Eagles and Athlete Club Promotion Center

Corporate Planning Headquarters

Public Affair Headquarters

Facilities Management Headquarter

Human Resources Management & Organization Head Quarters

Finance & Accounting Headquarters

Information & Communication Systems Headquarters

Procurement Headquarter

Corporate Intellectual Property and Legal Headquarters

R&D Headquarters

Digital Business Platform Development Headquarters

Production Engineering Headquarters

Device Technology Headquarters

Office Imaging Product Operations

Image Communication Business Operations

Image Solutions Business Operation

Inkjet Product Operations

Medical System and Components Operations

Optical Products Operations

2.4. Brief History

In 1933 Precision Optical Instruments Laboratory, is founded in Roppongi, Minato-ku,

Tokyo, to research quality cameras. Then in 1935 the company registered the “Canon”

trademark. Later in 1942 Takeshi Mitarai is appointed president of Precision Optical

Industry, Co., Ltd. and then the company was renamed to Canon Camera Co. in 1947.

Then the company started branching out to Europe and the U.S. in 1955-1957. After

that in 1969 the company finally decided to rename the company to just Canon and

started spreading out to other countries in Asia starting with Taiwan where it had its first

manufacturing facility outside Japan and then its first facility in Europe was Germany in

1972. The company then continued to spread to more countries making new camera

products then started making printers’ products and copying machines in 1984. Canon

then announced its second inauguration in 1988 with the launch of First Global

Corporation Plan, which introduces the corporate philosophy of Kyosei. Canon then

wins the first Chairman’s Award from National Geographic Society for commencing the

collection and recycling of toner cartridges in 1991 showing its care for environmental

issues. Canon continues to make quality products and acquire new support through

partnership and subsidiaries and launched many new branches along the way

dedicated to many different causes and services.

 Products and Services

Canon manufactures consumer imaging products including printers, scanners,

binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses, video

camcorders and digital visual services.

Digital Camera

Canon has been manufacturing and distributing digital cameras since 1984, starting

with the RC-701. The RC series was followed by the PowerShot and Digital IXUS series

of digital cameras. Canon also developed the EOS series of digital single-lens reflex

cameras (DSLR) which includes high-end professional models.

Canon EOS-1D X Mark Canon PowerShot G15

A Canon Ixus 240 HS

Digital Copiers

Canon's largest division in terms of revenue is its multifunction copier division. Canon

distributes its consumer and home office imageCLASS line though retail outlets and

professional-grade imageRUNNER series through subsidiary Canon Solutions America

and independent distributors

Printers

For many years, Canon was the principal maker of the print engines found in industry-

standard laser printers. The first models of Apple LaserWriter and the equivalent

products made by HP used the Canon LBP-CX engine.

A Canon wide-format printer

Canon Global Services is striving to build process documents and strategic services

that drives business forward. In addition to providing a variety of printing devices,

solutions and services for optimizing and managing the office print fleet, the Global

Services team’s infrastructure an document workflows design tailored programs that

maximize bottom line and speed to market. Canon MDS (Managed Document Services)

as an enabler for dynamic business synergy helps you manage prints and documents

more effectively and holistically by unifying people, processes and technology. Canon

MDS is a way to focus attention once again on the core business. Canon E-

Maintenance is an approved service

 Best CSR Practices

The Corporate Social Responsibility (CSR) of the Canon Company has a synchronized

root whenever part of the world, which is guided by Kyosei philosophy “living and

working together for the common good”. Through this they were able to show their

sincere efforts to engage in their social responsibilities. And those roots are;

1. Provide safe and secure products and services

2. Comply with the laws and regulations of each country and region, and conduct

fair and honest business activities

3. Practice fair and free competition, and ensure transparency in business

transactions

4. Contribute to realizing a society that promotes both enriched lifestyles and the

global environment

5. Minimized environmental burden through initiatives aimed at conserving energy,

conserving resources, eliminating hazardous substance, and preserving

biodiversity

6. Ensure thoroughness in managing information, prevent information leaks, and

protect personal information

7. Prevent infringements of the intellectual property rights of others

8. Ensure thoroughness in security trade control

9. Prevent corruption in all its forms including bribery

10. Avoid complicity in armed insurgencies and anti-social forces

11. Disclose relevant and accurate corporation

 12. Respect fundamental human rights and prohibit discrimination based on such

factors as race, nationality, gender, religion and creed

13. Promote diversity

14. Prohibit child labor and forced labor (including human trafficking)

15. Promote sincere dialogue between employees and management in accordance

with the laws and regulations of each region

16. Pay employees wages equal to or greater then legally mandated wages

17. Prevent excessive overtime work and grant appropriate holidays

18. Ensure occupational health and safety, and prevent occupational injuries

19. Request that business partners take steps to address basic social responsibility

for such issues as the environment, human rights, labor and compliance within

the supply chain, and confirm the implementation of said steps

In instances for this guide, we have Canon Philippines. They have Canon Advocacy for

Reinforcing Education (C.A.R.E.) that reinforcing education, Print for Smile in which

helps Operation Smile generate fund for the free constructive surgeries to the children

with cleft lip and palate, Canon Greenation that aims to make a high-performance

products that consumes less energy and to implement program that will educate and

encourage a contribution to earth’s sustainability, and Canon Project Rebuild (CPR) that

helps the victims of calamities in method of relief projects.

 Analysis/Conclusion

Balance in a business is not spoon feed, it something you earned by creating it. As

Rauni Kew stated “It’s finding the right balance between business, the guest experience

and helping the environment.”

Canon Company is a corporation that is one of example of a business balance. It is a

must to have an objective in engaging in a business world, and it is common to have

ambitions for success and recognition. And Canon has the same ideology, wanting to

be respected and admired company in the world is neither tall story nor an easy road.

Even to a well-know corporation, and meanwhile wanting to fulfil the corporate

responsibility to the people and environment. And it is even to the extent of allowing the

different branches to have a chosen social corporate responsibility instead of having a

synchronized one.

The Environmental Communication Award is evidence to success of the Canon

Company. After all, this award is given to recognized outstanding reports on the

environment and environmental activities, as a mean of promoting environmental

management and communication initiatives by business and improving the quality of

environmental information disclosures (globalcanon.com). Remembering the Kyosei

philosophy “living and working together for the common good”. Therefore, we could say

that Canon has than a good work in achieving a balance of earning profit and at the

same time engaging and performing corporate responsibility.