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    Pest Analysis Coca Cola

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    Coca-Cola Bottlers Philippines faces various external factors that can impact its business operations. These include political regulations from government agencies on health, safety and taxation; economic influences like income levels, taxation policies and trade agreements; and social changes in lifestyle trends and health consciousness among consumers. Technological advancements allow Coca-Cola to increase production volumes and quality while reaching more customers through modern marketing channels.

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    Pest Analysis Coca Cola

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    NocQuisaot
    761 views2 pages
    Coca-Cola Bottlers Philippines faces various external factors that can impact its business operations. These include political regulations from government agencies on health, safety and taxation; economic influences like income levels, taxation policies and trade agreements; and social changes in lifestyle trends and health consciousness among consumers. Technological advancements allow Coca-Cola to increase production volumes and quality while reaching more customers through modern marketing channels.

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    Coca-Cola Bottlers Philippines faces various external factors that can impact its business operations. These include political regulations from government agencies on health, safety and taxation; economic influences like income levels, taxation policies and trade agreements; and social changes in lifestyle trends and health consciousness among consumers. Technological advancements allow Coca-Cola to increase production volumes and quality while reaching more customers through modern marketing channels.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    761 views2 pages

    Pest Analysis Coca Cola

    Uploaded by

    NocQuisaot
    Coca-Cola Bottlers Philippines faces various external factors that can impact its business operations. These include political regulations from government agencies on health, safety and taxation; economic influences like income levels, taxation policies and trade agreements; and social changes in lifestyle trends and health consciousness among consumers. Technological advancements allow Coca-Cola to increase production volumes and quality while reaching more customers through modern marketing channels.

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    PEST ANALYSIS: Coca-Cola Bottlers Philippines

    Political Factors

    Coca-Cola, which specifically falls under the non-alcoholic beverage industry, is


    regulated by the government and government agencies like the Department of
    Health (DOH) and the Food and Drug Administration (FDA) which are mandated
    by the laws protecting the safety and health of the consumers – e.g. RA. No.
    10611 “Food Safety Act of 2013”. The company and its business operations are
    also affected by the changing laws and regulations (environmental laws and
    foreign jurisdiction) and policies regarding taxation (tax rates and tax
    interpretations) and accounting standards. The government has control over the
    manufacture of the company’s products and may penalize the company when it
    fails to meet the mandatory requirements and standards of law.

    Economical Factors

    Local, national, and even the global economy can greatly influence the
    operations and transactions of the company. The different taxation policies,
    exchanges rates, monetary issues, international trade and industrial factors also
    affect it. Currently, the Philippine Congress approves the House Bill No. 292 “An
    Act Imposing Excise Tax on Sugar Sweetened Beverages (SSBs)” which seeks
    to levy, assess and collect an excise tax of Php 10.00 per liter of SSBs. The
    imposition of tax is aimed to generate a Health Promotion Fund to address health
    concerns that stem from the consumption of SSBs.

    The Philippine soft drinks industry generated stronger growth in 2016 due to
    increasing disposable incomes. Despite the increasing disposable income levels
    of Philippine consumers, unit price remained an important factor influencing
    purchasing decisions in soft drinks. However, growth across the entire soft drinks
    industry is expected to slow down over the forecast period

    Coca-Cola has also been consistently updating its products and creating new
    flavors to meet consumer wants. But it is making minimal effort in creating
    healthier alternative drinks to accommodate consumers who are health-
    conscious.

    Social Factors

    The changing lifestyle trends, consumer attitudes, opinions and buying patterns,
    media views and perceptions of health and welfare, family culture and values and
    major events and influences can greatly affect the organization. The customers’
    pursuit of healthier lifestyles is one major social change that Coca-Cola has to
    look into. Their increasing trend of preferring healthier alternative drinks affects
    the demand of carbonated products, which ultimately can affect Coca-Cola.

    Technological Factors

    Advancement in the company’s machineries and equipment has contributed to


    the production of larger quantities with better quality. For example: There is an
    increase in sales volume of cans and plastic bottles because they are easier to
    carry and throw once they are used as compared with the glass bottles. Other
    than that, Coca-Cola has also used modern channels in advertising, promotions
    and marketing like the internet, social media and television to attract more
    consumers.

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