HBC 2112 Principles of Marketing
HBC 2112 Principles of Marketing
HBC 2112 Principles of Marketing
OF
AGRICULTURE & TECHNOLOGY
DEPARTMENT OF COMMERCE
Course aims
The primary objective of this course is to impart knowledge and skill to partici-
pants to facilitate the creation of a firm professional foundation in procurement and
logistics management.
Instruction methodology
Lectures and tutorials, Case studies, Journal articles, and group discussions
2. Ross; David Frederick (2008) “The Intimate Supply Chain –Leveraging and
Supply Chain to Manage the Customer Experience”. CRS Press. Atlanta.
5. Kumar; Sameer and Zander Mathew, (2007) “Supply Chain Cost Control
Using Activity Based Management”. Auerbach Publications. Atlanta GA.
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7. John Fernie and Leigh Sparks (2009). “Logistics and Retail Management-
Emerging Issues and New Challenges in Retail Supply Chain” 3rd Edition,
Kogan Page Limited. London.
Assessment information
The module will be assessed as follows;
1. 20% Assignments
2. 10% CAT
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Contents
1 Overview of procurement 1
1.1 Difference between Public procurement and Private procurement . . 1
1.2 The Procurement process . . . . . . . . . . . . . . . . . . . . . . . 2
1.3 Cost and Price Analysis in Procurement Process . . . . . . . . . . . 3
1.3.1 Cost analysis . . . . . . . . . . . . . . . . . . . . . . . . . 3
• Reducing costs of small orders emerging orders
and routine items: . . . . . . . . . . . . . . . . . 4
1.3.2 Price analysis . . . . . . . . . . . . . . . . . . . . . . . . . 5
• Advantages of price analysis: . . . . . . . . . . . 5
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CONTENTS CONTENTS
4 Procurement negotiations 27
4.1 Definition and objective of negotiation . . . . . . . . . . . . . . . . 27
4.2 Objectives of negotiation for procurement. . . . . . . . . . . . . . 27
4.3 Styles and approaches of negotiation . . . . . . . . . . . . . . . . . 28
4.4 Negotiation Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
4.4.1 Determining bargaining strengths: . . . . . . . . . . . . . . 29
4.4.2 Negotiation strategies, Techniques and ploys . . . . . . . . 31
4.4.3 Phases / Stages of negotiation . . . . . . . . . . . . . . . . 32
• Preparation stage: . . . . . . . . . . . . . . . . . 32
• Introduction Stage . . . . . . . . . . . . . . . . . 32
• Discussion stage / Debating stage . . . . . . . . . 33
• Bargaining Stage . . . . . . . . . . . . . . . . . 33
• Agreement stage / Conclusion of negotiations . . . 33
• Post – Negotiation Stage: . . . . . . . . . . . . . 33
4.4.4 Elements of an effective negotiation . . . . . . . . . . . . . 33
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CONTENTS CONTENTS
8 Inventory management 56
8.1 Accounting & Documentation of inventory . . . . . . . . . . . . . . 56
8.2 Direct delivery to users or central storages . . . . . . . . . . . . . . 56
8.3 Lead time of Receipt accounting . . . . . . . . . . . . . . . . . . . 57
8.4 Storage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
8.4.1 Inventory management . . . . . . . . . . . . . . . . . . . . 59
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CONTENTS CONTENTS
9 Transport management 72
9.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
9.1.1 Achieving competitive transportation in logistics . . . . . . 73
9.1.2 Network Routing Optimization . . . . . . . . . . . . . . . 74
9.1.3 Customer Delivery Requirements . . . . . . . . . . . . . . 76
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CONTENTS CONTENTS
• Product Availability . . . . . . . . . . . . . . . . 76
9.1.4 Routing Decisions and the Cost of Doing Business . . . . . 76
9.1.5 Network Routes, Equipment Availability, and LSPs . . . . . 76
9.1.6 Shipping and Receiving Facility Constraints . . . . . . . . 77
9.1.7 International Transportation . . . . . . . . . . . . . . . . . 77
9.1.8 Transporting Dangerous Goods . . . . . . . . . . . . . . . 77
• Freight Costs . . . . . . . . . . . . . . . . . . . . 77
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HBC 2214 Procurement and Logistics Management
LESSON 1
Overview of procurement
Lesson outcome
At the end of the lesson, students should be able to;
• Agility
Procurement professionals working in the private sector often must be more
agile and able to respond to change quickly.
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• Number of Stakeholders
Public sector procurement professionals have a larger group of stakeholders
to report to including tax payers, members of parliament, clients and vendors.
• Bureaucracy
Working for a government organization or public enterprise entails dealing
with an increased level of red tape or rules which must be adhered to in order
to complete a task. Procurement professionals working in the public sector
have to place greater emphasis on following policy and acting transparently.
As they are acting on behalf of the government they must be seen to be acting
ethically.
4. Identify type of purchase: The three types of purchases – from least amount
of time and complexity to most amount of time and complexity – are:
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6. Identify possible suppliers: This may include suppliers that the purchaser
ahs not previously used.
7. pre-screen possible suppliers: This process will reduce the number of sup-
pliers to those that can meet the purchaser’s demands.
10. Deliver product / make performance service: The completion of this ac-
tivity also begins the generation of performance data to be used for the next
activity.
• Capabilities of management
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The supplier manager should also assess variable, fixed, total, direct and indirect
costs and determine how these costs influence prices:
1. Variable manufacturing costs: These are items of cost that vary directly and
proportionally with the production quantity of a particular product and they
include direct labour, direct materials and variable manufacturing overhead.
2. Fixed manufacturing costs: These costs do not vary with volume of pro-
duction but change over time e.g. money spent on buildings, equipments etc.
4. Total production cost: This is the sum of variable, fixed and semi variable
costs.
5. Direct costs: These are costs specifically traceable. Include direct labour and
direct materials costs.
6. Indirect costs (overhead): These costs are associated with or caused by two
or more operating activities ‘jointly’ but are not traced to each of them indi-
vidually.
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It provides a basis for subsequent negotiation that can be of benefit to both the
vendor and buyer i.e. cost reduction leading to price reduction.
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Revision Questions
Example . Define procurement and clearly show all the steps in a traditional
procurement process
Solution: for revision
E XERCISE 1. Cost and price analysis is among the single most important factors
considered in procuring needs. Elaborate
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LESSON 2
Supplier selection; appraisal and evaluation
Lesson outcome
At the end of this lesson, the students should be able to
3. Show clearly the methods and procedures in supplier appraisal and evaluation
• For purpose of supplier development i.e. what needs to be done to bridge the
gap between the present resources and competencies of a supplier or potential
supplier and the standard required by the purchaser;
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2.2.1. Finance
The supplier should be financially stable to meet the holistic buyer’s requirements.
The checks recommended are:
• The profitability and the relationship between gross and net profits of the
enterprise over three years
• The value of capital assets, return on capital assets and return on capital em-
ployed
• Whether or not the organization has sufficient capacity to fulfill the order.
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• The extent to which capacity is currently over or under committed – for ex-
ample, a full order book may raise doubts about the supplier’s capacity to
take on further work or else you have to wonder if a substantial amount of
capacity is underutilized.
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• Days lost due to industrial disputes in each of the past five years
2.2.4. Quality
The buyer should check critically to establish whether the supplier embraces some
of the fundamental quality attributes e.g. Total quality management (TQM); Inter-
national organisation for standardization (ISO) etc. Appraisal may require satisfac-
tory answers to such questions as the following.
• Has the supplier met the quality approval criteria of other organizations, such
as the Ford quality Awards, the Ministry of Defence, British Gas or others?
• To what extent does the supplier know about and implement the concept of
total quality management?
• What procedures are in place for the inspection and testing of purchased ma-
terials?
• What relevant test and inspection process does the supplier use?
• Can the supplier guarantee that the purchaser can safety eliminate the need
for all incoming inspection/ (this is especially important for JIT deliveries.
2.2.5. Performance
The buyer should also check the track record of the supplier to establish the perfor-
mance trend. Particularly when appraising suppliers of non-standard products such
as construction projects or the installation of computer system, questions should be
asked regarding the following;
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• What facilities has the supplier for waste minimization, disposal and recy-
cling?
• What arrangements are in place for the control of dangerous substance and
nuisance?
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• Personal attitudes: An observant visitor can sense the attitudes of the sup-
plier’s employees towards their work and this provides an indication of the
likely quality of their output and service dependability.
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• Supplier appraisal
This is the assessment of the potential suppliers so as to be used as on of the com-
pany’s suppliers. Thus, the concern is with the selection of the next suppliers. The
main techniques used in supplier appraisal are:
1. Desk research
This is where an analysis of the supplier’s document is done. The documents
include: Balance sheet, profit and loss account, organization chart etc. This
analysis is done by use of statistical tools and ratio analysis. This enables the
buyer to make an informed judgment on the potential of the supplier to be.
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Once the new suppliers have been selected, constant monitoring and feedback is
required to either improve their performance or eliminate the non-performing ones.
1. It is cheap to carry out as only one observer is used and there are no records
kept.
Disadvantages
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1. Not factual therefore personal liker and dislikes may be used by the observer.
2. Not accurate
3. It is susceptible to bribery thus the company may receive low quality items
4. No records are kept in case they may be needed for future reference.
Disadvantages:
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time, and inventory reductions. Today, early supplier involvement (ESI) is an im-
portant accepted way of life at many proactive firms and a requirement for world
class supply management. The suppliers are carefully prequalified to ensure that
they posses both the desired technology and the right management capability. The
technological benefits of early supplier involvement can be obtained, with due con-
sideration to the commercial aspects of the relationship – i.e. mutual benefits. ESI
helps in developing trust and communication between suppliers between suppliers
and the buying firm. ESI normally, but not always, results in the selection process
of a single source of supply. At most progressive companies, this selection process
is the result of intensive competition between two or three carefully prequaified po-
tential suppliers. The company selected becomes the single or primary source of
supply for the life of the item using the material. ESI is critical in reducing the cost
of production, improving quality and preventing costly delays.
2. Enhanced quality
5. Joint problem-solving
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2.6.3. Factors to consider or point out when developing Early supplier involve-
ment
• Degree of responsibility for design
• Intercompany communication
• How can buyers ensure that suppliers live up to what they promised?
• How can buyers ensure those suppliers’ problems be tracked and fixed?
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• Commitment to the supplier to the customer in the term of quality, cost driv-
ing and service
• Cash resources and financial stability ensuring that the selected supplier
is financially sound and is able to continue in business into the foreseeable
future
• Consistency the ability of the supplier to deliver consistently and, where pos-
sible, improve levels of quality and service.
• Culture
• Clean-i.e. environment
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Revision Questions
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LESSON 3
Supplier relationship management
Lesson outcomes
At the end of this lesson, the student should:
• Improved quality
• Innovation sharing
• Reduced costs
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1. Partnership sourcing
2. Reciprocal trading
3. Counter trade
5. Sub-contracting
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possible. The policy guideline may direct buyers to purchase specified items
exclusively from group members regardless of the price, obtain quotations
from group members which are evaluated against those of external suppliers
with the order being placed with the most competitive source whether internal
or external.
3.3.1. Here are some of those principles, starting with a simple definition:
1. SRM is the systematic creation and capture of post-contract value from
key business relationships;
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Successful relationships are an outcome and, for the buyer, that outcome can
be measured in value terms, hence the recent vogue of talking about ‘supplier
value management’;
3. It is mostly about collaboration with strategic suppliers, but can still be adver-
sarial. The business must be able to flex its application of SRM appropriate
to the criticality of the specific supplier relationship;
6. It is about aligning the whole enterprise around the task of managing a spe-
cific supplier based on a clearly documented relationship strategy;
7. SRM is not a soft option in engaging with suppliers. It’s demanding and
process-focused. It’s a lot more about how the organization systematically
plans, than it is about an ’interpersonal’ skill set of the procurement person
or relationship manager;
8. SRM does not necessarily mean ‘win-win’; although contracts must be struc-
tured to ensure each party enthusiastically implements the agreement;
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Revision Questions
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LESSON 4
Procurement negotiations
Lesson outcome
At the end of the lesson, the learners should
• To get the supplier to perform the contract on time. The delivery date sched-
ule for quantity and quality specified should be realistic. It is important that
buyers negotiate delivery schedules which suppliers can realistically meet
without endangering the other requirements of the purchase.
• To exert control over the manner in which the contract is performed – defi-
ciencies in supplier performance can seriously affect and in some cases com-
pletely disrupt the operations of the buyers firm. Hence, need for buyers to
negotiate for controls which will assure compliance with the quality, quan-
tity, delivery and service terms of the contract. Control has been found to
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be effective in areas such as: Man hours of effort; levels of scientific talent;
special test equipment requirements; the amounts and types of work to be
subcontracted; progress reports.
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• Set objectives
• Negotiate
• Review performance.
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• Cash payment
• What tactics the opponent is likely to adopt and how these can be countered.
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Techniques
• Use of questioning techniques
• Using diversions to ease tensions e.g. going for a walk, tea break or making
a joke.
• Setting objectives
• Planning strategies
• Introduction Stage
• Involves setting agenda, rules and procedures and create a conducive envi-
ronment.
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• Avoid arguments
• Bargaining Stage
• It involves setting terms on which to settle – e.g. price reduction by so much
percent will result in order increase by so much percent.
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• The negotiation is harmonious – i.e. it fosters rather than inhibit good inter-
personal relationships.
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Revision Questions
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LESSON 5
Relationship between the purchasing and other departments
Lesson outcomes
• Show the importance and nature of relationship between procurement and
other departments
5.1. Introduction
Some issues on which interaction and cooperation may take place between purchas-
ing and other company departments include the following:
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Revision Questions
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LESSON 6
Current issues in procurement management
Lesson outcome
At the end of the lesson, the learners should show how information technology and
ethical issues has led to changes in procurement management.
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• Improved customer service: In many cases an ERP system increase fill rates
to 80 % or 90 % by providing the right product in the right place at the right
time thus increasing customer satisfaction
• Better inventory accuracy, fewer audits: An ERP system can increase inven-
tory accuracy to more than 90 % while reducing the need for fewer physical
inventory audits
• Timely revenue collection and improved cash flow: ERP gives manufacturers
the power to proactively examine accounts receivable before problems occur
instead of just reacting. This improves cash-flow.
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• ERP systems tend to focus on operational decisions and have relatively weak
analytical capabilities
• Data, tools and models that facilitate decision making or solve the semi struc-
tured problem
• Ability to access and process large volume of internal and external data and
integrate it with various decision making models
• Assess ability by asking question such as: what if? Which assesses the impact
of changes made to input or output variables
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• Impartiality; objectivity
• Confidentiality
• all business must be conducted in the best interests of the State, avoiding any
situation which may impinge, or might be deemed to impinge, on impartial-
ity;
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• public money must be spent efficiently and effectively and in accordance with
Government policies;
• Re-presentation of genuine invoices that have not been cancelled at the time
the initial cheque was signed.
• Abstraction of tenders or arranging for the lowest tender to come from a de-
sired source.
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• Low salaries
• Only specified employees should have the power to requisition goods and
then only up to an authorised limit which increases with the level of authority
• Job rotation
• Closer supervision.
• Separation of duties.
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Revision Questions
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LESSON 7
Overview of logistics management
Lesson outcome
1. Student should clearly define logistics and the logistics cycle
3. Define the logistics system and its application in supply chain management
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The cycle is circular, which indicates the cyclical or repetitive nature of the various
elements in the cycle. Each activity serving customers, product selection, quantifi-
cation and procurement, and inventory management depends on and is affected by
the other activities. For example, product selection is based on serving customers.
What would happen if, for a medical reason, we select a product that is not autho-
rized or registered for use in a country program? We would need to rethink our
decision and order a product that is authorized and registered for use. This deci-
sion would, in turn, affect our procurement and storage, two other activities in the
logistics cycle. The activities in the center of the logistics cycle represent the man-
agement support functions that inform and impact the other elements around the
logistics cycle.
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few materials as possible to prevent over-purchasing, and they work to make sure
the raw materials arrive on time and for the smallest cost.
The similarities between the two fields are not unexpected, as one firms outbound
logistics is another firms inbound. These terms are always from the standpoint of a
specific company. If that firm purchases steel bars that it makes into cooling racks,
then the bars are inbound and the racks are outbound. When another company
purchases those racks to make into toaster ovens, the racks become inbound and the
ovens are outbound. One of the few times when this is not the case is when selling
directly to the public. In this case, final retailers have inbound products, which are
handled in the same way as any inbound logistics. As they sell the product, the
customers are not considered a direct part of the supply chain and, therefore, the
company simply has sales, rather than outbound materials.
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Revision Questions
Example . Define logistics and distinguish between inbound and outbound lo-
gistics
Solution: for revision
E XERCISE 11. Define the term logistics cycle and clearly show what it is com-
posed of.
E XERCISE 12. Elaborate on the six rights of logistics management
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LESSON 8
Inventory management
Lesson outcomes
At the end of the lesson the learner should:
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8.4. Storage
Inventory issuing After supplies have been purchased, received, and stored they are
then issued to user in the various departments. Getting the right products to the right
people at the right time can be confusing if the issuing process is not well managed.
Some facilities use multiple storage areas, such as a main one for bulk supplies
and another for daily issues. A policy should be implemented and understood by
all personnel concerning the issuing procedure. It should include how, by whom,
when and where to receive products.
To ensure that items needed are properly issued and accounted for,
To assist the stock clerk in filling the order and to determine daily cost, the following
should also appear on the form:
1. stock number ,
3. Order unit ,
4. item description
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5. issued to ,
A requisition will not only assist the stores personnel, it will aid in inventory and
financial control. Regardless of facility size, someone must be in charge of the issu-
ing process. In facilities too small to employ a fulltime stores keeper, an employee
can be assigned responsibility for receiving products, storing and issuing them. Not
just anyone should be allowed to go to the storeroom.
For any issuing system to be effective:
• Inventory removed must match the actual inventory needed for production
In addition to effective issuing procedures, good inventory records are essential for
providing the manager with needed information to calculate and monitor supply
expenses. Accurate records need to be maintained:
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• Inventory turnover: This is the ratio of annual cost of goods sold to average
inventory investment. It is a widely used measure. The turnover ratio indi-
cates how many times a year the inventory is sold. The higher the ratio, the
better, because that implies more efficient use of inventory. It can be used to
compare companies in the same industry.
• Days of inventory on hand: The expected number of days of sales that can be
supplied from existing inventory. A balance is desirable: a higher number of
days might imply excess inventory, while a lower number might imply a risk
of running out of stock.
8. Some materials appreciate in value with long storage e.g. wine, Timber etc
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– storage costs e.g. storage space, stores rates, light, heat and power
– labour costs relating to handling and inspection
– clerical costs relating to stores records and documentation
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• Costs of idle time and of fixed overheads spread over a reduced output;
• Costs of action taken to deal with the stock outs e.g. buying from a stockist
at an increased price, switching production, obtaining substitute materials;
2. Medium term forecast: They range or run for a period of not more than one
year. They are needed for budgeting and allocation of resources needed to
acquire stock.
3. Long term forecast: They run for three or more years depending on an indus-
try. They are required for strategic decision making and planning e.g. how to
allocate capital resources.
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• Independent demand situations and the use of fixed order quantity and pe-
riodic review systems:
• Independent demand: Independent demand arises when the demand for the
item is not dependent upon the demand for any other product or process in
an operation. Independent demand for an item is influenced by market condi-
tions and is not related to production decisions or any other item held in stock.
In manufacturing only end items that is final products sold to customers have
exclusively independent demand.
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M −W (T + L) + S
Where: M= Pre-determined stock level
W= Average rate of stock usage
T= Review periods
L= Lead time
S= safety stock
8.6.3. Advantages and disadvantages of fixed order quantity and periodic re-
view systems:
• Fixed order quantity
Advantages:
Disadvantages:
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• Periodic review:
Advantages:
• The purchasing load may be spread more evenly with possible economies in
placing of orders
• Large quantity discounts may be negotiated when a range of stock items are
adhered from the same supplier at the same time.
Disadvantages:
• On average, larger stocks are required than with fixed order point systems
since re- order quantities must provide for the period between reviews as
well as between lead times.
• If the usage rate changes shortly after a review period, a stock out may occur
before the next review date.
8.6.4. Techniques for dealing with dependent demand (MRP 1), (MRP 11),
(DRP)
Dependent demand: An item is said to have dependent demand if the demand for
it is dependent upon the demand for another item. For instance, the demand for
tyres to be used in a car assembly plant is dependent upon the number of cars to be
produced.
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• In the job, batch and assembly or flow production or where all manufacturing
methods are used The aims of material requirement planning:
• To achieve planned and controlled inventories and ensure that required items
are available at the time of usage or not much earlier
• To promote planning between the purchaser and the supplier to the advantage
of each
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is to maintain just enough material in just the right place at just the right time
to make just the right amount of product. For JIT to work two things must be
happening that are:
(a) all parts must arrive where they are needed, when they are needed and
in the exact quantity needed
(b) all parts that arrive must be usable parts. In achieving these require-
ments, purchasing has the following responsibilities:
i. Liaison with the design function
ii. Liaison with suppliers
iii. Investigating of the potential suppliers within reasonable proximity
of the purchaser to increase certainty of delivery and reduction of
lead time.
iv. Establishing strong, long-term relationships with suppliers in a mu-
tual effort to reduce costs and share savings
v. Establishment of an effective supplier certification programme which
ensures that quality specifications are met before components leave
the supplier so that receiving inspections are eliminated.
vi. Evaluation of supplier performance and the solving of difficulties
as an exercise in cooperation.
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Revision Questions
E XERCISE 13. The current trend in stores management is to have close to zero
inventories to no inventory at all. What factors necessitate keeping inventory in the
store?
E XERCISE 14. Describe the economic factors affecting stock management
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LESSON 9
Transport management
Lesson outcomes
At the end of the lesson, the students should clearly show the importance of trans-
port in the logistics system and in enabling agility and competiveness of the supply
chain of any organization.
9.1. Introduction
Commercial transportation has become a very complex process. Raw materials and
parts as well as finished goods must move from point to point along a supply chain
of logistics service providers and business partners. Companies in the huge trans-
portation industry must have fast, streamlined, and profitable business processes
to satisfy their demanding customers. These processes, supported by new trans-
portation and distribution strategies, feature real-time visibility of transportation
events and integrated business and logistical activities. Transportation companies
must adapt to external trends such as deliveries tracked on the Internet, global trade,
and offshore manufacturing. Today companies are aggressively looking to expand
their ability to reach their customers profitably and efficiently beyond their existing
ecosystems. They are exploring expanding to other geographic areas, becoming
third-party logistics providers, better utilizing their own fleet, and sharing traffic
with other companies. Any of these changes truly requires the ability to be adap-
tive.
A common thread that weaves all of these capabilities together is an (adaptive sup-
ply chain network) ASCN. Adaptive business processes enable companies to sense
and respond to real-time transportation events and disruptions. An ASCN can con-
nect better with the information chain for improved collaboration with partners,
suppliers, and customers than a traditional, linear supply chain can. This connec-
tion can include cutting-edge technologies such as radio frequency identification
(RFID), wireless fidelity (Wi-Fi), global positioning system (GPS), cellular, and
ultra-wideband to provide global visibility and help managers make profitable busi-
ness decisions in real time. For example, ASCNs often facilitate pull-based material
flows, which match shipment frequency with end-user consumption. As transporta-
tion costs continue to increase, this process needs to be managed closely, because
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pull-based logistics often increases the total number of shipments. This process
also requires precise inbound and outbound shipment tracking.
Transportation is fast becoming a key factor in determining the difference between
profit and loss. It is the essential link between the extraction of natural resources;
the fabrication of industrial, commercial, and consumer products; and the final dis-
tribution of goods to wholesalers, retailers, and end users. Historically, in a linear
supply chain, commercial transportation was a fairly simple activity: goods and ma-
terials were taken directly from the manufacturer to the customer. But today within
an ASCN, transportation is a complex procedure performed by a widespread, often
global network of partners and LSPs. Partnerships help shippers minimize inven-
tory and manage more sophisticated practices such as flow through and merge in
transit. This puts transportation efficiency and visibility at center stage in a com-
pany’s supply chain efforts.
In addition to being complex, transportation is a big business that has produced
a sprawling global transportation landscape. When companies navigate today’s
transportation system, they have a smaller margin for error than ever before. To
meet customer demands, companies must deliver goods to their destinations in an
economical and timely manner. To survive, companies need a transportation orga-
nization that has fast, streamlined business processes, works efficiently with net-
work partners, and makes timely, profitable decisions. Companies are responding
to these demands by focusing on improving speed, service, and flexibility while
reducing costs.
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HBC 2214 Procurement and Logistics Management
must have complete visibility of fulfillment (for example, shipping options, costs,
and routing possibilities) in a single system to make the best decisions on how to
satisfy an order. Routing Guide CSRs make decisions that can impact service and
costs. They need a routing guide to determine transportation routing at the time
of order entry based on freight costs, the availability of transportation resources,
and schedules. For example, a CSR can make suggestions for increasing order
size to minimize transportation costs or identify cost options for various modes of
transportation. For rush or last-minute orders, the ability to automatically create a
shipment from an order is key in further reducing total cycle time from the time the
order is taken to the time it is loaded on the truck. Customers change orders at the
last minute, and sometimes suppliers don’t give companies total visibility into what
is arriving in the receiving area. With a network-fulfillment solution, companies
have immediate, total visibility so they can include their customers’ last-minute
changes on the next shipment or take advantage of lower-cost and continuous-move
opportunities. Routing is a highly complex decision-making process in which many
variables, including those discussed below, must be considered.
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• Product Availability
Understanding when and where the product will be available in an inventory-strained
environment is one of the most important elements for meeting a customer’s request
on time and at the lowest total cost. Companies must have solutions that coordinate
network-fulfillment activities seamlessly across their network. Solutions that pro-
vide total visibility of warehouses and manufacturing operations enable companies
to take advantage of efficiencies such as cross-docking and direct trailer loading.
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• Freight Costs
Companies must manage the determination of freight cost for all types of ship-
ments. In many countries, almost all the freight costs are derived from negotiated
freight rates between the shipper and the LSP. These rates come in hundreds, if
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not thousands, of forms and methods of calculation. Companies need the ability
to not only calculate freight costs precisely but also settle them to the correct ac-
counts. They also need the ability to calculate profitability across the enterprise or
even within a specific channel, product group, or industry. Freight costs must be
tied back to the right sales order line item, and the correct representation for each
freight cost item must appear in the general ledger. At the same time, the ability to
minimize expensive processes is a key goal.
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Revision Questions
Example . The current business environment is very dynamic. Show how trans-
port management supports supply chains to achieve competitiveness in such envi-
ronments
Solution: for revision
E XERCISE 15. Define network routing optimization and show its importance in
transport management
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LESSON 10
Information technology as a logistics competitive enabler
Lesson outcome
The students, should at the end of this lesson, be able to identify various technolo-
gies used in the supply chain and show how IT contributes and supports Logistics
to achieve competitiveness.
10.1. Introduction
Employing information technology as a means to enhance supply chain competi-
tiveness is an ongoing challenge for both supply chain and information technology
(IT) executives. There are the perennial questions about which applications to in-
vest in, which suppliers to use and when an update is appropriate. To answer these
questions, it is important to understand the individual roles and relative contribu-
tions of supply chain IT applications. While supply chain IT applications can be
described in a number of ways, one approach categorizes them as transactional,
communication or relationship management. Table 1 lists each category and the
typical applications.
The transaction category includes the IT systems to complete the business pro-
cesses related to order management, warehouse management, transportation man-
agement, and accounting. The typical supply chain related applications include
enterprise resource planning (ERP), warehouse management systems (WMS) and
transportation management systems (TMS).These applications represent standard-
ized processes that should focus on accuracy, consistency, economies of scale and
efficiency. These systems typically involve a wide range of users within a firm, as
customer orders are transformed into cash and supplier orders are initiated and paid
for. While there are some unique characteristics, the process flows generally share
a basic structure and display substantial commonality across firms.
The communication category includes the IT systems to exchange information be-
tween firm locations, global sites and supply chain partners. As Table 1 indicates,
this includes systems such as supply chain event management (SCEM), radio fre-
quency identification (RFID) and collaborative planning, forecasting and replenish-
ment (CPFR).The primary objective of these systems is to facilitate the accurate
exchange of supply chain information between locations and supply chain partners.
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Supply chain event management is the generic name for “track and trace” abil-
ity embedded with the capability to determine and communicate to the shipper or
consignee when a shipment may not arrive on the specified delivery date. While
track and trace will let you know where the shipment is, SCEM can proactively
determine when shipments are not going to be where they are supposed to be and
make suggestions for alternative plans regardless of the global location or carrier.
While there have been independent IT firms offering such applications, the major
providers today are the integrated transportation firms such as DHL, FedEx and
United Parcel Service. However, even the global integrators experience difficulty
in tracking shipments when multiple modes or carriers are involved. The effective-
ness of such systems will continue to improve as the major providers offer more
integrated capabilities as a means to enhance their competitive advantage.
As noted in Table 1, the systems focus on accuracy, coordination, speed and visi-
bility of product and product information as it moves throughout the supply chain.
While the information content is fairly standardized, the structure and interpretation
often differs by firm or country. The result is a major challenge for firms offering
supply chain event management to provide information that allows for a common
understanding. The relationship category includes the IT systems to manage the
strategic and tactical relationships between firms and their customers. Customer
relationship management (CRM) systems can provide the information regarding
specific account requirements, history, transactions and unique characteristics.
The information contained in or extracted from a CRM allows firms to provide a
more value added offering for critical customers. Advanced planning and schedul-
ing (APS) systems facilitate balancing the supply and demand resources at a time
when firms are trying to reduce inventory and capacity resources. In general, such
systems attempt to minimize the total cost of material acquisition, production, in-
ventory carrying cost and storage in an environment where customers have ever
more precise product and timing requirements. They desire unique product offer-
ings with very specific delivery requirements. Ability to deliver critical customers
with more customized products and solutions within more precise time specification
requires more precise management of resource capacities.
Relationship systems require extensive data bases that track demand and sales char-
acteristics, related marketing tactics, supply chain resource constraints and compar-
ative resource costs. An effective relationship system must be capable of comparing
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the total cost of customer and APS alternatives and searching for the most effective
solution. While relationship systems require extensive expertise to implement and
maintain, they allow the firm (and often supply chain partners) to make their of-
fering more relevant for critical customers with better asset utilization. Firms will
continue to be challenged by decisions regarding where to make their information
technology investments to enhance their global competitiveness. While there are
still some firms (particularly small to medium sized ) that have not made the move
toward some form of ERP, most major firms have made the investment, so the use
of an integrated ERP will not likely be a competitive advantage of the future. The
SCM technology battleground today is focusing on communications and track and
trace capability.
However, since these capabilities often interface with and require the involvement
of third party providers, it is likely that these applications will become more generic
and less of a differentiator. I believe that the battle for the real competitive advan-
tage has just begun as firms (and often supply chain partners) begin to orchestrate
the resources to implement and sustain these relationship systems. While the chal-
lenges to implement transaction and communication systems have been significant,
they will be even greater for implementing relationship systems as this requires a
balanced combination of people, processes and technology in environments that
have historically been relatively independent and unstructured.
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Revision Questions
Example . Describe the process of issuing inventory and the various pitfall to
avoid in order to safeguard against corrupt practices
Solution: for revision
E XERCISE 16. Elaborate the two main approaches used in supplier selection
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