EADR PROJECT

TELECOM
JIO VS AIRTEL
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RIIM – Arihant group of institute

Enterprise Analysis & Desk Research project report
Batch 2018-2020

Project on
“Telecom – Jio vs Airtel”

Under the guidance of

PROF Swapnali Bhosale
Project by
Priyanka Dhote
Sayak Sardar
Soumya Bandyopadhyay
Rohit Namdev
Samrat Sarkar
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Acknowledgement

This Project named “EADR-Telecom Sector (Jio vs Airtel)” an

acknowledgement of intensity drive and competence of all individuals who have
contributed towards its completion. We acknowledge with sincere gratitude to all
those who have helped us to make this project successful.

we express our gratitude to the project guide PROF. Swapnali Bhosale

who gave us the inspiration to purse the project and guided us in this
endeavor.
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INDEX
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INTRODUCTION

Telecom refers to an abbreviation of telecommunication.

A short name for any telecommunications world company with "Telecom" or
"Telekom" specifically in the name, where context allows media or people to
commonly exclude the rest of its name without confusion, often resulting from a
monopoly or previous monopoly. The term is now trademarked by various
companies in their local jurisdiction, although usually with a qualifier of locality
(e.g. 'Deutsche' Telekom), since 1985. In some countries, (e.g. New Zealand) the
word TELECOM on its own is a registered trade mark. Telecommunication is
the transmission of signs, signals, messages, words, writings, images and sounds
or information of any nature by wire, radio, optical
or electromagnetic systems. Telecommunication occurs when the exchange
of information between communication participants includes the use
of technology. It is transmitted either electrically over physical media, such
as cables, or via electromagnetic radiation. Such transmission paths are often
divided into communication channels which afford the advantages
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of multiplexing. Since the Latin term communicatio is considered the social

process of information exchange, the term telecommunications is often used in
its plural form because it involves many different technologies.

History of the company

JIO –
In June 2010, Reliance Industries RIL bought a 96% stake in Infotel Broadband
Services Limited IBSL for ₹4,800 crore (US$670 million). Although unlisted,
IBSL was the only company that won broadband spectrum in all 22 circles in India
in the 4G auction that took place earlier that year. Later continuing as RIL's
telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance
Jio Infocomm Limited RJIL in January 2013.
In June 2015, Jio announced that it would start its operations all over the country
by the end of 2015. However, four months later in October, the company's
spokesmen sent out a press release stating that the launch was postponed to the
first quarter of the financial year 2016–2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for
Public Interest Litigation, through Prashant Bhushan, challenged the grant of pan-
India license to Jio by the Government of India. The PIL also alleged that Jio was
allowed to provide voice telephony along with its 4G data service, by paying an
additional fees of just ₹165.8 crore (US$23 million) which was arbitrary and
unreasonable, and contributed to a loss of ₹2,284.2 crore(US$320 million) to the
exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims.
In its statement, DoT explained that the rules for 3G and BWA spectrum didn't
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restrict BWA winners from providing voice telephony. As a result, the PIL was
revoked, and the accusations were dismissed.
Beta launch
The 4G services were launched internally to Jio's partners, its staff and their
families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the
brand ambassador of Jio, kickstarted the launch event which took place in Reliance
Corporate Park in Navi Mumbai, along with celebrities like musician A R Rahman,
actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani. The
closed event was witnessed by more than 35000 RIL employees some of whom
were virtually connected from around 1000 locations including Dallas in the US.

Commercial launch
The company commercially launched its services on 5 September 2016. Within the
first month, Jio announced that it had acquired 16 million subscribers. This is the
fastest ramp-up by any mobile network operator anywhere in the world. Jio crossed
50 million subscriber mark in 83 days since its launch, subsequently crossing 100
million subscribers on 22 February 2017. By October 2017 it had about 130
million subscribers.
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AIRTEL –
In 1984, Sunil Mittal started assembling push-button phones in India, which he
earlier used to import from a Taiwan company, Kingtel, replacing the old
fashioned, bulky rotary phones that were in use in the country then. Bharti
Telecom Limited (BTL) was incorporated and entered a technical tie up with
Siemens AG of Germany for manufacture of electronic push button phones. By the
early 1990s, Bharti was making fax machines, cordless phones and another
telecom gear. He named his first push-button phones as 'Mitbrau'.
In 1992, he successfully bid for one of the four mobile phone network licenses
auctioned in India. One of the conditions for the Delhi cellular license was that the
bidder have some experience as a telecom operator. So, Mittal clinched a deal with
the French telecom group Vivendi. He was one of the first Indian entrepreneurs to
identify the mobile telecom business as a major growth area. His plans were finally
approved by the Government in 1994 and he launched services in Delhi in 1995,
when Bharti Cellular Limited (BCL) was formed to offer cellular services under
the brand name AirTel. Within a few years Bharti became the first telecom
company to cross the 2 million mobile subscriber mark. Bharti also brought down
the STD/ISD cellular rates in India under brand name 'Indiaone'.
In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular
operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of
Skycell Communications, in Chennai. In 2001, the company acquired control of
Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company
was listed on Bombay Stock Exchange and National Stock Exchange of India. In
2003, the cellular phone operations were re-branded under the single Airtel brand.
In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005,
Bharti extended its network to Andaman and Nicobar. This expansion allowed it to
offer voice services across India.
Airtel launched "Hello Tunes", a caller ring back tone service (CRBT), in July
2004 becoming to the first operator in India to do so. The Airtel theme song,
composed by A.R. Rahman, was the most popular tune in that year.
In May 2008, it emerged that Airtel was exploring the possibility of buying
the MTN Group, a South Africa-based telecommunications company with
coverage in 21 countries in Africa and the Middle East. The Financial
Times reported that Bharti was considering offering US$45 billion for a 100%
stake in MTN, which would be the largest overseas acquisition ever by an Indian
firm. However, both sides emphasis the tentative nature of the talks, while The
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Economist magazine noted, "If anything, Bharti would be marrying up," as MTN
has more subscribers, higher revenues and broader geographic coverage. However,
the talks fell apart as MTN Group tried to reverse the negotiations by making
Bharti almost a subsidiary of the new company. In May 2009, Bharti Airtel again
confirmed that it was in talks with MTN and the companies agreed to discuss the
potential transaction exclusively by 31 July 2009. Talks eventually ended without
agreement, some sources stating that this was due to opposition from the South
African government.
In 2009, Bharti negotiated for its strategic partner Alcatel-Lucent to manage the
network infrastructure for the fixed line business. Later, Bharti Airtel awarded the
three-year contract to Alcatel-Lucent for setting up an Internet Protocol access
network across the country. This would help consumers access internet at faster
speed and high-quality internet browsing on mobile handsets.
In 2009, Airtel launched its first international mobile network in Sri Lanka. In June
2010, Bharati acquired the African business of Zain Telecom for $10.7 billion
making it the largest ever acquisition by an Indian telecom firm. In 2012, Bharti
tied up with Wal-Mart, the US retail giant, to start a number of retail stores across
India. In 2014, Bharti planned to acquire Loop Mobile for ₹7
billion (US$97 million), but the deal was called off later.
Bharti Airtel Limited ("Airtel"), the world's third largest mobile operator with
operations in 20 countries across Asia and Africa, said that its Treasury division
has been adjudged as a highly commended winner of the Top Treasury Team
(Asia) Awards at the Adam Smith Asia Awards 2015
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Vision-Mission-Values-Philosophy of the Company

JIO-

Mission
Reliance’s mission is:

 To provide the best and most value-adding advice within investor relations,
financial communications, media relations, crisis communications, issues
management and CSR reporting

 To be an independent sparring-partner and to provide excellent advice for

our clients in connection with IPOs, ECM and M&A transactions, corporate
governance-related issues as well as in connection with preparations of
contingency communications plans regarding public takeovers

Reliance’s activities shall be of benefit for both our clients, collaboration partners,
employees and shareholders Reliance’s activities shall be of benefit for both our
clients, collaboration partners, employees and shareholders

Vision
Reliance’s vision is

 To be our clients’ ’first call’ and preferred collaboration partner within our
business areas

 To consistently exceed our clients’ expectations for professional and value-

adding advice

Our objective is long-standing and trustful client relationships created via excellent
advice and service
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Values

We are governed by our fundamental values:

 Quality: We do not compromise – we have a passion for the best quality

 Innovation: We are innovative and wish to enthuse our clients

 Ambition: We set high objectives and push to achieve the best results

 Honesty: We are honest towards our clients, also when it may be unpleasant

 Integrity: We keep our word, guard confidentiality, and maintain a high

level of integrity
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Airtel

Mission –
Mission Will meet the mobile communication needs of our customers
through error -free service delivery-innovative products and services.

In the words of Sunil Mittal:

“We at Airtel always think in fresh and innovative ways about the
needs of our customers and how we want them to feel. We deliver
what we promise and go out of our way to delight the customer with a
little bit more”

Customer service focus

 Empowered employees
 Innovative services
 Cost efficiency
 We will meet the mobile communication needs of our customer
through error-free service delivery
 Innovative Product and Services
 cost efficiency
 Unified messaging solution
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Vision –
 To build India’s finest business conglomerate by 2020.
 Supporting education of underprivileged children to Bharti
foundation.
 Strategic intent: To create conglomerate of the future by bringing
about “Big Transformation through Brave Actions.”

In the words of Sunil Mittal:

” Enriching lives means putting the customer at the heart of

everything we do. We will meet their needs based on our deep
understanding of their ambitions, wherever they are. By having this
focus, we will enrich our own lives and those of our other key
stakeholders. Only then will we be thought of as exciting, innovation,
on their side and a truly world class company.”

Values –
 Empowering People – to do their best
 Being Flexible – to adapt to the changing environment and evolving
customer needs
 Making it Happen – by striving to change the status quo, innovate and
energize new ideas with a strong passion and entrepreneurial spirit
 Openness and transparency – with an innate desire to do good
 Creating Positive Impact – with a desire to create a meaningful difference in
society.
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Top management of the Company (CEO, COO, CFO,

CTO)

Jio:

Name Board Title Age

Relationships

Mukesh
Dhirubhai 188 Relationships Chairman & MD 61
Ambani

Sanjay U. 12 Relationships Managing Director and Director 69

Mashruwala

--

Rajneesh Jain No Relationships Chief Financial Officer

--

Sunil Dutt No Relationships President of Devices Business

--

Mathew 41 Relationships President of Network, Global Strategy

Oommen & Service Development and Director
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Airtel:

Name Board Title Age

Relationships

Gopal Vittal 13 Relationships MD, CEO of India & South Asia and 52
Executive Director

Sunil Bharti 135 Relationships Founder & Executive Chairman 61

Mittal

Nilanjan Roy No Relationships Global Chief Financial Officer 52

B. Com, ACA

Ajai Puri 2 Relationships Chief Operating Officer of India & SA 57

Sameer Batra No Relationships Chief Executive Officer of Wynk 42

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 Sustainability Initiatives / CSR Initiatives

JIO:
Education
Construction & renovation of school buildings.
Formal and non-formal education.
Child labour schools.
Girl child education.
Digital literacy through computer education.
Remedial centers.
Merit-cum-means scholarships to students.
Free supply of note books and text books.
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Healthcare
Free medical camps (general and multi-specialty with specialist doctors).
Mobile clinics with doctors and paramedical staff.
Free ambulance services.
Awareness programmed for women and adolescent girls.
Blood donation camps.

Sanitation
Construction of household toilets.
Construction of toilets for children in the schools.
Awareness campaigns.

Sustainable Livelihood
Women empowerment.
Women and Farmer Self Help Groups for Micro-enterprise development.
Skill development and Vocational training.
Integrated livestock & agriculture development.
Introduction of high yield agricultural crops.
Vermi-composting.
Micro-irrigation.
Renewable Micro off-grids.
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Community Infrastructure Development

Safe drinking water to communities.
Water storage structures.
Construction of community centers.
Construction of Roads.
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Airtel:
The Satya Bharti School Program was introduced in 2006. This rural education
initiative has the following objectives:

 Provide free and quality education to underprivileged children, with a

special focus on the girl child, in rural parts of the country.
 Provide free and quality education to underprivileged children, with a
special focus on the girl child, in rural parts of the country.
 Transform students into educated, confident, responsible and self-reliant
employable citizens of the country with a deep sense of commitment to their
society.
 Encourage active involvement of the community, parents and like-minded
organizations.
 Make a lasting and sustainable impact on the community where schools are
present.
 Find innovative solutions, through its primary, elementary and senior
secondary schools to create replicable and scalable components in the
program to facilitate delivery of quality education.
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Program Approach

1. Classrooms: Government schools provide the classroom(s) for setting up

centers in villages.
2. Teaching Resource: An Education Volunteer is appointed by the Bharti
Foundation to conduct academic and non-academic initiatives.
3. Identification and Enrolment: Education Volunteers conduct household
surveys for identification and enrolment of out-of-school children.
4. Baseline Assessment: A baseline survey is conducted to identify the
learning gaps of children.
5. Remedial Strategy: Based on the results of the baseline survey, children
undergo three/six/nine/ twelve months of remedial courses to develop age-
appropriate learning competencies.
6. Training of Education Volunteers: The Education Volunteers are imparted
pedagogical training before they teach.

Airtel Delhi Half Marathon

Airtel Delhi Half Marathon has created a robust platform to generate awareness
about various initiatives of Bharti Foundation as well as many other NGOs.
Organizations and individuals from all walks of life participated with enthusiasm.
Corporate teams ran for Bharti Foundation under the theme – Making a Difference
Together.
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Young Leader Program

Young Leader Program is a two-week corporate induction initiative. It encourages
new joiners of Bharti Airtel to participate in various initiatives of the Foundation.
This year 29 Young Leaders volunteered for 21 Satya Bharti Schools in Punjab,
Haryana, Rajasthan and Uttar Pradesh. They assisted the teachers in classrooms,
trained students in various skills, such as communication and leadership and
interacted with communities, during their stint with Bharti Foundation

ACT (A Caring Touch)

A Caring Touch (ACT) is an employee payroll giving programme for Bharti Group
of companies. The programme encourages employees to give back to the society in
terms of money, time, skills or knowledge. Contributions are matched by the
Company as per policy.

Blood Donation
Celebrating the 68th year of the Indian Independence and remembering the heroes
who sacrificed their lives for the nation, Airtel WBO organized a voluntary blood
donation camp at its premise. Due to acute scarcity of blood for saving lives, this
initiative received much appreciation.
Gujarat circle also organized a blood donation camp at their circle office and
Rajkot zone. Around 100 units were donated by employees.

Reaching Out
In Kolkata, a team led by the CEO and accompanied by other ECs visited
'PARIVAAR', a house for disadvantaged children, with some gifts this Diwali. The
team distributed stationeries (crayons, pencils, pencil boxes, sketch pens,
notebook, drawing book) and chocolates.
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Community Awareness
Airtel Zonal Team at Ludhiana, with the help of Bharti Foundation's regional team,
adopted five villages in Ludhiana to build community awareness for personal
hygiene and household sanitation.
The Swachhta Pracharaks chose Republic Day to announce the launch of a
campaign titled 'Swachh Raho Swasth Raho'. It aimed to increase awareness
against the hazards of open defecation and the lack of personal hygiene through
various initiatives.
The team promoted the campaign through various activities, including marching
with banners and placards, staging role-plays and door-to-door activities.
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