Irctc Advertisement PDF

Ping us on business@irctc.co.in (mailto:business@irctc.co.
in)
to Advertise with IRCTC
IRCTC offers a wonderful opportunity to reach out to an exclusive registered users base of over 5.8
Crore Creditworthy, Internet savvy users spread across the country and all over the world. Along with
options for sending the mails, SMS & advertisements to registered & active user base. IRCTC also
offers extremely focused targeting of various sections of our user base such as Age, Sex, Class of
travel, ticket status, source station, destination station, ticket status, schedule arrival & departure
time etc. many more permutations & combinations.
Train Ticketing Statistics

( Appx.)
User Details
Total User base N0. of Active Users Daily new User Registration
6.6 Cr 5.2 Cr 25000
Website & Mobile User
Daily Website logins Daily Mobile App logins
40 lacs 20 lacs
Ticked Booked & Canceled
Daily No. of Tickets booked Daily No. of Tickets Canceled
7.31 lacs 1.49 lacs
%Customers Traveled By
1st Class AC 2nd Class AC 3rd Class AC Sleeper Class
1% 7% 29% 63%
%Customers Booked through
Credit Card Debit Card Net Banking Wallet
16% 39% 37% 8%

1) Banner/Video Advertisement on IRCTC Website & Mobile App
Currently IRCTC using DFP (Double Click for Publisher) for Banner and video advertisement on
various ad slots available on IRCTC website & Mobile app. So interested advertising agencies may
please contact us on business@irctc.co.in (mailto:business@irctc.co.in)
2) Advertisement through Promotional Mailers

Advertisement through mails is one of the very vital part of marketing and IRCTC has a brand name
and credibility to fulfill the dreams of interested companies, who can be immensely benefited by
association of IRCTC. Interested companies can advertise their products to grow the business by
sending the promotional mailers through IRCTC domain to its registered, transacting and non-
transacting users.
3) Advertisement through Promotional SMS

IRCTC can connect its larger audience to various companies by sending promotional SMS at right
place and right time to IRCTC customers on their mobiles phones. The ad can be given in
maximum of 160 characters per SMS. Contact IRCTC Marketing team for further details.
4) Advertisement on ticket booking and cancellation mailers
IRCTC can connect its larger audience to various companies by sending promotional SMS at right
place and right time to IRCTC customers on their mobiles phones. The ad can be given in maximum
of 160 characters per SMS. Contact IRCTC Marketing team for further details.
5) Advertisement on ERS issued to customer

The banner space of size 970x90 are available on ticket confirmation ERS (Electronic Reservation
Slip) of IRCTC for promoting products of various companies. The advertisement on ERS will allow
companies to target very exclusive set of IRCTC customers. Contact IRCTC Marketing team for
further details.
6) Advertisement through Push Notifiaction on IRCTC Mobile App & Website

IRCTC can connect its larger audience to various companies by sending push notification at right place
and right time to IRCTC customers. The ad can be given in image file of 360x240 & a icon file of
100x100 along with landing a page URL. Contact IRCTC Marketing team for further details.
7) Advertisement through IRCTC 139 Jingles platform

You can book any of the mentioned half hour slots on daily, weekly or monthly basis. As far as full 24
hour booking is concerned you can run jingle on alternate half hour slots which will make sure that
your ads are run evenly for half an hour in every hour of the day. Jingle costing is based on half hour
slots and there is no unit based costing for it. Contact IRCTC Marketing team for further details.
IRCTC Terms & Conditions
Free Gifts & Offers (Sponsership):
Interested Parties can also offer free Gifts to IRCTC customers randomly selected every week.
Please feel free to contact us at business@irctc.co.in (mailto:business@irctc.co.in) or at undersigned address for more
details.
Click Here to Read and Terms & Conditions (http://contents.irctc.co.in/en/Terms_condition_Mailers.pdf)
IRCTC Marketing Team | Internet Ticketing Centre | State Entry Road | New Delhi - 110055

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Ping us on business@irctc.co.in (mailto:business@irctc.co.

Train Ticketing Statistics

6.6 Cr 5.2 Cr 25000

Website & Mobile User

Daily Website logins Daily Mobile App logins

Ticked Booked & Canceled

Daily No. of Tickets booked Daily No. of Tickets Canceled

7.31 lacs 1.49 lacs

1st Class AC 2nd Class AC 3rd Class AC Sleeper Class

%Customers Booked through

Credit Card Debit Card Net Banking Wallet

16% 39% 37% 8%

2) Advertisement through Promotional Mailers

3) Advertisement through Promotional SMS

4) Advertisement on ticket booking and cancellation mailers

5) Advertisement on ERS issued to customer

6) Advertisement through Push Notifiaction on IRCTC Mobile App & Website

7) Advertisement through IRCTC 139 Jingles platform

Free Gifts & Offers (Sponsership):

Click Here to Read and Terms & Conditions (http://contents.irctc.co.in/en/Terms_condition_Mailers.pdf)

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