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    Freecharge - Deals - Business Proposal

    Uploaded by

    neetug
    FreeCharge is a wholly owned subsidiary of Axis Bank with over 100 million users in India. The document discusses FreeCharge's partnership program which allows businesses to list exclusive coupons on the FreeCharge app and website at no cost. This benefits businesses by providing direct marketing, increased reach and footfall, and acquiring new users. The program works by users browsing and purchasing coupons within the FreeCharge app, then redeeming the coupons at the partner businesses. FreeCharge promotes the partner deals through their large app user base, mobile messages, emails, and social media.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Freecharge - Deals - Business Proposal

    Uploaded by

    neetug
    25 views11 pages
    FreeCharge is a wholly owned subsidiary of Axis Bank with over 100 million users in India. The document discusses FreeCharge's partnership program which allows businesses to list exclusive coupons on the FreeCharge app and website at no cost. This benefits businesses by providing direct marketing, increased reach and footfall, and acquiring new users. The program works by users browsing and purchasing coupons within the FreeCharge app, then redeeming the coupons at the partner businesses. FreeCharge promotes the partner deals through their large app user base, mobile messages, emails, and social media.

    Original Title

    Freecharge_Deals_Business Proposal(3)(1) (2)

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    FreeCharge is a wholly owned subsidiary of Axis Bank with over 100 million users in India. The document discusses FreeCharge's partnership program which allows businesses to list exclusive coupons on the FreeCharge app and website at no cost. This benefits businesses by providing direct marketing, increased reach and footfall, and acquiring new users. The program works by users browsing and purchasing coupons within the FreeCharge app, then redeeming the coupons at the partner businesses. FreeCharge promotes the partner deals through their large app user base, mobile messages, emails, and social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views11 pages

    Freecharge - Deals - Business Proposal

    Uploaded by

    neetug
    FreeCharge is a wholly owned subsidiary of Axis Bank with over 100 million users in India. The document discusses FreeCharge's partnership program which allows businesses to list exclusive coupons on the FreeCharge app and website at no cost. This benefits businesses by providing direct marketing, increased reach and footfall, and acquiring new users. The program works by users browsing and purchasing coupons within the FreeCharge app, then redeeming the coupons at the partner businesses. FreeCharge promotes the partner deals through their large app user base, mobile messages, emails, and social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Company Background Freecharge

    • Recharge / Bill Payment facility to any Prepaid/Post


    Paid Mobile, DTH, Data Cards and other Bill payment
    • FreeCharge, a wholly owned subsidiary of Axis Bank
    Utilities. 
    Limited
    • Registered User Base: 80+ Million & Growing
    • Payment destination for Internet users across
    • Transacting User Base: 2 Million
    the country with over 100+ Million Users.
    • MAU: 80 Lakhs
    • Launched our wallet in September 2015
    • Transaction Per Day: 9-10 Lakhs
    • More about FreeCharge
    • ATV : Rs.350
    • 75-80% Users < 30 Year
    • 70% Transactions from Metro & Tier 1 Cities

    2
    Benefits
    • Direct Marketing Tool at minimum Cost partnership with Freecharge.

    • ZERO Cost – No overhead, logistic, branding cost involved.

    • Max Reach – Pull Wider customer base tier-1, tire-2, tire-3 city.

    • New User – Acquire New User & All users

    • Lean Period - Increase footfall during the lean periods in a day or season.
    Objective
    • Listing of your Exclusive Coupons on Freecharge App and Website.

    • Brand Promotion PAN India.

    • Enabling Discovery by New User across India.

    • Exclusive Promotional Campaigns.


    How it Works

    1) User opens the Freecharge App.


    2) Clicks on Deals Logo on Home Page.
    3) Chooses Desired Coupons.
    4) Checks the Details and T&C.
    5) Checks out by making payment.

    5
    Deal Carousal Banner

    User can search for Coupons in All


    Coupons category or choose
    coupons from their desired category.

    User can search deal


    by:
    1. Brand Name
    2. Category
    3. Food, etc..
    User can check the Description of the
    Coupon.

    User checks out and gets Email and


    SMS Notification of the Transaction.
    How to redeem
     User buy deal on FreeCharge App.
     Received a unique promo code over SMS, Email & over App.
     Reserve a table using IVR call or directly call the restaurant to reserve
    the table.
     Show the coupon at the time of billing.
     Pay via any mode.

    8
    The Freecharge Way – Our Partnership DNA

    Presence in all Major Metro Cities


    9
    How do we promote?

    • Freecharge App: 30 million+ App visits every month

    • Mobile – We send SMS to user daily, featuring exclusively the deal that your business is
    offering.

    • Email – On Recharge / Bill Payment emails sent to consumer again giving visibility to your
    brand.

    • Social Media – Facebook and Twitter are used aggressively to promote Coupons, based upon
    the daily transactions.

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