Contents

1.0 Basic System

1.1 Mark Introduction 5
1.2 Brand Mark-2.5D Emblem 6
2.1 Logo Type-Basic type(Two lines) 7
2.2 Logo Type-Horizontal type(Two lines) 8
Logo Type-Vertical type(Two lines) 9
2.3 Logo Type-Basic type(One line) 10
Logo Type-Horizontal type(One line) 11
2.4 Logo Type-Vertical type(One line) 12
3.1 Brand Emblem and Logo Type 13
4.1 Brand Colors 14
5.1 Typeface 16
6.1 Improper Use 18

2.0 Branch Office Signs

1.1 All types 20
1.2 Sign Box-Basic type(Two lines) 21
Sign Box-Horizontal type(Two lines) 22
1.3 Sign Box-Basic type(One line) 23
Sign Box-Horizontal type(One line) 24
1.4 Sign Box-Vertical type(One line) 25
Sign Box-Vertical type(Two lines) 26
2.1 Name Card 27

DAEWOO TRUCKS BRAND MANUAL GUIDE 2

“Basic System” explains how all graphic elements – the basis
for brand image formation must be used.

“Branch Office Signs” can be applied to your business

activities, and provides specific instructions for actual sign
production.

This manual has been designed and produced to maintain a

long-term consistency of brand image and keep it progressive.
In addition, all the details were taken into account to make you
feel more convenient during actual application.

All items must be produced according to the regulations, but in

order to embrace changing marketing situation, some aspects
are allowed to be adjusted as long as they do not affect a
consistency of brand image.

DAEWOO TRUCKS BRAND MANUAL GUIDE 3

Basic System
 Brand Identity Elements

1.1.1
Mark Introduction

Brand Mark

DAEWOO TRUCKS BRAND MANUAL GUIDE 5

 Brand Identity Elements

1.1.2
Brand Mark

Brand Mark - 2.5D Emblem

DAEWOO TRUCKS BRAND MANUAL GUIDE 6

 Brand Identity Elements
The emblem of DAEWOO TRUCKS symbolizes alphabet “D” and shape of wings.
Main color should be Daewoo Blue.

1.2.1
Logo Type

DAEWOO TRUCKS Logo - Basic type(Two lines)

DAEWOO TRUCKS BRAND MANUAL GUIDE 7

 Brand Identity Elements

1.2.2
Logo Type

DAEWOO TRUCKS Logo - Horizontal type(Two lines)

DAEWOO TRUCKS BRAND MANUAL GUIDE 8

 Brand Identity Elements
If the logotype is horizontal or vertical, the logotype has to be used in two lines considering
the paper size.
The emblem and logotype must be copied from a provided digital file, and they cannot be
used separately.
No other shapes, letters, or elements can be included inside the gray box below.
In addition, there should be a space between the emblem and logotype as stated here.

DAEWOO TRUCKS Logo - Vertical type(Two lines)

DAEWOO TRUCKS BRAND MANUAL GUIDE 9

 Brand Identity Elements

1.2.3
Logo Type

DAEWOO TRUCKS Logo - Basic type(One line)

DAEWOO TRUCKS BRAND MANUAL GUIDE 10

 Brand Identity Elements
As long as space allows, either horizontal or vertical version of logotype should be in one line.
The emblem and logotype must be copied from a provided digital file, and they cannot be
used separately.
No other shapes, letters, or elements can be included inside the gray box below.
In addition, there should be a space between the emblem and logotype as stated here.

DAEWOO TRUCKS Logo - Horizontal type(One line)

24.5x 2.5x 76.5x

9.5x

DAEWOO TRUCKS BRAND MANUAL GUIDE 11

 Brand Identity Elements

1.2.4
Logo Type

DAEWOO TRUCKS Logo - Vertical type(One line)

DAEWOO TRUCKS BRAND MANUAL GUIDE 12

 Brand Identity Elements

1.3.1
Brand Emblem and Logo Type

2.5D Emblem and Logo Type

DAEWOO TRUCKS BRAND MANUAL GUIDE 13

 Brand Identity Elements

1.4.1
Brand Colors

Color - Tone on Tone

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

DAEWOO TRUCKS BRAND MANUAL GUIDE 14

 Brand Identity Elements
Basically, Daewoo Blue emblem and logotype should be used on a white background.
It is also allowed to use white emblem and logotype on a Daewoo Blue background.
If it is a black-and-white document, use black (or white) emblem and logotype on a white
(or black) background.

Color Use

DAEWOO TRUCKS BRAND MANUAL GUIDE 15

 Brand Identity Elements

1.5.1
Typeface

Primary Typeface - Daewoo Trucks_Gothic

DAEWOO TRUCKS BRAND MANUAL GUIDE 16

 Brand Identity Elements
In order to maintain uniformity in character representation in all visual media, the English fonts
are specified as follows. You can install dedicated fonts directly on your PC.
However, it is also acceptable to use other similar fonts depending on the characteristics of
the applied media or the context they will be used.

Substitute Typeface - Daewoo Trucks_serif

DAEWOO TRUCKS BRAND MANUAL GUIDE 17

 Brand Identity Elements

1.6.1
Improper Use

Brand - Improper use

1. Don’t use the colors other than 2. Don’t apply outline effect to the 3. Don’t stretch or compress the
specified in this guideline. emblem and logotype. emblem and logotype.

4. Don’t remove any part of the 5. Don’t change the size of the 6. Don’t place the emblem and
logotype. emblem and logotype. logotype over busy backgrounds.

7. Don’t decorate the emblem, 8. Don’t change the emblem, 9. Don’t change the clear space
logotype and background. logotype and background. between the emblem and logotype.

DAEWOO TRUCKS BRAND MANUAL GUIDE 18

Branch Office
Signs
 Branch Office Sign Elements
All types of DAEWOO TRUCKS’ signs are as follow. Please refer to this manual for detailed
regulations for each item, and create signs using the provided digital files.

2.1.1
All types

All types - Signs

DAEWOO TRUCKS BRAND MANUAL GUIDE 20

 Branch Office Sign Elements

2.1.2
Sign Box - Basic type and
Horizontal type(Two Lines)

Sign Box - Basic type(Two lines)

Production specifications
1. Material of Frame: cut, process,
and assemble aluminum bar to
make Frame and Flex Signs
2. Surface Treatment: attach
LT4060M on the screen
3. Ballast Stabilizer: use 32W
Electric Ballast Stabilizer
4. Interior lighting: install 7 LED
modules for every 1 meter and a
100W outdoor power adopter

DAEWOO TRUCKS BRAND MANUAL GUIDE 21

 Branch Office Sign Elements
The branch office’s sign box should be located at the top of the building’s main entrance since it plays
an important role of showing the company’s location. Signs should be produced according to the
field’s situation. Also, it should be produced after making adjustments according to the actual
measurements referring to the provided examples below. Contents should be applied to the
signs based on this manual and the provided digital files.

Sign Box - Horizontal type(Two lines)

Production specifications
1. Material of Frame: cut, process,
and assemble aluminum bar to
make Frame and Flex Signs
2. Surface Treatment: attach
LT4060M on the screen
3. Ballast Stabilizer: use 32W
Electric Ballast Stabilizer
4. Interior lighting: install 7 LED
modules for every 1 meter and a
100W outdoor power adopter

DAEWOO TRUCKS BRAND MANUAL GUIDE 22

 Branch Office Sign Elements

2.1.3
Sign Box - Basic type and
Horizontal type(One Line)

Sign Box - Basic type(One line)

DAEWOO TRUCKS BRAND MANUAL GUIDE 23

 Branch Office Sign Elements
The branch office’s sign box should be located at the top of the building’s main entrance since it plays
an important role of showing the company’s location. Signs should be produced according to the
field’s situation. Also, it should be produced after making adjustments according to the actual
measurements referring to the provided examples below. Contents should be applied to the
signs based on this manual and the provided digital files.

Sign Box - Horizontal type(One line)

Production specifications
1. Material of Frame: cut, process,
and assemble aluminum bar to
make Frame and Flex Signs
2. Surface Treatment: attach
LT4060M on the screen
3. Ballast Stabilizer: use 32W
Electric Ballast Stabilizer
4. Interior lighting: install 7 LED
modules for every 1 meter and a
100W outdoor power adopter

DAEWOO TRUCKS BRAND MANUAL GUIDE 24

 Branch Office Sign Elements

2.1.4
Sign Box - Vertical type
(One line and Two Lines)

Sign Box - Vertical type(One line)

DAEWOO TRUCKS BRAND MANUAL GUIDE 25

 Branch Office Sign Elements
The branch office’s sign box should be located at the top of the building’s main entrance since it plays
an important role of showing the company’s location. Signs should be produced according to the
field’s situation. Also, it should be produced after making adjustments according to the actual
measurements referring to the provided examples below. Contents should be applied to the
signs based on this manual and the provided digital files.

Sign Box - Vertical type(Two lines)

Production specifications
1. Material of Frame: cut, process,
and assemble aluminum bar to
make Frame and Flex Signs
2. Surface Treatment: attach
LT4060M on the screen
3. Ballast Stabilizer: use 32W
Electric Ballast Stabilizer
4. Interior lighting: install 7 LED
modules for every 1 meter and a
100W outdoor power adopter

DAEWOO TRUCKS BRAND MANUAL GUIDE 26

 Branch Office Sign Elements
Since name cards are the means to represent company’s image, an individual or a team must not
produce name cards independently according to their preferences. Relevant management department
should manage the production of name cards accurately and consistently.
To prevent any variations on the name cards during production, name cards should be
produced using the provided digital data.

2.2.1
Name Card

Name Card

Front
Size: 90 x 50mm
Color: Daewoo Blue
Material of paper: Star Dream 240g or
similar weight paper
Font: Helvetca Neue
Print: Offset printing or Digital printing

Back
Size: 90 x 50mm
Color: Daewoo Blue
Material of paper: Star Dream 240g or
similar weight paper
Print: Offset printing or Digital printing

DAEWOO TRUCKS BRAND MANUAL GUIDE 27