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    Us Portfolio Unit Best Competito R

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    venom_ftw

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    Us Portfolio Unit Best Competito R

    Uploaded by

    venom_ftw
    15 views3 pages

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    15 views3 pages

    Us Portfolio Unit Best Competito R

    Uploaded by

    venom_ftw

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 3

    Market Share

    Best
    Portfolio Competito
    Unit Us r
    A 15 10
    B 25 35
    C 7 40
    D 32 17
    E 7 9
    F 8 5

    The BCG approach is easy to apply and sometimes


    very useful. It can be misleading. First, it assumes
    that Market Growth is the indicator of market
    attractiveness and relative market share (my share
    divided by my largest competitor's) is the measure
    of competitive strength. Second, you can manipulate
    relative share by re-defining the arena of competition.
    Third, what counts as "high" growth is kind of
    arbitrary (and many markets are shrinking).
    Still, it's a nice snapshot of and often a useful basis
    for discussion of what businesses/product categories/
    brands/segments to support.
    Market Share

    Us/Best
    1.50
    0.71
    0.18
    1.88
    0.78
    1.60

    easy to apply and sometimes


    misleading. First, it assumes
    the indicator of market
    tive market share (my share
    competitor's) is the measure
    h. Second, you can manipulate
    fining the arena of competition.
    "high" growth is kind of
    arkets are shrinking).
    ot of and often a useful basis
    businesses/product categories/
    BCG Growth/Share Matrix
    Market Growth

    40%

    35%

    30%

    20%
    17%
    15%

    10%

    5%

    0%
    2.00 1.00 0.00

    Relative Market Share

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