Chain Whitepaper PDF
Chain Whitepaper PDF
Chain Whitepaper PDF
WHITEPAPER 1.0
20 November 2018
Crypto.com 2
Contents
1. Disclaimers 3
2. Executive Summary 7
2.1 The Genesis 7
2.2 Problem Statement 8
2.3 Mission & Vision 9
2.4 Go-to-Market Strategy 11
2.5 Roles & Incentives 13
2.6 Fiat Institutions Support 16
4. CRO Token 24
4.1 Token Creation 24
4.2 Token Utility 26
4.3 Use of Funds 27
4.4 Airdrop to MCO token holders 27
6. Further Information 31
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 3
1. Disclaimers
Licences and approvals are not assured in all jurisdictions
No advice
The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 4
No representations
Translations
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 5
Restricted transmission
Views of Crypto.com
Graphics
All graphics included in this whitepaper are for illustrative purpose only.
In particular, graphics with price reference do not translate into actual
pricing information.
Risk statements
The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 6
Professional advice
The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 7
2. Executive Summary
2.1 The Genesis
Blockchain technology and cryptocurrency is one of the major
emerging mega technology trends of our century. By enabling trustless,
immutable and decentralized transactions, blockchain technology is
setting the foundation for a suite of new generation applications that
will dramatically reshape the internet and enable stronger and more
inclusive societies.
It took Crypto.com a little over 2 years to launch the key product in its
consumer offering: a globally accepted payment card - the MCO Visa
Card. The reason for this is simple: traditional payment networks do
not natively accept crypto today. It makes for a slow, expensive go-to-
market process, heavily limiting the number of people we can introduce
to the crypto ecosystem.
The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 8
The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 9
Mission:
Vision:
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
er Nod er Nod
tom e CHAIN tom e
us us
s
C
C
Customer Merchants
s
in any cryptocurrency or preferred currency:
(e.g., BTC) (e.g., BTC or $)
s
Crypto
Customer Merchant
Acquirers Acquirers
Stake Stake
$CRO $CRO
In Phase One
In Phase Two
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Crypto.com 12
In Phase Three
In Phase Four
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A Customers
Role:
to use the network to make payments in cryptocurrency
Incentives:
discounts: pay with crypto and receive generous cashback
funded by the network
access (time): instant access to cryptocurrency
access (distribution): ability to spend cryptocurrency
directly from their customer crypto-
exchange account/wallet at millions
of merchants, both online or offline,
without moving to fiat.
Role:
acquire and serve customers; and
authorise transactions on the network (in response to a
merchant point of sale (“POS”) payment request from
one of their customers).
Incentives:
revenue: earn fees for activities performed; and
business growth: acquire new customers by joining the
network
access: give customers instant access to their assets;
utility: increase utility of crypto and reduce reliance on
fiat off-ramps.
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 14
C Merchants
Role:
accept crypto for products and services.
Incentives:
reduced costs: zero processing fees (for settlement in
crypto);
business growth: acquire high quality customers with
substantial spending power; and
marketing: offer customers network-funded discounts
and demonstrate ability to move with a new
trend.
D Merchant Acquirers
Role:
acquire merchants on the network; and
send transactions on the network for transaction
authorisation (in response to one of their merchant POS
payment requests).
Incentives:
revenue: earn fees for activities performed; and
differentiation: differentiate vs. competition by accepting
hundreds of cryptocurrencies.
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 15
E Crypto.com
Role:
Crypto.com Chain manages fund flows from customers
to merchants (from transaction authorisation to settlement),
set blockchain specifications and standards; and
distribute processing fees to eligible chain participants in
return for their services
Crypto.com Network:
increase crypto acceptance among online and offline
merchants
increase number of Admin Nodes on the Crypto.com
Chain
set compliance standards; and
manage dispute resolution process
Incentives:
vision: realise its vision to accelerate the world’s transition
to cryptocurrency; and
compensation: collect network processing fees.
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 16
1
software development kits (“SDK”), application programming interfaces (“API”)
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 17
The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 18
The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 19
20,000,000
10,000,000
0
1/1/2012 1/1/2014 1/1/2016 1/1/2018
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 20
40,000,000
30,000,000
20,000,000
10,000,000
0
1/1/2016 7/1/2016 1/1/2017 7/1/2017 1/1/2018
6,000,000
5,411,354
4,920,468
4,381,401
in million US$
4,000,000 3,818,909
3,265,209
2,753,714
2,311,407
2,000,000
0
2016 2017 2018 2019 2020 2021 2022
Source: Statista Digital Commerce Mobile POS Payments
2
Based on historical growth of Bitcoin and Ethereum wallets (2:1 ratio in contribution) and
decreasing expected future growth down to 35% in the last year
3
The Digital Payments market segment is led by consumer transactions and includes payments
for products and services which are made over the Internet as well as mobile payments at
point-of-sale (POS) via smartphone applications.
4
Similar to the payment market penetration of the first mobile payment player entrant in a large
market after 4-5 years
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 21
3.6 N
etwork Inclusion
We intend that:
3.7 N
etwork Decentralization
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Crypto.com 22
Crypto.com Fiat
Cost Free 2 - 3%
3.8 T
echnology
architecture
consensus
governance
security
privacy; and
other key technical design topics
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
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3.9 R
oadmap
Onboarding of additional 5
acquirers and merchants
ongoing effort throughout 5 years
6 Testnet launch
estimated timeframe:
at 12 months
Mainnet launch 7
estimated timeframe:
at 24 months
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4. CRO Token
4.1 Token Creation
30%
20% share
share
20% 20%
share share
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Allocation Addresses
20% 20%
share share
Allocation Addresses
Secondary distribution
The secondary distribution wallet will receive a daily token supply through
a smart contract following the below schedule:
Year 1 10% 10
Year 2 8% 8
Year 3 6% 6
Year 4 4% 4
Year 5 2% 2
TheSupply
information containedDaily
in thesesupply:
documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Year 1 0.027% 27
Year 2 0.022% 22
Year 3 0.016% 16
Year 4 0.011% 11
Year 5 0.005% 5
4.2 T
oken Utility
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4.3 U
se of Funds
Duration 5 years
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Crypto.com 28
Airdrop allocation For instance, for every 1000 MCO tokens held
on the Crypto.com Wallet App at Airdrop
snapshot date, you will be awarded 5276 CRO
tokens.
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
5. Crypto.com Team & Organization
5.1 Management Team
Kris Marszalek | Co-Founder & CEO Sean Rach | CMO
Serial Entrepreneur in Southeast Asia Internet Former CMO at Prudential Corporation Asia. Led the
industry. Three-times founder in tech space regional American Express account and served as
(e-commerce, Mobile LBS App, Consumer electronics) Managing Director of OgilvyOne Hong Kong.
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recipient and may not be used, published or redistributed without the prior written consent of Crypto.com
Eric Anziani | Chief Strategy Officer Cerulean Hu | Lead Blockchain Engineer
Director of Strategy at Global Fashion Group. Lead Engineer at Equichain, Team Lead - Finance and
Previously at PayPal, McKinsey and Goldman Sachs in Trading Systems at ANX, implemented blockchain
London, Paris, Singapore and Tokyo. solutions at FINCOVA, and was responsible for
developing trading algorithms at HSBC.
Brent Diehl | SVP, International Expansion Ivan Stefanov | SVP, Risk Management
Former Head, Prepaid Partner Solutions at Visa. Senior risk management roles with Paysafe, Groupon,
Senior Director at Western Union International Skrill and NETELLER, managing large teams across
Payments. Responsible for card portfolios outside of multiple markets and enhancing the existing fraud
the United States at Home Depot. prevention and payments setup.
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5.2 A
dvisors
www.medium.com/@Crypto.com/crypto-com-announces-
advisory-board-93be711cfe85
6. Further Information
Crypto.com Information & Discussion
www.crypto.com
www.crypto.com/chain
www.twitter.com/cryptocom
www.t.me/CryptoComOfficial
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Crypto.com 32