Business Development Executives
Business Development Executives
Business Development Executives
Summary
The Business Development Executive will focus on customer acquisition, lead generation, and
prospect management, as this role will garner and meet with potential clients.
The Business Development Executive will research client business referrals, network, and web
leads; provide prospective customers/clients with all services offered and additional presentations
as needed; and work with clients to create solutions for their needs and consult throughout the
sales process. Must be energetic, well-spoken, and eager to close sales and increase revenue.
Nice to Have
Bachelor’s degree preferred
Strong computer skills, including Microsoft Office Suite (Word, PowerPoint,
Outlook, and Excel) and CRM/Salesforce experience preferred
Business Development Responsibilities
A business development professional has three primary responsibilities:
1. Identifying new sales leads
2. Pitching products and/or services
3. Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include:
Researching organisations and individuals online (especially on social media) to
identify new leads and potential new markets
Researching the needs of other companies and learning who makes decisions
about purchasing
Contacting potential clients via email or phone to establish rapport and set up
meetings
Planning and overseeing new marketing initiatives
Attending conferences, meetings, and industry events
When it comes to the challenge of actually selling, other typical duties include:
Preparing PowerPoint presentations and sales displays
Contacting clients to inform them about new developments in the company’s
products
Developing quotes and proposals
Negotiating and renegotiating by phone, email, and in person
Developing sales goals for the team and ensuring they are met
Training personnel and helping team members develop their skills
To keep healthy relationships with clients, this mostly requires socialisation. So from
simple chats on the phone to lunches and events or conferences business development
managers must be sure to keep their customers happy. Of course, as with all office jobs,
documentation is also a big part of the work. Business development professionals are
also obligated to write reports and provide feedback to upper management about what is
and is not working.