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    BCG Matrix of Apple

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    vishal bansiwal
    The document presents the BCG matrix of Apple's products: 1) Iphone has the largest market share at 60% and is growing at 36%, making it a star. 2) MacBook and Ipad have lower but declining market shares, placing them as question marks. 3) Iwatch has a market share of 23% and is growing, making it a cash cow for Apple.

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    BCG Matrix of Apple

    Uploaded by

    vishal bansiwal
    234 views3 pages
    The document presents the BCG matrix of Apple's products: 1) Iphone has the largest market share at 60% and is growing at 36%, making it a star. 2) MacBook and Ipad have lower but declining market shares, placing them as question marks. 3) Iwatch has a market share of 23% and is growing, making it a cash cow for Apple.

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    Bcg Matrix of Apple

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    The document presents the BCG matrix of Apple's products: 1) Iphone has the largest market share at 60% and is growing at 36%, making it a star. 2) MacBook and Ipad have lower but declining market shares, placing them as question marks. 3) Iwatch has a market share of 23% and is growing, making it a cash cow for Apple.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    234 views3 pages

    BCG Matrix of Apple

    Uploaded by

    vishal bansiwal
    The document presents the BCG matrix of Apple's products: 1) Iphone has the largest market share at 60% and is growing at 36%, making it a star. 2) MacBook and Ipad have lower but declining market shares, placing them as question marks. 3) Iwatch has a market share of 23% and is growing, making it a cash cow for Apple.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
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    BCG MATRIX OF APPLE

    s.no. Products market share market share of largest competitor


    1 Iphone 60% 40%
    2 mac book 30.00% 35.00%
    3 Ipad 15.30% 25.00%
    4 Iwatch 23% 29%

    BCG Apple
    STARS 50%

    QUESTION
    MARKS40%
    1790000%
    30%

    20%

    10%
    300000.00%
    0%
    1.6 1.4 1.2 1 0.8 0.6 0
    -10%

    CASH -20%
    COWS
    200000.00%
    -30%

    DOGS
    -40%

    -50%
    BCG MATRIX OF APPLE

    relative market share % market growth revenue(cr)


    1.5 36% 17900
    0.8571428571 5.80% 3000
    0.612 -28.57% 2000
    0.7931034483 -43% 1900

    BCG Apple
    50%

    QUESTION
    MARKS40%

    30%

    20%
    Iphone
    10% mac book
    300000.00% Ipad
    0% 23%
    1.2 1 0.8 0.6 0.4
    -10%

    -20%

    200000.00%
    -30%

    DOGS
    -40%

    -50%

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