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    Hotels, Fayoum University. 9 (2), PP: 210-216

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    PADMAWATI
    The document discusses research from several studies on the influence of electronic word of mouth (eWOM) on customer purchasing decisions. Specifically, it summarizes research that has looked at how eWOM on social media, trust, brand image, and other factors impact customer purchases of products and services across multiple industries like hotels, food, cameras, clothing, and more.

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    Hotels, Fayoum University. 9 (2), PP: 210-216

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    PADMAWATI
    54 views3 pages
    The document discusses research from several studies on the influence of electronic word of mouth (eWOM) on customer purchasing decisions. Specifically, it summarizes research that has looked at how eWOM on social media, trust, brand image, and other factors impact customer purchases of products and services across multiple industries like hotels, food, cameras, clothing, and more.

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    The document discusses research from several studies on the influence of electronic word of mouth (eWOM) on customer purchasing decisions. Specifically, it summarizes research that has looked at how eWOM on social media, trust, brand image, and other factors impact customer purchases of products and services across multiple industries like hotels, food, cameras, clothing, and more.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    54 views3 pages

    Hotels, Fayoum University. 9 (2), PP: 210-216

    Uploaded by

    PADMAWATI
    The document discusses research from several studies on the influence of electronic word of mouth (eWOM) on customer purchasing decisions. Specifically, it summarizes research that has looked at how eWOM on social media, trust, brand image, and other factors impact customer purchases of products and services across multiple industries like hotels, food, cameras, clothing, and more.

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    © All Rights Reserved
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    Mohamed E. Abd-Elaziz dan Aziz,W.M. 2015.

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