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Competitive study on analysis of customer perception level towards(
jio & Airtel )
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DISSERTATION

dfghjklzxcvbnmqwertyuiopasdfghjklzx5/14/2019

Subhasish dey

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BBA VII
UG/01/BBA/2016/012

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 CERTIFICATE

This is to certify that Subhasish Dey student of BBA VII (UG/01/BBA/2016/012)

Has successfully completed the project in ( 14/05/2019 ) titled “Competitive study
on analysis of customer perception level towards( jio & Airtel )” under the
guidance of “Dr. Nilanjan ray”

………………………..
( Dr. Nilanjan Ray )
OBJECTIVE OF THE STUDY

PRIMARY OBJECTIVE

o To find out the customer satisfaction towards Airtel and JIO services at
Kolkata.

SECONDARY OBJECTIVES

o To assess the association between demographic variables and factors of

customer satisfaction
o To identify the customer satisfaction towards the services rendered by both
Airtel and Jio.
o To access the customer satisfaction towards signal coverage, data plan, value
added services, payment options of Jio and Airtel.

RESEARCH METHODOLOGY
Descriptive research is followed in this research. The universe of the population
includes the respondents who are the customers of Jio and Airtel, located at
Kolkata. The samples (i.e. sample size 50) were selected among the customers of
Airtel and Jio, located at Kolkata for this research. The samples were chosen from
the population, by using Convenience sampling technique (i.e. Non-probability
sampling technique), because the exact population size is unknown and the
accessibility of the customer is difficult. Survey method of data collection was
used in this research. The primary data were collected using structured
questionnaire.
INTRODUCTION OF JIO 4G
 Reliance Industries Limited (RIL) Chaiman Mukesh
Ambani laid out his plans to unveil a 4G mobile network in
the country, including making all domestic voice
calls and roaming free, while asserting that data would be
priced well below its competitors.
 Addressing the company's 42th annual general meeting in
Mumbai for an hour, Mr Ambani said the 4G network of
Reliance Jio would cover 90 per cent of india's 1.25 billion
population by March 2017 and would eventually cover
18.000 cities & 200,000 villages.

Aims for 100 million customers till year end

 Mr. Ambani announced a free welcome offer for Jio

customers from September 5 to December 31. Reliance Jio
will offer users data services free for four months, after
which it will offer 10 tariff plans starting at Rs 19 a day for
ccasional users, Rs 149 a month for low data users and Rs
4,999 a month for heavy data users.
 The comp also announced "super-affordable" handsets
under the LYF brand, starting Rs 2999.
RELIANCE JIO’S OFFER
 Free voice calls
 Zero roaming charges
 45 plans at Rs.50 per GB
 Students to get 25% more data
 Free data services for the first four months after the launch
 10 tariff plans starting at Rs 19 a day for occasional users
 Rs 149 a month & 399 three month’s for light users, Rs
4,999 a month for heavy data user’s
 To achieve 100 million customers in record time
 "Super-affordable" handsets under the LYF brand starting
at Rs2999.
 To be formally launched on September.
INTRODUCTION OF AIRTEL 4G
Airtel launched India's first 4G service
 Airtel deploys one of the world's first state-of-the-art TD-
LTE networks to deliver best-in-class wireless broadband
experience
 airtel 4G LTE to put India on to the data superhighway
 Lightning fast intenet speed HD video streaming, instant
photo & video downloads and sharing will now be just a
click away
 4G LTE services will contribute to Government's vision of
Broadband on Demand and building India's digital
economy
 airtel Kolkata becomes the launch pad for 4G in India, just
as the country’s first mobile call was made from this very
network in this city in August 1995.

AIRTEL’S OFFER
COMPANY PROFILE ( JIO 4G )

 Relance Communications owns nd operates the worid's

largest next generation IP enabled connectivity
infrastructure which comprises 280,000 kilometres of fibre
optic cable systems in India, USA, Europe, Middle East
and the Asia Pacific region.
 Reliance Group ranks among India's top private s sector
business houses in terms of net worth.
 The Company has a good customer base.
 Reliance covers over 21,000 cities and towns and over
400,000vllages.(india)
 Reliance Jio is in process to set-up the 4G LTE
infrastructure.
 JIL is setting up reliable (4th generation) high speed
internet
connectivity, rich communication services and various
digital services on pan India basis in key domains such as
education, healthcare, security. financial services,
government citizen interfaces and entertainment.
COMPANY PROFILE ( AIRTEL 4G )

 Established in 1995 by Sunil Bharti Mittal, currently the

Chairman and MD of Airtel.
 Telecom giant Bharti Airtel is the flagship company of
Bharti Enterprise.
 Bharti Airtel Limited, (commonly known as Airtel, is
india's largest integrated and the first private telecom
services provider with services in all the telecom circles.
 Bharti Aitel is structured into three strategic business units
– Mobile services, Telemedia services, Enterprise services
and Digital TV services.
 The mobile business provides mobile &fixed wireless
services using GSM technology.
RELIANCE JIO VISION

Reliance's vision for India is that broadband and digital services

will no longer be a luxury item, Rather convert it into a basic
necessity that can be consumed in abundance by consumer and
small business. The initiatives are truly aligned with the
Government of India's Digital India' vision for our nation.

 Digital Healthcare
 Affordable Devices
 Jio Drive
 Digital Education
 Digital Currency
 Digital Entertainment and social connectivity
AIRTEL TARGET MARKET(S)

Airtel has two major customer segments (demographically) in

the mobile telephony services:

 Students and young professionals who use the prepaid

services (use
Convenient recharge/load)

 Premium and upper middle class customers, who value

time and have
the paying capacity. They are mostly post-paid users (billed
on a monthly basis)

Airtel has mobile services in all the telecom circles in India

(geographically The concentration is mostly in urban and sub-
urban areas where mobile users are more)
AIRTEL KEY SUCCESS FACTORS

The key success factor for the industry are as below:

 Price (threshold )
 Customer service
 Brand image
 Network coverage ( 2G, 3G, 4G )
 Call quality
 Reach / no of outlets
 Product offerings
ANALYSIS DISCUSSION

Fast 4G connections may grant plenty of bragging rights, but what

good is all that speed if you can't find a 4G signal? That appears to
be the question Indian operators have been asking themselves for
the last six months. Though we've seen practically no change in 4G
speeds since our last State of Mobile Networks: India
report published six months ago, the major operators have gone to
great lengths to expand the reach of their 4G services. OpenSignal
has recorded big increases in Bharti Airtel's, Idea Cellular's and
Vodafone India's 4G availability metric in just two quarters, and
Reliance Jio has managed to push its already world-class LTE
availability rating even higher. Ultimately the mobile data user is the
winner, as he or she is able to access faster LTE connections far
more often across India.
In our third State of Mobile Networks report for India, we parsed
billions of measurements collected by 736,571 smart device users in
the months of December, January and February. We analyzed that
data to compare the 4G services of India's four major 4G operators
Airtel, Idea, Jio and Vodafone as well as the 3G services of BSNL
Mobile. Though India has many more operators than these five, the
country’s complex regulatory environment means that each provider
is licensed to operate in a particular set of regions, known as
telecom circles. We chose these operators as they all offer 3G and/or
4G services in the large majority of those circles, making them the
ideal candidates for our nationwide analysis. The number of national
operators is also steadily shrinking. We included Reliance
Communications (RCom) in the 3G analysis of our last report, but
since the operator has exited the consumer mobile business and
has shut down much of its 2G and 3G operations.
We've also performed our most detailed regional analysis to date in
this report, breaking down our 4G metrics for all four major LTE
service providers in 18 telecom circles. In many cases we find
operators in individual states bucking national trends. First, though,
let's look at the metric where we see the most intense activity in
India: 4G availability.

4G signals are spreading

Jio continued to dominate our 4G availability metric as our testers
were able to access an LTE signal 96.4% of the time. Such a score is
exceptional, reflecting Jio's commitment to build out a 4G-only
network without 3G mobile data services to fall back on. What's
more, Jio's impressive LTE reach is only improving, though
incrementally. In our last India report in October, we measured Jio's
4G availability at 95.6%.
There's good news, though, for all of India's nationwide 4G
operators when it comes to availability. We saw huge jumps in this
metric from Airtel, Idea and Vodafone. In our last report none of
these three operators had an LTE availability score higher than 65%.
Now all three have surpassed that bar, and two of them — Idea and
Vodafone — are closing in on the 70% mark. Airtel demonstrated
by far the biggest improvement in 4G reach, boosting its 4G
availability by more than 9 percentage points to 66.8% in our
measurements. But Airtel was also the furthest behind in this metric
six months ago, so its recent surge in availability didn't propel it
ahead of any of its competitors in our rankings. Airtel did, however,
close the gap separating itself from Idea and Vodafone, both of
which had 4G availability scores just over 68% in our tests.
In our last regional category, 4G availability, there wasn't any contest to speak of.
National award winner Jio won our availability awards in all 18 circles we
analyzed, often by very large margins of 20 percentage points or more. In every
circle we examined, Jio's availability rating was above 95%, meaning our users
failed to connect to its LTE network less than 5% of the time across all 18 regions.
Its LTE reach was particularly impressive in Kolkata and Punjab where its
availability scores rose beyond 97%. LTE-only operators like Jio typically have
much higher 4G availability than their multi-network competitors as they rely
almost entirely on their 4G networks to provide their core mobile data and voice
services. But Jio's exceptionally high availability numbers in every circle are quite
the testament to how far Jio has extended its 4G service across India.

In the last six months, we've seen Airtel, Idea and Vodafone redouble their 4G
expansion efforts, each posting sizable increases in our 4G availability metric. No
doubt competitive pressure from Jio provided much of the impetus for those
improvements,

but Indian consumers were definitely the beneficiary. We expect that trend to
continue, pushing all of India's major 4G operators past the 70% LTE availability
mark this year. Those gains will almost certainly propel India into the global top 10
in 4G availability, joining countries like the South Korea, Japan, the U.S. and the
Netherlands. That would be quite the accomplishment for a developing country
that was fairly late to join the LTE revolution.
CONCLUSION

Since Reliance Jio is backed by its parent company with a

pan-India 4G spectrum, it is here to stay for a long time.
Free voice calls & cheap data tariffs offer might not seem
sustainable in the long run, but one mustn't forget that Jio
derives its strength from RIL's balance sheet, sitting on a
cash pile of nearly Rs 91,000 crore. Similarly, although
Bharti Airtel will take a significant hit but being the
incumbent market leader & having presence in all circles
shall survive.Consumer are the one who are going to get
maximum advantage from this DATAWAR.
CUSTOMERS OPINION

FOR JIO 4G & AIRTEL

The main is the call drop issue. You might have experienced that you
calls being dropped when we call to vodafone user. but other carier
works fine I dont know why but yes this is you can try calling at a
vodafone user number you will get a call drop im about 80% sure.

NETWORK COVERAGE-

Another main disadvantage is the coverage of jo 4g.mlts working in the

main cities only I live in punjab so there are very less no. of cities that
have jio 4g coverage.

4G SPEED-

Everyone is saying that they are getting speed about 130mbps I dont
know how its possible im not able to get even 1mbps since im using it
like about 4-5months. I don’t know what is the truth but according to me
max speed is 2mbps.

SHOULD USE MAIN PHONE NO-

The answer is know. I would reccomed you to use jio as a secondry sim
for the time being because the jio is not fully developed its not available
in some areas and yes the call drop issue suppose you have a important
meeting that you want to cancel and you call you employees and it say
call dropp and so on. that can become a great trouble According to me
yes jijo is a good network for phone and data but it need to develop more
there are lots of bugs here and there and I would like to see the fully
developed version of the 4g.

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