preface

Various references books and mamagines related my project.

hastly and I would like to thank cach every person.

who directly or indirectly helped me in the completion

of the project especially my Parents and Peers

who supported. the throught out my Project.

 Study of Consumer Behaviour Towards Reliance
Jio

Executive Summary
Reliance JioInfocomm Limited (Commonly called RJIL) is an Indian
Internet access (commonly called „Broadband‟) and telecommunications
company headquartered in Mumbai India‟s largest private sector
company, is the first telecom operator to hold pan India Unified License.
Reliance Jio is setting up a pan India telecom infrastructure to provide
fourth generation LTE TDD high speed wireless internet and mobile
communication services which was then launched in June 2015. Reliance
Jio was founded in 2010 by MukeshAmbani. Reliance Jio offers mobile
telephony and wireless broadband. Parent company of Reliance Jio is
Reliance Industries and its subsidiary is LYF.
Reliance Jio shares spectrum with Reliance Communications. The sharing
deal is for 800 MHz band across seven circles other than 10 circles for
which Jio already owns. In September 2016, Jio signed a pact with BSNL
for intra-circle roaming which would enable users of the operators to use
each other‟s 4G and 2G spectrum in national roaming mode.
Reliance Jio with its distinctive features which it offers to the public has
created sort of monopoly in the Telecommunication sector in the Indian
market. Hence this project is all about studying Reliance Jio and the
consumer behaviour towards its products and services offered to them.
The main objective of this project is to study the awareness of Reliance
Jio amongst the customers compared to other telecom service providers.
The satisfaction of customers is very important and with various products
and services offered by the company its customers seem to be
meaningless if it‟s not beneficiary to the customer from their end, so the
second objective of this research is to study the customer satisfaction
level of customers towards Reliance Jio and its services. To achieve
success in long run a company needs a thorough study of its SWOT
analysis (Strength, Weakness, Opportunities, and Threats).
So the third objective of this research is to find the market potential and
market penetration of Reliance Jio products and services. To study the
objectives discussed two types of sources were used to collect the data: -
Primary and Secondary data. Primary data is also called as „First-hand
data or Raw data The primary data primarily means the unfiltered raw
data collected by the researcher in the research process. In this project
for the primary data a sample of 40 people were surveyed. This research
was Exploratory Research Design.
The research conducted to get more insight into the problem and
understand its nature or to create new ideas or various possible solutions
is called „EXPLORATORY RESEARCH‟. The method of sampling was
„SIMPLE RANDOM SAMPLING‟. This is primary probability sampling
design which gives each element each chance of being included in the
desired size, equally likely, selects a simple random sample. The
secondary data was collected from internet.
The findings of the research indicate that majority population today
relies of Reliance Jio for communicating with each other. Even though
they use other telecom companies such as Airtel, Vodafone, or Idea but
still they use a Jiosimcard. Also, we get to know that in the sample unit,
Jio holds maximum customers compared to other telecom companies.
Since Jio is new to the telecom market compared to the other
companies‟, it faces some frequent complaints such a poor network at
times and poor reach in the remote corners of the country.
The biggest limitation of this research was the sample size. Since the
sample unit was only limited to 40 people, the answer to the question as
to WHAT IS THE CONSUMERBEHAVIOUR TOWARDS RELIANCE JIO? Is only
limited with the perspective if this 40 people.
Since the behaviour of people is unpredictable, lack of accuracy of data
becomes the second limitation. The third limitation was problem being
faced in getting the cooperation of the customers the fourth limitation is
that this project is based purely on respondents‟ response. And the fifth
limitation was the time span of study.
From the details, it can have concluded that majority of people preferred
RELIANCE JIO and are fully satisfied with it. Also, good number of people
are willing to switch from their subscribers showed interest in RELIANCE
JIO. RELIANCE JIO capturing the wide area of Indian market increasingly
day by day. Hence, these statistics imply a bright future for
the company. It can be said soon; the company will be booming in the
telecom industry.
 INDEX

Sr. No Topic Page No

Part-A

1 History Of Reliance Jio

2 Profile Of Reliance Jio
3 Reliance Jio Product And Services
4 Current Challenges Faced (Reliance Jio)

PART – B

1 Introduction Of Reliance Jio

2 Objective Of The Reliance Jio
3 Importance
4 Scope Of The Study
5 Research Methodology
6 Data Analysis & Interpretation
7 Finding
8 Conclusion
9 Limitation
10 Suggestion And Recommendation
11 Bibliography
12 Anexure
 History
Reliance Communications Ltd. was established in 2002. The same
year, it launched CDMA services nationwide. In 2008, Reliance
Communications launched GSM services. In the 2010 spectrum
auction, Reliance Communications paid ₹ 58,642.9 million for 3G
spectrum in 13 circles Delhi, Mumbai, Kolkata, Punjab, Rajasthan,
Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, Odisha,
Assam, North East and Jammu & Kashmir. On 25 May 2012, Reliance
Communication announced a price reduction of 51% on its 3G
services. IN 2011, Reliance provided up to 28 Mbit/s data rate in
India with its MIMO technology. On 31 January 2013, Reliance
Communication announced its partnership with Lenovo to market
co-branded smartphones in India.
The smartphones were said to use the Android operating system and
have dual-core processors.In2015, it launched CDMA in REV. B
technology in non 3G circles. In April 2016, RCom informed its CDMA
subscribers that it would be shutting down its CDMA operations, and
that all CDMA subscribers would be migrated to GSM and LTE
networks. The company announced that the migration had been
completed in September 2016.
Jio soft launched on 27 December 2015 (the eve of what would have
been the 83rd birthday of Reliance Industries founder Dhirubhai
Ambani), with a beta for partners and employees, and became
publicly available on 5 September 2016. As of 31 January 2019, it is
the third largest mobile network operator in India and the ninth
Largest mobile network operator in the world with over 289.44
million subscribers.
The company was registered in Ambawadi, Ahmedabad, Gujarat on
15 February 2007 as Reliance Jio Infocomm Limited. In June 2010,
Reliance Industries (RIL) Bought a 95% stake in Infotel Broadband
Services Limited (IBSL) for Rs. 4,800 Crore (US$670 million). Although
unlisted, IBSL was the only company that won Broadband spectrum
in all 22 circles in India in the 4G auction that took place Earlier that
year. Later continuing as RIL’s telecom subsidiary, Infotel Broadband
Services Limited was renamed as Reliance Jio Infocomm Limited
(RJIL) in January 2013. In June 2015, Jio announced that it would
start its operations all over the country by the end of 2015. However,
four months later in October, the company’s Spokesmen sent out a
press release stating that the launch was postponed to the first
quarter of the financial year 2016–2017. Later, in July, a PIL filed in
the Supreme Court by an NGO called the Centre.
For Public Interest Litigation, through Prashant Bhushan, challenged
the grant of a Pan-India licence to Jio by the Government of India.
The PIL also alleged that Jio Was allowed to provide voice telephony
along with its 4G data service, by paying An additional fee of just Rs
165.8 crore (US $23 million) which was arbitrary and unreasonable,
and contributed to a loss of Rs 2,284.2 crore (US $320 million) to the
exchequer. The Indian Department of Telecommunications (dot),
however, refuted all of CAG’s claims. In its statement, dot explained
that the rules for 3G and bwaspectrum didn’t restrict BWA winners
from providing voice telephony.
In June 2020, Emirati sovereign fund Mubadala confirmed that it
would acquire a 1.85% stake in the company for ₹90.936 billion
(US$1.1 billion). Silver Lake increased its stake to 2.08% with an
additional ₹45.47 billion (US$570 million) investment. Abu Dhabi
Investment Authority then bought a 1.16% stake in the company for
₹56.84 billion (US$710 million). On 13 June, TPG took stake in Jio
platform of 0.93% worth ₹45.468 billion (US$570 million). L
Catterton also made an investment of ₹18.945 billion (US$240
million) for a 0.39% stake.
In June 2020, Saudi Arabia's Public Investment Fund confirmed that
it would acquire a 2.32% stake in the company for ₹113.67 billion
(US$1.4 billion).In July 2020, Intel confirmed that it would acquire a
0.39% stake in the company for ₹1.89 billion (US$24 million). In July
2020, Qualcomm confirmed that it would acquire a 0.15% stake in
the company for ₹.730 billion (US$9.1 million). This was followed by
Google purchase of 7.7% stake in the company for ₹337.37 billion
(US$4.2 billion).
Acquisition of MTS India and Digicable

On 1 July 2010, the board of Reliance Communications confirmed the

acquisition of Digicable India's largest cable network in all-stock deal.
The new entity was named Reliance Digicom, which integrated
RCOM's DTH TV, IPTV and retail broadband operations with Digicable
On 14 January 2016, Reliance Communications announced that it
had acquired Sistema Shyam TeleServices Limited (SSTL, operating as
MTS India) in an all-stock deal. SSTL received a 10 per cent stake in
Reliance Communications after repaying its existing debt.
Reliance Communications would assume responsibility for
instalments that MTS owed the government for spectrum purchases,
amounting to ₹3.92 billion (equivalent to ₹5.6 billion or
US$71 million in 2023) every year for 10 years. As a result of the
deal, Reliance acquired MTS India's subscribers and SSTL's spectrum
in the 850 MHz band.
India's antitrust regulator, the Competition Commission of India (CCI)
approved the merger in February 2016. The Securities and Exchange
Board of India (SEBI) also cleared the deal. SSTL shareholders
approved the merger on 18 March 2016. By mid-August, it was
approved by tax authorities and the shareholders and creditors of
Reliance and SSTL. The merger was approved by the Rajasthan High
Court on 30 September 2016and the Bombay High Court on 7
October 2016. In April 2017, Reliance laid off 600 employees in
preparation for its mergers with MTS and Aircel. The Department of
Telecommunications gave the final approval for the merger on 20
October 2017. On 31 October 2017, Reliance Communications
announced that the merger was complete.
Attempted merger with Aircel
In September 2016, Reliance Communications announced Aircel had
agreed to a merger.The company announced on 15 March 2017
the Securities and Exchange Board of India, Bombay Stock Exchange,
and National Stock Exchange of India approved the merger. The deal
was approved by the CCI on 20 March. Aircel and Reliance
shareholders approved the merger on 22 and 24 April 2017,
respectively and it was expected to be completed by mid-2017.
However, on 1 October, Reliance allowed the merger agreement to
lapse. The deal, which was expected to help the company repay ₹250
billion (equivalent to ₹350 billion or US$4.4 billion in 2023) of debt,
was cancelled due to delays by entrenched competition.[36] Reliance
was looking at other options to meet their obligations under the SDR
agreement and avoid insolvency proceedings by banks.
Due to the failed Aircel merger, the company announced to
employees in the wireless and DTH businesses on 25 October 2017
that they would be redundant effective 30 November. On 29
December 2017, Reliance discontinued voice services in India and
provided only 4G data service.
The Ericsson case
In 2013, Reliance Communication signed a multi-year managed
services agreement (MSA) with Ericsson to manage services of
wireline and wireless network of 100,000 kilometres (62,000 mi) of
fiber and mobile infrastructure in 11 telecom circles in India. This
arrangement was a smooth business relationship until 2016, post
which Reliance Communication struggled to pay the dues.
This has been seen as an effect of Reliance Jio that disrupted the
Indian telecom industry with its aggressive pricing after its
commercial launch in September 2016 that affected all leading
telecom players.
By September 2017, Ericsson terminated the MSA and approached
the NCLT to recover dues of ₹11 billion (equivalent to ₹15 billion or
US$190 million in 2023). By May 2018, the NCLT initiated insolvency
proceedings even as Reliance Communication tried to sell spectrum
and other assets. At the same time, Reliance Communication
reached out to Ericsson and agreed to pay ₹5.5 billion (equivalent
to ₹7.4 billion or US$92 million in 2023) as a settlement with a
personal guarantee from Anil Ambani on the condition of withdrawal
of insolvency proceedings.
The Supreme Court reviewed the matter in August 2018 and
ordered Reliance Communication to pay up ₹5.5 billion (equivalent
to ₹7.4 billion or US$92 million in 2023) to Ericsson by 30 September.
Reliance Communication failed to comply with the payment and
sought an extension of 60 days to comply. Ericsson filed a contempt
petition in Supreme court.
In February 2019, the Supreme Court has held Anil Ambani and three
others guilty of contempt of court and directed them to make
payments by 19 March. In the meantime, Mukesh Ambani, the elder
brother of Anil helped him with a bailout of ₹4.63 billion (equivalent
to ₹5.8 billion or US$72 million in 2023) which he paid just a day
before the deadline on 18 March. Reliance Communications Limited
has paid ₹5.5 billion (equivalent to ₹6.8 billion or US$86 million in
2023) to Swedish multinational telecom and networking firm
Ericsson a day before the Supreme Court’s deadline, the Anil
Ambani-led company said in a statement.

Sale of the company's assets

During 2020, a consortium of companies bidded upwards of $200

Million USD to buy the assets of Reliance Communications. Members
of the consortium include NKV Krishna's White Lotus Group, Mukesh
Ambani's Reliance Group, Bharti Airtel, UV Asset Reconstruction
(UVARCL) and US-based Varde Partners. In 2022, Mukesh Ambani's
Reliance Jio won the bid and acquired the assets of Reliance
Communications for Rs. 3720 crores.
Company profile
Reliance industries limited (RIL) is an indian multinational company
the headquater of reliance in Mumbai maharastra india . reliance
company engaged in energy protochemicals network security
entertainment facilitie natural resources retail an
telecommunication .
It is one of the most profitable company of india RIL generates most
of the opportunities for public like provide employment devlope
infrastructure provide standard of living etc. it provide the services
All over the world reliance is one of the most famous company
around the world. It is a public company.

Points Information
Name Reliance Industries Limited
Founder Name Dhirubhai Ambani
Owner Mukesh Ambani
Date Of 8 May 1973
Establishment
Establishment Place Mumbai Maharastra
Revenue ₹974,864 Crore (US$120 Billion 2023)
CEO Mukesh Ambani ( 31 July 2002 – Present)

Register Address 3rd Floor, 222 Maker Chambers

IV, Nariman Point-400021.
Company Status Active
Company Establishment
On 8 may 1973, it become a reliance industries limited befor, it is
only a polyster company. An 1975 it is expanded into textile with
“vimal” whch is the one of most famous brand when the demand of
the reliance product has been increased day by day then it become
more famous and provides the best quality product with the
satisfication of the customers the only of reliance is “growth is life”

Products
❖ Petroleum
❖ Natural gas
❖ Petrochemical
❖ Textiles
❖ Retails
❖ Telecommunication
❖ Media
❖ Television
❖ Entertainment
❖ Music
❖ Banking
❖ Software
Founder

The founder of reliance is dhirubhai hirachand ambani born

in December 28,1932 chorwad, Gujrat he was the biggest exports in
india he handed his running business to his son,Mukesh ambani and
anil ambans

The chairman and managing director of reliance is Mukesh cherubic

amban born in 19 april 1957.he is currently the richest man in asia
with net wroth of US$1.6 billion and he is listed as 5th richest man in
the world he is a successful man on 2016 he is honred as othmer
gold medal bychemical heritage foundation now Mukesh ambani is
of one the most famous business tyconn

Journey

A journey of reliance is motivational dhirubhai ambani did many

struggles in his life after his death Mukesh ambani handle the
business he helped his father in growth of the company before 1973
it is just a small company and after Mukesh ambani expanses the
family business reliance also do E-Commerce business in which buy
and sell th product and services online through the internet.
In automobile industry Mukesh ambani took a big step where the
launched “JIO”

Company assets

Reliance company is a multinational company and popular around

the world it has reached in all over the world.reliance company also
do social work for society and improve their standard of living.

It help in growth of the company economy of the country. In 2020

the total assets of reliance industries Ltd.

Rs 11,65,915 crore (US$ 160 billion)

Net Growth

Reliance industries ltd (RIL) works is many platform like energy

telecommunication retail etc in 2020 the net income of reliance Rs
44,324 crore (US$6.2 billion).

It is a profitable company and provide opportunities in the market

the company is wroth had grown exponentially over the year from
2014.
 RELIANCE JIO PRODUCT AND SERVICES

RELIANCE JIO 4G BROAD BAND

The company has launched its 4G broadband services throughtout
the India in first quarter of 2016 financial year. It was started to
release in December 2015 after some reports said that the company
was waiting to receive final permit government from the Mukesh
Ambani owner of Reliance company Ltd. choses Reliance jio is the
telecom subsidiary, has unveiled Detail of Jio fourth generation (4G)
services on 12 June 2015 at RIL'S 41 Annual generation meeting. It
will offer Data and voice service with peripheral services like instant
Messaging, live, To, Movies, an demand news streaming music and
digital Payment Platform. The company tas a mehwark of 25000 km
Country of fibre optic cables in the over which it will be collarbating
with local cable operators to get broader connectivity for its
broadband services with its multi-service operation licence Jio will
serve and will offer T.V on a To channel distributor. demand on its
Network.
PAN-INDIA SPECTRUM: -

Jio owns spectrum in 800 MHz band in 10 and circles of the total 22
circles inthe country, and owns Pan-India licensed 2,300 MHz
spectrum. The spectrum is valid till 2035. Ahead of itsdigital services
launch, Mukesh Ambani-led Reliance Jio entered a spectrum sharing
deal with younger brother Anil Ambani-backed RELIANCE
COMMUNICATION. The sharing is for 800 MHz band acrossseven
circles other than the 10 circles for which Jio already owns.
Prior to its pan-India launch of 4G data and telephony services, Jio
has started providing free Wi-Fi hotspotservices in cities throughout
India including Ahmedabad and Surat in Gujarat, Indore, Jabalpur,
Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in
Maharashtra, Kolkata in West Bengal, Lucknow in Uttar Pradesh,
Bhubneshwar in Odisha, Mussoorie in Uttrakhand, Collectorate's
office in Meerut, and atMG road in Vijaywada among others title.
Reliance Jio rolls out wi-fi services at IP sigra mall in Varanasi among
others. In March 2016, Jio started providing free Wi-Fi internet to
spectators at six cricket stadium shooting the 2016 ICC WORLD CUP
TWENTY20 matches. Jionet was made available in Wankhede
Stadium (Mumbai), Punjab Cricket Associations IS Bandra stadium
(Mohali), Himachal Pradesh Cricket Association Stadium
(Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla
(Delhi) and Eden Garden (Kolkata) in India.
Jio Apps

In May 2016,Jio launched a bundle of multimedia apps on Google

Play, as a part of its upcoming 4Gservices. While the apps are
available to download for everyone, a user will require a Jio sim card
to use them. Additionally, most the apps are in beta phase. Following
is the list of the apps:

My Jio- Manage Jio account and digital services associated with it

Jio Play- A live TV channel service

Jio On Demand- An online HD video library

Jio Chat messenger- An instant messaging app

Jio Beats- A music player

Jio Join- A VoLTE phone simulator

Jio Mags- E-reader for magazines

Jio Xpress News- A news and magazine aggregator

Jio Security- A security app

Jio Drive- Cloud-Based backup too

Jio Money wallet- An online payment/wallet app

LYF
LYF also known as Reliance LYF is an Indian handed. company
headquarterd in Mumbai Maharashtra sudia It many actured 49
Volte Smartphone. It is a Subsidary of arm Reliance Retail, the
consumer clutronic Reliances Industries limited is operated along
with the parent company's Hagship Venture, Jio.
According to counterpoint Research in May 2016. LYF became the
fifth largest smart phone player and second largest LTE Phone
supplier in India.
Products
An image of LYF WATER 2 phone with IPS display
In October 2015, LYF tied up with domestic handset maker Intex to
supply 4G handsets enabled with voiceover LTE (Volte) feature. In
January 2016, it launched its first set of smartphones - LYF Earth 1,
LYF Water1, and LYF Water 2.

Production
LYF smartphones are manufactured by Chinese handset maker ZTE
Corporation, CK Telecom Limited,Intex. The company plans to source
more phones from the maker before the launch of its Jio 4G
serviceslater in 2016.

Distribution
LYF phones are directly sold through its retail outlets. In February
2016, LYF tied up with app-based delivery service Gofers and online
retailer Amazon to deliver its phones to users
 CURRENT CHALLENGES FACED. (RELIANCE JIO)

Reliance Jio has become a household name in India in a really

short time which has to amount to something Since the company
has waded through musk and mud to give out services to the
nation.
I have had the distinct Pleasure of working with jio and I can say
that the company sets unrealistic goals and then managers to
nail them ever single time
So if you ask me, what are the challengers ?when, there are
some
Jio has garnered for itself a huge customer base. They now need
to retain this fanbase with attractive offers and Services.
Part-b
INTRODUCTION TO THE TOPIC RELIANCE JIO
Reliance Jio Infocomm Ltd, also Known as Jio) is an Indian
Telecommunication network provider. It is owned by Reliance
Industries, based in Mumbai. Jio offers services like 4G LTE and is
the first VOLTE (voice over LTE ) Service Provide in India.
The Platform which was released with the welcome offer for all
users 5th Sep 2016, was initially implemented in a beta model for
Reliance employees only on 27 December 2015, to mark the 63rd
anniversary at the Birth of Dhirubhai Ambani, founder of Reliance
Industries
 Objectives of the Reliance Jio

❖ To study the total awareness of Reliance Jio in the

market compared to other telecom service providers.

❖ To study customer satisfaction level of Reliance Jio

products and services.

❖ Create Synergetic effect by creating high quality and

diverse field Portfolio.

❖ Provide diversified financial services with focused

people.
 IMPORTANT OF RELIANCE JIO

The important sale of reliance Jio in customer

satisfaction:-
India is one of the biggest mobile market in the world Indian
Mobile Industry is one of the fastest growing Industry in the
world. India is the second longest market for mobile service
Provide after china Reliance Jio started with Broadbands
service.
Their Innovative Plan made stiff competition in the mobell
market. It is India' only network which is slowly 4G and its
USP is the free service that it offers.
In order to enter into the India telecom markets the company
adopted a predatory Pricing strategy telecom market and
offered free voice Data and message service and their
"welcome offer" from Sep 5, 2016, to up in Dec 31, 2016.
Later, the offers was intended up to March 31, 2017 as the
Happy New year offer Reliance's move disturbed the
competition in the Indian telecom sector and major
competitors like Airtel idea, and Vodafone were huge faced
losses and framed defines strategies to suntain their market
share.
Even though, Reliance Jio network offer cost free service the
100% satisfaction of its customer a doubtful one, Although
the customers are available in Jio, services, they spend some
amount for using other network.
 If Reliance Jio fails to give the full Satisfaction to its difficult
to sustain its image in Systematic nation.
The Present study is an attempt to analysis the satisfaction
level of the customer of Jio network. Customer satisfaction to
ward call rates, data services, value added services etc. are
taken into consideration for the study.

Scope of Study

There is no doubt that Reliance Jio is making headlines

before its formal launch and over since Mukesh Ambani
announced its new plans for 4G network, as expected, the
whole telecom Industry has shaken in fact, the company has
forced all Telecoms to change their tariff plans retain their
users.
To recall on sep 1, 2016 announced free data, voice, and
video to users Until Dec 31, 2016, under its welcome offer
has been replaced by the New year offer, which still provides
free voice calls, video calling, messaging and data Discount
Until March 31, 2017 and now the company has announced
an extension for the same in the form of 'Prime'
membership. Under the Prime offer existing customers will
get a one year extension by paying a one time enrollment fee
of Rs.99 and Rs.303 per Month and get the same Jio service
that they are getting.
This means unlimited data (Subjected to 1 GB FUP limit per
day) which you will get for 12 months users get access to all
Jio application Services which will cost over Rs 1000 per year.
Meanwhile of the MWC 2017, Jio also announced its tie up
with samsung to bring 5G to expand its current network
capacity as well as network coverage Similarly, the company
has also joined hands with Cisco to exchange its existing
multi-terbit capacity further

Jio's Achievements so far :-

1) Jio has also Crossed 100 million customers mark in Just 170
days after its launch an Sep 5, 2016

2) Jio has added on an average 7 customers every single

second of every single day
3) Jio users make more than 200 crore min of voice and video
calls have been made.

4). users consumed more than 100 crore GB of Data on the

Jio network and this makers India, the No.1 Internat usage
country.

5) Nearly 5.5 crore hours of video have Been watched daily

on its Network.

6) Over 10 Lakhs retail partnership was introduced all across

India.
Jio's future Plans.

i) In the coming months the Jio network will be present

in nearly all the cities towns and villages of India and
over go Percent of our country propulation.

ii) The company will provide 20 percent more value to

each of the Day competitor plans.

iii) The company is trading a revenue market share of 50

Percent by 2021. will the Journey was not so easy Jio's
free data and voice offer have sparked controversy
within the telecom Industry.

iv) Telecom Players such as Airtel and vodafone have

alleged that Jio offers amount to predatory pricing.
 RESEARCH METHODOLOGY

SAMPLE SIZE
Sampling may be defined as the selection of some part of aggregate or
totally based on which a Judgement or inference about the aggregate or
totality is made.
The items to selected which constitute what technically is called sample is
known as sample size. Since Jio this research was confined to limited area
and limited size of people the sample size for the Project was of 100
people
Since Jio is used by almost everyone Today there were may people
included under the sample size. Group of people such as servicemen,
Businessman, Kirana store Owners, housewives, students supports staff
and teachers
To get a Overall views all the entire project these varied groups of people
were Survival. Every person has their own different need for using the
internet. Hence was surveyed amongst such people

SAMPLE UNIT
A Sample unit can refer to any single person being researched. It content
of market research, a sampling unit is an individual person. The term
sampling unit refers to a singular value of Data base.

SAMPLING DESIGN
The item so selected constitute whatTechnically called sample, their
selection process to technique is called sample design and the Survey
conducted based on Sample is described a sample survey. Sample should
be truly representative of population characteristics without any basis so
that it may result is valid ad reliable conclusion.
 COLLECTION OF DATA

Primary Data
Primary data refers to information that is generated to meet
the specific requirements of thethe investigation at hand the
researches collects primary data himself. In this research
Surveying 100 people collected primary data Simple
questions on the experience of the Jio sim Card were asked
to people and thus data was collected and maintained
fecopale and thus and Maintained.

Secondary Data
Secondary data is information that is collected for a purpose
other than to solve the specific problem under investigation
for another purpose). In this research, thethe secondary data
was collected from certain articles and links from the
Internet

Scope of Study
There is no doubt that reliance Jio is making headlines before
it launch and ever since Mukesh Ambani BURY announced its
new plans for 4G network, as emposted, the whole Telecom
Industry has shaken in fact, the company has forced all
telco's to change their plan tariff retain their users.
To recall on Sep 1, 2016 Jio announced free data, voice, and
video to users until Dec 31, 2016, under its welcome offers
the welcome offer has been replaced by the Happy new your
offer provides foel voice which still provides free voice calls,
video calling, messaging and data Until March 31, 2017, and
now the company has announced an entansion for the same
in the form of Prime membership. Under the Prime offers
eniting customers will get one year extension by Paying one-
time enrollment fee of Rs.99 and Rs 303 per month and get
the same Jio service that they are getting.
This means unlimited data (Subjected to 1 GB FUP limit per
day) which you will get for 12 months users get access to all
Jio application Services which will cost over Rs 1000 per year.
Meanwhile of the MWC 2017, Jio also announced its tie up
with samsung to bring 5G to expand its current network
capacity as well as network coverage Similarly, the company
has also joined hands with Cisco to exchange its existing
multi-terbit capacity further

Jio's achievements so far

• Jio has also crossed 100 million customers mark in Just
170 day after its launch an Sep 5, 2016.
• Jio has added on an average 7 Customers every single of
every single day.
• Jio users make more than 200 Crore minute of voice
calls have been made.
• Users consumed more than 100 crore of data on the Jio
network and thus makes India, the No. 1 Internet usage
country.
 • Nearly 5.5 crore hours of video have been watched daily
on its network.
• Over 10 Lakhs retail partnership was Introduced all
across India.

Jio Future Plans.

❖ In the coming months, the Jio network will be present in
nearly all the cities, towns and villages of India and cover
99 % of our Country population.

❖ The company will provide 20% more value of each the

competitor plans.

❖ The company is targeting a revenue market share of

80% of 2021well the Journey was not so easy as Jio free
data and voice offers have sparked controversy within
the telecom Industry. Telecom players such as Airtel and
Vodafone have alleged that Jio offers an amount to
predatory pricing.
 ANALYSIS AND DATA INTERPRETATION

(1) Which operator service do you use?

According the survey and data collected, 32.9% of the

population prefers Airtel, 19.2% of the population prefers
Vodafone, 43.8% of the population prefers Reliance Jio and
5% of the population prefers other for their usage.
This question was asked to know about what percentage of
people use Reliance Giscard’s. This was done to get an idea
of what is the actual share of Reliance Jio in the market
compared to other telecom operators in the market.

Since this question was confined to a limited area of 73

people so the answers were according to that sample size.
But as per the findings it was concluded that amongst 73
people 31 people that is total of 32.9% of people use
Reliance Jio. Also, it is seen that same percentage of people
use Vodafone sim cards. Airtel holds a market share of 15%
of 6 of 73 users and least share is of other.
The main reason for this share can be of scheme that
Reliance Jio gave to its users with 1Gb data and free calls and
messages. Also connectivity is the second reason why people
prefer this telecom provider. Even though Airtel provides the
same kind of scheme but it is little costly is the reason people
are switching to other telecom providers.
(2) Are you aware of Reliance Jio?

According to the data surveyed and collected, 87.7% of the

population says that they are aware of Reliance Jio and its
services and 12.3% believe they are not fully aware of the
services and plans of Reliance Jiocompany. Since this data is
confined to a limited number of people, the survey results
are confined to them and to the survey of the entire country.

This question was asked to know about the awareness of

Reliance Jiocompany and its scheme of what the company
provides to its people.

When it comes to Jio it is not only about the free data and
call services but also about other Jio products such as JioFi
devices and other products of Jio such as their Dish-TV
products and their updates and related schemes.

Since this question was asked to local people and some of

Reliance Jio employees itself it was known that 68 of 73
people aware of Reliance Jio products, schemes and updates
and 1 of 73 people wasn't aware of the entire scheme of the
company.

This shows that Reliance has comparatively good market

share compared to other telecom operators in the market.
The main reason for this publicity is word-of-mouth. And this
is done by people when they find that offers and scheme are
good and relatable to them.

And since we all know the goodness of schemes that

company provide and the excellent marketing strategy of the
company which made Reliance Jio so famous amongst other
telecom operators in the market.
(3) From which source did you come to know about Reliance
Jio?

According to the data surveyed and collected, 16.4% of the

population says that they came to know about Reliance Jio
from newspaper. 34.2%, of the population says that they
came to know about Reliance Jio from Advertising.42.5% of
the population states that they came to know about Reliance
Jio from mouth publicity. And the other section states some
came to know from their instincts. Some people say that
came to know about Reliance Jio via Quirk. And some people
state that came to know about the services and offerings of
Reliance Jio via Jio employees. Since this data is confined
to a limited number of people, the survey results are
confined to them and to the survey of the entire
country.
This question was asked to know which form of media
contributed to major share of market in the telecom
industry. As per the findings it was concluded that that the
advertising done by Reliance Company contributed the most
for that major share. And since the scheme was profitable to
everyone many people did mouth publicity to others. And
since it is evident that people rely on viewers comment more
than other medium mouth publicity also held a good share in
adding to share of market of Reliance Jio.
(4) what is your average monthly expenditure on mobile (rs)?

Herein, in this question, in survey question asked that the

average expenditure customer spend on their mobile
recharge whereas, 37% of people spend 200-300 in their
recharge whereas, 17.8% of people spend 300-400 in their
recharge whereas, 26% of people spend 400-500 in their
recharge Others spend above 500 in their monthly recharge
This question is to know the monthly expenditure consumer.
(5) Which service did you like the most in Reliance Jio
services?

This question was one of the most important questions of the

survey. According to the data surveyed and collected, 47% of
the population states that data services which Reliance Jio
provides is one of the most important thing that they liked
while using Reliance Jio services which comprises a total of
16 people. 29% of the population says that they like Reliance
Jio's call rates as one of the most convincing factors which
comprises a total of 6 people. Also, it wouldn't be incorrect
to say that the free calls were one of the best strategies of
Reliance Jio to capture majority of the market share. 19% of
the population states that network coverage is Jio's main
convincing factor and one person is in this favour. 5% of the
population says value added service. this data is confined to a
limited number of people, the survey results are confined to
them and to the survey of the entire country.
(6)since how long you are using reliance jio services?

From the data surveyed and collected, 70 of the population

states that Reliance Jio is pretty good in its services which
comprises of 20 people. And 16.4% population states that
they have been using Reliance Jio services for one month.
Where, 18% of population states that they have been using
reliance jio for 2-3 month. 15% of population states that they
have been using reliance jio for 3-4 month.and 51% of
population states that they have been using reliance jio for
more than a year. Since this data is confined to a limited
number of people, the survey results are confined to them
and to the survey of the entire country.

This question was asked to know about the satisfaction of

customers regarding how long they were using services of
Reliance Jio. And since we all know that Jio provides many
services to its customers majority of people were satisfied
with its services and since connectivity has a major issue
people sometimes find its services are average and could be
updated to something better in terms of connectivity.
(7) would you switch jio from other brand?

In this question, it was asked that whether the customer is

satisfy with the reliance jio or not or would they switch jio
from other brands.56% of population said NO they don't
want to switch jio with any other brand.whereas, 44% of
population states that they are wiling to switch jio from other
brands.since this data is confined to a limited number of
people, the survey results are confined to them and to the
survey of the entire country.

This question was asked to know about the satisfaction of

customers regarding whether the customer is satisfied with
the service of reliance jio. And since we all know that Jio
provides many services to its customers majority of people
were satisfied with its services and since connectivity has a
major issue people sometimes find its services are average
and could be updated to something better in terms of
connectivity.
(8) which features of reliance jio conviced you to use this?

This was one of the most important questions asked in the

survey. The main reason for asking this question was to know
what are the features of reliance jio conviced the customer
so much to use jio. Above given are some of the examples of
what people think they are conviced with the services.
provided with them then the company can succeed more and
can have more loyal and happy customers.
 FINDINGS

Below are some of major findings. I come across during my

Survey.

➢ while conducting the survey, I found Out that 85%

respondents are Satisfied with reliance jio services and 15%
of respondents are not satisfied. The reason being they are
still facing problems of calls drops. and low network, some of
them did say that after April 1st they might consider using it.

➢ Reliance Jio has successfully captured its market in Kadi

areas well.

➢ Most of the users are using dual sim phone and hence they
are using it as a secondary service as they do not want to
change their old numbers.

➢ Customers are satisfied the 49 Unlimited services as

comparison to other services.

➢ Reliance Jio is expected to grow bigger there by taking over

Bharti Airtel which Currently where gain as a 33.1% of
Market share where as the latter is looking to gain over
50%.

➢ Reliance Jio wifi router which is highly appreciated by the

users.
➢ The competition among other mobiles Samsung, Redmi,
apple are high. LYF handsets are used as a secondary phone
by Some users.
 CONCLUSION

Reliance Jio has become a very successful brand in India & Providing
customer Satisfaction is one of their primary motives. It Provides
unlimited free calling and Data Services & SMS on the move as
people are more dependent on it in their daily lives like wide
network coverage and good 4G Services. Because 3G Services was
unable to meet out customer need and wants That's why 4G has
been envolved of Indian customers.

Reliance Jio Possessers congestion free and wide network coverage,

attractive 4G Scheme & customers services as well as life style
roaming free services.

Providing customer satisfaction is the most crucial step of the

company as they are to be satisfied and Provides Internet access on
the move such as wide network Coverage and good 4G Services as
they are important and technology advanced Stuff required by
almost everybody in Today's Environment

Reliance Jio is currently the most emerging brand in the India and
will be successful in overseas market in upcoming years.

It possesses congestion free and wide Network, attractive 4G

Scheme & customers Services to cover one of the widest areas.Jio is
capturing the wide area of Indian markets increasingly day by day.
Hence these statistics imply a bright future of the company. The time
is not for when Reliance Jio will Start 5G in Indian with a similar
Scheme.
 LIMITATIONS OF THE STUDY

The major limitations are:-

➢ The Sample is small with size of 50, which may not express the
opinions of entire Jio customers.
➢ Data Collections is done in Online Mode, due to Pandemic.
➢ Customers can have distractions while filling google form.
➢ The study is wholly made are Private telecom service providers.
Goverment Providers like BSNL note taking into consideration.
➢ The company's business is largely dependent on commodity
prices, which can be volatile and impact its profits.
➢ There is also a risk in the company's debt levels, which have
increased as it has been investing heavily in its businesses.
➢ Reliance Industries heavily relies on the oil and gas industry,
which makes it vulnerable to fluctuations in oil prices.
➢ The company faces intense competition from both domestic
and international players in various sectors.
➢ Reliance Industries has a large amount of debt, which can
impact its financial stability.
➢ The company's operations are subject to regulatory and
government policies, which can affect its growth and
profitability.
➢ Reliance Industries has faced criticism for its environmental
impact and sustainability practices.
 RECOMMENDATIONS

➢ Provide more quality mobiles with Jio SIM.

➢ Bring more effort to attract non Jio Sim users.
➢ Low speed of Jio SIM is due to less of network connection,So
widens the network.
➢ Take advantage of Jio's extensive network coverage and
affordable data plans for seamless connectivity.
➢ Explore the wide range of digital services offered by Jio, such as
JioTV, JioCinema, and JioSaavn, for entertainment on the go.
➢ Consider using Jio's e-commerce platform, JioMart, for
convenient online shopping and doorstep delivery of groceries
and other essentials.
➢ Utilize Jio's digital payment service, JioMoney, for secure and
hassle-free transactions.
➢ Keep an eye out for Jio's innovative technology offerings, like
JioFiber, for high-speed internet and smart home solutions.
 BIBLIOGRAPHY

REFERRED BOOKS:-

KOTHARI, C.R. (2004): "RESEARCH METHODOLOGY AND TECHNIQUES"

NEW AGE INTERNATIONAL PUBLISHERS, NEW DELHI, 2 EDITIONS

PRINCIPLES OF MARKETING- PHILIP KOTLER AND KEVIN KELLER,

EDITION 12 MARKET RESEARCH-DD SHARMA

BOOK AND MAGAZING ON MOBILE COMMUNICATION-KAMIL SH.

ZIGANGIROV

ARTICLES:-

http://articles.economictimes.indiatimes.com/2014-02-
17/news/47412248 1 telecom-venture-reliance-jio- infocomm-akash-
ambani

http://economictimes.indiatimes.com/industry/telecom/reliance-jio-
infocomm-launches-4g-servic employees/articleshow/50344999.cms

http://articles.economictimes.indiatimes.com/2010-
0612/news/276124841division-of-relianwave-of-value-creation-
worldclass-consumer-experiences
http://www.thehindu.com/business/Industry/reliance-jio-
employees-to-get-freebies-discount-on-4g-
service/article8029393.ece
 annexure

QUESTIONNAIRE:

(1) Which operator service do you use?

➢ Airtel

➢ Vodafone

➢ Reliance Jio

➢ other

(2) Are you aware of Reliance Jio?

➢ Yes

➢ No

(3) From which source did you come to know about Reliance Jio?

➢ Newspaper

➢ Advertising

➢ Mouth publicity
(4) What is your average monthly expenditure on mobile (in Rs)?

➢ 200-300

➢ 300-400

➢ 400-500

➢ Above 500

(5) which service do vou like the most in reliance jio services?

➢ Data services

➢ Call ratesi

➢ Network coverage

➢ Value added Services

(6) since how long you are using reliance jo services?

➢ one month

➢ 2-3 month

➢ 3-4 month

➢ above year

7.would you switch jio from other brand?

➢ Yes
➢ No
8.which features of reliance jio conviced you to use this?
➢ Goodwill
➢ Advertisement
➢ Schemes