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Answering Why Based On Data

1) This document discusses using data and analytics to answer "why" questions for businesses, such as about sales, marketing, finance, and operations. 2) It proposes using discovery analytics to bridge data silos, solve business cases using AI/ML, and provide actionable insights to increase performance and profitability. 3) Examples are given for answering "why" questions about customer churn, strategy effectiveness, and decreasing profits by generating hypotheses and analyzing historical data.

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Tai Khuat
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
94 views19 pages

Answering Why Based On Data

1) This document discusses using data and analytics to answer "why" questions for businesses, such as about sales, marketing, finance, and operations. 2) It proposes using discovery analytics to bridge data silos, solve business cases using AI/ML, and provide actionable insights to increase performance and profitability. 3) Examples are given for answering "why" questions about customer churn, strategy effectiveness, and decreasing profits by generating hypotheses and analyzing historical data.

Uploaded by

Tai Khuat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Answering WHY

based on data
Answering the most often WHY question on
daily business, from sales, marketing, finance
to operations

This is summary of Datanest Analytics Catalog, for more explanation & catalog,
you can contact us at hello@datanest.io
Current state of data
On a daily basis, companies are collecting massive
amounts of data. These data are mostly being kept
in Silos based on the technology being used.

Most of this data is underutilized and only being


stored for monitoring.

Reactive action instead of proactive.


Solution ?
How to leverage discovery analytics?
Bridging Data silos
To compare and query all your data sources

Solving business cases


Using the power of AI & Machine Learning

Providing with actionable insights


To increase performance & profitability
Datanest Solutions

Data Exploration DS as a Service ML Products


“Pay as you go”
“Descriptive & Discovery” “All Included”
Finance: Truescore - Credit Scoring
To validate a business needs Model creation, infrastructure
Retail & Logistic: Order recommendation,
based on historical data. & maintenance
dynamic pricing, inventory prediction
Introducing

Data Science team Infrastructure

+ Data Scientist
+ Data Engineer
+ System Architect

Data-Science as a Service
Steps on
Data Science?
Datanest Data Science Stage
How to automate
DIFFICULTY

What will happen

Semantic
Why it is happening

Predictive
What happened
Diagnostic

i s ation
Descriptive Opti m

VALUE
o r mation
Inf
How to Answer WHY?
Level 2

Why Our Customer


Leaves Us?
How to reduce my churn rate? “Why Customers Leave Us ?”

We accidentally change the Satisfaction level is


1 2 changing
approach

This is just sample, currently we have 9 hypothesis for “Why Customer Leave us?”
How to reduce my churn rate? “Why Customers Leave Us ?”

Some customer pattern We don’t know who


3 4 they are?
not come back

This is just sample, currently we have 9 hypothesis for “Why Customer Leave us?”
Level 2

Why Our Strategy


Doesn’t Work?
How to optimize my strategy ? “Why Our Strategy Doesn’t Work ?”

Some drop off to Non efficient


1 2 measurement

This is just sample, currently we have 7 hypothesis for “Why Our Strategy Doesn’t Work?”
How to optimize my strategy ? “Why Our Strategy Doesn’t Work ?”

Some customer pattern Wrong product and


3 4 wrong segmentation
not come back

This is just sample, currently we have 7 hypothesis for “Why Our Strategy Doesn’t Work?”
Level 2

Why our profit


Decreases?
How to optimize my profit ? “Why Our Profit Decrease ?”

Command Trends Move to less profitable


1 2 item

For get complete catalog you can contact us in hello@datanest.io


This is just sample, currently we have 9 hypothesis for “Why Our Profit Decrease”
How to optimize my profit ? “Why Our Profit Decrease ?”

We can’t catch customer Come from expensive


3 4 Channel
movement

For get complete catalog you can contact us in hello@datanest.io


This is just sample, currently we have 9 hypothesis for “Why Our Profit Decrease”
End

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