Mukesh Garg (Digital Marketing Education Resume

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Mukesh Garg

Contact No: +91 9974708727


E-Mail: gargmukesh05@gmail.com

Project Coordinator
Verticals: Project Management, IT solutions & Digital Marketing

Career Overview

» Total 9.8+ years of online marketing , erp software coordination, academic related online software’s and lead
generation
» Managing Product Portfolio, Competitor Analysis, Corporate Sales, Business Development & Marketing Activities
» Strong ability in identifying problems, developing new ideas, and finding the best solutions
» Good in technical knowledge, eager to learn new technology and tools
»
» Recent achievements at Karnavati University:
» 1. 200% increase in the applicant pool for Design 2017-18
» 2. 50% increase in clicks and leads in 2017-18.
» 3. 200% increase in marketing ROI with 20% less budget than previous year.
» 4. 250% increase in admissions via online marketing skills
» 4. Website rank went ahead of several top institutes, including NID, NIFT, NIFD, and Pearl Academy in 2015-16.
» 5. Seamless execution of brand guidelines across properties.
» 6. Managed the entire digital campaign (including SEM, SMM, EMM and Mobile) in-house and vendor coordination

Certifications

» Certified - Google Analytics by Google


» Certified - Google Adwords by Google
» Certified – Inbound Marketing by Hubspot

Professional Skills

» Business Development
» Online Marketing
» Team Building & Leadership
» Client Relationship Management (CRM)
» Data Analysis
» Strategic Planning
» Social Media Marketing

Technical Skills

» Google Adwords, Facebook Campaign, Instagram Ad, Remarketing , Online Reputation Management
» MS Office, Google Drive, Google Alert, Online Sales, CRM Management
» Google Analytics, Website optimization, Inbound Marketing, SEO, Content Marketing

Employment Profile
Karnavati University Gandhinagar

Designation: Project Coordinator


1 Sept -2017 – Till date
Task & Responsibility:

● Digital Marketing Campaign Planning, design and execution and monitoring


● Media buying and coordination
● Heading hr, academic erp software project of entire university
● Inbound Marketing via email, sms, whatsapp campaigns
● Analyze sales trends, track unit sales, and generate ROI Reports
● Website design planning including design,content,images, seo friendly structure and optimization
● Monitoring & Improving performance of team member in order to achieve targets
● CRM handling and data allocation to sales
● Manage online application forms of University all department
● Manage exam and result of about 5000 applications of UID exam

Uniworld Edusoft Pvt. Ltd

Designation: Project Coordinator


Apr-2010 – 1 Sept 2017

Task & Responsibility:

● Digital Marketing Campaign Planning, design and execution and monitoring


● Media buying and coordination
● Website traffic and lead generation via seo, social media and paid campaigns
● Inbound Marketing via email, sms, whatsapp campaigns
● Analyze sales trends, track unit sales, and generate ROI Reports
● Website design planning including design,content,images, seo friendly structure and optimization
● Monitoring & Improving performance of team member in order to achieve targets
● Content marketing planning
● CRM handling and data allocation to sales
● Developed in-house erp and online exam software process
● Closely working with website and technical team to understand new product requirement
● Present ROI reports to management
Unitedworld School of Business

Designation: Sr. Marketing Executive


April 09 – March’10

Task & Responsibility:

● Online Marketing
● Website, server management
● Social Media and education erp training
● Managing ROI
● Developing new product line for education erp
● Understanding the market requirement and new geography
● Email,sms marketing
● Database management
● Coordinating with Marketing, Technical and delivery team as per sales and branding requirement
● Hands on experience in Online Branding, Social Media Presence, SEO, SEM, Marketing and lead
generation through Social Media, Email Campaign, and Specially Organic Search (Search Engine
Optimization)
● Account Managing, spam control, Website Movement and to Easily Optimization of Websites

Training Programs and Seminar Attended

» Google Adwords, Facebook Campaign, Google Analytics, Hubspot Inbound Marketing, Big Data, High Scalability
website

Education
EXAM YEAR COLLEGE/INSTITUTE UNIVERSITY/BOARD
PGPRM 2007 - 2009 IILM, GURGAON IILM

B.sc 2003 - 2006 D.N. COLLEGE, HISAR Kurukshetra University


(Electronics and
Communications)

Personal Details

Date of Birth: 4 September, 1984


Present Address: Karnavati University, 907/A, Uvarsad, Gandhinagar

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