The Relationship of South Korean Influen
The Relationship of South Korean Influen
The Relationship of South Korean Influen
A Research Proposal
In Partial Fulfillment
Villanueva, Jenica M.
Camato, Nouvel A.
Cajulao, Kent C.
Pilante, Jennifer P.
Abad, Jomar D.
October 2017
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Abstract
This research paper focused on the relationship of South Korean influence, particularly
K-pop and K-drama, to the Nationalism of Grade 12 ABM and HUMSS students in EAC-SHS. It
includes the strands in EAC-SHS who have the greatest number of students who are interested
to either K-pop, K-drama or both. The researchers of this study found out that there is indeed a
relationship between the two involved subject matters (South Korean influence and Nationalism
of students) as there are respondents of the study who scored low in the test about Philippine
Culture and high in the test part about South Korean Culture. The paper provided a list of the
things that Filipinos, specifically the youth, can do to balance their interest towards other
countries and patriotism to the Philippines given that there is a tendency of today’s generation
to admire other culture which in this study is South Koreans, and appreciate less the Philippine
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Introduction
There are more than 35 million K-pop fans around the world; and thousands out of this
million can be found in Asia, particularly, Philippines. Since 2009, which is considered to be the
birth year of K-pop in the country, the population of Filipinos that are hooked with Korean music
just kept on growing. According to a research paper done by Arriola (2013) entitled, “Korean Pop
invasion in the Philippines: a Threat to OPM?,” Todd Joseph Miles Holden, a social scientist and
philosopher, defined K-pop as a genre of music and a subculture at the same time that originated
in South Korea which comprises a wide spectrum of both musical and visual elements. But it is
not just K-pop that took over the hearts of many Filipinos, not to forget the Korean dramas as
well.
with Rappler about Hallyu in the Philippines that the primary reason why Filipinos are very much
captivated by South Korean dramas is because of the way on how these stories are written;
unlike usual plots, K-dramas usually depart from the common manner of delivering a story.
Korean dramas capture the interests of Filipino viewers because of its faster development of plot
and quicker pace unlike the usual dramas in the country before that run for more than a year
and tend to create more subtopics. Aside from this, Filipinos also admired the fact that South
Korean actors can do drama and at the same time influence their character with sense of humor.
K-pop and K-drama both belong to ‘Hallyu’ or the Korean Wave that pertains to the popularity of
South Korean entertainment and culture that started in the late 1990’s, and reached the
Philippines in 2003 with the first South Korean telenovela aired locally namely Autumn in my
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With the advent of technology, information can be disseminated quickly yet it can reach
millions and billions of people around the globe. K-pop artists use this as their advantage
compared to their Western counterparts. K-pop artists make use of social media to become
closer to their fans wherever they may be making it easier for the fans to be updated about their
idols and get to know them even more. A particular social site is the V- Live Broadcasting App
launched in 2015 by NAVER Corp., a South Korea-based company. V-Live allows fans to watch
special live videos of their favorite artists and conveniently follow their activities. Through this
application, K-pop artists can easily reached out to their fans by having live interviews and other
interactions online. Another thing that keeps the people hooked with K-pop is the existence of
different fan bases that grew and grew in the past years showing just how great impact the South
The South Korean influence that is highly observable in the Philippines today bears both
negative and positive effects. Positive in a way that it strengthens the ties between South Korea
and the Philippines because Filipinos tend to somehow lessen being influenced by Western
countries and instead appreciate their fellow Asian’s culture. However, as mentioned, it can be
viewed negatively for the reason that Filipinos are becoming overly-driven to the Korean culture
resulting to the loss of one’s identity and negligence of patriotism for one’s own country. Another
negative side of the influx of South Korean influence is the K-pop or the Korean music being a
threat to the OPM or Original Pilipino Music. K-pop, being more preferred by youth today,
became the competitor of OPM in terms of album and concert ticket sales, fan-base events,
merchandise purchasing, and worst, in terms of popularity. Ree Ocampo supposed that the
competition between K-pop music and OPM pictures a scene of “the fall of OPM and the rise of
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Filipinos are known for their colorful and lively culture composed primarily of folk dances
originating from different provinces as well as the traditions and festivals that honed the
Philippine history, arts, and distinct identity from other countries. However, as the country’s new
generation strives to maintain or identify their identity, Filipinos, mainly the youth, are being more
influenced by the South Korean arts and culture making the struggle for the nation’s individuality
more challenging.
Speaking in terms of K-dramas, Filipino telenovelas and movies now tend to adopt
the kind of style that the former has since it stimulated more interests from viewers. Before,
telenovelas in the country are ran in a span of long time with many series and tangled issues
that major characters must uncover or solve. But with the popularity of K-dramas, Filipinos
learned how to shortened the usual length of telenovelas and create stories that are fast-paced
that usually last only for three months on maximum and are more straight forward— given the
fact that Filipino telenovelas air on a daily basis while K-dramas show in South Korea weekly. In
relation to this, Cong. Lito Atienza of Buhay Partylist filed in 2014 the House Bill No. 3839 that
aimed to lessen airing of foreign telenovelas including K-dramas, from 6-10pm as these hours
should be allotted only for homegrown shows. Cong. Atienza explained how the airing of foreign
shows push Filipino telenovelas to unfavorable slots when it deserves to be in the primetime
which happens to be the peak of television broadcasts in weekdays (Bacani, 2014). However,
regardless of the time slots, Filipino telenovelas are thought to never upgrade to something close
to Hollywood level in an article written by Paulo Bayabos for 8list— an online site that enlist top
reasons and the like, about particular topics. He explained primary reasons why Filipino
telenovelas lose the interest of the current generation. Some of which are use of obsolete
Tagalog words for titles, conversation styles that are similar to theater manner of delivery,
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different episodes every night, inappropriate looks of artists that does not complement their roles,
and most of all, the common plots that revolve only on love stories despite a touch of social
issues or heroic themes. These, according to Bayabos, makes the Filipino telenovelas weaker
and less interesting compared to South Korean, Thai or US series (Bayabos, 2014).
On a deeper sense, the South Korean influence challenges the Filipinos to produce more
interesting style of works that can compete with Korean dramas and music. Nonetheless, it turns
out that as Filipinos struggle to mark its own identity, they tend to imitate what other cultures
have lessening the probability of producing original ideas that cause weakness to the Philippine
In a more specific level, youth of today are undeniably more concerned with foreign music,
movies and television series. And when the word ‘addict’ is used to describe the Filipinos
youngsters, it really defines how they are very enthusiastic with South Korean music and
dramas. The youth spends a lot of time in watching their idols online, stalking their social media
one word. No matter how it costs, even if it is worth more than their school allowance, Filipino
K-pop and K-drama fans see to it that they will be able to put into action their label of being die-
hard fans. Sometimes, they even sacrifice more important things just to prioritize watching more
episodes of South Korean dramas. For example, a student posted how she is supposed to study
for the examinations but is watching K-drama at the time she updated her status (Dow, 2014).
And since they are very enthusiastic about the South Korean culture, they are more likely to
study or imitate what South Koreans do. Fans do eat Korean noodles, wears fashion inspired by
their idols such as layering of top clothes or loose shirts paired with skin-tight colorful jeans, and
even study the Korean language to further understand their favorites artists and stars. In
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connection to this, the Department of Education (DepEd) Secretary Leonor Briones and the
Korean Ambassador Kim Jae Shin recently signed the memorandum of agreement for the
Special Program in Foreign Language (SPFL) that approves the teaching of Korean language
in public schools in the Philippines, with the hope to hone students on how to effectively use the
Soren Kierkegaard explained, “When you adopt the standards and the values of someone
else, you surrender your own integrity [and] become, to the extent of your surrender, less of a
human being.” Today’s generation are currently being questioned and doubted by elders as the
latter try to comprehend the reason why youngsters are so into South Korean music and drama.
On a larger picture, it can be considered now as a challenge to figure out how patriotic these
apprize that of the Philippines. Having this known, the researchers of this study came up with
identifying whether these allegations are true by conducting a study that aimed to know the
relationship of South Korean influence to the nationalism of Filipino youth, which in this study is
comprised of Grade 12 ABM and HUMSS students in Emilio Aguinaldo College – Senior High
1.1. Gender
1.2. Age
1.3. Nationality/Citizenship
1.4. Interests/Hobbies
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2.1. Leisure time
3. How well do the participants know the Philippine and South Korean culture
in terms of:
3.1. Language
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Method
Participants
researchers decided to conduct an initial survey to all the Grade 12 Senior High School students
of Emilio Aguinaldo College – Manila. This initial survey contained questions that determined
which strand and section has the most number of enthusiasts for K-pop, K-drama, or both. In
this way, the researchers was able to avoid extracting data from respondents who are only
chosen for purposive sampling. After conducting the initial survey, the researchers found out the
strand which has the most and least number of interested in K-pop, K-drama, or both.
The figure above shows that 66.86% of all the Grade 12 students who took the initial
survey, which is 352 students over the total population of 528, are interested in either K-pop, K-
drama, or both. ABM strand garnering 74.13% appears to have the greatest number of interested
students followed by HUMSS strand with 70.63% while STEM strand have the least at 58.7%.
With the help of the results of the initial survey, the researchers were able to found out
that the appropriate strand to be chosen as the respondents of the study is the ABM
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(Accountancy, Business and Management) and HUMSS (Humanities and Social Sciences)
strand as it has the most number of students who are fascinated with South Korean music and
𝑁
telenovelas. Following Sloven’s formula for sample size (n) = 1+𝑁𝑒 2, where N is the size of the
finite population and e is the margin of errors, 84 respondents from the ABM strand will be
needed to answer the survey questionnaire that will test the knowledge of the participants about
both South Korean and Filipino culture. However, when the researchers started to conduct actual
surveys to the ABM students, the volunteers did not reach to a number of 84. Therefore, the
researchers decided to have the HUMSS students take the remaining survey questionnaires as
this is the second strand who got the highest number of students who are interested in South
Research Sample
The researchers included questions in the initial survey that elicited the opinion of the
students with regards to the effect of South Korean influence to one’s nationalism. At the same
time, a question asking for the student’s view on which is better, K-pop or OPM (Original Pilipino
Music), was also counted in. The resulting responses of the students turned out to be varied.
There are students who are not interested but believed that South Korean influence do affect
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Strand/Trac Interested to K-pop, K-drama, or both Not interested to both Total
k Responded Responde Total Responded Responde number of
Yes d No Responses Yes d No responden
ts
ABM 19 87 106 3 34 143
HUMSS 6 83 89 0 37 126
STEM 14 67 81 0 57 138
TVL-FBS/HK 9 30 39 0 24 63
TVL- 6 13 19 1 7 27
PROG/ROB
SPORTS 0 18 18 0 13 31
TOTAL: 54 – 298 - 4 – 0.08% 172 -
10.23% 56.43% 32.58%
Figure 2: Distribution Table of Responses to Question No. 4 “Do you prefer Korean music than
The above figure shows that 10.23% of students who are interested in either K-pop, K-
drama, or both prefer South Korean music than OPM (Original Pilipino Music). On the other
hand, 56.43% still prefer OPM than South Korean music despite being interested to either K-
pop, K-drama or both. A total of 0.08% of students prefer South Korean music despite being not
interested to K-pop, K-drama, or both while 32.58% students who are not interested to K-pop,
K-drama, or both prefer OPM than Korean music. It can be inferred from this statistics that being
interested to K-pop, K-drama, or both doesn’t necessarily mean that one prefers Korean music
than OPM. On the other hand, it is surprising to know that there are students who are, regardless
of being not interested or influenced by South Korean music or telenovelas, prefer K-pop than
OPM. It can be inferred from this few people representing the 0.08% that there are students who
find South Korean music interesting even without getting hooked to it.
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Strand/Trac Interested to K-pop, K-drama, or both Not interested to both Total
k Responded Responde Total Responded Responde number of
Yes d No Responses Yes d No responden
ts
ABM 82 24 106 10 27 143
HUMSS 57 32 89 10 27 126
STEM 50 31 81 13 44 138
TVL-FBS/HK 19 20 39 2 22 63
TVL- 11 8 19 2 6 27
PROG/ROB
SPORTS 4 14 18 1 12 31
TOTAL: 223 – 129 - 38 – 7.2% 138 -
42.23% 24.43% 26.14 %
Figure 3: Distribution Table of Responses to Question No. 5 “Do you think K-dramas are better
The table above shows that 42.23% of students interested in either K-pop, K-drama, or
both think that K-dramas are better than Philippine telenovelas. However, despite of being
interested to K-pop, K-drama or both, 24.43% of students still think that K-dramas are not better
than Philippine telenovelas. Conversely, 7.2% of students think that K-dramas are better than
Philippine telenovelas regardless of being not interested to either K-pop, K-drama, or both while
26.14% of students who are not interested in either K-pop, K-drama, or both think that K-dramas
are not better than Philippine telenovelas. From here, it can be concluded that students still have
varied opinions when it comes to being asked on which is better between K-dramas and
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Responded Yes Responded No
Strand Interested in K-pop, Not interested in Interested in K-pop, Not interested in
K-drama, or both both K-drama, or both both
ABM 106 15 35 20
HUMSS 89 18 31 19
STEM 81 27 30 30
TVL- 19 6 10 2
PROG/ROB
TVL- FBS/HK 29 9 11 15
SPORTS 12 6 6 7
Total: 336 Total: 123
Figure 4: Distribution Table of Responses to Question No. 8 “Do you think Korean influence
It can be derived from here that a total of 63.88% responded yes when asked if they think
South Korean influence affect the students’ nationalism. To further elaborate, 336 students who
responded yes out of 459 students who are interested in K-pop, K-drama, or both, 73.2% agreed
that South Korean influence do affect one’s nationalism. Therefore, even in the initial survey, it
can already be inferred that those students who are interested in K-pop, K-drama, or both also
find these as factors that can affect one’s nationalism. If these answers are based on their
observations among themselves or to other people, the researchers found out upon conducting
the actual survey from the chosen respondents— the 84 participants from ABM and HUMSS
Strand. The actual survey tested the knowledge of the selected students on both South Korean
and Filipino culture particularly, music and telenovelas. The resulting findings from the actual
survey provided the answer whether the effect of South Korean influence on the nationalism of
the students is observable or not. At the same time, the findings were interpreted to further prove
and/or explain, if there is, the true relationship of South Korean influence to the nationalism of
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Procedures
The researchers first made the letter to ask permission to advisers and/or professors to
conduct the initial survey during their time. After which, the researchers conducted the initial
survey for each section of Grade 12 students within two days. The said initial survey contained
eight (8) questions about the students’ preferences which will determine if they are enthusiasts
of K-pop, K-drama, or both. The researchers classified the responses based on the strand and
gender of the students, as well as the four categories assigned: Interested in K-pop, Interested
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Out of the accomplished table of the initial survey results, the researchers added the total
number of students interested in K-pop, K-drama, and both. The sum was the divided by the
total number of present students during the time of conducting the survey to derive the
percentage of students who are interested in either K-pop, K-drama, or both. From this
percentage, the researchers were able to determine the strand with the most number of students
who are fascinated to the South Korean music and telenovelas— ABM strand with the total
number of 106 students out of the 143 respondents who took the initial survey (refer to Figure 1
The researchers made use of the Sloven’s formula for sampling method to determine the
number of respondents who undergone the actual test focused on the topic of the research
study— relationship of South Korean influence to the students’ nationalism as Filipinos. Through
𝑁
following Sloven’s formula for sample size (n) = 1+𝑁𝑒 2 , where N is the size of the finite population
and e is the margin of errors, the researchers derived a total of 84 respondents from the ABM
strand. The researchers assigned 0.05 as the margin of errors and 106 students for the total
population of those who are interested in K-pop, K-drama, or both since the total number of 143
students who took the initial survey still comprise those who are not interested in neither of the
were dispersed in the four sections of the ABM strand and the remaining unanswered
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Analysis
The first thing that the researchers did to analyze the data obtained from the actual survey
was the evaluation through tabulation. Scores were tabulated depending on the categories: (1)
Students who are interested with South Korean influence which has high scores in the test about
South Korean Culture but low scores in the test about Filipino Culture, (2) Students who are
interested with South Korean influence which has both high scores in the test about South
Korean Culture and the test about Filipino Culture, (3) Students who are interested with South
Korean influence which has low scores in the test about South Korean Culture but high scores
in the test about Filipino Culture, and (4) Students who are interested with South Korean
influence which has both low scores in the test about South Korean Culture and the test about
Filipino Culture. From here, the researchers will interpret the results to find out if the students
who are interested in South Korean influence particularly K-pop and K-drama are less
knowledgeable about the Philippine’s own music and telenovelas. Since it is also possible that
students who are interested in K-pop, K-drama, or both will obtain both low scores in the test
about the South Korean and Filipino culture, the researchers will use the appropriate graph the
represent the results and clearly state the relationship of South Korean influence to the
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Results
After having the actual survey conducted, the researchers checked the scores of the
respondents in the survey questionnaire composed of 15 items each for South Korean and
Philippine Culture parts. After which, the researchers assigned a score of 10 and above as
scores that can be considered as high while a score of 9 and below as low scores. The table
below shows the distribution of scores following the aforementioned assigned classification and
the four categories which are students who are interested in South Korean music and influence
that has 1) High score in South Korean culture but low score in Philippine culture, 2) Low score
in South Korean culture but high score in Philippine culture, 3) Both high scores in South Korean
and Philippine culture, and 4) Both low scores in South Korean and Philippine culture.
Strand and High in Low in Both high in Both low in Total number
section South South South South of
Korean Korean Korean Korean respondents
Culture, Culture, Culture and Culture and
Low in High in in Philippine in Philippine
Philippine Philippine Culture Culture
Culture Culture
ABM 1 9 0 1 6 16
ABM 2 4 0 0 9 13
ABM 3 0 2 0 13 15
ABM 4 2 0 0 8 10
HUMSS 1 5 1 4 6 16
HUMSS 2 1 2 0 4 7
HUMSS 3 1 0 0 6 7
Total 22 5 5 52 84
Percentage 26% 6% 6% 62%
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Distribution of Scores from the Actual Survey
6%
6%
26%
62%
Low in Both South Korean and Philippine Culture High in South Korean Culture, Low in Philippine Culture
Low in South Korean Culture, High in Philippine Culture Both High in South Korean and Philippine Culture
From the table and pie graph above, it can be inferred that students who are fond of South
Korean music and dramas show low mastery in both South Korean and Philippine culture.
However, there are more students who got high scores in the test about South Korean culture
and low scores in the test about the Philippine culture than those who got low scores in South
Korean culture and high scores in the Philippine culture. Therefore, there are more enthusiasts
of either K-pop, K-drama, or both, that have mastery in the South Korean culture, particularly in
its music and telenovelas, than those who are aware of Philippine culture in the same aspects.
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Strand and section Watching Videos, Listening to Music Social Media
Dramas or Movies
ABM 1 16 10 8
ABM 2 7 3 6
ABM 3 10 5 5
ABM 4 4 4 1
HUMSS 1 12 9 14
HUMSS 2 5 3 0
HUMSS 3 4 1 1
Total 58 35 35
Percentage 69% 42% 42%
Figure 8: Tabulation of the different Activities done by the Respondents during Vacant Time in
School, Leisure Time and Free Hours at Night
42%
69%
70%
60%
42%
50%
40% Using Social Media
30%
Listening to Music
20%
10% Watching Videos, Movies, Dramas
0%
Figure 9: Graph of the Activities done by the Respondents during Vacant Time in School,
Leisure Time, and Free Hours at Night
From these table and bar graph, it can be concluded that watching videos, movies, and/or
dramas is the most probable thing that the respondents do whenever they have leisure, vacant
time in school, and free hours at night. Having known that the respondents are those who are
interested to South Korean music and telenovelas, it can be assumed that these activities that
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they involve themselves in are also K-pop or K-drama-related activities. However, some
respondents answered that during their vacant hours in school, they do their unfinished
assignments. There are also those who answered that they read books, sing or dance, or play
computer games during their leisure and/or free hours at night. Therefore, not all of those who
are interested in South Korean influence do spend their free time with just involving themselves
dramas during their free time followed by those who prefer listening to music and using social
media sites.
Figure 10: Graph that shows the Percentage of Responses Pertaining to the Activities of
Respondents Related to K-pop, K-drama, or Both
Out of 84 respondents, 75% agree that they follow their idols in either music or showbiz
industry online. Common social media sites that the respondents name where they follow their
idols are Facebook and Instagram. On the other hand, 58% of respondents who are interested
in South Korean music and telenovelas are part of fan bases existing online. This percentage
could explain why there are 42% of respondents who spend either their leisure, vacant time in
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school or free hours at night in using social media (refer to Graph of the Activities done by the
respondents during their Vacant Time in School, Leisure Time, and Free Hours at Night in page
15). However, despite 58% of respondents being a part of fan bases online, only 16% attend
fan-based activities. From these data collected, it can be inferred that enthusiasts of K-pop, K-
drama, or both get to express themselves as a fan through following and supporting their idols
online since only a few respondents agreed that they attend fan-based activities.
45%
45% 36%
35%
40%
35%
30%
25%
20%
15%
5%
10%
5%
0%
Figure 11: Graph of Respondents’ Responses on the Reasons why they are fascinated by their
Respective Idols
From this graph, it can be concluded that K-pop artists and K-drama actors and actresses
are admired by respondents primarily because of their talents in singing, dancing, creating good
composition and content for music, and acting. The K-pop and K-drama idols’ talents are
admire them. Some of the respondents answered that they admire their idols because of how
they treat their fans and their originality when it comes to their works.
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Discussion
Going back to the distribution of scores (refer to the figure 5 in page 16), the
students who got high scores in South Korean culture and low scores in Philippine culture is
greater than those who got Low score in South Korean culture and high score in Philippine
culture. This shows that there are indeed more students who have mastery about the Korean
music and telenovelas than the Philippines own music and dramas. Moreover, 62% of the
respondents who are interested in South Korean music and telenovelas ended up getting low
scores in both South Korean and Philippine culture. From here it can be concluded that although
there are students who showed more mastery in South Korean culture in terms of music and
dramas and least mastery in the same aspect of the Philippine culture, the point that the results
show is that these respondents who are interested in South Korean music and dramas have
least mastery in both culture. The researchers found out that the respondents are more aware
of the top entertainments in South Korea who produce K-pop and K-drama artists than the
people behind the song and lyrics of the Philippine National Anthem. Respondents are also
aware of the recent visit of Nam Joo Hyuk, lead actor in the 2017 Hit-drama, Weightlifting Fairy
Kim Bok Joo than President Rodrigo Duterte being the 16th leader of the country. More
respondents are also aware of the members of the K-pop group 2NE1 as well as the hits
popularized by Super Junior than the foundational artists and singers of the Philippine music,
movies and dramas like Regine Velasquez, Kyla, Maricel Soriano, and Vilma Santos as they fail
to give the correct titles for these artists. This goes to prove that the respondents who are
influenced by South Korean music and dramas indeed fail to appreciate and value their own
music and culture. It is alright to have low mastery in other country’s culture but it is disappointing
to have low mastery in one’s own culture in terms of music and dramas. More importantly, it is
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surprising yet inacceptable to know that there are students who almost perfect the test about
South Korean culture and gain higher scores in this part of the survey but gain low scores in the
To the extent, the relationship of South Korean influence to the nationalism of the Grade
12 ABM and HUMSS students of EAC-SHS is that more people are aware and do master the
South Korean culture than that of the Philippines. However, the South Korean influence is just
one of the many influences that can distract the youth, specifically students, to unsuccessfully
appreciate and value their own culture. Telenovelas from Thailand and Taiwan, and music from
Western countries as well as that of Japan and other Asian countries are also dominating the
interests of the modern youth. The main output that this study shows is the alarming possibility
of the youth today to be attached or fascinated to the culture of other countries despite having
low knowledge about the Philippine culture. It turns out that the youth’s attention are diverted to
the music and dramas of other country, tending to support and adopt other country’s culture
while slowly turning their backs and showing low appreciation of the Philippines own culture.
Therefore, the researchers conclude that the South Korean influence do have an impact
to the nationalism of the Grade 12 ABM and HUMSS students of EAC-SHS. Given that the youth
of today show low appreciation of their country’s own culture, the South Korean influence makes
it harder for the youth to show more interest in the Philippine culture as they get attracted to the
style, music, and telenovelas shown by South Korea. The more that Filipino youth get interested
and fascinated by the South Korean influence, the more that they are probable to losing their
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The researchers encourage other students to conduct further study on the possible
reasons why Filipinos prefer South Korean music and dramas. Also, since the coverage of the
study is just the ABM and HUMSS students of EAC-SHS Manila, it would be best to conduct a
related study in other schools or location to either validate or contradict the results driven from
this study. The researchers of this study was given only one semester to complete the paper
and do believe that other researchers can further make a more comprehensive study about the
same topic. The researchers were not able to anticipate that there would be lesser students from
the ABM strand to volunteer in answering the actual questionnaires thus resulting to allowing the
HUMSS students to answer the remaining survey forms. Although it was justified that the
HUMSS strand is the next one to have the highest number of students interested to either K-
pop, K-drama, or both, still, the participants who are fascinated by South Korean music and
dramas from this strand are not included in solving for the size of the respondents— if so, the
sample size would have been greater than 84. The thing is that the researchers could have
included the names of the respondents in the initial survey to be able to ask the same people
who made up the 74.13% of the ABM strand to undergo the actual survey.
The researchers understand and believe that there is nothing wrong with appreciating or
admiring other country’s culture. However, one should keep in mind that before he/she dedicate
him or herself in supporting and valuing the culture of other country, he/she should first do the
same in his/her own country’s culture. The researchers created a list of the things that the youth,
and even other Filipinos can do to assure that they still value their own country’s culture despite
1. Do not compare your own country’s music and telenovelas negatively to the music
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It is easy for Filipinos to directly conclude that Philippine music and telenovelas imitate
that of the South Korean style without trying to understand that the Philippine music and showbiz
industry are trying to cope up with the changing preferences of the Filipinos today and trying to
2. Do not tell yourself that Korea, or even other countries have better way of living,
entertainment style and artists, or even simple citizens than the Philippines.
Simply saying, do not think that it would have been better if you are not a Filipino. It may
appear as if it was better if the Philippines have snow, if Filipinos can also wear thick clothes
and jackets, if Filipino artists can be bubbly, humorous and can be considered as “oppa” but the
Philippines has its own ways why it differs and will continue to be unique from other countries.
The Philippines has a very festive type of culture, Filipinos are naturally kind-hearted and
hospitable, it is innate for this nationality to help one another, and Filipinos possess talents that
are worth-appreciating and can make the world proud. The Philippines may lack originality
sometimes or may have uninteresting choices in entertainment style at times, but this should not
be the reason for Filipinos to believe and support more the culture of other countries in terms of
3. Do not start learning the language of other countries if you haven’t mastered the
Most people today who are fascinated by the influence of South Korean entertainment
multilingual, but one should see to it that he/she first studied very well the depths and
complexities of the Philippine language. In the actual survey conducted by the researchers, more
25
students know that Sunbae is the term used for artists who have more experience in the industry
and Hoobae is the one who have less experience than being knowledgeable that panablay is
the Filipino word for charger and sulatroniko is how e-mail is referred to in Filipino language.
Some people also use simple Korean words on a daily basis but cannot even follow the standard
rules of the Philippine orthography. Koreans speak the way they do because it is their language,
4. Before dreaming to be South Korean idol, or even visiting Korea someday, think
Some enthusiasts of K-pop and K-drama today would have planned or dream to be in
South Korea someday, moreover, to be an artist there. There are lots of issues that the
Philippines has to settle and faced, it is right and just the Filipino youth give more focus and
attention on how to be a part on solving these struggles than dreaming to be a South Korean
idol or working in Korea to be near to one’s idols. Yes it is their personal dreams but just as how
the advocacy of former President Carlos P. Garcia goes, the youth must understand it should
be “Filipino first.”
5. Be patriotic.
It’s simple, Filipinos should be patriotic to the Philippines. National Hero Dr. Jose Rizal as
well as other Philippine heroes may be used in offensive jokes or meme pages online today but
these people did things that are definitely no joke. They did not save the country, nor fought the
colonists, for the future generations to turn their backs on the nationality and apprize other
country’s culture but rather, for the considered “hopes of the motherland” to continue valuing
and protecting their nationality as a Filipino. If you ever thought it could have been better if you
26
belong to other races, think again. Be proud enough that you belong in the line of generations
Above are five simple steps that the youth can keep in mind and consider when trying or
tending to admire other cultures, South Korean for example. The purpose of this study is to show
the relationship of South Korean influence to the Nationalism of chosen Grade 12 students in
EAC-SHS but at the same time, it aimed to let the students, other researchers, and even the
cultures while still giving value to one’s own culture and being patriotic to his/her own country.
27
References
Arriola, C. J. (2013). Korean Pop invasion in the Philippines: a Threat to OPM? Retrieved from
http://www.academia.edu/6416381/Korean_Pop_invasion_in_the_Philippines_a_Threat
_to_OPM
Bacani, L. (2014, March 17). Proposed law bans foreign teleseryes on prime time TV. The
http://www.philstar.com/headlines/2014/03/17/1301914/proposed-law-bans-foreign-
teleseryes-prime-time-tv
Bayabos, P. (2014, August 26). 8 Reasons Why Pinoy Teleseryes Will Never Upgrade to
teleseryes-never-upgrade-hollywood-102210093.html
Dow, I. (2013) K-pop Invasion: The Rise of Korean Popular Culture in the Philippines. Retrieved
from https://storify.com/ishabonus/k-pop-invasion-the-rise-of-korean-popular-culture
Nelz, J. (2017, June 23). DepEd, Korean Embassy Sign Agreement To Teach Korean Language
embassy-sign-agreement-teach-korean-language-public-schools/
Santamaria, C. (2012, September 19). Korean 'Hallyu' and the Pinoy Invasion. Rappler.
28
Appendix A
Ermita, Manila
Dear Sir/Ma’am:
Good Day!
In relation to our requirement in partial fulfilment in Research in Daily Life 2, we, Grade 12 HUMSS 1
students, are creating our research proposal under the IMRaD (Introduction, Methodology, Result and
Discussion) style. As we proceed to explaining the methodology of our study entitled as “The Relationship
of South Korean Influence (K-pop and K-drama) to the Nationalism of Grade 12 HUMSS Students in
EAC-SHS,” we are to include our justification on choosing the right participants in the study.
On this note, we would like to ask your permission to allot 10 minutes from your time to allow the students
to answer the short survey questionnaire we are to distribute to found out which strand has the most
number of K-pop and K-drama fans for us to be able to choose the right group of participants for our
study.
Sincerely yours,
Jenica M. Villanueva
G12 – HUMSS 1, Group 2 Leader
Noted by:
29
Appendix B
Questionnaires
Good Day!
As part of our partial fulfilment of requirements in Research in Daily Life 2 (RDL2), we, Grade 12
HUMSS 1 students, created our research proposal in IMRaD (Introduction, Method, Result and
Discussion) style. In relation to this, we would like to ask for your help to proofread our research
study in terms of its content, grammar, and organization.
At the same time, we would also like to have you check the type of questions to be included in
the survey questionnaire in terms of accuracy and relevance to the research topic to assure the
quality of data we are to collect. The said questionnaire will contain inquiries about the interest
and knowledge of participants to subtopics related to the study itself, entitled “The Relationship
of South Korean Influence (K-pop and K-drama) to the Nationalism of Grade 12 ABM Students
in EAC-SHS.”
Respectfully,
Noted by:
30
Appendix C
Dear Sir/Ma’am:
Good Day!
As part of our partial fulfillment in the requirements of Research in Daily Life 2 (RDL), we, Grade 12
HUMSS 1 students are creating our research proposal under the IMRaD (Introduction, Methods, Result
and Discussion) style. Last time, we conducted an initial survey to find out who amongst the strands and
sections in Grade 12 has the most number of students who are interested in South Korean music and
telenovelas. The results show that 74.13% (highest percentage among all the strands) of the ABM
students are into K-pop and/or K-drama.
In relation to this, we would like to ask your permission to allot 15 minutes from your time to allow the
chosen students from your class to answer our survey questionnaire about our topic, “The Relationship
of South Korean Influence to the Nationalism of Grade 12 ABM students.” The final results for our study
will be derived from the answers in these survey questionnaires.
Thank you for your kind consideration.
Sincerely yours,
Noted by:
31
Appendix D
3. Kindly indicate if you are interested only in K-pop or K-drama or you prefer both.
7. Are you a fan of the artist/s you have watch through a K-drama?
8. Do you think Korean influence particularly K-pop and K-drama can affect one’s
nationalism as a Filipino?
32
Appendix E
33
II. Testing your knowledge. In this part of the survey, you will have to answer the following
questions to test your knowledge about both Korean and Philippine culture— music and
telenovelas in particular. Leave blank the items you cannot answer.
Philippine Culture
1. President Rodrigo Duterte is the ____ president of the country (referring to the number of
Philippine Presidents up to the current administration).
2. ____________ and ____________ are the Filipino words for charger and e-mail
3. ________________________ is the oldest university in the Philippines.
4. ________________________ is the King of Spain to whom Ruy Lopez de Villalobos, a
Spanish explorer, based the name of the Philippines.
5. ________________________ is what the acronym OPM stands for.
6. ________________________ is the popular band since 1989 lead by Ely Buendia.
7. ________________________ is the band established in 1969 whose members are Jim
Paredes, Danny Javier, and Boboy Garovillo.
8. ________________________ composed the music of the Philippine’s National Anthem,
Lupang Hinirang while
9. ________________________, a poet-soldier, wrote the poem entitled as Filipinas in 1899
where the lyrics were adapted from.
A. Choose the appropriate letter on the right that corresponds to the personality that holds the
given titles on the left.
10. _____ Star for All Seasons A. Kyla G. Maricel Soriano
11. _____ Diamond Star B. Regine Velasquez H. Vilma
Santos
12. _____ Queen of Pop C. Nora Aunor I. KZ
Tandingan
13. _____ Asia’s Pop Sweetheart D. Sharon Cuneta J. Angeline
Quinto
14. _____ RNB Queen E. Julie Ann San Jose
15. _____ Asia’s Songbird F. Sarah Geronimo
Korean Culture
1. Define the word “stan” in your own words.
2. ______________ is the term which refers to the youngest member of a Korean pop group
3. ______________ is the Korean term referring to seniors who have more experiences in the
industry while ______________ is the term for those who have less experiences within an
industry
4. ______________ is the act of rooting or supporting for a pair; doesn’t necessarily have to
be a romantic sense of pairing and instead can be more of a close friendly relationship
among pop group members
34
5. ______________ is the broadcasting app created by NAVER Corp. where K-pop artists can
conduct live special videos of themselves that are exclusively featured in this app.
6. ______________ is the national meal of Korea and is eaten with most meals.
7. ______________ is the year when the all-female group Girls Generation debut.
8. ______________, ______________, ______________, and ______________ are the
members of the Korean pop group, 2NE1.
9. ______________ is the all-male Korean pop group composed of 12 members that
popularized songs like Sorry, Sorry, Bonamana, and Mr. Simple.
10. ______________ is the Nation’s Boy Group in Korea that popularized songs like Fantastic
Baby and Bad Boy.
11. ______________ is the very first album released by the K-pop male group, EXO in the year
2012.
12. ______________ is the Korean word for Hello.
13. ______________ is a Korean term for I love you.
14. _________________________ is the 2016 well-talked K-drama which stars Song Joong Ki
as Captain Yoo Shi Jin and Song Hye Kyo as Kang Mo Yeon
15. ______________, ______________, and ______________ are the leading entertainments
that hone artists and idols in South Korea.
35
Appendix F
Summary of the Initial Survey (Choices of interest/s of Grade 12 students in terms of K-pop,
K-drama, or both)
TVL- 0 14 15 19 27 70.37%
PROG/ROB
TVL- 0 22 17 39 63 61.9%
FBS/HK
Sports 1 15 2 18 31 58.06%
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Student Responses to Question No. 4 (Do you prefer Korean music than Original Pilipino
Music?)
ABM 1 6 32 38 0 8 45
ABM 2 6 17 23 0 7 30
ABM 3 1 27 28 3 15 46
ABM 4 6 11 17 0 4 21
HUMSS 1 4 30 34 0 7 41
HUMSS 2 2 28 30 0 14 44
HUMSS 3 0 25 25 0 16 41
Total: 6 83 89 0 37 126
STEM 1 5 15 20 0 15 35
STEM 2 4 18 22 0 19 41
STEM 3 5 15 20 0 15 35
STEM 4 0 19 19 0 8 27
Total: 14 67 81 0 57 138
FBS/HK 1 4 17 21 0 10 31
FBS/HK 2 5 13 18 0 14 32
Total: 9 30 39 0 24 63
PROG/ROB 6 13 19 1 7 27
SPORTS 0 18 18 0 13 31
37
Student Responses to Question No. 5 (Do you think K-dramas are better than Philippine
telenovelas?)
ABM 1 34 5 39 2 6 45
ABM 2 16 7 23 3 4 30
ABM 3 22 5 27 5 13 46
ABM 4 10 7 17 0 4 21
HUMSS 1 23 11 34 1 6 41
HUMSS 2 19 11 30 3 11 44
HUMSS 3 15 10 25 6 10 41
Total: 57 32 89 10 27 126
STEM 1 14 6 20 4 11 35
STEM 2 12 10 22 8 11 41
STEM 3 15 5 20 1 14 35
STEM 4 9 10 19 0 8 27
Total: 50 31 81 13 44 138
FBS/HK 1 11 10 21 0 10 31
FBS/HK 2 8 10 18 2 12 32
Total: 19 20 39 2 22 63
PROG/ROB 11 8 19 2 6 27
SPORTS 4 14 18 1 12 31
38
Student Responses on Question No. 8 (“Do you think Korean influence particularly K-pop
and K-drama can affect one’s nationalism as a Filipino?”)
ABM 1 0 13 16 6 0 2 7 1
ABM 2 0 9 2 4 0 7 5 3
ABM 3 2 11 5 3 0 8 1 15
ABM 4 0 6 6 2 0 0 5 1
HUMSS 1 0 12 8 5 0 9 5 2
HUMSS 2 2 11 8 5 1 4 4 9
HUMSS 3 0 14 3 8 0 6 2 8
39
Responded Yes Responded No
STEM 1 0 12 6 8 0 2 0 7
STEM 2 0 12 3 7 0 3 4 12
STEM 3 1 6 4 6 0 5 4 9
STEM 4 0 6 1 6 0 11 1 2
TVL- 0 7 2 6 0 7 3 2
PROG/ROB
TVL- 0 6 10 4 0 2 0 7
FBS/HK 1
TVL- 0 8 4 6 0 3 2 8
FBS/HK 2
40
Responded Yes Responded No
SPORTS 0 11 1 6 1 4 1 7
41
Appendix G
Responses in Question No. 7 (Do you usually follow your idols in music and showbiz
industry online or on social media?) and Question No. 8 (Are you a part of any fan bases
online? If yes, do you attend fan-based activities?)
Strand and Yes in No. 7 Yes in No. 8 (A) Yes in No. 8 (B) Total number of
section respondents
ABM 1 13 10 5 16
ABM 2 10 6 3 13
ABM 3 5 13 2 15
ABM 4 10 3 3 16
HUMSS 1 14 11 3 16
HUMSS 2 6 2 0 7
HUMSS 3 5 4 0 7
Total 63 49 16 84
Percentage 75% 58% 19%
42