Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Coca Cola

    Uploaded by

    niteshranjan
    Coca Cola has developed a three-stage CSR framework called "Me, We, World" to cover all stakeholders. Their goals include reducing carbon footprint by two-thirds and becoming zero-waste. They replenish water used in manufacturing and ensure products are safe and help customers lead healthy lifestyles. While Coca Cola has replenished a large amount of water, there is still a gap between water used and replenished. The company has improved water usage efficiency over the years but some figures, like 68% replenishment, can be misleading without full context.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Coca Cola

    Uploaded by

    niteshranjan
    27 views2 pages
    Coca Cola has developed a three-stage CSR framework called "Me, We, World" to cover all stakeholders. Their goals include reducing carbon footprint by two-thirds and becoming zero-waste. They replenish water used in manufacturing and ensure products are safe and help customers lead healthy lifestyles. While Coca Cola has replenished a large amount of water, there is still a gap between water used and replenished. The company has improved water usage efficiency over the years but some figures, like 68% replenishment, can be misleading without full context.

    Original Title

    Coca Cola.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Coca Cola has developed a three-stage CSR framework called "Me, We, World" to cover all stakeholders. Their goals include reducing carbon footprint by two-thirds and becoming zero-waste. They replenish water used in manufacturing and ensure products are safe and help customers lead healthy lifestyles. While Coca Cola has replenished a large amount of water, there is still a gap between water used and replenished. The company has improved water usage efficiency over the years but some figures, like 68% replenishment, can be misleading without full context.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views2 pages

    Coca Cola

    Uploaded by

    niteshranjan
    Coca Cola has developed a three-stage CSR framework called "Me, We, World" to cover all stakeholders. Their goals include reducing carbon footprint by two-thirds and becoming zero-waste. They replenish water used in manufacturing and ensure products are safe and help customers lead healthy lifestyles. While Coca Cola has replenished a large amount of water, there is still a gap between water used and replenished. The company has improved water usage efficiency over the years but some figures, like 68% replenishment, can be misleading without full context.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Coca Cola – Ethics & Social Responsibility

    1. The Coca-Cola Company is an American multinational beverage corporation and

    manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups,

    which is headquartered in Atlanta, Georgia. It has developed a three-stage CSR frame work

    which is known as “Me, We, World”; wherein it has tried to cover all its stakeholders. The

    company has thus made a long term vision of 2020 and plans to reduce the carbon

    footprints by two-third. Further, the company also plans to become a zero-waste company.

    Me: Enhancing personal well being:


     Offer low or no-calorie beverage options in every market
     Provide transparent nutrition information, featuring
    calories on the front of all of our packages
    We: Building Stronger communities:
     Enable the economic empowerment of 5 million women
    entrepreneurs across the value chain by 2020
     Comply with human rights standards
     Give back to the community – at least 1%
    World: Protecting the environment:
     Replenish 100% of water used
     Use environment friendly packaging

    As part of its commitment to its customers (critical stakeholders) well being, the company

    has been ensuring that the products being sold to the customers are safe and refreshing.

    The company has been attempting to provide its customers healthy lifestyle through wide

    range of product offerings, transparent labelling process and various physical activities the

    company has conducted across the globe.

    2. The CSR activities mentioned on their website seems to be very consistent with their

    products as well. They have been targeting in replenishing water as they consume a lot of

    water for manufacturing of their drinks. As per the Coca-Cola Sustainibility Report (2013-

    2014), the company usage of water is around 300 billion liters. The company has

    replenished 68% of the water (approximately 108 billion liters) through various projects in
    various countries. The fact that needs to be noted is that, even though Coca-Coal has

    replenished huge amount of water, there still remains a large gap between the usage and

    replenishment.

    3. The information provided on the website surely makes us feel that the company is a

    responsible organization towards the society. They have given back to the society a lot and

    which is a good thing. The effort undertaken by the company are for sure in the right

    direction, however figures such as 68% replenishment are misleading. In reality, 108 billion

    liter is a cumulative figure since 2005 and the percentage computed (68% of sales volume) is

    based on sales volume of one year (i.e 2013). Nevertheless, the company has been trying to

    improve its water usage efficiency over the years. The company used 2.08 liter of water to

    produce 1 liter of its product as against 2.26 liter in 2010, thus registering a 8%

    improvement.

    4. Yes the information has changed the image for the company. Before this all I knew was Coca

    Cola is an excellent product but after going through their website I also realized that they

    are also very responsible company. They do acknowledge that they have been using a lot of

    water and therefore it is their responsibility to replenish it as well.

    URL: http://www.coca-colacompany.com/sustainability

    You might also like