BA 102 Final Output

 Corporate Philanthropy
The Coca-Cola Company commitment is to give back 1 percent of their annual

operating income. They do that through their own donations and by
providing financial support to The Coca-Cola Foundation which, in turn,
extends charitable grants guided by its three core priorities: women, water
and community well-being. In 2016, the Company’s donations, when
combined with the Foundation’s charitable grants, equaled $106 million,
equivalent to 1.2 percent of their operating income.
The Coca-Cola Foundation provided grants, reaching over 230 organizations

in more than 200 countries and territories. In 2016, 97 percent of the
Foundation’s grants went to its core priorities compared to 90 percent in
2015.
Through more than 30 years of giving back, The Coca-Cola Foundation has
granted a total of approximately $917 million to organizations and
communities across the world.
Priority Areas (Nationwide)

 Empowering women: economic empowerment and entrepreneurship
 Protecting the environment: access to clean water, water conservation
and recycling
 Enhancing communities: education, youth development and other
community and civic initiatives
Their community commitment is shared across The Coca-Cola system. When

natural disasters strike, The Coca-Cola Foundation and the entire Coca-
Cola system respond to offer emergency relief. Through the Coca-
Cola Matching Gifts Program, eligible employees make personal contributions
to qualified organizations and The Coca-Cola Foundation matches those
contributions on a 2-for-1 basis.
Local Philanthropic Activities (Philippines)

 Water Stewardship (The Agos Project)
 Hydraulic Ram Pump - The project’s main component is the
ram pump system which is able to transport fresh water to
upland communities without the use of electricity or fossil fuel.
 Rainwater Harvesting - The project provides a source of fresh
water in communities where it is scarce due to geographic
location, lack of water infrastructure and/or groundwater
pollution.
 Watershed Protection - The Marikina Watershed Conservation
project includes: conservation, reforestation, and
sustainability; livelihood; and engaging the participation of the
community in the wider Marikina Watershed initiative.
 Youth and Education
 Little Red Schoolhouse - The program provides disadvantaged
children access to complete elementary education through
construction of schoolhouses and teacher training in public
elementary schools located in remote, underserved areas
nationwide.
 NutriJuice - The program provides an iron and vitamin-fortified
orange juice drink to schoolchildren in public elementary
schools in areas where anemia from iron deficiency is
prevalent.
 TAYO Awards - TAYO is also the acronym for “Ten Accomplished
Youth Organizations,” the nation’s premier search for
outstanding youth organizations that have made a positive
difference in their schools and communities, highlighting the
value of collaboration and recognizing innovative and
replicable projects.
 Disaster Response
 Delivering Relief - Through the nationwide network of 21 Coca-
Cola bottling plants, employee volunteers, and NGO partners
such as the Philippines National Red Cross and the Corporate
Network for Disaster Response, the Foundation provides basic
necessities such as drinking water, food and medicines to
communities hit by calamities.
 Employee Engagement
More than 700,000 associates create the Coca-Cola system. Each associate
brings his or her unique talents and ideas to work every day to help the Coca-
Cola system achieve the goals outlined in our 2020 Vision. Associates also
represent Coca-Cola in their communities and are ambassadors of their
brands to the world. Ensuring their associates are happy, healthy and treated
fairly and with respect is at the core of their business philosophy and success.
They strive to create open work environments as diverse as the markets we
serve, where people are inspired to create superior results. They also aim to
create environments where people are fully engaged and where the Company
is viewed both internally and externally as an employer of choice.
Encouraging Open Communication

To encourage a work environment of open communication and to effectively
solicit and leverage innovative ideas, they engage in frequent dialogue with
their associates around the world. Such dialogue provides them with valuable
information, increases awareness, promotes business strategies, shares
successes and opportunities, and solicits employee opinions.
Rewarding and Developing Employees

Their compensation and benefits packages are among the best in the world,
benchmarked against other global, high-performing employers. They also
offer a variety of developmental opportunities for their associates,
including Coca-Cola University, a learning program for high performers.
 Social Responsibility Business Practices

Coca Cola releases Sustainability Report that comprises the details
of CSR programs and initiatives engaged by the company. Coca
Cola aims to give back at least 1% of its annual income for
charitable causes annually. The figure below illustrates the pattern
of distribution of this fund in 2013.
Categories of CSR Coca Cola Performance

activities
Educating and During the period of 2012-2013, Coca Cola
empowering was mentioned in 26 lists, including the
workers World’s 25 Best Multinational Workplaces
2013 compiled by the Great Place to Work®
Institute.
Labor and human Company’s Ethics Line channel provides
rights stakeholders an opportunity to inform
perceived violations of Code of Business
Conduct, Workplace Rights or any other
violations in a secure and anonymous
manner.
Health and safety 100 out of 400 new beverage products
introduced in 2013 are reduced-, low-, or
no calorie.
94% of company-owned facilities comply
with Coca Cola Workplace Rights Policy
The rate of lost-time incident decreased in
2013, dropping to a low of 1.9
Energy efficiency improved by 20%
Environment
a) Energy compared to 2004
Consumption
100 service vans in the US have been
converted into efficient hybrid-electric
vehicles
Coca Cola has announced a program to
reduce carbon footprint by 25% by 2020
Coca Cola has announced its commitment
b) Water
Consumption to balance its water usage by 2020. In 2013
the company has replenished an estimated
68% of the volume of its finished beverages
and returned about 108.5 billion liters of
water to communities and the nature.
Efficiency of water usage is improved for

11th year in a row, totaling to 8%
improvement since 2010.
Other initiatives
The company helped economically
empower more than 865,000 women
within the scope of 5by20 program in 2014.
The program aims to achieve economic
empowerment of 5 million women by the
year of 2020.
Coca Cola has supported more than 290

physical activity programs in nearly 125
countries and territories it operates.
Plant Bottle packaging is developed as an

ambitious initiative to develop plastic
bottles made partially from plants.
In the scope of its attempt to engage in
responsible marketing Coca Cola does not
advertise its products to children younger
than 12 years old. Accordingly, the company
does not buy advertising that directly
targets the audience that is more than 35%
children under 12.
Sources:
 https://www.coca-colacompany.com/our-company/the-coca-
cola-foundation
 https://www.coca-colacompany.com/stories/2016-giving-
back
 https://coca-colafoundation.ph/Watershed-Protection.aspx
 https://www.coca-colacompany.com/our-
company/employee-engagement
 https://research-methodology.net/coca-cola-corporate-
social-responsibility/

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BA 102 Final Output

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 Corporate Philanthropy

The Coca-Cola Company commitment is to give back 1 percent of their annual

The Coca-Cola Foundation provided grants, reaching over 230 organizations

Priority Areas (Nationwide)

Their community commitment is shared across The Coca-Cola system. When

Local Philanthropic Activities (Philippines)

Encouraging Open Communication

Rewarding and Developing Employees

 Social Responsibility Business Practices

Categories of CSR Coca Cola Performance

Efficiency of water usage is improved for

Coca Cola has supported more than 290

Plant Bottle packaging is developed as an

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