Marketing and Advertising Resume Keywords

Action Verbs
• Accelerated • Determined • Guided • Organized • Related
• Accomplished • Developed • Handled • Overcame • Researched
• Achieved • Devised • Headed • Oversaw • Resolved
• Adapted • Directed • Identified • Participated • Restored
• Advanced • Distributed • Illustrated • Partnered • Restructured
• Analyzed • Documented • Implemented • Performed • Revitalized
• Attained • Eliminated • Improved • Piloted • Salvaged
• Balanced • Empowered • Increased • Pinpointed • Satisfied
• Brainstormed • Energized • Initiated • Pitched • Saved
• Budgeted • Enhanced • Innovated • Placed • Set-up
• Built • Established • Installed • Planned • Sold
• Championed • Evaluated • Instituted • Positioned • Solicited
• Changed • Exceeded • Instructed • Predicted • Strategized
• Clarified • Excelled • Integrated • Prepared • Streamlined
• Coached • Executed • Interacted • Presented • Supported
• Collaborated • Expanded • Introduced • Prevented • Tailored
• Communicated • Expedited • Investigated • Processed • Taught
• Completed • Extracted • Launched • Procured • Trained
• Complied • Facilitated • Lead • Produced • Uncovered
• Conceived • Finalized • Led • Projected • Unified
• Conceptualized • Followed- • Liaison • Promoted • Upgraded
• Conducted up/through • Managed • Qualified • Utilized
• Consulted • Forecast • Maximized • Quantified • Validated
• Coordinated • Formed • Motivated • Ranked • Wrote
• Corrected • Fostered • Negotiated • Recognized
• Created • Fulfilled • Operated • Rectified
• Cultivated • Gained • Optimized • Redefined
• Designed • Generated • Ordered • Redesigned

Traits and Skills

• Accurate • Culturally • Friendly • Partner/Partnering/ • Responsive
• Achiever conscious • Go getter Partnership • Results-driven
• Active listening • Customer service • Goal-oriented • Passionate • Selfless
• Adaptable skills • Hardworking • Persistent • Service
• Agile • Decision making • Initiative • Personable • Strategic
• Analytical • Dependable • Innovative • Persuasive • Strong
• Assertive • Detail oriented • Integrity • Prepared • Successful
• Autonomous • Determination • Intuitive • Proactive • Tactical
• Brainstorm • Diligent • Investigative • Problem solve(r) • Task oriented
• Capable/capability • Directive • Judgment • Productive • Time management
• Collaborative • Driven • Knowledgeable • Professional • Teamwork
• Competitive • Dynamic • Leader • Prompt • Time manager
edge/advantage • Effective • Level headed • Provide/provision • Trainer
• Committed • Efficient • Loyal • Public speaking • Transformative
• Communication • Energetic • Manager • Punctual • Troubleshooter
• Confident • Enthusiastic • Mindful • Quality • Unifier
• Conflict resolution • Ethical • Motivated • Quick learner • Visionary
• Consistent • Experienced • Multitasking • Relationship • Well-written
• Cool under • Extroverted • Negotiations builder
pressure • Facilitator • Objective • Reliable
• Cooperative • Flexible • Open minded • Resourceful
• Creative/creativity • Focus • Organized • Respectable
• Critical thinking • Follow-up • Outgoing • Respectful
• Cross functional • Forward thinking • Responsible
 Marketing and Advertising Resume Keywords

Terms and Processes

• Account executive • Feasibility • Productivity
• Account management • Focus group • Profit/profit margin(s)/profitability
• Account service • Fortune 100/200/500/1000 companies • Project management
• Account team • Global • Promotion(s)/promotion strategy
• Action plan • Goods • Public relations
• Advertising • Growth • Publicity
• Agency management • High-caliber • Quality
• Analytics • Image • Quota(s)
• Angle • International • Rebates
• Audience • Internet marketing • Relationship/relationship building
• Behavior • Key performance indicator • Relocation
• Brand acquisition • Lead-time • Reputation
• Brand equity • Logistics • Research and Development
• Brand management • Logo/logo design • Resource management
• Business development • Management • Restaurant channel
• Business to business (B2B) • Manufacturer • Retail channel
• Business to consumer (B2C) • Market analysis • Retail management
• Buzz • Market research • Sales
• Campaign/campaign management • Market segmentation • Sales cycle
• Category management • Markets/market share • Sales manager
• Channel marketing • Marketing • Sales operations
• Community relations • Marketing collateral • Samples
• Competitive market analysis • Marketing initiatives • Services
• Competitor strategies • Marketing model • Shopper marketing
• Consultant • Marketing plan • Smart move
• Consultative sales • Marketing tactics • Social media/social media marketing
• Consumer • Media buy • Solutions
• Consumer affairs • Media outlets • Special events
• Consumer packaged goods (CPG) • Media planning • Spin
• Consumer panel • Merchandising/merchandiser • Strategic planning/strategic marketing
• Consumer survey(s) • Morale • Storage
• Contact(s) • Naming • Storyboard
• Contest(s) • Needs assessment • Subsidiary
• Contract management/negotiations • Negotiations • Supermarket
• Copy writing • Niche • Supply chain
• Coupon(s) • Operating budget • Sustainability
• Corporate relations • Organization • Sweepstakes
• Creative design • Packaging/packaged goods • Target market
• Customer loyalty • Partnership • Technology
• Customer loyalty program • Pitch • Telemarketing
• Customer relations management (CRM) • Placement • Territory
• Customer retention • Platform functions • Trade marketing
• Customer satisfaction • Point-of-sale • Trade show/trade show booth design
• Customer service • Portfolio management • Transportation
• Demographic(s) • Presentations • Trend analysis
• Direct mail • Pricing • Vendor(s)/vendor management
• Direct marketing • Private operators • Visuals
• Distribution channels • Product(s) • Warehouse
• Distributor • Product development • Wholesale
• E-commerce • Product innovation
• Efficiency • Product launch
• Endorsements • Product mapping
• Event planning • Product management
• Exhibits • Product positioning

For more career resources visit our website:

www.wmich.edu/business/career

3020 Schneider Hall | (269) 387-2711 | careercenter-hcob@wmich.edu