Adeeba Bilquees 15 ARB-560 GF1535 B.ARCH 4th Yr.: Submitted To-Ar - Faraz Farooq
Adeeba Bilquees 15 ARB-560 GF1535 B.ARCH 4th Yr.: Submitted To-Ar - Faraz Farooq
Adeeba Bilquees 15 ARB-560 GF1535 B.ARCH 4th Yr.: Submitted To-Ar - Faraz Farooq
15 ARB-560
GF1535
B.ARCH 4th Yr.
SUBMITTED TO-
Ar.FARAZ FAROOQ
ART-DECO
Introduction:
Art Deco was the most fashionable international design
movement inmodern art from 1925 until the 1940s.
Art Deco embraced all types ofart, includingcrafts as well
as fine arts. It was applied todecorative art like interior
design, furniture,jewellery, textiles, fashion and industrial
design, as well as to theapplied art of architecture and the
visual arts of painting, and graphics. Art Deco design
represented modernism turned into fashion. Its products
included both individually crafted luxury items and mass-
produced wares.
The art deco style, which above all reflected modern
technology, was characterized by smooth lines,
geometric shapes, streamlined forms and bright,
sometimes garish colours.
Origin of Art Deco
History
Art Deco owed something to several of the major art styles
of the early 20th century. These formative influences
include the geometric forms ofCubism (note: Art Deco has
been called "Cubism Tamed"), the machine-style forms
ofConstructivism andFuturism, and the unifying approach
of Art Nouveau. Its highly intense colours may have
stemmed from ParisianFauvism. Art Deco borrowed also
from Aztec andEgyptian art, as well as from Classical
Antiquity. Unlike its earlier counterpart Art Nouveau,
however, Art Deco had no philosophical basis - it was purely
decorative.
The Art Deco style, adopted by architects and designers
around the world .The style appeared in a number of
jewellery and fashion ads.
Art Deco Characteristics, Materials
Employing new building materials that were manipulated into
stepped, radiating styles that contrasted sharply with the fluid
motifs of Art Nouveau, Art Deco architecture represented
scientific progress, and the consequent rise of commerce,
technology, and speed.
representational forms;
and unusually varied,
often expensive
materials, which
frequently include man-
made substances
(plastics, especially
Bakelite; vita-glass; and
ferroconcrete) in
addition to
natural ones (jade, silver, ivory, obsidian, chrome, and rock
crystal). Though Art Deco objects were rarely mass-produced,
the characteristic features of the style reflected admiration
for the modernity of the machine and for theinherent design
qualities of machine-made objects (e.g., relative simplicity,
planarity,symmetry, and unvaried repetition of elements).
Applications
Art Deco styling was most common in architecture, interior
design,poster art, furniture, jewellery, textiles, fashion and
industrial design, although it was also applied to the visual
arts such as painting, and graphics. Inarchitecture, the Art
Deco look signalled something of a return to the symmetry
and simplicity of Neoclassicism, but without its classical
regularity. The fact that Art Deco architectural designs were
so enthusiastically adopted by architects in countries as
diverse as the United Kingdom, Spain, Cuba, Indonesia, the
Philippines, Argentina, Romania, Australia, New Zealand,
India and Brazil, says much for the style's novel
monumentality.
REFERENCES
https://www.britannica.com/art/Art-Deco
http://www.visual-arts-cork.com/history-of-art/art-deco.htm