Adeeba Bilquees 15 ARB-560 GF1535 B.ARCH 4th Yr.: Submitted To-Ar - Faraz Farooq

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ADEEBA BILQUEES

15 ARB-560
GF1535
B.ARCH 4th Yr.

SUBMITTED TO-
Ar.FARAZ FAROOQ
ART-DECO

Introduction:
Art Deco was the most fashionable international design
movement inmodern art from 1925 until the 1940s.
Art Deco embraced all types ofart, includingcrafts as well
as fine arts. It was applied todecorative art like interior
design, furniture,jewellery, textiles, fashion and industrial
design, as well as to theapplied art of architecture and the
visual arts of painting, and graphics. Art Deco design
represented modernism turned into fashion. Its products
included both individually crafted luxury items and mass-
produced wares.
The art deco style, which above all reflected modern
technology, was characterized by smooth lines,
geometric shapes, streamlined forms and bright,
sometimes garish colours.
Origin of Art Deco

The word art deco derives from theExposition Internationale


des Arts Décoratifs et Industriels Modernes, held inParis in
1925, where the style was first exhibited.

History
Art Deco owed something to several of the major art styles
of the early 20th century. These formative influences
include the geometric forms ofCubism (note: Art Deco has
been called "Cubism Tamed"), the machine-style forms
ofConstructivism andFuturism, and the unifying approach
of Art Nouveau. Its highly intense colours may have
stemmed from ParisianFauvism. Art Deco borrowed also
from Aztec andEgyptian art, as well as from Classical
Antiquity. Unlike its earlier counterpart Art Nouveau,
however, Art Deco had no philosophical basis - it was purely
decorative.
The Art Deco style, adopted by architects and designers
around the world .The style appeared in a number of
jewellery and fashion ads.
Art Deco Characteristics, Materials
Employing new building materials that were manipulated into
stepped, radiating styles that contrasted sharply with the fluid
motifs of Art Nouveau, Art Deco architecture represented
scientific progress, and the consequent rise of commerce,
technology, and speed.

The structure of Art Deco is founded on mathematical


geometric shapes which drew equally on Greco-Roman
Classicism, the faceted architectural forms of Babylon,
Assyria, Ancient Egypt, and Aztec Mexico - notably their
ziggurats,pyramids and other monumental structures - and
Machine Age streamline designs from aviation, the radio,
and the skyscraper.
In particular, Art Deco designs are characterized by
trapezoidal, zigzagged, and triangular shapes, chevron
patterns, stepped forms, sweeping curves and sunburst
motifs - the latter being visible in a number of separate
applications, including: shoes, car radiator grilles, the Radio
City Music Hall auditorium, and the spire of the William van
Alen Chrysler Building (1928-30) in New York.
The structure of Art Deco is founded on mathematical
geometric shapes which drew equally on Greco-Roman
Classicism, the faceted architectural forms of Babylon,
Assyria, Ancient Egypt, and Aztec Mexico - notably their
ziggurats,pyramids and other monumental structures -
and Machine Age streamline designs from aviation, the
radio, and the skyscraper.
In particular, Art Deco designs are characterized by
trapezoidal, zigzagged, and triangular shapes, chevron
patterns, stepped forms, sweeping curves and sunburst
motifs - the latter being visible in a number of separate
applications, including: shoes, car radiator grilles, the Radio
City Music Hall auditorium, and the spire of the William van
Alen Chrysler Building (1928-30) in New York.
New materials were also much in evidence, such as
aluminum, stainless steel, plastics, lacquer and inlaid wood.
And while continuing the use of high quality Art Nouveau
materials, such as moulded glass, horn, and ivory, Art Deco
also introduced exotic item like shark-skin, and zebra-skin.

Glass Salon (Le salon de verre) designed byPaul Ruaud


with furniture byEileen Gray, for Madame Mathieu-Levy
The distinguishing features of the style are simple, clean
shapes, often with a “streamlined” look; ornament that is
geometric or stylized from

representational forms;
and unusually varied,
often expensive
materials, which
frequently include man-
made substances
(plastics, especially
Bakelite; vita-glass; and
ferroconcrete) in
addition to
natural ones (jade, silver, ivory, obsidian, chrome, and rock
crystal). Though Art Deco objects were rarely mass-produced,
the characteristic features of the style reflected admiration
for the modernity of the machine and for theinherent design
qualities of machine-made objects (e.g., relative simplicity,
planarity,symmetry, and unvaried repetition of elements).

Applications
Art Deco styling was most common in architecture, interior
design,poster art, furniture, jewellery, textiles, fashion and
industrial design, although it was also applied to the visual
arts such as painting, and graphics. Inarchitecture, the Art
Deco look signalled something of a return to the symmetry
and simplicity of Neoclassicism, but without its classical
regularity. The fact that Art Deco architectural designs were
so enthusiastically adopted by architects in countries as
diverse as the United Kingdom, Spain, Cuba, Indonesia, the
Philippines, Argentina, Romania, Australia, New Zealand,
India and Brazil, says much for the style's novel
monumentality.

Fancy dress costume, 1911 High School inKing City,


California
Art Deco Visual Arts - Famous Artists
� painterTamara de Lempicka (born Tamara Gorska) (1898-
1980) - see her oil paintingThe Musician (1929), and herSelf-
Portrait in a Green Bugatti (1925);

� sculptorPaul Manship(1885-1966) - see his gilded bronze


sculpture Prometheus (1933, Rockefeller Center Plaza).

The Ukrainian-born French poster artistAdolphe Jean-Marie


Mouron (1901-68), known asCassandre, was the top Art Deco
graphic artist, who won the Grand Prix for poster design at the
1925 Paris Expo.

REFERENCES
https://www.britannica.com/art/Art-Deco
http://www.visual-arts-cork.com/history-of-art/art-deco.htm

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