ENTREPRENEUR DEVELOPMENT PROJECT ON

CORPORATE SOCIAL RESPONSIBILITY

INTEGRATED MBA PROGRAMME

Submitted By:-
JAYMITSINH JHALA-IM15028
MOUNIK PANCHAL-IM15056
KAJAL PATEL-IM15060
HELLY SHAH-IM15078
LOKESH VAISNAV-IM15108
DHWANI VYAS-IM15110

Submitted To:-
PROF. DEEPA KHATWANI

BATCH-2015-20

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 TABLE OF CONTENT

SRNO PARTICULARS PG.NO

1. Introduction to CSR 3

2. Importance to CSR 4

3. About the Village 5

About the Sarpanch

4. Villagers Description 6

5. Real Issues faced by the village 7

6. Organization 8

7. Government Schemes 9

8. Solutions 10

9. Experience 11

10. Photographs 12

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 INTRODUCTION TO CSR
What is Corporate Social Responsibility?

According to the World Business Council for Sustainable Development, CSR is “the continuing
commitment by business to contribute to economic development while improving the quality of
life of the workforce and their families, as well as of the community and society at large.” CSR,
in its essence, looks beyond profits and instead focuses on how business can benefit the greater
community.

“Corporate Social Responsibility”, or CSR, is something that was started by fashionable

‘ethical’ businesses. Realising that promoting a responsible way of doing business actually
improved the bottom line soon received wider interest, and now demonstrating responsibility has
become expected when bidding for major contracts. With now being the time to question your
organisation’s value, see the benefits of CSR by reading on below.

The concept of Corporate Social Responsibility can be explained quite simply; it is doing the
right thing. Corporate Social Responsibility, or CSR for short, is about how your organisation’s
existence affects stakeholders beyond your own insular interests, recognising the impact your
operations have on the community at large.

Adopting CSR considers how you can use this impact in a positive way, leading to sustainable
growth and financial gains. Over the years, CSR has become more and more popular; back in
2007 more than 80% of the FTSE 100 index reported on Corporate Social Responsibility within
their Annual Report.

Well recognised names, such as Google, well known for their “Do No Evil” slogan, helped
popularise what was once considered something only done by ‘do-gooders’. Now, almost all
major brands have CSR policies, some of which can be seen below.

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 Importance to CSR

Social responsibility is important to a business because it demonstrates to both consumers and

the media that the company takes an interest in wider social issues that have no direct impact
on profit margins. These issues may be local, national or global, but a concern for the health and
wellness of others that does not involve sales can be seen as commendable, if handled well.

For this reason, evidence of a healthy social responsibility policy can impact buying decisions
where customers seek to make an ethical purchase. This, in turn, can lead to greater profits for a
business. However, building a highly regarded and trustworthy reputation is more valuable in
this instance, and observers appreciate that social responsibility initiatives take time to establish
and manage.

Furthermore, being part of a scheme that helps disadvantaged people or those otherwise in need
can help boost morale for employees within the responsible company. Along with other methods
of morale boosting, this can lead to greater productivity among the workforce. Knowledge that a
product and service has a great influence on social causes can be a genuine delight to employees,
customers and business owners alike. Over time, the business contribution to a charity, cause or
community can be a significant amount of charitable funds, product donations or other ventures.

When the importance of social responsibility is recognized as part of a business's foundation, the
impact of such endeavours can have life-changing consequences for recipients of aid and,
equally, instil a sense of pride in the people who support and work toward its growth. A business
can grow with or without social responsibility, but doing good for others allows a business to
reap rewards in many ways.

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 ABOUT THE VILLAGE
 Village name: Sanathal
 Taluka name: Sanand
 Sanathal is located approximately 22kms from Ahmedabad
Sources of Income: 30 to 40% are laborers who are working in factories and rest drivers
60% of workers are engaged in the Agricultural activity.
 Population of the Village: 6036
 School till Std 12th located 1.5kms away

ABOUT THE SARPANCH

 Name of the Sarpanch: Chauhan Hitendrasinh
 Time period of sarpanch: 11 months
 Villages under Sarpanch: Jivanpura / Shantipura / Ulariya & Sanathal
 Occupation: Real Estate business, Khodal Hotel and Buying and selling of Land

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 Villagers Description

1. Name: Champaben Thakor

Occupation: Housewife
Occupation of Husband: Driver
6 family members

2. Name: Gayatri Ravat

Occupation: Housewife
Occupation of Husband: Job
6 family members

3. Name: Smit Bakulbhai Solanki

Occupation: Student(4th std)
Fathers Occupation: Driver
6 family members

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 Real Issues Faced by the Village

 Due to railway route being constructed right in the middle of village water supply has
been stopped and not being carried away to the other side part of the village
 Also water for farming purpose to the farmers of the village is not supplied to the other
side of village across the rail route constructed.
 The sarpanch sent a letter to the taluka panchayat requesting to take some action against
this problem due to railway but no solution has been done by their part and the officials.
 The only source of water for the villagers is the water tank of the village which is very
weak and broke for 2/3 times and yet no help was received from the government.
 Sanathal’s total population is approximately 6,036 villagers and there is not enough
supply of water to the villagers.
 All the beneficiary schemes displayed all over such as Ujjval Yojna etc. are never applied
in this village.
 The village is not yet registered in BPL.
 Toilets over for 6000 people are only 30/40 that to made by an NGO by charging 2000/-
per toilet
 This village is registered under AUDA. Though registered under such government boy
they still have so many problems
 The roads were also improper which were fixed 2 months ago and which were are now
being made of RCC in half of the village area.
 There is no government transportation available in the village since past 5 years, there is
a bus stand available but no bus has arrived till date.
 There is no Hospital or Health Centre in the village
 Mamlatdar is being kept on changing for 3 times in past 11 months

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 Organizations

 Name of the organization around the vicinity: Ford Company

 Facility Provided by Ford in the name of CSR: A Hall (Arogya Kendra) made by Ford
Company with 6 beds in it

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 Government Schemes: -

1. Deen dayal upadhyaya grameen kaushalya yojna it was launched 2015 rural development
for It is a Government of India Project to engage rural youth specially BPL and SC/ST
segment of population, in gainful employment through skill training programmes.
2. Gramin Bhandaran Yojana was launched in 2007 for agriculture sector for Creation of
scientific storage capacity with allied facilities in rural areas to meet the requirements of
farmers for storing farm produce, processed farm produce and agricultural inputs. Improve
their marketability through promotion of grading, standardization and quality control of
agricultural products.
3. Pradhan Mantri Gramin Awaas Yojana launched in 1985 for housing purpose for
providing financial assistance to rural poor for constructing their houses themselves.
4. The Indira Gandhi Matritva Sahyog Yojana scheme was launched in 2010 for mother care
for providing cash incentive of Rs. 4000 to women (19 years and above) for the first two
live births.
5. Integrated Child Development Services was launched in 1975 for child development to
tackle malnutrition and health problems in children below 6 years of age and their
mothers.
6. Integrated Rural Development Program was launched in 1978 for rural development for
self-employment program to raise the income-generation capacity of target groups among
the poor.
7. Midday Meal Scheme was launched in 1995 for health and education sector for free
Lunch to school-children on all working days.
8. Pradhan Mantri Ujjwala Yojana was launched in 2016 for providing free LPG connections
to women from below poverty line families.
9. Pradhan Mantri Bhartiya Jan Aushadhi Kendra was launched in 2015 for generic medicine
purpose to provide generic drugs, which are available at lesser prices but are equivalent in
quality and efficacy as expensive branded drugs.
10. Sampoorna Grameen Rozgar Yojana was launched in 2001 for rural self-employment for
Providing additional wage employment and food security, alongside creation of durable
community assets in rural area

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 Solutions
1) Gramin Bhandaran Yojana- This government scheme is very convenient and would
be suitable for the villagers of the village Sanathal, As the main focus of this Yojna is to
create agricultural prosperity amongst the farmers of the villagers. By this scheme the
Farmers of Sanathal village would be able to keep their food grains in a well-equipped
facility given by the government where they can store the produce for the whole year and
can sell it according to their business also a hallmark would be given as the scheme is
providing a service standardization of product.

2) Pradhan Mantri Bhartiya Jan Aushadhi Kendra- This scheme of the Government is
utmost the beneficial factor for Sanathal villagers. When we carried our visit to the
village no Hospitals or public welfare units were found to give villagers a sense of relief
when the time comes. Just because of Pradhan Mantri Bhartiya Jan Aushadhi Kendra the
villagers would be at least able to get generic medicines for low prices which can
improve their health.

3) When discussed with the citizens of the villagers and the sarpanch we found out that in
spite of reporting their problems many a times to the Taluka Panchayat and also a
government body located in Gandhinagar no response was there to the problems faced by
them. We as students are going to report their problem in near future to the Taluka
Panchayat or to the government body located in Gandhinagar for the upliftment and
betterment of the villagers.

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 Experience

Experience is to do or to go around practically and observe various new things and facts. We
observed and came to know that they were so kind, helpful to each other and even to strangers.
No kind of greediness, anger etc. on their face and they were so humble and calm while talking
to us and were fully supportive.

Importantly, we learnt that how to live and celebrate each and every thing and to find happiness
in small things and in others happiness. And one should be satisfied with what they have.

Even children were active, enthusiastic, and happy and more over out of the so called world of
social media where as in big cities 6-12 month kid is enjoying using phone. While here we found
that children were busy playing with each other and nature.

So, it was great experience with lot of fun from the moment we started our journey till we
returned.

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 Photographs
1) Recess Time.

2) Keeping up with the same rituals and traditions.

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3) Knowing their livelihood.

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4) A bad condition of the water tank.

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5) Happy faces

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