Settlement Agreement Michael Attar v. Redbull
Settlement Agreement Michael Attar v. Redbull
Settlement Agreement Michael Attar v. Redbull
CANADA
Representative Plaintiff
-vs-
and
Defendants
SETTLEMENT AGREEMENT
This Scttlement Agreement (this "Settlement Agreement") is made by and among: (i)
individual and representative plaintiff Michael Attar ("Plaintiff), on behalt'ofhimselfand. on the terms
sei forth herein, the Settleinent Class (äs deflned beloiv) on the one hand; and (ii) RED BULL
C'ANADA LTD., a corporation existingunderthe laws ofCanada(.. RBCA") and RED BULLGMBH, a
corporation existing under the laws of Austria (together with RBCA, collectively, "Red Bull", and
Plaintift'and Red Bull being collectively referred to herein äs the "Parties") on the other hand, by and
through their respective counsel and representatives, äs of the 18th day of July 2019, to settle and
compromise the Claims ofPlaintifl'and the Settlement Class on the terms and conditions set forth below:
l. CLAIMS OF PLAINTIFF
A. Red Bull manufactures and distributes at the wholesale level, among other things,
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Red Bull and/or certain affiliated parties of Red Bull that distribute Red Bull CEDs used or published
certain labelling, advertising materials, billboards, posters, point ofsale materials. online posts. websites
and/or social media in relation to the sale, marketing and distribution of Red Bull CEDs that: (i)
concerning the characteristics, ingredients. performance, required Statements, health benefils and risks of
consuming Red Bull branded CEDs; and (ii) failed to infonn or disclose. or provided misleading
information concerning, the hcalth risks associated with consuming Red Bull CEDs, incliidina vvithout
limitation, consumption with alcohol. By so doing, PIaintiff alleges (hat Red Bull breached obligations
imposed on them under the federal Competition /tel. R. S. C. 1985. c. C-34 äs well äs under consumer
protection and trade practice legislation in Quebec and other Canadian provinces. including:
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S. N. L. 2009. cC-3 1. 1.
In compensation für the foregoing alleged faults (collectively, the "Claims"), Plaintiff requests, on
behalt of himselt and the Settleinent Class, damages under the common and civil law pertaining to
breach of contract. duty to inform, vvarranty, deceit, misrepresentation, negligence and wrongful act and
omissions. including; (i) the reimbursement ofthe purchase price ofthe CEDs; (ii) damages for trouble
and inconvenience; (iii) moral damages; and (iv) punitive damages (collectively, the "Damages"). Red
Bull coinpletely denies any and all such Claims, and contends that the Damages, and/or any other
remuneration lo Plaintiff and/or the Settlement Class, are unwarranted. Furthermorc. Plaintif'fand LPC
Avocat Inc. ("PIaintiff's Class Counsel") affirm and acknovvledge that no Claims were or are now
uonlained. alleged or advanced in the Action (defined beloiv) or are otherwise made (i) on behalt of
minors (defined äs natural persons under the age of 18) and (ii) in respect ofany adverse health effects
whatsoever or any allegations of physical härm relating to the consumption or Ingestion of Red Bull
CEDs including. vvithout limitation, mixture with alcohol (the "Excluded Claims"). The Parties agree
and acknowledge thal the scope of the release provided to Red Bull in this Agreement has been
negoliated and agreed in reliance and on the basisot'Plaintiffs and Plaintiffs Class Counsel's tbregoing
explicit acknowledgement concerning the Excluded Claims.
und lo Appoinl ihe Slaliis of Representalive Plainliff, in vvhich he alleges the Claims and requests the
Damages: Michtiel Altar v. Red Bull Canacla and Red Biill GMBH, No. 500-06-000780-169 (Que. Sup.
Ct. April 7. 2017) (the "Action"). The Action has not yet been authorized to proceed äsa class action.
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C. Plaintiff, through PlantifPs Class Counsel, has conducted an investigation ofthe f'acts and
analyzed the relevant legal issues. Although Plaintiff and Plaintiffs Class Counsel believe that the
Claims have merit. Plaintiffand Plaintiffs Class Counsel also have examined the benefits to be obtained
under the proposed terms of settlement sei forth in this Settlement Agreement (the "Settlement ). and
have considered the potential risks, costs and delays associated with the continued prosecution of the
Action and the likely appeals of'any rulings in t'avor ofeither Plaintiffor Red Bull.
D. Red Bull has conducted an investigation of the facts and analyzed the relevant legal
issues. Although Red Bull denies all liability or wrongdoing with respect to any and all lacts or
allegations arising out ot'or related to the Claims, and believes that Red Bull's defenses available at law
and/or equity to the Claims asserted in the Action have substantial merit. Red Bull also has considered
the potential risks, cosls and delays associated with the continued liligation of the Action and the likely
appeals ofany rulings in f'avor ofeither l-'laintiffor Red Bull against the benefits ofthe Settlement.
E. Each of the Parties and their respective counsel believes, in consideration of all the
circumstances and after substantial arms' length settlement negotiations betvveen counsel. that its
respective interests are best served by entering into the Settleinent set forth in this Settleinent
Agreement. Plaintiff and Plaintift's Class Counsel believe tliat the Settleinent is l'air. reasonable,
F. The Parties intend that the proposed Settlement set f'orth in this Seltlement Agreement
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(a) the Action will be settled and compromised äs between Plaintiff (on behalf of
himsclfand all Settlement Class Members) and Red Bull, subject to approval of
(b) upon the Court's approval ofthe Settlemenl, a final judgment or Order, in a form
to be agreed by the Parties and approved by the Court, will be entered: (I)
article 2631 ot the C/i'i'/ Code of Quebec, thereby el'fectively terminating the
Action; (2) declaring the Action settled out of Court; (3) barring and enjoining the
prosecution by the Settlement Class Members of all Released Claims against the
Released Parties (äsdefined beloiv) with prejudice; and (4) ordering the Partiesto
(c) all ofthe foregoing are subject to the following terms and conditions:
II. DEFINIT10NS
In addition to the foregoing defined terms, for purposes of this Settlement Agreement and all
Annexes hereto, the tollowing terms shall have the meanings given to them belovv:
A. The terrn "certitlcation" äs used in this Settlement Agreement refers to the legal process
ot certificalion ofa class action äs commonly understood in the common law provinces ofCanada, and
to the legal process of "authorization" of a class action äs commonly understood in the Province of
Qiicbec, niiitatis mulandis and vicv versa, and the tivo expressions are used interchangeably throughout
ihi.s Scltiemcnt A^i'L'emcnl..
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B. "Claims Administrator" is the entity or person approved by the Court to manage the
Settlement Benefits Claims Process, including vvithoul limitation receiving from Red Bull the Settleinent
Beneflts, Publishing notices to the Settlement Class, paying the Settlement Benefits to Settlement Class
Members, and reporting to the Court and the Parties äs necessary and appropriate.
C. "Class Period" means the period from January l, 2007 up to and including the datc of
D. "Class Counsel Fees" means legal fees and disbursements that Plaintiffs Class Counsel
requests in relation to the Action and that Red Bull has agreed to pay subject to Court approval,
E. "Effective Date" is the date on vvhich the Settlement Approval Order is Final.
F. "Final", vvhen used in connection with any court Order or judgment. means that the
(a) ifno appeal is taken therefrom, on the date on vvhich the time to appeal thcrcfrom
(b) if any appeal is taken therefrom (including without limitation any appeals by
Objectors), on the date on vvhich all appeals therefrom, inciuding motions for
other fonn ofreview, have been finally disposed of, such (hat the time to appeal
therefroin (including any potential extension of time) has expired or does not
order or judgment.
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G, "Final Settlement Notice" means a written notice of the Settlement approved by the
Court in the Settlement Approval Order, in form and substance substantially similar to that attached
H. "Notice Approval Order" means the Order or judgment ofthe Court that approves the
Pre-Approval Settlement Notice.
l. "Notices" means, collectively, the Pre-Approval Settlement Notice and the Final
Settlement Notice.
.
1. "Objcctors" means entities or individuals \vho register formal objections with the Court
K. "Opt Guts" means Settlement Class Members who validly opt out of the Settlement
Class vvithin the period and under the conditions and procedures for opt-out äs determined by the Court
Orders" means, collectively, the Notice Approval Order and the Settlement Approval
.
Order.
approved by the Court in the Notice Approval Order, in form and substance substantially similar to that
N. "Released Claims" means any and all Claims, rights, damages, losses, demands,
obligalions, actions, causes of action, suits, cross-claims, matters, issues. debts. liens. contracts.
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suspected or unsuspected, existing or claimed to exist, including any Unknown Claims, öl' Plaintil'l'
and/or the Settlement Class Members (collcctively, "Losses") arising oul ofany purchase. consumption
or use by them of Red Bull CEDs, to the extent that any Losses: (a) arise out ofthe Action; (b) relate to
any allegations that either were or could have been asserted in the Action or may previously have been
asserted in Claims relating to Red Bull CEDs: or (c) inight in the future be asserted by Plaintit'for any
Settlement Class Member. against any ofthe Released Parties in connection with. arising from. or in any
way whatsoever relating to, (in any manner, directly or indirectly) the Claiins and/or any acts. facts.
without limitation, Losses respecting any disclosure or failure thereof, advertising. marketing. labeling.
packaging, promotion, sale or distribution, or other descriptions of. or Losses relating the nalure. quality.
product pricing, value, safety, and/or functionality of Red Bull CEDs and their ingredients. or the risks,
disclosed or undisclosed, relating lo their consumption or ingestion. including mixture vvith alcohol, or
any other threatened or pending litigation asserting Losses ofthe nature encompassed by the Release.
and any Losses arising after the date that the Settlement Approval Order becomes Final that could be
asserted based on labels or markeling materials, consumption or Ingestion of Red Bull CEDs in
existence äs ofthe Effective Date. For avoidance ofdoubt, Released Claims include Losses relating to:
(i) damages caused by alleged inadequate, misleading, incomplete or otherwise improper labcling.
advertising, marketing, distribution or sale of Red Bull CEDs; and (ii) any claim forpunitive damages.
0. "Relcased Parties" means each and all ofthe defendants and each and all of defendants
direct and indirect parent companies and affiliates including without limitation Red Bull. Red Bull
Canada Distribution, Red Bull North America, Inc., Red Bull Distribution Company, Inc.. Red Bull
Media House North America. Inc., Red Bull Music Academy. Inc., Red Bull New York. Inc.. and Red
Bull Records, Inc. and each and all of their respcctive divisions and direct and indirecl subsidiaries.
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affiliates, partners, joint ventures, predecessors and successor corporations and business entities, and
each and all öl their past and present officers, directors, servants, licensees, joint ventures, sureties,
general or limited partners or partnerships, divisions, insurers, designated manageinent companies, and
each and all öl their successors or predecessors in interest, assigns, or legal representatives, and any
persons or entities that have designed, developed, manufactured, supplied, advertised, marketed,
distributed or sold (in each instance. directly or indirectly) Red Bull CEDs.
Q. "Settlement Approval Order" means the Order or judgment of the Court that finally
approves the Settlement and authorizes the class action for settlement purposes only.
R. "Settlemcnt Benefits" means the amounts payable by Red Bull to Settlement Class
S. "Settlement Benefits Claims Process" means the process described in Section III.B(a)
hercot.
T. "Settlement Class" mcans all legal and natural persons (excluding minors. defined äs
natural persons under 18 years of age äs of the date the Court issues the Notice Approval Order) who
were residents olCanada (including without limitation any of its provinces and territories) during the
Class Period and who purchased and/or used or consumed one or more Red Bull CEDs in Canada during
the Ciass Period excluding Released Parties.
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U. "Settlement CIass Member" means any person who falls within the delinition ot thc
Settlement Class, including without limitation any Objectors who do not validly opt out of Ihe
Seltlement Class, but excludes persons vvho validly opt out ofthe class action.
V. "Unknown Claims" means all Losses arising out of facts relating to any matter covered
by the Released Claims that all persons or entities providing releases under this Settlement Agreement,
includingall Settlement Class Members, do not know or suspect to exist in their favourat the time ofthe
release ofthe Released Parties and which, ifknown by them, might have affected their decision to settle
with Red Bull and release the Released Parties or to take any other action including. but not limited to.
objecting or not objecting to the Settlement. All persons or entities providing releases under this
Settlement Agreement may hereafter discover facts other than or different from those which such
persons now know or believe to be true with respect to the subject maner ofthe Released Claims. Upon
the Effective Date, each person or entity providing releases under this Settlement Agreement, including
all Settlement Class Members, shall be deemed to have waived any and all rights (hat he. she. it or thcy
may have under any action, Statute, regulation. administrative adjudication or common or civil law
principle that vvould otherwise limit the effect ofthe foregoing releases to those Claims actually knovvn
(a) Conditional Nattire. All obligations of Red Bull hereunder are conditional and
contingent in all respects upon effective termination ofthe Action and thc cntry of
a declaration öl' settlement of the Action. the release by the Settlemenl Class
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Settlement Agreement äs provided for in the Settlement Approval Order, and the
occurrence ofthe Effective Date.
(b) The Srlllemenl Fand. Red Bull shall deliver to the Claims Administrator the total
amount not to exceed CAD $850, 000 (which total amount includes all taxes, fees,
interest, and costs) (the "Scttlement Fund"), äs and when required under this
Members the Settlement Benefits, pursuant to the terms and conditions of this
Settlement Agreement; (ii) pay all costs related to obtaining the approva] ofthis
the Settlemenl Class, including the Pre-Approval Settlement Notice and the Final
Settlement Notice; (iii) pay all costs of the Claims Administrator or any other
person relating to the administration, processing and distribution of Settlement
Benefits; (iv) pay all Class Counsel Fees and disbursements applied for and
ultimately awarded by the Court; (v) pay a disbursement of up to $5, 000 to
Representative Plaintif'f. if approved by the Court; (vi) pay any amount
detennined by the Coiirt to be payable (o the Quebec Fonds d'aicle am actions
colleclives; and (vii) if applicable, pay any cy-pres payment approved by the
Court of any amount remaining in the Settlement Fund, in accordance with the
procedures set forth below. Under no circumstances whatsoever shall Red Bull
have any further financial responsibility to pay any amount in excess of the
maximum amount of CAD $850, 000 (which maximum amount includes all taxes.
interest, fees and costs) pursuant to this Settlement Agreement or in the execution
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(c) Remillance of Seltlemenl Fiiiid lu C/aims Adiiiinislratur. Red Bull sliall make an
Notice within thirty (30) days after the later of the date: (i) the Court issues the
Notice Approval Order in which the Coun approves the Claims Administrator's
appointment and directs paymenl ofthe amount to the Claims Adininistrator: and
(ii) the Claims Administrator agrees in writing to perform its duties in strict
compliance with the terms ofthis Settlement Agreement. Red Bull shall pay the
remainder of the Settlement Fund to the Claims Administrator within len (10)
(d) Modifi calion of Conducl by Red Bull: Within the Class Period, Red Bull
voluntarily amended and updated its inarketing materials and labeling messages
directed at Canadian consumers, and has done so in part to address the concerns
raised in the Action and in part due to regulatory changes in Canada, Plaintilland
Plaintiffs Class Counsel agree that, for purposes ofthis Settlement Agreement.
such updated materials satisfy any and all Claims of vvhatever kind or nature
against Red Bull vvhich Plaintiffor Settlement Class Members asserted, or could
(e) Modißcationsto Red Bull Canada's website: Within Hve (5) days of the Effective
Date, Red Bull shall modify and Update the French and English versions of its
Canadian webpage (on the following URL or such other URL äs reasonably
detennined by Red Bull, so lang äs the URL is within the "Q&A" section of'the
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associated with consuming CEDs with alcohol for at least one (l) year following
the Efl'ective Date.
(0 Orders. Red Bull shall, jointly vvith Plaintiff and Plaintiffs Class Counsel. file
(g) Olher. Red Bull shall otherwise comply with and perform all of the terms,
(l) provide his/her e-mail address lo the Claims Administrator in the manner
(2) complete an on-line claim form, an agreed draft ofwhich is attached äs Annex
(3) submit such completed Claim Form to the Claims Administrator in the manner
described in the Claim Form no later than 30 days after the date ofpublication of
the Final Scttlement Notice by the Claims Administrator in the manner described
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If a Settlement Class Member fails to complete (l). (2) or (3) above in this
subsection (a), then he/she will not be entitled to any portion of the Settlement
Benefits, and will be subject to the Releases set forth in Section VI.
(b) Payment of Setllemenl Benefils. Settlement Class Meinbers vvho timely and
validly submit Claim Forms shall receive payment of any Settlement Benefits to
Member. Stiel) payments inay be retrieved f'or a period of thirty (30) days after
payment will be withdrawn, the electronic transfer wiil be voided, the Settlement
Class Member will be deemed to have received their füll Settlement Benetits
under the Setttement Agreement, and for the avoidance ofdoubt such Settlemenl
Class Member shall still be subject to the Releases set forth in Section VI. If'any
after the aforementioned 30-day time period, that Settlement Class Member shall
be responsible for any associated fees, ftnes, or penalties. imposed by its tinancia!
Institution, and for the avoidance of doubt such Settiement Class Member shall
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Class Counsel, with the reasonable cooperation of Red Bull äs and when required,
shall use their best efforts to effectuate the Settlement and to secure the prompt,
complete and final termination of the Action and declaration of settlement in
(b) Orders. Plaintiff and Plaintiffs Class Counsel shall, jointly with Red Bull, file
motions vvith tlie Court for the Orders, äs required under Section V hereof.
(c) Piiblicatioii of Notices. Plaintiffs Class Counsel may post a link on Plaintiffs
Class Counsel's vvebsite and firm Facebook page to the Pre-Approval Settlement
pursuant to Sections l[I. D(a)(l) and (3) beloiv, with the following Statement: "For
information on a class action settlement with Red Bull Canada Ltd., please visit:
[wivw. energydrinksettlement. ca]. " Plaintiffs Class Counsel may post information
format äs the "Settlements" section ofthe firm website www. lpclex. com (vvhich
Class Counsel shall be required to remove the Photograph from the firm website
and cease all publication of the Photograph after both (a) the Publication Term
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has ended and (b) Plaintiffs Class Counsel has received vvritten nolice öl the
(d) Non-Disparugement. Plaintiffs Class Counsel shall not disparage Red Bull or any
Red Bull products (including vvithout limitation CEDs) at any time in any format.
(e) Other. Plainliff and Plaintiffs Class Counsel shall othervvise comply with and
deliver to the Settlement Class the Pre-Approval Settlement Notice. äs set forth
belovv:
English and French) not linked to either of the Parties or their legal
that website until ninety (90) days af'ter the date that Settlement
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(2) Plaintiffs Class Counse] may continuously post a link to the Pre-
pursuant to Section D(a)(l) above, and ending on the day that is (90)
days after the date that Settlement Benefits have been transmitted by
shall not copy or publish any Red Bull IP or images ofthe CEDs or
(3) The Claims Administrator shall cause a short form Version ofthe Pre-
Canada, that will include a plain text message and a link to the Pre-
shall run for a period of 20 days betiveen the date of the Notice
Approval Order and the date of the hearing on the Application for
(b) Publiccilioii of Final Settlenwnl Notice. Within fifteen (15) days after the
Settlement Approval Order is entered, the Claims Administrator shall (l) post the
Final Settlement Notice on the same website upon vvhich the Pre-Approval
Settlement Notice was published, and (2) communicate the Final Settlement
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Notice by email to Settlement Class Members vvho have previously provided their
(c) A'o Nolice Reciuired Following Change of Selllenienl Renefils. The Parties also
change in a manner which does not adversely effect the rights of such Seltlement
Class Members (für example but without limitation. an extension of the time for
change in the amount of fees awarded to Class Counsel, etc. ) the Claims
Members, a new notice, except that the Claims Administrator will Update the
Settlement Notice website in tlie event ot' any material cliange to the Settlement
Benefits.
entitled to receive up to CAD $5, 000 from Ihe Settlcment Fund in consideration
for his disbursements and the time and effort that he has put into Ihe Action and
Settlement Class Members residing in the province of Quebec and in the rest of
Canada. The Claims Administrator shall disburse the sum of up to CAD $5. 000
Fund within ten (10) business days at'ter the Et'f'ective Date or such other date
Counsel.
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(e) Puyi iienl of Seltlemenl Benefi ts. Within sixty (60) days after the later of the
Effective Date and the Claim Form Due Date, the Claims Administrator shall pay
an amount to each valid claimant equal to: (i) the amount remaining in the
Settlement Fund after deducting all notice and administration costs, any amount
determined by the Court to be payable to the Quebec Fonds d'aicle uiix actions
applied for and ultimately aivarded by the Court; divided by (il) the number of
valid Claims; provided that every such payment shall be equal in amount and no
Settlement Class Member may receive more than ten dollars (CAD $10), no
matter the number of total Claims made nor the number of Claim Forms that such
Settlement Class Member submits, it being understood and agreed that each
Settlement Class Member shall be limited to one claim. The Claims Administrator
Administrator shall pay any remaining amount of the Settlement Fund after all
Settlement Benefits and all other amounts described in this Section III are paid to
a charitable organization agreed to by the Parties and approved by the Court.
(g) C/osing Report tu ihe Court. As part of its mandate, the Claims Administrator
shal] produce a Closing Report to the Parties to be filed into the Court record äs
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and the results ofthe settlement, including the numbers of Claims, and accounting
for all amounts paid from the Settlement Fund. and seeking an Order from the
(h) Other. The Claims Administrator shall otherwise comply with and perlorm all of
Agreeinent.
E. Red Bull anil Plaintiffs Class Cuunsel not Respoiisihle or Liiible for Cluiiiis
Administralioii or Acts of Claims Admiiiislnilur. Red Bull and Plaintiffs Class Counsel shall not have
any responsibilily. liability or financial Obligation vvhatsoever with respect lo the invcstment.
distribution or administration ofmonies in the Settlement Fund. More generally. Red Bull and Plaintills
Class Counsel shall have no responsibility for and no liability whatsoever with respect to Ihc
committed by the Claims Acfininistrator appointed by the Court or any other Party. The Parties agree
that the inclusion ofthis provision in the Settlement Approval Order issued by the Court is a condilion
ofsettlement.
F. Opt Out List. Following the deadline established by the Court in the Nolice Approval
Order for potential Settlement Class Members to opt out ot'the Settlement Class. the Parties may request
from the clerk of the Court a complete list of all Opt Outs that have been received by the Court (the
"Opt Out List"). If'the number ofOpt Outs exceeds one hundred (100), then Red Bull may in its sole
and absolute discretion withdraw from, and unilaterally terminate, this Settlement Agreement by: (i)
filing with the Court a notice ofwithdrawal (the "Opt Out Withtlrawal Notice") vvithin förty-llve (45)
days after Red Bull's receipt ofthe Opt Out List; and (il) serving. or causing to be served. on Plaintiirs
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Class Counsel the Opt Out Withdravval Notice. For the avoidance ofdoubt, Plaintiff and/or Plaintiffs
Class Counsel do not have any right or Option to vvithdraw from this Settlement Agreement based on the
number ofOpt Guts. The Parties agree that the date for the Settlement Approval Order hearing should be
subsequent to the expiry of the time for filing by Red Bull of the Opt Out Withdrawal Notice. The
G. Naturc of Settlcment Benefits. This Agreement is reached on the basis that the
Settlement. including without limitation the amount ofthe Settlement Benefits, does not contemplate or
represent a refund ofthe price ofproduct purchased by Settlement Class Members and does not attract
any sales tax (including G. S.T., P. S. T., H, S. T., and similar forms of taxation), or domestic or
(a) Finul Selllement Approval Order. This Settlement Agreement is conditioned upon
the Settlement Approval Order becoming Final. Ifthe Settlement Approval Order
is reversed or vacated, then either party may, in its sole and absolute discretion.
Withdraival Notice vvithin thirty (30) business days after the vacating of the
Order.
upon the Settlement Approval Order confbrming to the terms and conditions
modified in any manner that limits the scope of releases given to the Released
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including without limitation the Orders, imposes any obligation(s) on Red Bull
that are materially dift'erent from those stated and dcscribed herein, then Red Bull
may, in its sole and absolute discretion, withdravv from, and unilaterally
(30) business days after the Court's delivery of such order, and serving the saine
Agreement is terminated in accordance with its terms, the Parties will be restored
to their prior respective positions. The tenns and provisions of this Settlement
Agreement shall at that time have no further force and effect vvilh respect to ihe
Parties and shall not be used in any action or procceding tor any purpose. Any
order of the Court including vvithout limitation the Orders, not entered in
accordance vvith the terms of this Settlement Agreement shall be trealed äs null.
A. For settlement purposes only, the Parties shall jointly request Ihat the Court make
findings and enter an order granting conditional certification of the Settlement Class. preliminary
approval ofthe Settlement, and appointing Plaintiffas Representative Plaintif'fofthe Settlement Class.
B. Red Bull does not consent to certification of the Settlement Class for any purpose olher
than to effectuate the settlement ofthe Action. Ifthis Settlement Agreement is terminated pursuant to its
terms, the Order certit'ying the Settlement Class and all preliminary and/or Final findings regarding the
Court's class certification Order shall be vacated upon notice to the Court by Red Bull ofthe termination
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ofthis Settlement Agreement, and the Action shall proceed äs though the Settlement Class had never
beencenified and such findingshad never been made, without prejudiceto the ability ofany Party
thereafterto requestoroppose classcertification on anybasis.
B, Application for Settlement Approval Order. Following the entry of the Notice
Approval Order, and after the expiry of the time to serve and file an Opt Out Withdrawal Notice (äs
defined herein), the Parties shall jointly t-ile an application before the Court to obtain the Settlement
Approval Order, and request that the Court:
(a) declare that this Settlement Agreement is fair, reasonable, and in the best interests
of all Class Members;
(b) approve this Settlement Agreement and Orderthe Parties and the Settlement Class
Members to comply with it;
(c) Order that the Final Settlement Notice be (l) posted on the same website upon
which the Pre-Approval Settlement Notice was published; and (2) communicated
by email from the Claims Administrator to Settlement Class Members who have
previously provided their email address to the Claims Administrator pursuant to
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C. Form and Content of Orders and Notices. It is a fundamental term of this Senlement
Aereement that PIaintiff and Red Bull must agree on the form and content of bolh Orders and Notices
and that the issued Orders and published Nolices must be consistent with the tenns ofthis Settlement
Agreement. The form and content of the Orders and Notices are malerial terms of this Settlement
Agreement, and if the Court fails to approve the form and content of the Orders and Notices
substantially in the forms submitted to the Court, then Red Bull may unilaterally terminate this
Settlement Agreement in its sole and absolute discretion by filing a Withdrawal Notice and serving the
same on Plaintit'fs Class Counsel.
VI. RELEASES
A. In accordance vvith the provisions of the Settlement Approval Order, for good and
sufficient consideration. the receipt of which is hereby acknowledged, on Ihe Effective Date, Plaintiff
and each Settlement Class Member, by Operation of the Settlement Approval Order shall have tully,
finally, and forever released, relinquished and discharged each and all ofthe Released Claims against
each and all ofthe Released Parties.
A. By application presented for adjudication at the same time äs the Application for the
Settlement Approval Order or subsequent thereto. Class Counsel may seek approval of the Class
Counsel Fees in the agreed upon amount of CAD $250. 000 (two hundred flf'ty thousand Canadian
Dollars) plus sales taxes thereon for its extrajudicial f'ees, äs weil äs up to but nol more than CAD
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B. TheSettlementAgreementis in novvayconditionalupontheapprovalofClassCounsel
Fees.AnyOrderorproceeding ,'elatingtotheapplication forapproval ofClassCounsel Fees,orany
appeal from anyOrderrelatingthereto orreversal ormodification thereof, shal] notoperatetoterminate.
cancel or change the lerms ofthis Agreement.
C. Red Bull will not contest the application for Class Counse] Fees.
VIII. COSTSOFNÖTIGEANDADMINISTRATION
A. All costs of dissemination ofany notice to the Settlement Class in accordance with the
tennsofthisSettlementAgreement,togetherwithallcostsofadministrationoftheSettlementBenefits
Claims Processandanyandall otherexpenses incurred bytheClaimsAdministrator intheexecution of
.
isobligat. onsunderthisSettlement Agreement shallbepaidsolelyandexclusively fromtheSettlement
F-und.
B. The Parties may monilor the fulfillment and payment of Settlement Benefits to
Seitlement Class Members and. pursuant to the terms and conditions included in this Settlement
Agreement, may acton behalfofSettlement Class Members to assist m theirreceipt ofthe Settlement
Benefits.
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B. Nature of Settlement Discussions. Whether the Effective Date does or does not occur.
this Settlement Agreement, all discussions, negotiations and papers related to it. andany proceedings in
connection with the Settlement are not and shall not be construed äs evidence of an admission or
concession of wrongdoing or liability by Red Bull or any other Released Party äs to any Claim or
allegationassertedintheAction.ThePartiesagreethatthetermsofthisSettleinentAgreeme.it werenot
basedsolely on the amount ofconsideration to bepaid, but were based on: (i) vigorous arm-s-length
neeotiations betvveen counsel for the Parties; (ii) the assessment of the signatories to this Settlemcnl
Agreement ofthe strengths and weaknesses ofthe Claims, äsasserted in Ihe Action. based on the
various Claims asserted or which could beasserted; and(iii) theexpense andrisks ofongoing litigation.
Moreover. the amount ofDamages (hat Plaintiffcould prove is a matter ofserious and genuine dispute.
andtheterms ofthe Settlement donotconstitute a finding,admissionorconcession withrespecttothe
measureofDamagesthatcouldbeprovedattrial.Atall timesduringthecourseofthisliligation, Red
Bull has denied and continues to deny any liability or wrongdoing to Plaintiffand the Settlement Class.
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c.
Annexes.All oftheAnnexestothisSettlementAgreement arematerial andintegral parts
hereof.
D. ßulyAuthorized.Theundersignedsignatoriesrepresentthattheyarefullyauthorizedto
executeandenterintoIhetermsandconditionsofthisSettlementAgreeinentonbehalfofthe respective
persons orentitiesförwhomtheyhavesignedthis Settlement Agreement.
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H. Jurisdiction. The Parties submit to thejurisdiction ofthe Court, and agrce (hat the Court
shall have exclusive and continuing jurisdiction over the Parties for all purposes relating to the
implementation. effectuation. interpretation, administration. monitoring and enforcement öl this
Seltlement Agreement andall provisions thereofwithrespect to all Partieshereto and all beneficiaries
hereof, including Plaintiff, Plaintiffs ClassCounsel, Red Bull, Settlement Class Members and Released
Parties. Any and all disputes. requests or petitions regarding or arising out of the enforcement.
construction. administration or interpretation of this Settlement Agreement, any provisions of this
Settlement AgreementortheOrders(oranyotherorderoftheCourt), inustbemade, ifatall. bymotion
to the Court, which shall apply the lawsofthe Province ofQuebec.
J. Civil Code. The Parties acknowledge that this Settleinent Agreement constitutes a
transaction within the meaning öl-article 2631 Quebec Civil Cock. and the Settlement Class Members
waiveany recourse for annulmentofthis Settlement in caseofmistake offactor law. anyerrorsof
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calculationandanyaggravationofanyandalldamagesofanynaturewhatsoeverinconnectionwithany
Released Claims.
30
Michael Attar
Representative Plaintif!'
t2:tietAA. kiterdwAlo
Tatiana Kharch E 7310FAFC73.1A)
r—DocuSogrottl by:
UG
e/eeivii
DAVIES WA
VINEBERG
Me Nick odrigo
Attorneys for Red Bull Can lui. and
Red Bull GMBH
WLINGS WLG
Me Paule Flame in
Attorneys for Red Bull Canada Ltd, and
Red Bull GMBH
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Annex l
PRE-APPROVALNÖTIGE
"p,'opos.f!d. settle"1e"t has been reached with respect to the class action commenced by Michael Attar
(.. PlaintjfF')against Red BullCanada Ltd. and Red Bull GmbH (collectively referred to äs"Red Bull")
betöre tlwSuperior Court of Quebec for the judicial district of Montreal (the "Court") under docket
"JJ mber, 500',()6-ooc>780-169 (the "Action") on behalfofthe Settlement Class defined'in the parties'
[DATE] Settlement Agreement äs:
Ifyou would like to exclude yourselffrom the class action, then you must timely and validly request
exclusion (i. e. "opt out") äs described in this Notice.
SUMMARY:
Plaintiff^aljeges (hat Red Bull used or published certain labelling and advertising material that
contained false or misleading införmation and failed to inform or disclose the alleged health risks
associatedwithconsuming Red Bull CEDs Red Bull completely denies any and alFwrongdoing or
liability. ^ Plaintiffand Red Bull negotiated and ultimately agreed to the proposed settlement after
counsel for all parties extensively evaluated the facts and law relating to this case, and took into
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account a varietv offactors such äs the burdens and expense ot'the lawsuit, and the risk and uncertainty
oflitigation.
Members ofthe Settlement Class whodo not opt out may qualify t'or compensation under the proposed
settlement.
Although Red Bull denies any wrongdoing or liability, to avoid the distraction oflitigation. Red Bull
hasvoluntarily amended and updated its marketing and labeling directed at Canadianconsumers and
agreed to settle the Action.
Plaintiffand Class Counsel believe that the settlement is in the best interest ofthe Settlement Class.
As part ofthe settlement process, the Class Action will be authorized by Ihe Court for settlement
purposes only.
The settlement is ultimately subject to the Court's approval. Compensation will only be issued
if theCourt grants finalapproval to the Settlement and after thetime for appeals hascntlctl and
any appeals are resolved. Please be patient.
Red Bull hasagreedto paythetotal amountof$850,000(the .. Settlement Fund")to seltle the Action. If
the proposed settlement is approved, the Settlement Fund will be used to: (a) compensate Settleinenl
Class Members who timely submit valid Claim Forms; (b) pay all costs and expenses related to thc
settlement including without limitation the costs of the Claims Administrator (äs defined in the
Settlement Agreement) and Plaintiffs Class Counsel's fees (not to e.xceed $250000 plus app^icable
taxes, plus Uass Counsel costs and disbursements not to exceed $15. 000 (subject to the Court's
approval); and (c) pay the Plaintiffan honorarium of$5. 000 (subject to the Court's approval).
Onlv Settlement Class Members mav gualifv to receive compensation under the Broposed setllement äs
described in thisNotice.
Settlement Class Members will be able to submit Claims for compensation tbr a period ofthirty (30)
calendar days (the "Claims Period") until the Claim Form Due Date (lo be detennined by the Court)
To participate, you must sign up to receive notice of the Claims Period by submittingyour e-mail
address on the Settlement Web Site litti»s://wwn.ciierev(lrinksuttlcjnM)l^i by no later than the 5:00
PM Eastern on . [EMAILDUE DATE]. The Claims Administrator will send an e-mail to the e-mail
address you provide alerting you that the Claims Period is open and advising you öl'the Claim Form
Due Date.
To qualify for compensation, a Settlement Class Member will be required to: (a) within the Cia ms
Period, submit a valid and complete Claim Form, attesting under penalty of perjury vvhere and when
he/she purchased and/or used or consumed such Red Bull CEDs in Canada betweenJanuaryl. 2007
and . [NÖTIGEAPPROVAL DATE]. Each Settlement Class Member may submit only one (l) Claim
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Form. Each Settlement Class Member who timely submits a valid Claim Form will receive payment
f'rom the Claims Administrator appointed by the Court ofan equa] amount up to a maximum of $10.00
per Settlement Class Member regardless of the number of Red Bull CEDs purchased and/or used or
consumed by such Settlement Class Member. Under the terms ofthe settlement, certain conditions may
lead to Settlement Class Members with valid Claims receiving less than this amount. For example, the
compensation available to Settlement Class Members will be reduced proportionately among all
Settlement Class Members with valid Claims if the total amount of eligible Claims exceeds the
Settlement Fund minus the costs and expenses ofthe settlement described in the Settlement Agreement,
and summarized in (b) and (c)above.
In order to receive any compensation from the settlement, a Settlement Class Member must have a valid
e-mail address and a bank account capable ofreceiving payments via Interac e-transfer, äs e-transfer is
the only method through which compensation will be sent. Compensation can only be collected for a
period of'thirty (30) days alter the e-transfer is sent.
SETTLEMENT APPROVAL:
Approval
A motion to approve the settlement will be heard by the Court on *, 2019 at . pm in room ..
Ifthe proposed seltlement is approved, it will be binding on the Settlement Class except those who
timely and properly opt out. Unless you opt out from the settlement, you will lose any right to sue in
relation to the Released Claims, äs described in the Settlement Agreement. Settlement Class Members
who do not opt out will be subject to the releases in the Settlement Agreement regardless ofwhether or
not they submit a Claim Form or ultimately receiveany compensation from the settlement.
Class Members have the right to seek intervenor status in the class action, and no class member other
than the representative plaintiffor an intervenor may be required to pay legal costs arisingfrom the class
action.
l. Tlie name and Court docket nuinber ofthis case, which is: Altar vs. Red Bull Canada Ltd. et ai.
(500-06-000780-169);
3. Specific confirmation (hat voll wish to exclude yourself(opt out) ofthe Class Aclion againsl Red
Bull and the Red Bull Sellleinenl Agreemenl.
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The request t'or exclusion (opt out) must be sent by mail to the Court at the following address:
PALAIS DE JUSTICE DE
MONTREAL
l Notre-Dame Street East
Room2. 120
Montreal (Quebec) H2Y l B5
If you do not timely and properly opt out of the class action within the Opt Out Period, you will
irrevocably be bound by all the terms and conditions of the Setllement Agreeinent in the event it is
approved by the Court.
Objections
So long äs you do not opt out, you may object to the settlement by explaining to the Court thal you
think the proposed settlement terms are unfair. Those vvho object to the settlement will remain part of
the Settlement Class and will lose any right to sue in relation to the Released Claims.
]f you vvish to object to the proposed settlement, you must send a vvritten notice of objeclion to the
Claims Administrator at the follovving e-mail address . [CLAIMS ADMIN EMAIL] by no later Ihan 5
pm Eastern on *, 2019. Any attempt to object after this time ivill not be valid. Your vvritten objection
should include: (a) your name, address, e-mail address and telephone number; (b) a briel Statement öl
the reasons for your objection; and (c) ivhether you plan to attend the hearing in person or (hrough a
lawyer, and ifby lawyer, the name, address, e-mail address and telephone iiumber ofthe lavvyer.
Settlement Class Members who do not oppose the proposed settlement need nol appear at the
settlement approva] hearing or take any other action at this time.
FURTHER INFORMATION:
A complete copy of the Settlement Agreement, and detailed infonnation on hovv to obtain or file a
Claim Form are available on the following Settlement Web Site
https:/Avwu. energvdrinksettlemeiit. c^.
The law firm representing the Plaintiffand the Settlement Class is the folloiving;
Joey Zukran
LPC Avocat Inc.
5800 blvd. Cavendish, Suite 4l l
Cöte St-Luc, Quebec, H4W 2T5
Phone: 514. 379. 1572
Fax: 514. 221. 4441
E-mail: JZUK. RAN@LPCLEX. COM
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Ifthere^is a conflict betvveen^the provisions ofthis Notice andthe Settlement Agreement, theterms of
Settlement Agreement will prevail.
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Annex1A
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What Are My Options? Ifyou are a Settlement CIass Member and you do nothing, you will remain in
the^Settlement Class. You may make a Claim for compensation ifthe Settlement is approved andyou
will loseanyrighttosueinrelationtothereleasedClaimsdescribed intheSettlementAgreement.
HowDoI Claim Compensation? Ifyouarea Settlement ClassMember, to askforcompensation, you
must:
(l) provide your e-mail address at ".^'_en^rü. c[nnksellle]rifc^_Lca. by 5 pm Eastern on fEMAIL DUE
DATE] and
ClassCounsel:MtreJoeyZukran,[.PCAvocatInc.(514-379-1572,JZUKRAN@LPCLEX.COM).
This isonly a summa ,-y notice. You mayvicw thecomplete Pre-Approval Noticeand Settlcment
Agreement ;lt M\vvv. fiicr!;v<lrinkscttleiiicnt.ca.
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Annex 2
RIGHTS
A settlement has been reached with respect to the class action commenced against Red Bull Canada
Ltd.and Red Bull GmbH (collectively referred to äs"Red Bull") by a consumer("PlaintifT') beforethe
Superior Court ofQuebec'under docket number 500-06-000780-169 on behalfofthe Setllement Class
defined in the parties' [DATE] Settlement Agreement äs:
SUMMARY:
Plaintiff alleged that Red Bull used or published certain labelling and advertising material that
contained false or misleading information and failed to inform or disclose the alleged health risks
associated with consuming Red Bull CEDs. Red Bull completely denies any and all wrongdoing or
liabiiity. Plaintiffand RedBull negotiated andultimately agreedtothesettlement aftercounsel l'orall
parties extensively evaluated the tacts and lawrelating to this case. and took into account a variety of
factors such ästhe burdens and expense ofthe lawsuit, and the risk and uncertainty oflitigation.
Members of the Settlement Class, excluding those who opt out, may qualify for compensation under
the settlement.
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'^q^!lfor TOTPensatlon^ settlement class Member is required to: (a) sign and solemnly declare
^penalty of per.WJhat he/she_purchased and/or used or consumed'R~eS"Bull"CEDs'i'n Can'ada
,
p". rch. 'ls.ed a"d/o. useci.. consumed. by such Settlement Class-Member. "Under"thrt "ermToTt^
r or
In,OJde'"to"rec,e'vea"y ,comPensat'°" fr°m the settlement, a Settlement Class Member must have a
va"d.e:ma'', addressmelhod
and a .bankaccountcaPableofreceiving'payments vi7[ntera'c"e-tran"sfer'."a7ea
tra, n!feL's."the_only. through wh'ch'compensation wTlI'be'sent Compeni sationl ^n"onry be
. °
collected for a period ofthirty (30) days after the e'-transfer is sent.'
^^p^^^^^^^e^MclassMember mustcon1P'eteo"dsubmit a
^I^R^^EIDj;^^ww-e"ergydrink"tt'ement:ca'T"c;"later'^^c;;M'^=1^
FURTHER INFORMATION:
^"comp'ele. copy oftl1e settlem.e"t Agreement, and detailed information on howto obtain or file a
^m»..,.., !°^....... ;lre. £?""lable- fo"°wing'""'"SettlementL uu^t, "^
"1
the °"
Nick Rodrigo
DaviesWard Phillips & VinebcrgLLP
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The Claims Administrator is; [TO BE INSERTED ONCE APPOINTED BY THE COURT]
RED BULL IS NOT RESPONSIBLE FOR THE ADMINISTRATION OF THESETTLEMENT
OR"THE"DisTRlBUTION OF TUE SETTLEMENT FUND. PLEASE CONTACT ^CLASS
COUNSEL"6R"THE CLAIMS ADMINISTRATOR - NOT THE COURT OR RED BULL'S
COUNSEL - FOR FURTHER INFORMATION.
Ifthere is a conflict between the provisions ofthis Notice and the Settlement Agreement, the terms of
the Settlement Agreement will prevail.
This notice has been approved by thc Superior Court of Quebec.
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Annex 3
Claim Form
l. Settlement Class Members, defined äs:all legal and natural persons (excluding minors, defined
äs persons under 18 years ofage äs of [NÖTIGEAPPROVAL DATE]) whowere residents of
Canada (including withoutlimitation any of its provinces and territories) at any time between
January l, 2007and . [NÖTIGEAPPROVAL DATE] (the"CIassPeriod") andwho purchased,
and/or used or consumed one or more Red Bull caffeinated energy drinks ("CEDs") in Canada
during the Class Pcriod, except for those specifically excluded (listed below).
2. Specificallyexcluded from the definition ofSettlement Class Members are:
a) all persons who timely and validly request exclusion (opt out) from the class action
settlement. and
a) meet the definition of Settlement Class Member äs set forth above: AND
2. The Claim Form must be signed by you (either electronically or in writing) under penalty of
perjury affirming that you are a Settlement Class Member and that the Information provfded
(herein is true and accurate.
3. The Claim Form must be submitted äs described above no later than 5:00 PM Eastern on .
[CLAIM FORM DUE DATE]. Ifyou are a Settlement Class Member andyou do not^timely
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submit a valid Claim Form in accordance with these instructions, you will not be eligible to
receive compensation and you will remain subject to the releases in the Settlement Agreement.
4. Each Settlement Class Member may submit only one (l) Claim Form for all purchases of Red
Bull CEDs between January l. 2007 and . [DATE OFNOTICE APPROVALORDER].
5. ThemaximumcompensationavailabletoSeltlementClassMembersunderthesettlement isSIO
regardlessofthe amount ofCEDspurchased and/orusedor consumed duringtheClass Period.
Under the terms ofthe settlement, certain conditions may lead to Settlcment Class Members
with valid Claims receiving less than this amount. For example, the compensation available will
be reduced proportionately among all Settlement Class Members vvith valid Claims ifthe total
amount of eligible Claims exceeds the Settlement Fund minus the costs and expenses of the
settlement.
8. Lost, late, or misdirected Claim Forms are not the responsibility of Red Bull or the Claims
Administrator and will be invalidated.
9. Compensation can only be sent to a valid e-mail address via Interac e-transfer. You must have
a bank account capable of receiving an Interac e-transfer to collect any compensation.
Compensation canonly becollected for a period ofthirty (30) days after the Interac e-Transfer
is sent to the e-mail address you provide.
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CLAIM FORM
Address:
_Cili
Province:
fpstal Code:
Phone number:
E-mail:
Approx. DateofRED
BULL purchase(s) and/oi
use or consumption
(MM/YYYY):
S=S^:S;srS=^-h=^=«S
^^::^ä^^ ^^'^^s^^ ^:s
InT pre;ie"n"yl, !{2'ea.rs-ofage
' older and
s;ä^ssi=£^i?i^
or was a canadian r"ident during the Class Period
Date:
[TOBE1NSERTEDONCEAPP01NTEDBYTHECOURT]
NOT RESPONSIBLE FOR THE ADMINISTRATION^ OF ^THE
^TDTLBU^N^O^OTHER^m^lIONruOF T'^S^TLEMEN^UNa^E^^
^ON'TAIcTcLASlS COUNSEL'örTHE ADMINISTRATOR
CLAIMS - NOT THE
'COVW'ORRED"BULL'SCOUNSEL- FORFURTHERINFORMATION.
;444t)l)?
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Annex 4
Photograph
2. (44f)(;.;