Chapter Scheme:: Course Objectives
Chapter Scheme:: Course Objectives
Chapter Scheme:: Course Objectives
CHAPTER SCHEME:
CHAPTER 1: INDUSTRY PROFILE
1.1 History or origin of the Industry
1.2 Current Status /Scenario of the Industry
1.3 Future prospects
CHAPTER 2: ORGANIZATION PROFILE
2.1 Back ground of the organization
2.2 Achievements/awards
2.3 Nature of business
2.4 Vision, Mission, Quality policy
2,5 Product/Service Profile
2.6 Ownership Pattern
2.7 Competitors Information
2.8 Infrastructure Details
2.9 Future Growth and Prospects
CHAPTER 3: Mckinsey’s 7S framework and Michael Porter’s Five Force Model
3.1 Strategy, Structure, System, Style, Staff, Shared Value, Skills
3.2 Bargaining Power of Suppliers and Customers, Threat of New Entry and Substitutes,
Rivalry among existing competitors
CHAPTER 4: Analysis of financial statement & SWOT Analysis.
4.1 Ratio Analysis
4.2 SWOT Analysis
CHAPTER 5: Conclusions
5.1 Findings
5.2 Suggestions
5.3 Conclusions
5.4 Learning Experience
BIBLIOGRAPHY
ANNEXURE: if any.
COURSE OUTCOMES:
1. Student will gain the knowledge of history & current status of an Industry.
2. Student will understand the background & structure, business environment of the
organization.
3. Students will be able to extract and identify Mckinsey’s 7S and Porter’s Five Force Model
information during the organizational study
4. Student will evaluate clearly the financial health through ratios & SWOT analysis.
5. Student will be able to bring out key findings, recommendations and conclusion on their
organizational study.
1
Mapping Course Outcomes with Program Outcomes:
Course Program Outcomes
Outcomes 1 2 3 4 5 6 7 8 9 10 11 12
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2 √ √ √ √ √
3 √ √ √ √ √ √
4 √ √ √ √
5 √ √
BINDING
Colour of the report: Sky Blue (Hard Bound)
EVALUATION:
Internal evaluation will be carried by the internal guide.
VIVA-VOCE / PRESENTATION:
A viva-voce examination shall be conducted at the institution where a student is expected to
give a presentation of his/ her work. The viva –voce examination will be conducted by the
respective HOD or Senior Professor or internal Guide of the department and an external
evaluator drawn from industry. In case of non availability of industry person, a senior professor
or a faculty with more than 10 years of experience may be invited to conduct the viva-voce.