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    Marketing Study

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    John paul bacerdo
    The document provides a marketing study for a new product called Chayote Pickled with Mixed Vegetables aimed at students at Mabini Colleges. It analyzes the target market size and demographics, which is the 382 senior high school students aged 15 and older. It also examines competitors and geographical location. Tables show historical and projected population and demand figures, with the projected demand calculated based on population growth and average consumption. The marketing plan focuses on satisfying customers and targets those who enjoy fried foods or are health conscious.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Study

    Uploaded by

    John paul bacerdo
    276 views4 pages
    The document provides a marketing study for a new product called Chayote Pickled with Mixed Vegetables aimed at students at Mabini Colleges. It analyzes the target market size and demographics, which is the 382 senior high school students aged 15 and older. It also examines competitors and geographical location. Tables show historical and projected population and demand figures, with the projected demand calculated based on population growth and average consumption. The marketing plan focuses on satisfying customers and targets those who enjoy fried foods or are health conscious.

    Original Description:

    Puro katangahan

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    The document provides a marketing study for a new product called Chayote Pickled with Mixed Vegetables aimed at students at Mabini Colleges. It analyzes the target market size and demographics, which is the 382 senior high school students aged 15 and older. It also examines competitors and geographical location. Tables show historical and projected population and demand figures, with the projected demand calculated based on population growth and average consumption. The marketing plan focuses on satisfying customers and targets those who enjoy fried foods or are health conscious.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    276 views4 pages

    Marketing Study

    Uploaded by

    John paul bacerdo
    The document provides a marketing study for a new product called Chayote Pickled with Mixed Vegetables aimed at students at Mabini Colleges. It analyzes the target market size and demographics, which is the 382 senior high school students aged 15 and older. It also examines competitors and geographical location. Tables show historical and projected population and demand figures, with the projected demand calculated based on population growth and average consumption. The marketing plan focuses on satisfying customers and targets those who enjoy fried foods or are health conscious.

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    © All Rights Reserved
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    MARKETING STUDY

    A. Market Description

    The target market of Chayote Pickled with Mixed Vegetables is the


    population of Senior High School students of Mabini Colleges
    Incorporated.

    1. Size

    The target market of Chayote Pickled with Mixed Vegetables is


    initially small.

    2. Competition

    There are few competitor inside of the Mabini Colleges. But this
    product is unique from other competitors, instead of papaya we use
    chayote as our main ingredient.

    3. Geographical Location

    Chayote Pickled with Mixed Vegetables is located at Kapitan Isko


    St. Daet, Camarines Norte inside of new building and main campus
    of Mabini Colleges Incorporated. The product are available starting
    8:00 am until 5:00 pm.

    4. Population

    The 2019 total population of Senior High School students of


    Mabini Colleges Incorporated is 842. Chayote Pickled with Mixed
    Vegetables only focuses on the 382 students sample size.
    5. Age Group

    This product considers the market segmentation of its costumers.


    Age is some of the demographical pondered. The goods are declared
    appropriate to a particular age group; students fifteen years old above
    (grade 11, grade 12) to adults.

    TABLE 1

    Historical Population

    Year 2017 2018 2019

    Total 695 779 842


    Population
    Source: Mabini Colleges Incorporated

    TABLE 2

    Projected Population

    Year 2020 2021 2022

    Total 926 989 1052


    Population

    B. Demand analysis
    Chayote with mixed vegetables focuses on 99% (833) of the
    population of SHS students in Mabini Colleges aging 15 years old and
    above. Based on result of the survey conducted using Slovin’s formula
    which has 3% margin of error, out of 382 respondents of SHS students of
    Mabini Colleges 240 said that they eat Atsara (pickled). Out of 382
    respondents 251 are willing to buy the proposed product.
    TABLE 3
    Historical Demand

    Year Total # of 99% of the total Ave. servings of pickled Demand


    population population (atsara) per person
    annually
    2017-2018

    2018-2019

    2019-2020

    Source: Actual Survey

    The table shows the historical demand for the pickled from 2017- 2019
    based on the survey conducted 99% of the population of Senior High School
    of Mabini Colleges aging from 15 years old and above are buying and eating
    atsara. It has an average

    TABLE 4
    Projected Demand
    Year Projected 99% of the Ave. servings of pickled Demand
    Population total (atsara) per person annually
    population
    2020-
    2021
    2021-
    2022
    2022-
    2023
    Source: Actual Survey

    The table shows the projected demand for pickled (atsara) from 2020-2022.
    The total demand was computed by the average demand per person by 99% of
    the population.
    C. General Marketing Practices

    1. Marketing Task and Philosophy

    Chayote mixed with vegetable are available from Monday to Thursday


    at 8:00 am to 5:00 pm. Chayote mixed with vegetable aims to satisfy
    the taste buds of the costumers.

    2. Marketing Mix

     Primary target market: those who loves to eat fried dish


    .
     Secondary target market: those who are health conscious

    3. Product Mix Strategy

     Chayote mixed with vegetables offered only one kind of product

     Different flavors are soon to be offer.

     More innovation of pickle (atsara) are available soon.

    4. Price Strategy

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