Internal Environment Strengths (S) Weaknesses (W) : Damirez, Von Eric A. 11891521
Internal Environment Strengths (S) Weaknesses (W) : Damirez, Von Eric A. 11891521
Internal Environment Strengths (S) Weaknesses (W) : Damirez, Von Eric A. 11891521
11891521
Problem statement
AndFound’s founders, VV and Reza, are deciding on whether to continue their free
service or to switch on a revenue model.
INTERNAL ENVIRONMENT
STRENGTHS (S) WEAKNESSES (W)
Free Free
Currently carries information on 10,000 A “culture of free” can quickly become
investors and 100,000 companies, ranging entrenched among stakeholders. It’s
from hair salons to tech start-ups critically important that the founders make
progress toward establishing a
sustainable, lucrative revenue model that
users will accept so that the company
knows how to monetize when the time
comes.
EXTERNAL ENVIRONMENT
OPPORTUNITIES (O) THREATS (T)
Start-ups have to pay just for the They weren’t the only players in the space
opportunity to pitch their ideas to investors. Numerous accelerators in the Valley and
Other firms rarely offered any guidance elsewhere provided coaching for
Some companies and individuals take entrepreneurs and opportunities to pitch
advantage of inexperienced entrepreneurs ideas to investors.
who are going through the fundraising
process.
Recommendation
VV and Reza should find investors who share their vision of providing assistance and guidance
to the start-ups. With that kind of backing, they will be able to focus on growth for the
foreseeable future and think about monetizing only when AndFound finally dominates its
market.
AndFound should continue providing free service to their customers because that is the
company’s unfair advantage. But VV and Reza will need to monetize some of the site’s
offerings, such as its Talent portal, to bring in just enough revenue to keep the lights on and
continue growing.