A

SKILL DEVELOPMENT RECORD NOTE

FOR
INSTIUTIONAL TRAINING RECORD (SKILL ENHANCER)
SUBMITTED
BY
GOLI AKHIL
(H.T.NO.: 16P25A0350)
Record Submitted In Partial Fulfilment For The Award Of Degree Of
BACHELOR OF BUSINESS MANAGEMENT
Under The Guidance Of
MR. NAVEEN KUMAR

SUN INTERNATIONAL INSTITUTION OF TOURISM AND MANAGEMENT

(AFFILIATED TO BHARATHIAR UNIVERSITY)
VST CROSS ROAD, HYDERABAD – 500020
(2016-2019)
MR. K. NAVEEN KUMAR

Business Studies Faculty

Sun International Institution of Management and Technology

Hyderabad.

Date:...........................

CERTIFICATE

I hereby certify that the Skill Development Record Note (SDRN) For Communication
Skills (Reading & Writing) is submitted in partial fulfilment for the award of BBA from
Sun International Institute for Technology and Management, Bharathiar University, was
carried out by GOLI AKHIL bearing H.T. NO. 16P25A0350 under my guidance. This has
not been submitted to any other University or institution for the award of any
degree/diploma/certificate.

MR. K. NAVEEN

Project Guide External Examiner

DECLARATION

I hereby declare that this Record submitted by me to the Department of Business

Management, BHARATHIAR UNIVERSITY, is a bonafide work undertaken by me and it
is not submitted to any other University or Institute for the award of any degree or diploma
certificate or published any time before.

Place: Hyderabad

Date: ...................... (GOLI AKHIL)

ACKNOWLEDGEMENT

I am extremely grateful and express my sincere gratitude to Mrs. M. Vani, Director of

SUN INTERNATIONAL INSTITUTE OF MANAGEMENT, Mrs. P. Sri Vani HOD,

MR. K. NAVVEN (project Guide) and other faculty members of SIITAM.

I am also very thankful to my family and friends who have helped me in completing this
record.

A feeling of indebtedness extends itself to all who have directly or indirectly helped me in
my endeavor.
 INDEX

INTRODUCTION

COMPANY PROFILE

ORGANISATIONAL CHART

SALES AND OPERATION PLANNING

STATISCTICS

RESEARCH METHOLOGY

DATA ANALYSIS

BENEFITS OF THE TRAINING

CONCLUSION
We are beginning work for a shopping center. The customer base of this center consists of
all customers who visit any stores in the shopping mall. The center would like to increase
promotions and loyalty. What tools are available in SAP CRM to improve business? Can
you answer specifically to shopping malls?

SAP CRM Marketing and Campaign Management is the right tool to run the promotions.
This application provides emarketing, mail marketing and telemarketing functionalities.
You should consider the lead management functionality. You should also use enterprise
sales functionality to capture storewide shopping. Plan to implement SAP CRM analytics
with BW to find customer life time value analysis, customer buying behavior and more.

CRM represents an enterprise approach to developing full-knowledge about customer

behaviour and preferences and to developing programmes and strategies that encourage
customers to continually enhance their business relationship with the company. Customer
Relationship Management is the entire process that focuses on the interface between the
organization and its customers. The purpose of CRM is to improve marketing productivity
by increasing marketing efficiency and enhancing marketing effectiveness. The goals of
CRM are use existing relationship to grow revenue, use integrated information for
excellent service, introduce more repeatable sales process and procedures, create new
value and in still loyalty, implement a more proactive solution strategy. Therefore, this
study attempts to review the effective relationship between CRM and customer fulfilment
and trust with reference to retail store.
INTRODUCTION : -

The largest textile kingdom in Tamilnadu, The Chennai Silks (TCS) has proven to be a
shopper's delight for generations of families. It has a widespread reach with sprawling
showrooms in Chennai, Coimbatore, Tirupur, Erode, Trichy, Karur, Ernakulam,
Tirunelveli, Vellore, Salem, Villupuram, Hosur, Madurai and Chittoor. Our Airport
showrooms at Coimbatore Airport, Madurai Airport, Hyderabad Airport, Mumbai Airport,
Chennai Airport and Trichy Airport. The Chennai Silks continues its endeavours to reach
out to customers, beyond barries and beyond boundaries....

TCS has always been known to extend an exclusive and exquisite collection that keeps
pace with the discerning customer's taste. It has the most exhautive collection of clothing
for men, women and children, under on roof. These include Wedding Silks, Designer
Sarees, Cotton & Silk Sarees, Chudidars, Dress Materials, Traditional & Western Wear,
Suitings & Shirtings, Formal & Casual Wear, Dhoties, Sherwanis & Children's Wear. With
clothes for every season and every occasion, TCS has indeed become the favourite family
shop.
The advanced supply chain Management makes automatic updation of stock, and therefore
greater precision in inventory control. With on-time supply, TCS enjoys a smooth rapport
with its vendors, a relationship that has always been governed by ethical business practices
& hassle-free online payments.
Testifying to authentic products of TCS, are the Silk Mark and Handloom Mark. In
compliance with International Quality Management Systems, the Chennai & Coimbatore
stores are certified with ISO 9001:2000.
Founder of TCs:-

At The Chennai Silks., we uphold the visionary values of our founder Shri.A.Kulandaivel
Mudaliar. Though he started with modest beginnings, he envisioned a grand future, one that
would transcend time for generations to come. It was his vision that revolutionised a humble
weaving unit into what is today, a conglomerate with diverse business interests. His
extraordinary spirit continues to inspire us to scale new heights of success in all our
endeavours....

Heritage :-
Nearly five decades have been witness to our transition from modest khadi stores to the largest
textile kingdom in Tamilnadu. We strongly belive that it is our time tested heritage that has made
us what we are today. Our rich legacy has not just taught us the finer points of business, but also
helped us see beyond business. It was one man's penchant and passion for the art of weaving that
initiated the group in 1962. Today, as we look back at a glorious past look forward to a fine
future, we shall ensure that we continue to stand the test of time for generations to come.....

Vision & Values :-

At TCS, it is our unique value system that has made us what we are today. An ethical approach
to business ensures integrity in all our dealings, making us synonymous with reliability and
trustworthiness. Our core focus has always been to make sure that each person connected with
us- our vendor, employee of customer – finds our association fulfilling as well as fruit full. As
we change with the times, we will ensure that our values stay constant, because more than
anything else, we will remain a group that values its values... to come....

About thechennaisilks.com
thechennaisilks.com is e-commerce arm of the The Chennai Silks. We delivers across more than
200 countries. thechennaisilks.com is able to offer a wide range of genuine products at very
reasonable prices, confidence of buying from a trusted source and the convenience of returing in
our Showrooms.

Sree kumaran THANGA MALIGAI:-

The first BIS-certified jewellers in Tamilnadu, Sree kumaran Thangamaligai (SKTM) is among
the most trusted in India for the purity and authenticity of its offering. The SKTM showrooms
are located in Tirupur, Coimbatore, Erode, Trichy , Karur , Tirunelveli and Chennai. They are
renowned for designing customised jewellery for special occasions and also remodeling old
ornaments into newer 916 quality designs with value additions. The unparalleled quantity and
purity of the products has been their greatest strength and continues to sustain customer
confidence. With an extensive collection in gold, platinum, diamonds, silver and precious stones,
the stores have become the preferred choice for jewellery lovers.

Over the years, SKTM has been known for their skilled craftmanship, lowest making charges as
well as fixed prices, have been installed at the showrooms to check ornaments for 22 carat gold
quality. The products are manufactured at their own manufacturing unit KTM Jewellery Limited.

The wide range of Jewellery includes exquisite Necklace, Harams, Bangles, Rings, Pendants,
Chains, Studs & Bracelets. Designs that reflect our cultural traditions, along with modern
designs, are offered. Through its website www.sktm.in customers around the world can enjoy the
benefits of online shopping. With a combination of classical and contemporary designs, SKTM
& TCS Jewellery Mahal continue to radiate the smiles, and lives, of its customers.....
SCM Garments :-
SCM Garments Private Limited was started as an endeavour to meet the chanllenges of a
growing textile export market. In 1989, it began its journey in the textile industry in Tirupur.
Today with nearly two decades of experience, SCM Garments is well- Poised to cater to
international markets with the quality of its world-class garments.
SCM's vertically integrated infrastructure has been instrumental in talking the compnay to global
heights. The facilities include spinning, knitting, dyeing, compacting, printing, embroidery,
brushing, sueding, sewing, a contemporary Design Studio and diligent Business Planning &
Management systems.
SCM has always been known for the impeccable quality of its garments. Right from the raw
material to the finished product, quality control is stringently exercised. It has implemented AQL
2.5 Level Quality Standards and developed a 4 point system to ensure every step of
manufacturing process passes rigorous norms. A government recognized star export house, it has
been conferred with ISO 9001: 2000, WRAP, Oeko TEX.

SCM Textile Spinners :-

As the Grop's exclusive spinning unit, SCM Textile Spinners (P) Ltd., was established in 2003 at
Coimbatore. Initially aimed at manufacturing 100% combed cotton yarn, the company is now
gaining expertise in coned SIRO cleared cotton yarns for various Warp and Hosiery applications.
The range of products includes yarn developed from organic cotton. From a contemporary blow-
room and advanced machines for carding, combing and drawing, to high-end cone Winding
machinery and Autoconer, the infrastructure is equipped for producing superior quality yarn. A
proposed expansion plan of additional spindleage and an OE Plant, SCM Spinners is well on its
way to spinning success.....
SCM Energy Division :-
The alarming pollution level and the ever increasing demand for power have been the propelling
factors behind the setting up of SCM Energey Division Reinstating the Group's commitment to
the environment, 40 windmills have been installed to harness green power. Besides meeting a
major percentage of the electricity need, it is an effort that goes a long way in sustaining the
balance of our eco- system, which is very much the need of hour.
AATHAVA GARMENTS:-
Aathava Garments manufactures woven garments for the domestic and global markets. With its
competence in weaving, the company's vertically-integrated infrastructural facilities, hi-tech
machinery, skilled personnel and quality products are its hallmarks. A quality-centric company,
Aathava has adopted Total Quality Management (TQM) initiatives in its processes, functioning
& management and follows AQL 1.5 to 2.5 Level quality standards throughout the production
units. It is certified for ISO 9001:2000, OEKO TEX Class 1 & 2 and GOTS.

SCM Textile Processing Mills :-

SCM Textile Processing Mills has been established exclusively to handle state of the art fabric
processing. An eco- friendly entity, it complies with the Oeko-Tex 100 Standards. The division
is equipped with the advanced machinery from Germany. Sophisticated mecerising machines,
soft flow machines and bleaching systems facilitate smooth processing procedures. With the best
in class machinery, colour recipes, colour fasteners and the use of Azo-free dyes, consistency in
shades is achieved. A modern effluent Treatment Plant, Zero Discharge Waster Water Recovery
Plant and Reverse Osmosis Technology are the major highlights of the unit.
 SALES AND OPERATIONS

Process innovation and change are intricate always due to the complexity involved in altering the
decisions, tasks, and skill sets of the people involved in the course of action. Sales and
Operations Planning (S&OP) is an integrated business process which enables the organization to
formalize and integrate the planning process, achieve focus, and co-ordination among all
managerial functions. Updated sales plan, production plan, inventory plan, backlog, financial
plan, and new product development plan are a part of S&OP. It helps the management to
understand the current position of the company, anticipate the future consequences, and plan
necessary actions accordingly.

This is a core business practice which is applied to conserve a margin and simultaneously satisfy
the market demand. In any business, a well established S&OP process is the mark of excellence.
A sales and operations plan is generally prepared on the basis on the Annual Operations Plan
(AOP) which is based on sales and supply. Accordingly, an S&OP plan is solely to accomplish
the AOP targets of the business. Each and every company does some form of S&OP already.
 S&OP to enhance Supply Chain Management:

Supply chain in an organization is under tremendous pressure due to its increasing complexity,
and supply chain volatility which makes it to face challenges that exceed those of the past. These
mounting pressures make the business face difficulties in achieving the desired outcomes.
Therefore, increasing number of organizations today, are opting for S&OP to align their demand
plans, and achieve desired performance results.

There are many organizations that do not directly produce products. Instead they procure
products from various sources and offer them at a higher price, short lead time, and higher
delivery fidelity comparatively over other sources. Risk of obsolescence and overstock of
inventory are avoided for these companies. They are better beneficiaries of a robust S&OP
process. Through this process, the company is able to minimize or avoid inventory and cost risks.

Benefits of the Process:

 Improved customer service

 Lower inventory
 Shorter lead time for delivery
 Minimized obsolescence
 Stability in production rates resulting in higher productivity
 Minimized premium freight costs

S&OP for Textile and Apparel Industries:

Textile and apparel industries deal with many variables such as seasonal demand, multi channel
demand, and drastic changes in fashion, styles, and colors. Apart from this the economic
complexities also influence the buying power of the consumers ultimately affecting the apparel
industries and their profit margins. So, good statistical tools are needed to review the past
performance of the industry, and forecast for the future possibilities.
This helps the apparel industry to perform sales, operational, financial, and supply chain
analytics, making it easy to identify to identify potential dilemma spots, foresee approaching
trends, and improve results. A recent research report reveals that with appropriate S&OP,
revenue can increase from 2% to 5%, and reduces inventories from 7% to 15% lesser. The
profitability of a new product launch can be up to 20%.

S&OP prospers on the collaboration and honest communication among organizational players.
Implementing the process enhances teamwork both at the executive level and operations
management.

STATISTICS(SALES TURN OVER)

Leading textile chain Chennai Silks, which has forayed into the jewellery business, is eyeing to
more than double its turnover to Rs 10,000 crore by 2014-15.

The Group's turnover covering all business stood at Rs 4,000 crore at the end of 2011-12 fiscal
and is "eyeing a total turnover of Rs 10,000 crore by 2015 fiscal," K Manickam, Managing
Director of SreeKumaranThangamaaligai, a sister concern of Chennai Silks, said after
inaugurating the renovated and extended jewellery showroom here.
He said the company would open four new jewellery showrooms by April next year in Madurai,
Vellore, Udhagamandalam and Tuticorin.

Manickam said by that time the company was expecting its market share to go up to 35 per cent
from the present 18 per cent.
"Gold is the safest investment. Despite heavy competition, a lot of potential is there in this
business as the prices of gold will never depreciate," he said when asked about increasing trend
of popular textile chains venturing into jewellery business.
 RESEARCH METHODOLOGY

Research Methodology The study is based on both primary and secondary data. The primary data
is collected through a well structured questionnaire through the variables of customer
satisfaction. The secondary data is collected from journals, articles and magazines. The
researcher circulated 120 questionnaires in a convenient sampling method.
Research is referred to a search for knowledge, it can also be define research as specific
systematic search for pertinent information on a specific information on a specific topic, in fact
research is an art of scientific investigation, Redman and moray defined “research as a
systematized effort to gain new knowledge some people consider research as a movement, a
movement from the known to unknown”. Research is a diligent enquiry and careful search for
new knowledge through systematic scientific and analytical approach in any branch of
knowledge. Constant search and research are the guiding factor of research which helps to
discover new facts.

a. Research Question
1. Electricity consumption (Number Of Units) Daily?
2. Electricity Consumption (Floor wise)?

b. Research objectives
1. To study on the energy conservation at The Chennai silks.
2. To know about usage and reduction of energy in all aspects.
c. Research Design The researcher has collected both primary and secondary data for the
research. Secondary data has been collected by accessing journals, news papers and websites,
while primary data has been collected through electricity reading for one whole month. The data
has been observed and noted directly from the Maintenance department, EB in Tirupur.
OBJECTIVES OF THE STUDY 1. To study the customer preference towards The
Chennai Silks. 2. To study the customer ideas, opinion and preference on the promotional tools
used 3. To study the satisfaction towards the customer service at The Chennai Silks 4. To offer
suggestion on the basis of results of the study METHODOLOGY OF THE STUDY (i) Area of
study This study is confined to Erode town only. (ii) Sampling design The sampling technique
selected for the study as simple random sampling. The respondents have been randomly selected
from total population. Sample size The sampling size is 100. The questionnaire were
systematically prepared and distributed to the respondents. The respondents varied from a wide
cross section of various economic and demographic characteristics. (iii) Source of data The data
for this study has been collected from primary and secondary sources. (iv) Statistical Tools The
following were the statistical tools applied for the analysis of data collected.

FINDINGS OF CHI-SQUARE TEST AND AVERAGE RANK ANALYSIS

• There is no significant association between Monthly income and amount spent on purchase. •
There is no significant association between Age and Satisfaction towards customer service at
The Chennai silks.
• The study shows that majority of the respondents ranked first to discount offers among
promotional campaign.
• The study reveals that majority of the respondents have considered all under one roof, which
influence their purchase from The Chennai silks. SUGGESTIONS
• The Chennai Silks should create concentrate brand awareness among the customer in order to
make them aware of all the dress.
• The Chennai Silks should provide competitive price for its brand items to attract the
consumers.
• The Chennai Silks should provide offers to attract the customers.
• Now a day’s mostly prefer jeans and modern dress, so to increase the variety of collection and
reduce the price.
• The Chennai Silks should concentrate on other factors of dress purchase like package, price,
collection, colours and availability etc

DATA ANALYSIS

The project is to study about to what extent the customers of The Chennai Silks are satisfied with
the products and services offered. The project revolves around defining and explaining deep,
elaborating topics like customer satisfaction, effective marketing, customerization , consumer
behavior, consumers and buyers, customer survey, factors affecting customer satisfaction,
defining the need of study knowing and stating the problem so found from the survey. The ways
of data collection is both primary and secondary data. Analysis of data through percentage
analysis, chi square test and ranking method. From a survey of fact finding inquiries to the
convince sampling method and sample size of 120 the result of the project has lead to certain
findings and suggestions. From this study it was identified that The Chennai Silks is able to
satisfy consumer wants and needs. The advertisement plays a major role in providing a good
support to The Chennai Silks. From the purchase frequency it is clear that the sales has been
boosted up by the fair contribution of different variants. The Chennai Silks has been successful
in knowing the customer's demand and availing the products to suit the various customer groups

Data Analysis The data has been analyzed mainly using the following methods:
1. Percentage analysis.
2. Ranking methods.
, The Chennai Silks has its elite jewelry division, SreeKumaranThangamaligai. This store was
the first to have BIS 916 hallmarked jewelry showroom in Tamilnadu.
The story of Chennai Silk starts with A KulandaivelMudaliar, from a small village near
Tiruppur, who was a weaver of dhotis. He set up a 100 sqft showroom in Madurai in 1962 to sell
khadi. Over the next few years, he set up 12 more "KhadiVastralays" across small towns in
Tamil Nadu, gradually increasing the range of products and carrying on wholesale as well retail
operations. A large multi-brand showroom was set up in Tiruppur in 1978, followed by one in
Erode and another in Coimbatore. They were called KovaiKumaran Silks. His eight sons
subsequently joined the business. Then, they opened a 125,000 square feet store in Chennai in
2000. The name of the showroom was changed to Chennai Silks as there was already a Kumaran
Silks in town. Not only this the group has an online sales platform since 2000. This spate of
aggressive expansion continued, and today it has around 1.2 million square feet of retail space.
The rest as they say, is history.
The Chennai Silks Limited, which has significant presence in the retail textile business and the
SCM Group, have made an entry into the manufacture pre-cast concrete products by establishing
a company named 'Teemage Precast'.
The company has built a plant on 16 acres at Kangeyam near Erode with the factory itself
occupying one lakh sqft area.
In a release, Mr N K Nandagopal, Managing Director of Teemage Precast, said the equipments
have been imported from Germany and Belgium for the production of pre-stressed and pre-cast
concrete products.
With sophisticated facilities, the factory would cut the delivery time. It has an annual production
capacity of 12.5 to 15 lakh sq. ft and would manufacture hollow core slabs, wall panels, beams /
columns, pre-stressed stair cases, boundary walls and road barriers.
He said the annual production capacity could be increased up to 40 lakh sq. ft depending on
demand and commercial production would begin from June.
Mr.Nandagopal said the pre-stressed and pre-cast products manufactured by the company would
find applications both in commercial and residential buildings providing significant cost
advantage.

The mentioned facts state the importance of the Business Analytics in the market from a
Company’s perspective and how would a Consultant propose to a client that what could be done
apart from the existing procedures in operation by the firms in the market. This assignment deals
with specifically the Textile industry and the related Apparel segment involved with the opted
firm “THE CHENNAI SLIKS Limited”, it tells that this particular firm as being a market giant
has employed several meaningful and necessary techniques, which thereby has resulted in the
betterment of the firm and we can see the result of it as both the textile and the retail segment are
touching greater heights.
Business Analytics involves various techniques for the accuracy and the precise output based on
the data generated by the firm, thereby allowing the firm to further strengthen their roots in the
future endeavors.

With the change is the technology, automation, type of material used, techniques used for
different type of clothes to be produced the “TEXTILE INDUSTRY”, which is the industry that
includes the manufacturing of the materials like yarn, fabric, and clothing is undergoing rapid
changes and significant growth.
THE CHENNAI SLIKS, a diversified group with its business reach in Textile and Apparel sector
besides segments like FMCG, Engineering, and Prophylactics in the world market, as a brand
has been delivering the world with quality products since past nine decades. Having an
established dominance in the Textiles, THE CHENNAI SLIKS is an aggressive player in the
ready to wear apparel segment with many renowned brands in its basket.
The industry is changing with a very fast pace that includes the Automation that occurred in the
sector and changed the way the production used to occur like by the inventions of the; Cotton
grin, Stream Engine, Waterwheel then Education and Training, Globalization and many others
that had formed the present modern textile industry. There comes the modern-day technique
like Business Intelligence, a business analytical tool that in a way provides a solution to the
textile manufacturers, distributors, and apparel retailers to obtain the required information on the
latest trends, fashion patents, and industry needs.
The textile industry is not new to the machine-to-machine communication technologies in the
production, quality, laboratory or whether it be the backend office applications. Real-time, 24/7
monitoring of the entire procedure for managing the production ensures the optimum machine
and labor productivity thereby the quality assurance is checked.
Utilization of the Big Data and Business Analytics systems contributes towards the improvement
of the industry in a way by the inclusion of the Predictive Analysis;
1. Demand and production forecasting
2. Monitoring and proactive management
3. Predictive maintenance
4. Supply chain optimization
5. Quality management
6. Claim and complaint management
Additional to this the Product development which is the core business of the textile
manufacturing company, they also need the innovation factor to provide the added value to their
consumers and gain the extra edge in the market.
 COMPANY’S PERSPECTIVE

THE CHENNAI SLIKS’s strategy is to put the customer at the heart of the business that includes
improving the product, services, and marketing decisions. There exist the data-driven initiatives
with customer-centered data, which includes their profile, purchase, and behaviors within the
business and the use of the Predictive Modelling is the core method used for tackling the
business challenges in the market.

 Determination of value for the Consumer Lifetime Value (CLV)

 Opportunity to improve margin
 To protect the sales by analyzing next best products in the portfolio
 Diagnostics to help business take the bold decisions
 Assisting towards building data adoption for decision making

# Distribution
To distribute the product through the length and breadth of the country. However, the company
determines to able to track the consumption only of the channels where there exists the point of
sale. The culture of sharing the data between different levels of a channel is very helpful for the
company and the distribution nodes. An extended view of this consumption and consumers help
to create a seamless THE CHENNAI SLIKS experience.
# Retail analytics

Improving the performance as well as enhance customer experience helping them stay ahead of
the competition, retail analytics comes as a helper to any company in the retail sector. And with
the growing needs and the demands of the retail sector and the consumers the analytics dealing
requires upgradations as well, thus the analytics involves:
 The use of location analytics
 Improved data analytics through IoT
 Omni-channel data integration
 Robotics for the in-store experience
 Augmented and virtual reality overdrive
 Explanatory analytics to replace predictive analytics
 Analytics based dynamic pricing
Hence, with the help of the retail analytics and the technology involved offers unique insights to
retailers. Thereby leveraging the sales of the retailers with the focus on the smart sales.
PROPOSAL FROM INDIVIDUAL’S PERSPECTIVE (Consultant)
# Use of Retail design
The company could visualize the four pillars for growth at the store level:
 Developing a new retail identity
 Innovating the visual merchandise and product display section
 Training staff
 Upgrading technology point-of-sales systems (POS) to capture customer transactions
# Use of Artificial Intelligence
This new technology could be a game changer and is already grabbing its roots deep in the
market as the more the retailers are getting to know the technology better the more the use of it is
becoming handy to them.
 To gain the access to more accurate demographic data that helps them understand
shoppers, thereby tailor their choices
 VeriHelp is a company delivering an advanced computing technology featuring AI, that
allows the financial inclusion in emerging economies to retail acceleration
 At the India Omnichannel Forum 2017 – held on September 19th and 20th in Mumbai,
concurrently with the India Retail Forum – retail leaders met to debate ‘Increasing Retail
Revenue Using Artificial Intelligence’. Industry honchos at this roundtable, powered by
VeriHelp, talked about the penetration of AI into the Indian retail scenario
# Use Predictive, Maintenance, and Optimization
With the help of the machine learning analytics tends to improve the maintenance strategies
thereby minimizing the cost of maintenance. In the lieu of this IBMoffers an effective and
reliable solution for the same to the companies and allow them to flourish and fulfill the needs of
their customers, by making the manufacturing and retailing more efficient.

On touching our basic premises of the Business Analytics framework;

 Source System: A company generates the data from the Enterprise Systems, External
Agency Data, Social Media or Public Data.
 Analytic Data Storage: Each and every bit of data is required for the analysis, for it
accurate judgment, to generate the precise results for the profitability of the firm.
Thereby, the Data Warehouses and stores and Hadoop System are required. Converging
to the Star schema patterns and the Aggregates for the data enables the firm to obtain the
results.
 Real-time data integration
 Analytical Reporting, Visualization, and Optimization
For better results, each mentioned point have its importance as it acts as steps of the ladder for
the proper Business Analytical channel.

Analytics that could be employed to tackle the problems could include:

1. Descriptive analytics: Analyzing with the basic statistics and data visualization
techniques the peculiar things about the company and then state then their status with
utmost precision and accuracy.
2. Data mining and forecasting: Using the data to predict the future information that could
be useful for the company in their product line, storage, distribution and related
operations.
3. Simulation and risk management: With the present competition we need to predict the
deals and the uncertainty associated with them for the optimum production, the firm
needs to have a simulated risk management system in operation.
BENEFITS OF THE TRAINING
Training is a process of acquiring knowledge, skills, and attitude that are needed to fill the gap
between what people want to do, and what they are able to do now. In order to teach a trainer
how to train well, a learning by doing approach is best.

Cascade training is passing knowledge and skills to colleagues who work at different levels. In
order to teach a trainer how to train well, a learning by doing approach is best.

Why is Training Required

 To enhance team building/leadership
 Enriches knowledge
 Impress the trainees
 Reduce negativity
 Problem solving
 Self esteem , gain confidence
 Goal setting.
 Motivation
 Emphasis on stress Management
 Enhance Supervisor skill

Making the Best Trainer

A good trainer should have thorough conception of the subject he/she is teaching.
Communication between the speaker and the audience should be very clear. He / She should
have knowledge of practical /industrial base/ down to the grass root. They should not be a mute
speaker just to say do this, do that but capable to guide the trainees. The trainer is called a Guru
and hence he should understand the type of shisya he/she is having and be able to train them with
zeal. Learn the training schedule with an honest intention that both trainees and organization
benefits
Trainers should establish a good relation with the students and for the same purpose; they should
be friendly with the trainees and not scold them. Rather, they should guide them in the right
direction. Any trainer needs immense patience to deal with the students as every person has a
different capacity of grasping what is being taught. To make students understand in detail, the
trainers should tell some stories, facts, incidences to make the matter more realistic. The trainer
must have the charming personalities which attract the trainees.
 CONCLUSION

`From this study it was identified that The Chennai Silks is been able to satisfy consumer
wants and needs. The advertising are playing a major role in providing a good support to The
Chennai
Silks. From the purchase frequency it is clear that the sales has been boosted up by the fair
contribution of different variants. The Chennai Silks has been successful in knowing the
customer's
demand and availing the products to suit the various customer groups.
The various factors which are influencing the customer satisfaction are considerably showing
good results. The results show the acceptance of specifically designee structure and products
byconsumer group.

GOLI AKHIL