2015

WRAPPING DESIRES

GROUP MEMBERS
AREEBA MAJID.
BUSHRA FAROOQ.
DUA KALEEM.
ISMAT SIDDIQUE.
MAHNOOR ANWER.
BUSINESS NAME
WRAPPING DESIRES

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 TABLE OF CONTENT
S.NO. CONTENTS PAGE NO.
1 Table of Contents. 02
2 Letter of Acknowledgement. 03
3 Executive Summary. 04
4 General Company Description. 05
 Business description.
 Mission Statement.
 Company Goals and objectives.
 Business Philosophy.
 Company strengths and core-competencies
 Targeted market.
 Competitive strengths
 Form of ownership.
5 Products and Services. 09
6 Marketing Analysis.
 Industry description.
 Need identification.
 Market research.
 STP.
 Four P’s.
1. Product
2. Price.
3. Place.
4. Promotion.
 Competitive Analysis.
7 Operational Plan.
 Hiring and recruitment.
 Power.
 Location.
 Equipment.
 Contact detail.
8 Management and Organization.
 Hierarchy chart.
 Job description.
 CV’s of management.

9 Financial forecast.
 Estimated capital requirement.
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  Source of Capital.
 Startup capital.
 Projected income statement.
 Breakeven Analysis.
10 Appendices.

11 Refining the Plan.

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GENERAL COMPANY DESCRIPTION
BUSINESS DESCRIPTION
The wrapping desires mission is to create the finest gift baskets available. WRAPPING DESIRES, soon to
be located at Bahadurabad, OR, will be hand assembling our products out of premier ingredients, local
when possible. The business will be based out of one of our partner’s home. This will be a home-based
business.

The primary baskets that are being ordered would be basics like bridal shower baby shower birthday
parties customized baskets goody bags wedding events like mehndi parcels, baraat wedding and much
more for your every occasion.

They could well be the closest thing to the perfect gift because they can be totally customized to suit
the giver, the recipient, the occasion and the desired price. For some people, creating them is the
perfect business: an opportunity to be artistic, creative and certainly it's an industry with tremendous
"fun" potential. You get to buy lots of cute, clever gift items; you get to pull those items together in an
attractive container and create a charming presentation; and you get to provide a product that delivers
infinite pleasure to the recipient. Both givers and receivers of gift baskets appreciate the creativity and
uniqueness of the concept.

our business idea is to start an gift wrapping business through social media websites like Facebook, at
which we would be creating our page through which we can communicate contact and interact through
our customers, the online page is far much convenient option as customers can easily explore the
sample and catalogs, the major purpose is to provide our customers a luxury service during their
occasions like wedding, birthday parties etc. we will be taking their items and deliver their goods to
their doorstep.

MISSION STATEMENT
“The mission of wrapping desires is to bring joy, comfort and inspiration into the lives of our customers
by delivering affordable gifts wrappings in an attractive presentation along with the high level of
customer service by online catalogs and delivery that connect the giver and the recipients at key
moments in time.”

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COMPANY GOALS AND OBJECTIVES
The objectives for the first three years of operation include:

 To create a home-based company whose primary goal is to exceed customer's expectations?

 To increase the number of clients served by at least 20% per year through superior performance
and word-of-mouth referrals.
 To develop a sustainable home business, surviving off its own cash flow.

The goals for the initial years of company would be:

 To provide our customers an outstanding service.

 To serve our customers with quality and time regularity
 To provide our customers gifts wraps that compliments perfectly with their event.
 To save warehousing cost and to invest those savings in to our productivity.
 To utilize our talents efficiently.
 Targeted costumers would be those working or house wives having lack of assistance for doing
other wrapping or creativity jobs their occasion chaos.
 To provide our customers updated online catalogs through which they can choose their choice.
 Pricing would also be mentioned along with the designs for costumes convenience.

BUSINESS PHILOSOPHY
They could well be the closest thing to the perfect gift because they can be totally customized to suit
the giver, the recipient, the occasion and the desired price. For some people, creating them is the
perfect business: an opportunity to be artistic, creative and entrepreneurial.

The product is gift baskets. And as artistic, creative and entrepreneurial minds of us, we've decided this
is the business for us. Certainly it's an industry with tremendous "fun" potential. You get to buy lots of
cute, clever gift items; you get to pull those items together in an attractive container and create a
charming presentation; and you get to provide a product that delivers infinite pleasure to the recipient.
Both givers and receivers of gift baskets appreciate the creativity and uniqueness of the concept.

There's also a respectable profit potential. As popular as they are, the market for gift baskets is still wide open
and the sales opportunities are virtually limitless. But this isn't a game; it's a serious business. It doesn't require a
great deal of startup capital--many successful gift basket businesses were started with just a few hundred dollars.
What it does require is thoughtful planning, preparation and commitment fueled by a strong dose of excitement
and enthusiasm.

The thing which is most important for us is our talent which we are investing in a business its ac creativity an art
and most of above its our passion which we will expand and prosper day by day by our new up to date and would
be updated upon attest trend of industry.

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TARGETED MARKET
The market for gift basket businesses is no longer limited to a single consumer looking for a unique gift.
At one time, women made up the largest segment of the industry's market, both as customers and
basket recipients. But that situation is changing. The two primary gift basket markets are now the
individual gift-giver and the corporate client. Both can be lucrative and fun to serve.

The individual gift-giver is more likely to be a woman. This is because men may order a gift basket, but
they typically only think of it after they've seen one. Women are more likely to have seen, sent or
received gift baskets. Therefore, they're better able to picture the basket they have in mind for
someone even if they don't actually have one in front of them as they might in a retail store. Also,
women are more likely to know that custom baskets make great gifts.

Another reason women buy more gift baskets than men is that wives, mothers and girlfriends often
assume the responsibility of buying gifts on behalf of the men in their lives, even when the recipient is
the man's friends, relatives or co-workers.

Gift basket buyers tend to be in the moderate- to upper-income levels, so your market research needs
to include finding out where people in this particular demographic shop.

INDUSTRY ANALYZES
There are many different forms of competition in the gift basket business:

1. Similar gift basket type retail stores: There are several of these stores located in Karachi.
These competitors offer a wide range of gift baskets; however none of them are
concentrating on online catalogs and home devilry.
2. Gift shops: There are several stores that concentrate on gift items and their wrapping.
3. Bath product gift basket companies: There is currently very little gift basket company that
concentrates on bath products. Bath products have a slightly smaller population of people
who appreciate these products (as women predominately appreciate bath products more
than men do).
4. Regional gift basket: There is one retailer that sells gift baskets composed of local products.
These type of baskets tend to appeal to people that are buying gifts for people that are not
from this area.
5. Candy gift baskets: There are several candy stores that offer, as one on their products, a
candy gift basket. Similar to the bath products basket, candy typically appeals to women a bit
more so than men.

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 The purchasing of gift baskets is very "seasonal." More than half of the gift basket purchasing occurs
during a wide variety of holidays.

There is an growing industry for this business as new trends of several occasion like baby shower
bridal shower are increasing day by day and on the other hand people have no time out of their
busy schedules for this wrapping stuff so by offering such services a need that is already somewhat
created we can enjoy by offering innovation into it.

COMPANY STRENGHTS AND CORE COMPETENCIES

 Financial resources: This is a small scale business therefore no huge investment is required.
 Physical items: Building and office would be maintained in a partners home therefore no rental
charges be occurred.
 Human resources: As it is just a beginning therefore no employee is required we partners are
enough.
 Employee programs: No employee programs or training sessions be conducted as it a depends
on mental creativity.
 Company workflow: One of our partners that are qualified for this crafting work is milestone to
our business.
 Company culture: Company is created on a very small scale type as it is made in a house
therefore no extra formalities would be required.
 Company reputation: Questionnaire sample states the repetitive very positive.
 Market position: The Company would be positioned as an affordable yet high quality wraps just
perfect for their event.
 Growth potential: As we look up to the industry we can see a positive increase in industry
therefore company growth is expected to be high.

COMPETITIVE STRENGTHS
We feel that by focusing on our unique and elegant wrapping techniques we can attract new customers,
retain them and thus, grow our business further. Having a huge dose of creativity in our business
members as well as having another advantage of serving as an all online business, Wrapping Desires can
effectively compete with and beat our local competitors around the city.

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EXPERIENCE, SKILLS AND STRENGTHS
As one of our partner is already operating this business on the family scale we are just polishing it onto
professional scale therefore the education experience and talent creativity is already here a we are
doing is investing it at an profitable business which is the biggest strength for us as we do not have to
invest on purchasing other skis and gaining experiences.

FORM OF OWNERSHIP
We are choosing partnership business type as our form of ownership as this the best form for our
business as a of us partner are complementing each other needs like one of us is offering transporting
vehicle other is presenting office for company another is providing its creativity therefore a of us
combined can produce in a very effective manner.

PRODUCT AND SERVICES

The products we are offerings at our company are all relating to wrapping gifts not only customized
wraps by our customers as well as we deal in theme based wrappings for several events or occasions in
contrast with your event, the products we are offering are as follows:

We Provide:

Wedding gift basket Bridal shower gift basket

Engagement gift basket Baby shower gift basket

Corporate event gift basket Holiday gift basket
Sympathy gift basket Mother’s day gift basket
Thank you gift basket Valentine gift basket
Thinking of you gift basket Apology gift basket

Our service is to provide our customers wrapping facilities for this giveaways or gifts today in wedding
functions birthday bash or any other special event people are already very busy with their major
preparation that they forgot to make their valuable giveaways presentable and beautifully wrapped
that not only enhances your impression over your recipients but make your event more luxuries and
valuable more valuable under our customers budget requirement, our customers can explore their
desired wraps on our online webpage and give their valuable to us and then we will deliver their order
to them.

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Our baskets would be theme based upon costumer’s requirement for example wrapping for birthdays
would be definitely more colorful and fresh as baby shower themes would be in very soft color combos
such as blues and pinks and bridal shower would be in red or back or in some vivid themes.

Flowing are some of the samples of our gift baskets for different occasion:

BRIDAL SHOWER GIFTS

BABY SHOWER GIFTS

MOTHER’S DAY GIFTS

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WEDDING GIFTS

ENGAGEMENT GIFTS

CORPORATE EVENT GIFT

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SYMPATHY GIFT BASKET

THANK YOU GIFTS

THINKING OF YOU GIFT BASKET

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HOLIDAY GIFT BASKET

VALENTINES DAY GIFT

APOLOGY GIFT

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BIRTHDAY GIFTS

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And other customized wrapping upon our customer choice that would complement their event and
make every dream for their perfect occasion come true either for them or to their loved ones.

COMPETITIVE ADVANTAGE FACTORS

We feel that by focusing on our unique and elegant wrapping techniques we can attract new customers,
retain them and thus, grow our business further. Having a huge dose of creativity in our business
members as well as having another advantage of business, Wrapping Desires can effectively compete
with and beat our local competitors around the city and diverting their goods at their doorstep.

The other factors that give us advantage are:.

 Very few are offering home service.

 Facebook page is created so that people can easily visit and see the catalogs.
 None of the online business is offering the visit facility where customers can actually visit our
office and can see our quality.
 Increasing trends for other western events that are out of our culture are emerging creating an
opportunity for us.

PRICING OF OUR PRODUCT

The pricing actually depends upon the kind costumer has opt for example there is a difference when
costumer offer is own goods and only our job is to pay for them otherwise if the customer goes with
ready-made baskets for the particular event that would be different, not only this but the price would
also be different on the size of product and material used in it.

The average pricing strategy that is set is as below:

 Baskets for average size with the stuff would be ranging in between 3500-4500.
 Baskets same size only wrapping excluding goods would be: 1500-1700.
 And other gifts without basket vary for instance with flowers and good quality wraps may be in
between: 250-450.

Prices may be varied upon the changes in wrapping materials and additional detailed demanded by
costumers other than the catalogs sample additional costs would be incurred by other details.

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MARKET ANALYSIS
INDUSTRY DESCRIPTION
There are many different forms of competition in the gift basket business:
1. Similar gift basket type retail stores: There are several of these stores located in Karachi. These
competitors offer a wide range of gift baskets; however none of them are concentrating on online
catalogs and home devilry.
2. Gift shops: There are several stores that concentrate on gift items and their wrapping.
3. Bath product gift basket companies: There is currently very little gift basket company that
concentrates on bath products. Bath products have a slightly smaller population of people who
appreciate these products (as women predominately appreciate bath products more than men do).
4. Regional gift basket: There is one retailer that sells gift baskets composed of local products.
These type of baskets tend to appeal to people that are buying gifts for people that are not from this
area.
5. Candy gift baskets: There are several candy stores that offer, as one on their products, a candy
gift basket. Similar to the bath products basket, candy typically appeals to women a bit more so than
men.
The purchasing of gift baskets is very "seasonal." More than half of the gift basket purchasing occurs
during a wide variety of holidays.
There is an growing industry for this business as new trends of several occasion like baby shower bridal
shower are increasing day by day and on the other hand people have no time out of their busy
schedules for this wrapping stuff so by offering such services a need that is already somewhat created
we can enjoy by offering innovation into it.

NEED IDENTIFICATION
The idea of wrapping desires derives from the need of customers as many people were facing problems
in buying and wrapping gifts for love ones. In weddings there are many other things to do so people
don’t have enough time for preparing give away’s and to wrap gifts for guest the need was identify from
this. Thus, the idea of wrapping desires generates.

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MARKET RESEARCH
Our research is primary research because we have conducted our own survey and collected our own
data.

SURVEY STATISTICS
50 PEOPLE

AGE GROUP STATISTICS

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 SURVEY QUESTIONS
Q.1. Which opinions do you have of online gift wrapping service?

Very interesting 23

Interesting 08

Average 12

Not interesting 07

Q.2. How could you like to receive information about the online gift wrapping?

Press or Magazine 10

Television 12

Internet 25

Billboard 03

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Q.3.Why you are not attracted by this service?

I don’t need it. 18

It’s boring. 04

It’s unnecessary. 07

Excessive price. 29

Q.4. Would you use this service?

Yes 21

May be. 12

I don’t think. 03

No I will not use it. 14

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Q.5. Would you sign up for this service if the price was 2000-5000?

Surely yes. 28

Probably. 12

Probably not. 07

Not. 03

Q.6. How often you will purchase gifts?

Monthly. 21

Annually. 12

Weekly. 08

Occasionally. 09

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SEGMENTATION TARGETING POSITIONING
SEGMENTATIONS
GEOGRAPHIC SEGMENTATION
The geographical area that we are targeting for our business of gift wrapping will be Karachi. Because we are on
introductory stage first we will cover population of Karachi if we get success in Karachi that we will spread our
business in other cities also.

 Defence.
 Gulshan.
 Bahadurabad.
 Clifton.
 P.E.C.H.S.
 Gulistan-e-Johar.
 KDA scheme.
 Sindhi Muslim.

PSYCHOGRAPHIC SEGMENTATION
Wrapping desires would also be segmented as psychographic as wrapping desires will focus on the life
style of the customers. Wrapping would be done according to customer’s direction. As unique wrapping
will represent the customer’s personality.

TARGETING
The market for gift basket businesses is no longer limited to a single consumer looking for a unique gift.
At one time, women made up the largest segment of the industry's market, both as customers and
basket recipients. But that situation is changing. The two primary gift basket markets are now the
individual gift-giver and the corporate client. Both can be lucrative and fun to serve.

The individual gift-giver is more likely to be a woman. This is because men may order a gift basket, but
they typically only think of it after they've seen one. Women are more likely to have seen, sent or
received gift baskets. Therefore, they're better able to picture the basket they have in mind for
someone even if they don't actually have one in front of them as they might in a retail store. Also,
women are more likely to know that custom baskets make great gifts.

Another reason women buy more gift baskets than men is that wives, mothers and girlfriends often
assume the responsibility of buying gifts on behalf of the men in their lives, even when the recipient is
the man's friends, relatives or co-workers.

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Gift basket buyers tend to be in the moderate- to upper-income levels, so your market research needs
to include finding out where people in this particular demographic shop.

POSITIONING
This service is not common in Pakistan it will provide customer a new idea to greet their love ones.
Positioning of wrapping desire would be done by following these strategies:

 Customer benefits.
 Price and Quality.

TAG LINE:

WRAPPING YOUR HAPPINESS WITH BEAUTY

LOGO

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 4 P’S
PRODUCT
The product we are offering at our company are all relating to wrapping gifts not only customized wraps by our
customers as well as we deal in theme based wrapping for several events or occasions in contrast with your
event. Presentation is everything! Your gift cards will look extra special when displayed in these new attractive
designs.

We offer our customers different types of gift on different occasions and special days:

 Father’s day.
 Mother’s day.
 Teacher’s day.
 Anniversaries.
 Birthdays
 Christmas seasons.
 Eid.
 Bridal shower.
 Baby shower.
 Apologies basket.
 Holiday gift basket.
 Sympathy gift basket.
 Engagement gift basket.
 Corporate event basket.
 Thank you gift basket.
 Wedding gift basket.
 Valentine gift basket.

PLACE
Customers will access us through Facebook. We would be offering online service our page name is Wrapping
desires. It is easily accessible. Address and other contact details are mentioned on the page. Wrapping desires
will provide it services in selective areas, as we are on introductory stage first we will cover these areas.

 Defence.

 Gulshan.

 Bahadurabad.

 Clifton.

 P.E.C.H.S.

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  Gulistan-e-Johar.

 KDA scheme.

 Sindhi Muslim.

PRICE
The pricing strategy we are going to use is the price skimming strategy. Price Skimming, as we know, is a
strategy in which a marketer sets a relatively high price for the products/services at the start of the
business and then lowers the price over time. Similarly, as we have competitive advantage over our
competitors, we have decided to set a high price for wrapping gifts just for the first few months of our
business to maximize revenues and then gradually over time, bring the prices to an average.

If we compare the prices set by our competitors to the price we will set, it varies. Some of our
competitors such as “Tawwakul Boxes” and “Universal” have comparatively very high prices for gift
wrapping. “Sara’s Creation” has decided to charge the price according to the quantity of gifts needed to
be wrapped. The rest of our competitors have comparatively low prices. We believe that price is an
important competitive factor as well as other factors such as quality. As a gift wrapping business, we
have decided to never compromise on quality and to give our customers more than what they are
expecting. In other words, we want our customers to be delighted!

Our customer services include offering delivery when and wherever the customer wants.

PROMOTION
To spread awareness about the products/designs we offer, we are going to use social media websites
such as Facebook. Since Facebook is growing more and more popular and is thus used by millions of
people worldwide it is a great way to spread information about almost anything. Through a Facebook
page (named Wrapping Desires), we can show people our different varieties of wrapping designs and
gift baskets we provide. Any queries can also be taken care of through private messaging/commenting.

We are also going to create our own website through which booking and orders can be placed. The
website will have complete and detailed information about our business; the types of gift wrapping
available, types and prices of gift baskets, delivery information, when and where to contact etc.

The main reason for choosing only social media as a means of promoting our business is because we are
not doing a business on a large scale. Word of mouth is another way for our business to reach every
corner.

We will also promote our page on websites like olx.com, daraz.pk, listinggift.com.

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Our aim is not just to wrap gifts. We want to deliver gifts decorated in the most unique and elegant way
that will make occasions even more beautiful and memorable!

COMPETITORS ANALYSIS
ECONOMIC AND SOCIAL FACTORS
The total size of our market is almost 1800

MARKET SHARE
We would not be facing competition as this service is very new in Pakistan in different areas. The market share of
this service is 2.2 and we can gain high market share of 3 because this is the opportunity to increasing demand
for innovation services.

CURRENT DEMAND
The current demand for online gift wrapping is high because in Pakistan there is very low competition in online
gift wrapping market.

GROWTH TRENDS
Country with the population of 180 million the internet penetration is quite low as compare to west recent figure
shows that 28% have net access and another problem is low literacy rate in our country but though the
population using online services is low but it’s expected to increase in future.

TRENDS IN PRODUCT DEVELOPMENT

Product development trends remains crucial to organizations survival prosperity. Development speed occurs
more quickly as the internet services and facilities increasing day by day and by the technology enhancement.
Customer’s involvement becomes more easily achieved by using the internet to bring customers ideas into the
product design process. Consumers are very willing to try new product. Every product innovation comes with the
risk of failure and the undisputed likelihood is that the resources devoted to creating a new product will be lost
but by listening closely to the signals consumers send everyday about their needs wants and preferences. By
analyzing consumers data marketers can see what consumers are more likely to buy and developing offering that
matters most and by doing so early in the new product development process brands can avoids fads and trends
that not match their brands.

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GROWTH POTENTIALS AND OPPORTUNITIES
Gift wrapping is considered as a mere hobby not long back, is gradually becoming a more serious business in the
line of handicrafts and cottage industry and today people are willing to go that extra mile and put in some efforts
to wrap a gift item in a special way instead of just putting it in some carry bag or wrapping it some shiny, glossy
paper.

Gift wrapping is booming industry but it’s still its nascent stage and hence the scope for growth and expansion is
immense. Packaging is not limited to wedding ceremonies but also needed for corporate gifting, personals
celebrations like birthdays, anniversaries, baby shower, bridal shower, announcement product launching and
festivals globally.

BARRIERS TO ENTER THIS MARKET

Consumer’s acceptance and brand recognition is the main barriers to enter in this market.

ECONOMIC AND SOCIAL FACTORS

Gift wrapping is a part of a valued ritual of giving that is important culturally socially and economically. Online
business represents the fastest growing sector of our economy. Large populations of youngsters are starting their
many online businesses.

We are starting our online gift wrapping business named as wrapping desires many peoples may be employed
with us and which affects the economic growth.

COMPETITIVE ENVIRONMENT
If necessity is the mother of inventions, competition is the sister of connections! Our competitive edge will be in
attracting and retaining our customers with the best, terrific, colorful, and beautiful gift wrappings. We are able
to provide our customers most up to date and trendy ideas of gift wrapping.

LONG- TERM OPPORTUNITIES

Yes, we have the long term opportunities because we provide our customers the best services in the reasonable
pricing. If we have strong customer’s base and competitive prices advantage then we are able to take the
advantages from our customers long lasting.

MARKET SIZE AND DISCRIPTION

We have a very small segment. and small market size .It’s expected that this market will grow in future because
the online business system is growing day by day because of the busy life almost everyone is prefer online system
so we will make sure our customer’s satisfactions

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MARKET OPPORTUNITY
For our market opportunity we came to a conclusion that a need has yet to be fulfilled. All local gift wrapping
services require customers to visit the shops and place their orders and go back to pick up their gifts. This means
customers have to take time off their busy schedules and arrange a visit to these shops. Our business “Wrapping
Desires” identifies an unfulfilled need of those people who do not have the time to go to the shops or need to
make an urgent delivery to a certain place, but cannot do so. These people need a service through which they can
place orders easily, quickly and efficiently. Since Wrapping Desires is an online business, target customers can
place orders in advance and have the gifts delivered whenever and to wherever they wish.

COMPETITIVE ADVANTAGE
We feel that by focusing on our unique and elegant wrapping techniques we can attract new customers, retain
them and thus, grow our business further. Having a huge dose of creativity in our business members as well as
having another advantage of serving as an all online business, Wrapping Desires can effectively compete with and
beat our local competitors around the city.

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COMPETITORS MAP

High Price
Wrap n roll

Universal
Gift wrapping
Wrapping Desires

Celebrations

Low Quality High Quality

Sara’s Creation

Tawakal Boxes

Low Price

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SWOT ANALYSIS:

STRENGHTS WEAKNESS
This service is not common in Pakistan. It Shortage of material
will provide customers a new idea to greet
Due to our high class imported packaging
their love ones.
material some shortage might be occur
Experience and proficient staff is our due to unavailability or delays of wrapping
assets which has no replacement. materials that will eventually effect our
customer turnover.

OPPORTUNITIES THREAT
Increasing demand for innovative services. Inflation

Changing trends. Lack of awareness

Low competitions

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 OPERATIONAL PLAN
HIRING AND RECRUITMENT
We will hire a delivery boy for delivering the gifts at the proposed place. We will pay him 100rs per
delivery. At present we will not hire any personnel we would pack everything by ourselves. In future we
will hire personals who will have the following skills.

For hiring chef our firm will follow a proper procedure which is mentioned below:
 Vacancy opens: Advertisement in newspaper, social websites and concerned online portal or
forum.
 Resume collection till mentioned deadline.
 A marked cooking test will be taken from all the candidates.
 Candidates above 70% marks will be selected and will be called for interview.
 Final selection
 Second interview
 Appointment letter will be generated for the successful candidates.
 Job orientation.

 Quality Control :
1. Customer feedback
2. Snap check
3. Food testing
4. improvise cooking techniques
5. better working safety procedures

 Customer Feedback:
1. Feedback after the services been provided
2. More Bookings may give a positive response

POWER
Electricity would be supplied by K-Electric as it’s a small business and it is based on home normal power
supply will be needed. In case of power failure we will use generator which will cost less to us as it is
already present in home.

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LOCATION
The place where we will actually decorate and wrap gifts will be located in Bahadurabad. This location is
not that important to our customers though as they will not need to visit in order to pick up gifts
because we will be delivering it to them. However, in situations where customers might visit for
personal reasons we believe this location is convenient in terms of parking and it is not out of the way.
Most of our competitors are also located around Bahadurabad.

EQUIPMENT
We will not need too much raw materials or inventory but as per city situation we will keep some
supplies in stock like gift wrappers, net, color papers, decorative items etc.

CONTACT DETAILS
Customers will contact us through Facebook page where all the contacts information has been
mentioned and how we will do our work.

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 MANAGEMENT AND ORGANIZATION
Wrapping Desires is the creation of five university students namely, BUSHRA FAROOQ, ISMAT SIDDIQUI,
AREEBA MAJID, DUA KALEEM and MAHNOOR ANWAR. They are currently enrolled in a B.B.A program in
CIBES. All of them have different working skill which is very good. Wrapping desires is a partnership
based business between them; every partner has equal rights in the wrapping desire. Every partner has
different responsibility such as: Ismat and Mahnoor would maintain Facebook page. They will look after
all the orders as they have good communication skills. Bushra would decorate and wrap gifts or
giveaways as she is creative. And the last step will be done by Dua and Areeba, they will collect order
from Bushra then they will deliver items to customer safely.

Following is the hierarchy level of wrapping desires:

DIRECTOR
Areeba Majid

Supply chain
dept.
Mahnoor
Anwer

Marketing Production
Fianance Dept. Dept. Dept.
Dua Kaleem Ismat Siddiqui Bushra Farooq

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JOB DESCRIPTION
JOB TITLE Gift Wrapper REPORT TO ..........................

JOB PURPOSE JOB REQUIREMENTS

.............. ..............

JOB SUMMARY

Gift Wrapper Job Summary Includes The Essential Job Duties [Coming Below]

POSITION DUTIES AND RESPONSIBILITIES

Gift Wrapper Job Duties, Roles and Responsibilities

Tasks Listed Below with "Gift Wrapper" Job Description Duties

KNOWLEDGE, SKILLS, AND ABILITIES

Describe The Required Knowledge, Skills, and Abilities [KSA] For Gift Wrapper Position
GIFT WRAPPER JOB DESCRIPTION
DUTIES AND RESPONSIBILITIES
JOB TASKS: [Core 3 Job Duties]

1) Wraps decorates customers purchases with gift-wrapping paper, ribbons, bows, and tape in retail store

2) May collect money make change for gift-wrapping service

3) May assist customer to select appropriate wrapping materials.

MINIMUM SKILLS REQUIRED:

o Identify complex problems and review related information to develop and evaluate options and implement solutions.
o Manage own time and the time of others.
o Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, organization
rules, and the democratic political process.
o Ability to listen to and understand information and ideas presented through spoken words and sentences.

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 FINANCIAL FORECAST
ESTIMATED CAPITAL REQUIREMENT
Our estimated capital requirement which we will need due to our expenses is Rs .10,000. Our startup
capital will also be Rs. 10,000. Every member will contribute Rs. 2,000 each at the start of the business.

SOURCE OF CAPITAL
Our source of capital will be only self-financed as mentioned above. As the amount needed is not much,
we have decided to not use banks as a source of capital.

FORECASTED INCOME STATEMENT

1st
Month 2nd 3rd 4th 5th 6th
$ $ $ $ $ $

Sales 30000 35000 40000 27500 35000 42500

Add: opening stock 0 1000 900 700 1200 800

add: Raw material
purchased 5000 5000 5000 5000 5000 5000

Less: closing stock -1000 -900 -700 -1200 -800 -1100

Gross profit 34000 40100 45200 32000 40400 47200

Less: Operating expenses:

Salary Expenses -10000 -10000 -10000 -10000 -10000 -10000

Electricity -5000 -7000 -5000 -6000 -7000 -5000

Miscellaneous -2000 -2000 -2000 -2000 -2000 -2000

Net profit 17000 21100 28200 14000 214000 30200

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 AREEBA MAJID
Address: V-600 Qasimabad Liaquatabad Karachi, Pakistan
Contact: 0336-2048531
Email: areebamajid16@yahoo.com

Objective:

To work in an organization that helps me to polish my skills and develop me for the professional dynamics, which
will guide me in pursuing a good career and utilize my abilities at its optimum. With these achievements, I wish to
contribute positively and return the benefits to the country.

Educational Background

Qualification Institute Status

BBA (ongoing) COMMECS Institute Of Business & Graduated (2013 – Present)
Emerging Sciences (CIBES)
Inter-Pre Commerce Sir Syed Government Girls College. Graduated 2011

Skills

 Leadership skills.
 Adaptive to changes.
 Active and quick learner.
 Hardworking and ambitious.
 Risk taker

Projects

 Group project "Make a business plan"

 Group project “Launch a Product”
 Group Project “Re-launch a product”

Participation

 Volunteer “Mera Pakistan Conference” organized by COMMECS old association members at Movinpick
Hotel.
 Participated in Marketing Activity representing C.I.B.E.S at Education Fair at Expo-Center (organized by
Jung Media Group)
 Hosted various guest speaker session at C.I.B.E.S.

Workshops Attended

 Presentation Skills
 Community citizenship (INJAZ Pakistan)
 Entrepreneurship (INJAZ Pakistan)
 Success Skill (INJAZ Pakistan)
 Head start (INJAZ Pakistan)

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 Mahnoor Anwar
Address: 60 Sharfabad block 3, Karachi, Pakistan

Contact: 0341579876

Email: mahnoor-94@gmail.com

Objective: I am seeking a company where I can use my experience and education to help the
company meet and surpass its goals.

Educational Background

Qualification Institute Status

BBA (Ongoing) Commecs institute of Business Cleared 4th Semester-3.47 CGPA
and Emerging Sciences

A levels Jinnah University College Cleared

O levels St. Peters High School Cleared
Skills:

 Adaptive to change
 MS office skills (word, PowerPoint, excel etc)
 Fast Typing
 Hardworking
 Good Observer

Projects
 Group project "Make a business plan"
 Group project “Launch a Product”
 Group Project “Re-launch a product”

Participation
 Participated in Marketing Activity representing C.I.B.E.S at Education Fair at Expo-
Center (organized by Jung Media Group)

Workshops Attended
 Presentation Skills
 Community citizenship (INJAZ Pakistan)
 Entrepreneurship (INJAZ Pakistan)
 Success Skill (INJAZ Pakistan)
 Head start (INJAZ Pakistan)

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 Dua Kaleem
Street No. 28, House No. 1633 Lac2 Karachi, Pakistan

Contact: 03452344569

Email: duwa.kalim@gmail.com

Obective: Marketing - I am looking for a position in marketing where I will use my skills and experience in SEO
and social media to increase site traffic and propel your company’s growth.

Educational Background

Qualification Institute Status

BBA (ongoing) Commes Institute of Business Currently in Semester 5
and Emerging sciences
Inter (Science) PIB Government Girls college Passed with 75%
Matric (Science) The Fellows Academy Passed with 79.2%

SKILLS

 Leadership Skills
 Risk taker
 Social Skills
 MS office (word, PowerPoint, excel)
 Hardworking
 Can easily convince others

PROJECTS:

 Group project "Make a business plan"

 Group project “Launch a Product”
 Group Project “Re-launch a product”

PARTICIPATION:

 Volunteer “Mera Pakistan Conference” organized by COMMECS old association

members at Movinpick Hotel.
 Participated in Marketing Activity representing C.I.B.E.S at Education Fair at
Expo-Center (organized by Jung Media Group)

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 BUSHRA FAROOQ
Flat no. 201, Al-mustafa palace
Jamshed road no 1, Karachi
E-mail: bushafarooq6@gmail.com
Contact No. 0331-2092799
Ambition:

To work in an organization that helps me to polish my skills and develop me for the professional
dynamics, which will guide me in pursuing a good career and utilize my abilities at its optimum. With
these achievements, I wish to contribute positively and return the benefits to the country.

Education
Graduation: Currently doing BBA from COMMECS Institute of Business and Emerging
Sciences Cleared 3rd Semester (3.60 GPA)

Intermediate: Sir Adamjee Institute

Commerce (secured A grade)

Matriculation: Mama Baby Care School

Commerce (secured A one grade)

Skills

 Leadership skills
 Can operate MS office.
 Active and quick learner
 Adaptive to changes

Work Shops Attended

 Presentation Skills
 Entrepreneurship (INJAZ Pakistan)
 Community Citizenship (INJAZ Pakistan)
 Communication Skills (INJAZ Pakistan)

Personal Particulars

 Date of Birth : February 24, 1995

 Languages Known : English, Urdu
 Nationality : Pakistani
 Marital Status : Single

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 BUSINESS MODEL
WRAPPING DESIRES

KEY PARTNERS KEY ACTIVITIES CUSTOMER SEGMENTS

ACHIEVE EXPECTED SALES HIGH IMCOME GROUP
RAW MATERIAL SUPPLIER INNOVATIVE WRAPPING ENTERPRISE
DELIVERY PERSON QUALITY MANAGEMENT EVENT PLANNERS
INDIVIDUAL CLIENT

COST STRUCTURE
RAW MATERIAL
FIXED EXPENSES

VARIABLE EXPENSES

REVENUE STREAMS
SALES TURNOVER

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 QUESTIONNAIRE
We students of COMMECS institute of business and emerging sciences (CIBES) conducting a survey to launch an
online gift wrapping service. Please tick one appropriate response against each statement mentioned below:

 Which opinions do you have of online gift wrapping service?

1. Very interesting.

2. Interesting.

3. Average.

4. Not interesting.

 How could you like to receive information about the online gift wrapping?

1. Press or Magazines.

2. Television.

3. Internet.

4. Billboard.

 Why you are not attracted by this service?

1. I don’t need it.

2. it’s boring.

3. it’s unnecessary.

4. Excessive price.

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  Would you use this service?

1. Yes

2. May be.

3. I don’t think.

4. No I will not use it.

 Would you sign up for this service if the price was 2000-5000?

1. Surely yes.

2. Probably.

3. Probably not.

4. Not.

 How often you will purchase gifts?

1. Monthly.

2. Annually.

3. Weekly.

4. Occasionally.

 Do you have any additional comment or suggestion about this service?

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  What is your gender?

• Male.

• Female.

 What is your age?

• Under 20.

• 21-30.

• 31-40.

• Above 40.

……………..…………Thank You….……………………

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