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    MKT 500 Milestone One

    Uploaded by

    Jennifer Brown
    The document proposes a new product idea for Tesla - a front brake light indicator that would warn oncoming traffic when the driver is braking. The product would simplify safety on the road by preventing accidents caused by not seeing that an approaching car is braking. While finding distributors for all the world's vehicles could be a challenge, incorporating front brake lights into new cars could significantly reduce the 40% of accidental deaths in the US caused by motor vehicles.

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    MKT 500 Milestone One

    Uploaded by

    Jennifer Brown
    566 views5 pages
    The document proposes a new product idea for Tesla - a front brake light indicator that would warn oncoming traffic when the driver is braking. The product would simplify safety on the road by preventing accidents caused by not seeing that an approaching car is braking. While finding distributors for all the world's vehicles could be a challenge, incorporating front brake lights into new cars could significantly reduce the 40% of accidental deaths in the US caused by motor vehicles.

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    MKT 500 Milestone One

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    The document proposes a new product idea for Tesla - a front brake light indicator that would warn oncoming traffic when the driver is braking. The product would simplify safety on the road by preventing accidents caused by not seeing that an approaching car is braking. While finding distributors for all the world's vehicles could be a challenge, incorporating front brake lights into new cars could significantly reduce the 40% of accidental deaths in the US caused by motor vehicles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    566 views5 pages

    MKT 500 Milestone One

    Uploaded by

    Jennifer Brown
    The document proposes a new product idea for Tesla - a front brake light indicator that would warn oncoming traffic when the driver is braking. The product would simplify safety on the road by preventing accidents caused by not seeing that an approaching car is braking. While finding distributors for all the world's vehicles could be a challenge, incorporating front brake lights into new cars could significantly reduce the 40% of accidental deaths in the US caused by motor vehicles.

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    The document discusses a proposed front brake light indicator product for Tesla vehicles to improve safety by warning oncoming traffic of an intention to stop.

    A 'Front, Break Light Indicator' that would be installed into or attached onto Tesla vehicles to warn oncoming traffic when the driver is braking.

    It could help prevent rear-end collisions and 'T-bone' accidents by allowing drivers and pedestrians to see when an approaching vehicle is braking, such as when making a left turn at an intersection or stopping for a crosswalk.

    Running head: MILESTONE ONE PRODUCT

    IDEA 1

    Milestone One: Product Idea

    Jennifer Brown

    Southern New Hampshire University

    16 August 2019
    MILESTONE ONE PRODUCT IDEA

    Company Information

    Company Name: Tesla Inc.

    Industry: AUTO & TRUCK MANUFACTURERS

    Traded Name: Tesla Inc.

    Stock Symbol: TSLA.O

    Publicly Traded Stock Exchange: Tesla is a publicly traded company, which makes its stock

    available to anyone of age interested in purchasing equity.

    Mission: Tesla Inc.'s Mission Statement. Tesla’s mission is to accelerate the world’s transition to

    sustainable energy. Climate change is reaching alarming levels – in large part due to emissions

    from burning fossil fuels for transportation and electricity generation. In 2016, carbon dioxide

    (CO2) concentration levels permanently exceeded the 400 parts per million threshold, a level that

    many climate scientists believe will have a catastrophic impact on the environment. Worse,

    global CO2 emissions are increasing at an accelerating rate. Annual CO2 emissions have

    approximately doubled over the past 50 years to over 35 gigatons per year. The path that the

    world currently is on is unsustainable and unwise.

    The world cannot reduce CO2 emissions without addressing energy generation and

    consumption. And the world cannot address its energy habits without directly reducing emissions

    in the transportation and power sectors. This issue is Tesla’s entire reason for existing. We are

    focused on creating a complete power and transportation ecosystem from solar generation and

    energy storage to all-electric vehicles. The first step in our Master Plan was to build an all-

    electric sports car (the Tesla Roadster) to prove that people didn’t need to compromise

    performance, speed or comfort to drive all-electric. From there, we designed the world’s first-

    ever premium all-electric sedan from the ground up, Model S, our Model X SUV, and an
    MILESTONE ONE PRODUCT IDEA

    affordable vehicle for the mass market, Model 3. As part of Master Plan, Part Deux, we

    introduced Tesla Semi, an all-electric truck that delivers massive savings in energy costs,

    performance, efficiency and reliability. (McFarlane, 2018).

    Status: Operational; Income Producing

    Marketing Reports: https://www.tesla.com/ns_videos/tesla-impact-report-2019.pdf

    Marketing Domain: https://www.tesla.com/

    I have a new idea for Tesla Car Company. This would be a product that is either installed

    into or attached onto Tesla vehicles. The product would be a ‘Front, Break Light Indicator’. As it

    stands, most Americans are accustomed to seeing a break light indicator in the back of the car.

    But a front break light indicator is just as important in regard to warning ‘on-coming-traffic’ of

    your intention to stop. There are many times when Americans are out driving, and they are

    sitting at an intersection trying to gauge the speed of on-coming traffic and trying to execute a

    left-handed turn all at the same time! Wouldn’t it be great it we could prevent a “T-bone” car

    accident by determining if the coming car is going to stop? Imagine the peace of mind that

    pedestrians will have when they see your break light indicating that you’re going to stop for their

    crosswalk. The list goes on and on.

    The competitive advantage that this product offers is simplified safety. This product

    offers a simple solution to an everyday problem that has taken the lives of many Americans. The

    primary challenge that I feel my product would face is finding sales distributors. There are

    several hundred million different vehicles in the world, and once the front – break light indicator

    is incorporated into these vehicles, the roads will be much safer. Almost 40% of the accidental
    MILESTONE ONE PRODUCT IDEA

    deaths in the United States are from motor vehicles, and this product could reduce that number

    (Taylor, 2018).
    MILESTONE ONE PRODUCT IDEA

    References

    McFarlane, C. (2018, August 27). Tesla, Inc.’s Mission Statement & Vision Statement (An

    Analysis) - Panmore Institute. Retrieved August 16, 2019, from Panmore Institute

    website: http://panmore.com/tesla-motors-inc-vision-statement-mission-statement-

    analysis

    Taylor, A. (2018, February 18). Motor Vehicle Deaths in U.S. Again Top 40,000. Retrieved

    August 16, 2019, from Insurance Journal website:

    https://www.insurancejournal.com/news/national/2018/02/16/480956.htm

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