In the next few pages I'm going to "reframe" your reality … just a little — but enough to give

you some big "Ah-Ha!" moments.

I'm going to show you how to move towards doing $100K/yr online.

Truth is … $100K/yr (or more) is simply a matter of scaling up something smaller that
is already working for you.
Break down $100K … and you get $274/day. Or — put another way — 4 systems that each
earn you $70/day in profit.

If you can do $70/day … then you have everything you need to scale up to $100K/yr. You
don't need to go looking for any new "shiny-objects"…

… you already have everything you need!

That, right there, should be your first big "Ah-Ha!" moment.

Here's something else to think about…

Vanuatu is a group of 65 inhabited islands in the South Pacific Ocean. It has been voted as
the happiest place in the world (Happy Planet Index).

Vanuatu has been said to be the Pacific’s best-kept secret. The ocean is blue. The beaches
are white and empty and the smiles of the NiVan (the natives) are big and plentiful.

Vanuatu is a mix of comfortable to luxury lodging — with an authentic and fascinating

culture.

A couple of months ago I was reading a copy of ISLANDS magazine (July/Aug 2010). On page
66 I read something that kinda blew my mind.
One of the featured islands of the "20 Best Islands To Live On" was Vanuatu. But it was the
entry requirements (to live in Vanuatu) that really got me thinking…

You see … you only need to earn $3,000/mo (transferred to a local bank). There's also a
$400/yr fee for a Standard Residence Permit. Err … and that's it.

If you want to buy a place — a 4 bedroom beachfront house will set you back around $198K.
OMG! … that's so not expensive (in contrast).

I live in Marbella, Spain. I rent a two bedroom apartment that costs 600,000 Euros
(approximately $790K).

I think for most people, their perceptions of how attainable the "perfect lifestyle" is — is
way out of whack.
If for you, blissful living involves swinging in a palm-strung hammock while the ocean
swooshes gently onto a white-sand beach nearby … then perhaps a place like Vanuatu will
suit you down to the ground.

Point is … this page is not about convincing you to move to a remote island somewhere
(unless you want to)…

… I'm simply using Vanuatu as an illustration of what's possible for not much money … and
how an Internet based business can get you there.

My aim is to "reframe" your perception somewhat … and then show you how easy it is
to create systems to allow you to achieve that result.
Your "Vanuatu" may be the mountains of Mount Hood, Oregon … or Lake Como, Italy …
or Marbella, Spain. Whatever.
The majority of "westerners" are killing themselves in 9-5 jobs that they hate. Why? Because
they think that's what they need to do to survive the shit that "life" dishes up to them.

Tim Ferriss's brilliant 4-Hour Work Week went a long way in changing peoples' perceptions
of living anywhere in the world.
In the next few pages I'm going to lay out a system that I use to generate passive income
streams online.

This simple system can allow you to live almost anywhere in the world.

If it's Vanuatu, then you simply need to create one system that earns you $100/day … or
two systems that earn you $50/day each.

If $100K/yr is your goal … then 4 systems that each earn you $70/day in profit will allow you
to achieve that.

Let's start.

Click here to continue… (Page 2 of 8)

Before I get into the good stuff … I have something that I
want to quickly run past you.

You see … if you mess this part up (it's a before-you-

start mindset) — then no matter what system I show you
here … you'll not achieve any long-term results.
Here’s how the typical marketer (read: everyone that
makes no money) approaches making money online:
 There's a lot of things wrong with the above process.
Lemme start at the top.

1. Quick and easy "riches". Push-button profits. The big easy

button. Shortcuts. Flash in the pan tactics. Google
 Annihilation this. Traffic Hijack that. Magic Bullet blah-
blah…
… you get the picture. Wrong mindset and focus from the
start.

2. Buy "magic-bullet" product. You know the ones. The

giveaway is normally in the name.
3. Consume the product. Take action and implement. 90% of
people screw up right here. They do nothing. Nada.
They get hit-up with the next bright "shiny-object"
product. The vicious circle continues.

Perhaps 10% of people will actually do something. Even if

the product teaches a short lived tactic … it's possible to
achieve some results. Make some money. It won't be
anything long-term. But you can prob'ly earn some
money.

Of those people that do achieve some results … the first

sign of a road bump will send them scurrying back to the
start of the process — on the lookout for the next shiny-
object.

Listen pal … the '04 '05 and '06 days of "push-button"

riches/traffic/anything are over. For good. Get over it.

The sooner you realize that the above process-flow is

broken — the sooner you can move on to get real results.
 Lemme show you a process that’s guaranteed to make
money (consistently). 100%. It never fails. Never. This
process is altogether different:

1. Mindset is focused on delivering real value to an audience

… even before money has changed hands. It's about
having an abundance mindset…
 … about building a long term relationship with your
prospects and customers.

The focus is not on quick frontend money but on building a

business with a long term vision (money is a result — it's
should never be your core driving force).

2. Stick to one core business model. One system that you

consistently work (I'll give you the system I use shortly).
3. The basic framework of every sustainable business is
to attract new leads (traffic)…
4. … and then to convert those leads into customers.
5. When an issue in the system is encountered — and there'll
be a lot of 'em — then you test and tweak until you've
moved under or over or through the "road block".
Problems are always only ever temporary. There's always
a workaround.
When you follow this mindset and workflow … "shiny-
object" products and "magic-bullet" solutions become
irrelevant and largely invisible.

If a product will help build and develop your core business

model (not replace it) … then you invest in it. If it pulls you
away from your core business model — it gets ignored.
Simple.

Marketers that understand and follow this process and

philosophy can't not make money. It's impossible.

Why?
Because you test and tweak until you have a winner. If
something doesn't work — a road block — you move
around it or under it or over it … or just plain kick your
way through.

Point is … you're always moving forward. It's called

momentum. It's powerful.

Stopping. Giving up. Looking for the next "magic bullet"

solution the minute you hit a problem or experience
resistance…

… only results in you earning nothing and the gurus

getting rich from you buying up their next installment of
rehashed crap.

It's true. You already know this.

Working one business model allows for continuous

growth. You water and nurture what is working
(continuously), and test and tweak elements that aren't
(continuously).
This is how you win … big.

Click here to continue… (Page 3 of 8)

 Every successful business in the world needs three core
systems to be in place:

1. The ability to attract new leads into your sales funnel

(traffic system).
2. The ability to convert and capture leads (conversion
system).
3. The ability to turn strangers into friends … friends into
customers … and customers into raving fans and repeat
customers(relationship and retention system).
Here's what the basic framework looks like:

Here's what the framework looks like when all the extra
bits are added:

Advanced Framework:
It can sometimes be a little overwhelming to look at the
entire business as only one big system…

… which is why I look at each component within the

business as it's own independent self-contained "system".
Traffic is a system (the traffic system) … but within the
traffic system — are independent sub-systems. Bing is a
sub-system … just as Facebook is a sub-system. Both are
unrelated and totally separate.

When I started looking at my business like this — things

became a lot lessoverwhelming and complicated.
I'll discuss more about systems behind the curtain.

Click here to continue… (Page 4 of 8

I'm going to use shock-and-awe here to illustrate a point.

It's the Saving Private Ryan Omaha beach scene. If you've
ever watched the movie, you'll know this scene well. It
won an Oscar for Best Cinematography.

Warning: If you're at all sensitive to death and violence —

then don't watch the clip. It's hard core. I still remember
the scene from when I first watched the movie some 10
years ago. It has been etched in my mind ever since.
Here's my point of the blood bath scene above.
Picking a niche to target is where I see most people
stumble … and get shot down.

Sadly — because this key component is right at the

beginning of the money making process … it's typically
the single biggest reason why people fail right out the gate.

I recently did a consult. Chad was having problems. His

niche wasn't making him a cent. He had tried everything. It
was like trying to squeeze water from a rock. He was
frustrated. So he booked a one-hour consult with me.
Five minutes into the conversation it was clear to me why
Chad was fighting a losing battle.

He's a very clever guy. He's a professor at a State side

university. He's been messing about in "IM" for a number
of years already. He's not new to this business. He knows a
lot.

Yet … Chad had made a rookie mistake. He chose the

niche he was in because it was close to his heart. He knew
a lot about it.
He didn't validate whether the niche had other marketers
successfully operating in it (selling similar stuff to him).

I asked Chad if he had checked if other advertisers were

selling similar stuff to him on Google?

He said he had checked on ClickBank and there were other

merchants selling ebooks. This niche was also a hot topic
in the news … so he just "presumed" everything was
sweet.
Rookie mistake. "Presumption is the mother of all …"
So I asked Chad — if your ideal customer was searching
Google for the information that you sell — what would
they typically type in?

Response … job interview and interview

questions.
Quick Validation Test #1
I went to Google. Typed in the two ideal search queries…
Bar one … no advertisers. Not good. Not good at all.

Quick Validation Test #2

Next I went to the Google Keyword Tool …

After the quick Google AdWords test … it wasn't

surprising to me to see these results in the Google
Keyword Tool. No (very low) competition (across the
board).
Never a good sign. Not good at all.

Chad: Oh wow! Obviously I've never looked at this.

We didn't need to dig any further. I had revealed why

selling information to this niche was so hard. Sad part
though … Chad had spent the best part of 8
months writing his ebook.

Listen … I'm not suggesting that it's impossible to sell

stuff to these people. But one thing is for sure — it won't
be easy.

Why battle like this?

Why … when there are so many other markets and niches

where there are tons of hungry and desperate buyers.

Here's a quick glimpse of how I go about identifying and

picking a killer niche…

About a year ago I wrote about how to identify an

audience. Read/reread that page before continuing here.

Do it now. Then come back here.

The biggest tip I can give you is this …

… instead of starting with a product in mind — like

everyone does — start by identifying an audience that
has a specific need (solve problems).
Did you get that?

Never start with a "product" in mind … and then attempt

to find an audience to sell it to. No. That's not the most
effective way to approach niche selection.

Identify the audience FIRST. Find out what they are

ALREADY looking for … then simply give it to them.
Really doesn't need to be much more complicated than
that.

"…the aim of marketing is to make selling superfluous. The

aim of marketing is to know and understand the customer
so well that the product or service fits him and sells itself."
— Peter Drucker
Locating pockets of people potentially looking for
solutions, can require some out of the box thinking (hint
hint!). Some general starting points could be…

where to buy *
how to stop *
how to lose *
how to *
how to become *
how to reduce *
how to improve *
how to remove *
how to get rid of *
… but also dig deeper and get specific to uncover the real
gems.
Also read here where I list a number of killer resources I
use to find audiences with needs.

Once you've identified a few potential "need based"

audiences … run them through the to two quick due-
diligence tests I listed earlier to check for commercial
viability.

For example, one of my searches revealed a high demand

for "how to jump higher" information (presumably for
basketball).

From the quick validation tests, this niche looks

promising…
 #1 — this is obvious. Decent competition exists across
the board. Always a good sign.
 #2 — this is less obvious. People searing for "jump
higher shoes" obviously aren't looking
for information per say. But it makes for a great angle if
a little "out the box" thinking is used. Not the place to
discuss this here tho (too public). But it's something I'll
talk about to my insiders.

So to recap…

1. Identify a potential audience with a very specific need.

2. Validate (look for healthy competition) and check for
demand.
3. Now find a product (solution) to satisfy the needs of this
audience…

A quick look in the ClickBank Marketplace reveals

this Vertical Jump Training Manual in position #3 in
the Health & Fitness > Strength Training category …

A bit more digging on YouTube revealed this video…

… where Jacob Hiller (the author of the ebook) says he's
doing between 500 and 1000 ebook sales per month — and
doing over a $1 million/year in total sales.

That's demand validated too now :)

Click here to continue… (Page 5 of 8)

As important as it is to identify a tribe of hungry

irrationally passionate or desperate people … it's as
important to find a "hook" to get the attention of
these people which you want to target and reach.
You need to position yourself (your offer) so that your
proposition stands out from the crowd.
Truth is … all the biggest "money markets" online are
massively competitive. Health and fitness. Dating and
relationships. Business and money…

… these are the BIG THREE broad markets where

90% of all the money flows around.
The first strategy you need to use to play in one of the
"big three" without losing your shirt — is to get
specific and niche down.

You'll get your ass handed to you if you try and play
in the broad "weight loss" market with no unique
angle. Good night. Thank you for playing. Next…
 I hinted how to go about doing this here. But lets
explore this a little more now. Time to change into
your "private detective" outfit (Ferrari not required
tho).

Before we take on the role of Magnum PI and do

some detective work, we will use positioning to:

1. Laser-focus in on an ideal target audience.

2. Filter out who you DON'T want.
3. Differentiate yourself from everyone else … so that
you attract just the people that you DO want to do
business with.
The easiest and fastest way to find your hook (USP) is
to profile the market. Look at what everyone else is
doing and saying … and what they aren't doing and
saying?
Your goal is to figure out what this is … and then use
that information to find a gap into the niche (a
narrow category within the larger market).
One of the things I like to do is go the opposite way to
everyone else. When they zig, I zag…
If most affiliates are direct linking or building bridge
review pages … then I'll be very different and create a
multi-page presell promotion — like my get your ex
girlfriend back site.
Let's look at a real world example…

Based on a search for "weight loss for *" … I

notice that there seems to be a fair bit of interest
about teenage weight loss.
Straight away I can see an "angle" into the weight loss
market forming in my mind.

A quick look on Google for:

teenage weight loss

weight loss for teens
weight loss for teenagers
weight loss for teenage girls
weight loss for teenage guys
… doesn't reveal any specific "information products"
been promoted — but it does reveal advertising to
these sites:

http://www.newimagecamp.com/
http://teens.sparkpeople.com/
http://www.campshane.com/
Cool.

That tells me that there is a real commercial demand

for teenage weight loss "solutions". I'm not bothered
about ClickBank at this point.
Some quick due diligence on the Google KW tool,
verifies this fact (see the competition indicator?):

Another interesting tidbit of information is that a

"worldwide" query on Google Insights for Search says
that all the traffic is United States based. Something
to keep in mind for when targeting traffic sources:

Back to my USP and how I would use the "teen

weight loss" angle to hook into the more general
weight loss market.
First I would need to find a product to promote as a
"solution". I have a few choices at this point.

I could go the ClickBank route. Review the top selling

products in the Health & Fitness > Diets & Weight
Loss category. Find a good contender. Something that
is selling (it's doesn't need to be about teen weight
loss!)
I would then create a bonus for this product … which
I would use as leverage to sell the product as a
complete teen weight loss solution.

The copy of my presell site and/or Facebook Fan

Page will be focused completely around my hook —
the teen angle.
Think about this for a second…

The top selling "weight loss" product on ClickBank

right now (as I write this) is the DSP (The Diet
Solution Program). They move between 500 and
2400 copies of that product, PER DAY (that's not a
typo btw).
Go to Google and type in "the diet solution
program" and look what happens.
Follow the crowd and try and promote the DSP any
"normal" way (like copy what everyone else is doing)
and you're get your ass handed to you. Even a pro will
battle to compete in that mess of competition…

… hence why I would zig then they are zaging.

Promotion is a massive part of the hook. But I'll get to

that a bit later.
Now another option — perhaps my favorite option —
would be to see if I could "do a deal" with one of the
teen bootcamp sites I listed earlier.

I didn't see any affiliate program links on their sites …

but of course, that doesn't mean they don't have a
private program.

So I would pick up the phone and call each of them.

First I would ask whether they run an

affiliate/referral program. If they didn't, I would
initiate talks on doing a deal with them.

Looking on the "New Image Camp" site, for example

— an 11 week season runs at $8,790 per kid. That's
brilliant. Means there is perhaps room to negotiate.

I would tell them that my company specializes in

generating hot pre-qualified leads.

They're advertising on Google, right? Means they

have a lead cost. No doubt that cost is built into their
bootcamp price.

If I could bring them hot pre-qualified leads, it would

make obvious business sense for them to work with
me.

It could be $30 for a lead (where I sell them leads) …

or perhaps $1,000 for a "signup" (which they would
only pay when an enrollment was made).
The latter is what I would push for … because I have a
killer lead-gen system that builds a relationship and
connects with people on a deep emotional level.
Because of my USP/angle/hook … in the first
example I would have little competition in a market
that's massively competitive.

In the second example I would virtually eliminate all

competition altogether.

See how that works?

Click here to continue… (Page 6 of 8)

Lemme tell you a quick story…

Back in 2007/2008 I wrote a bunch of content for

this site. In it I revealed my Battleplan Strategy.
Divide expenses up. Then build automated income
streams to "pay" for these expenses.
I received a lot of great feedback about that content…

… but as you prob'ly know — even people that say

they really got massive value from a strategy or guide
— rarely actually put the stuff into action.

So earlier this month I was in Las Vegas for Affiliate

Summit West 2011.
I met an Israeli guy named Igal. I was a bit freaked
out in the beginning. I'm a shy dude. But Igal was
treating me like a celebrity.

Apparently back when I wrote that 2007/2008

content, Igal was in the Israeli army (mandatory
service).

Up until that point he had built around 7-8 affiliate

campaigns … but they had all bombed. Then Igal had
found my content…

This was all free content that everyone had access to

(you can access it all here if you wanna read it). He
read my content. Followed everything I said. Exactly.
To a tee.
He created his expenses list:
… and then — using my earlier World of Warcraft
case study I had written in December 2006 — he
proceeded to create a bunch of campaigns that would
hopefully turn into "expense crushing" income
streams.

Funny thing was that I had deleted my WoW case

study … but Igal had found an archived copy on
archive.org. Pretty resourceful and persistent (hint:
that's a lesson right there btw).
But it gets better.

He just copy and pasted my WoW

campaign, including the ads (just changed the
topic and niche). He then applied what I had written
a few years later — along with my Battleplan
Strategy — and started to make money.
I've put that original WoW ClickBank case study I
did in December 2006, back online here (if you're
interested in reading it). The "details" have changed
between then and now … but the "big picture"
strategy is still 100% relevant.
So anyhoo … Igal actually used the information he
got from me … and surprise surprise — it didn't take
long and he was making money. Good money.
Back to Vegas a few weeks ago…

Then the next night at the private ClicBank party (Jan

10, 2011), Igal and I chatted in more detail.

He told me about his current campaign. He's

driving Bing/adCenter paid traffic to the offer.
He was buzzing because he had just beating his daily
traffic record. He had just driven 17,000 clicks in
one day.
I can't reveal the niche, of course, or the exact
numbers … but I'll say this. The ClickBank offer pays
out somewhere between $20 and $30 commission.

He gets wholesale traffic from adCenter — so he's

paying minimum rate. With a conversion rate
somewhere between 0.5% and 1% — you do the math
:)

I'll be interviewing Igal for my Affiliate Bully Insiders.

But the real point I wanted to make here is simply
this…

Igal took nothing but free information that I wrote.

And by simply taking action (along with
determination and late nights) he's been able to
create an amazing lifestyle … where he does what he
loves.

The guy is 25 years old. Last year (2010) he traveled

to 10 different countries, including to the World Cup
in South Africa…
Click here to continue… (Page 7 of 8)

I'm going to tie things up now…

… then give you the opportunity to join my little tribe. But
more about that on the next page.

Let's look at that basic framework again:

This simple model forms the guts of everything I do

online.

Sure, when all the other systems are bolted on … the 30

thousand foot view can seem somewhat overwhelming and
advanced to a rookie marketer.
It shouldn't be. The core of the model is simple.

1. You need traffic …

2. … then the ability to convert those leads into subscribers
or customers
3. … and finally to establish a relationship — and turn
customers into repeat customers (for life) … or
subscribers into customers, and then into raving fans
(for life).
What makes this framework so powerful is its flexibility
and simplicity.

Converting and capturing leads can be achieved a million

different ways. There's no right or wrong way. Every
situation is unique.

The classic squeeze page is the favorite amongst

marketers.
But a low barrier to entry offer also works — like I'm
doing on the next page. There's no "free" signup (not my
desired result). Instead you have to "pay" to move to the
next level.
You could use Facebook to achieve the same result —
using the button to "reveal more" strategy (where an
opt-in page could be revealed to get the "treat").
Then there's my covert squeeze model.
But really … how you "capture leads" into your funnel is
only limited by your imagination — and your willingness
to try different things.

Once a prospect (or customer) adds himself to your email

list — there are a number of things you can do.

I'm going to hold myself back from going on a rant … so

I'll just say this. At this point most marketers push hard to,
either:

 Get a sale (if the person is only a free subscriber)

 Sell something else to the new customer
Not what I do. Not out the gate. That's stupid (in my
opinion). That's not how to begin a potential long term
relationship with someone.

Instead … use the initial contact to start to establish a

relationship. It's your opportunity to build trust and rapport
with them.

You do that by demonstrating value … not shoving an

offer down their throat.

Don't just take my word for it. Gary Vaynerchuk talks

about the importance of creating relationships with
customers in this video (pay attention — there's many
takeaways in this clip btw):

I've developed an advanced strategy which uses stories to

"connect" with people. I call these stories — soap opera
sequences (see point 4 below):
When I promote offers within the context of a story that
delivers value (in contrast to a pitch-fest) … the results I
achieve are almost always extraordinary.
The strategy I've developed to achieve this result
(establishing relationships and then using stories to sell
stuff) … I teach in a 6-week training program. Sadly it's
not something I can easily detail here now.

But what I've said above is the gist of it. Don't get hung up
with the details.

I've mentioned a few things across these seven odd pages

that should have your mind racing.
 My goal was to "reframe" some of your reality about how
to go about building a business online for the long term.
To give you some perspective.

When asked what single event was the most helpful to him
in developing the theory of relativity — Albert Einstein is
reported to have answered: "Figuring out how to think
about the problem."
That right there is one of the reasons why I wrote this
content for you. Half the battle is having a deeper
understanding of what needs to be done — and why.

I've sprinkled a number of gems within what I've written

here. Read and reread these pages a few times and let
everything I've said, sink in.

I no longer operate any free newsletter.

If you want to hear more from me, here's how to do that:

Introducing, Tiny Little Businesses…



From the laptops of: André Chaperon & Steve Gray

(that's us below, with Joe Polish in the middle)
Locations: Marbella, Spain & McKinney, Texas
About: Building Lucrative "Tiny Little Businesses" Online
Tiny Little Businesses (Affiliate Edition) cost $49.95 per month for 7 months. So your total
investment over 7 months will be $349.65.
You can cancel your monthly subscription to TLB at anytime you choose. Please watch the
video above to get a detailed list of what you get within Tiny Little Businesses.
We love surveying our tribe. It allows us to understand how we can improve. This is
important to us.

So we asked a few of our members who are now making money as a result of our training
— "What would you say is the most important thing TLB helped you with?"
Some of their responses:

… and some of the other random feedback we've received via unsolicited emails and other surveys:
What we cover

LESSON 1: Generate Ideas & Validate Chosen Markets

LESSON 2: Profile The Market & Competition
LESSON 3: Deep Target Audience Analysis
LESSON 4: Create Avatar & Empathy Map
LESSON 5: Develop Your USP & Hook
LESSON 6: Match Your Solution to Your Target Audience

LESSON 7: Outline Your Sales Funnel

LESSON 8: The Classic Squeeze
LESSON 9: Presells
LESSON 10: Email Marketing (The Big Picture)
LESSON 11: Create Your Initial Email Followup Sequence (SOS)
LESSON 12: Setup Your Site: Registration, Hosting, Configuration
LESSON 13: Upload, Configure & Format Your Sales Funnel
LESSON 14: Setup Tracking

LESSON 15: Driving Traffic to Validate Your TLB

LESSON 16: Traffic Generation — Bing & Yahoo!
LESSON 17: Traffic Generation — Facebook
LESSON 18: Review & Optimize Your Results
LESSON 19: Traffic Generation — Solo Ads
LESSON 20: Traffic Generation — Media Buys
LESSON 21: Review & Optimize Your Results — Round 2
LESSON 22: LIVE CASE STUDY
LESSON 23: ..
LESSON 24: ..
LESSON 25: ..
LESSON 26: .. 28

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