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    Essentials in Building A Successful: Online Shopping Site Ecommerce Venture

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    Anirudh
    The document provides guidance on building a successful online shopping site or ecommerce venture. It outlines five key areas to focus on: mobile first strategy, search, social, deals and promotions, and personalization. For each area, it provides several techniques to consider such as ensuring the site is adaptive for all screens on mobile, using auto-complete for search, integrating product reviews and messaging capabilities, offering different types of discounts and promotions, and tracking user behavior to deliver personalized experiences. The overarching goal is to attract users, engage them through these features, and provide a seamless shopping experience that could replace traditional in-store shopping.

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    Download as DOCX, PDF, TXT or read online from Scribd

    Essentials in Building A Successful: Online Shopping Site Ecommerce Venture

    Uploaded by

    Anirudh
    113 views4 pages
    The document provides guidance on building a successful online shopping site or ecommerce venture. It outlines five key areas to focus on: mobile first strategy, search, social, deals and promotions, and personalization. For each area, it provides several techniques to consider such as ensuring the site is adaptive for all screens on mobile, using auto-complete for search, integrating product reviews and messaging capabilities, offering different types of discounts and promotions, and tracking user behavior to deliver personalized experiences. The overarching goal is to attract users, engage them through these features, and provide a seamless shopping experience that could replace traditional in-store shopping.

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    Ecommerce Essentials

    Original Title

    Ecommerce Essentials

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    The document provides guidance on building a successful online shopping site or ecommerce venture. It outlines five key areas to focus on: mobile first strategy, search, social, deals and promotions, and personalization. For each area, it provides several techniques to consider such as ensuring the site is adaptive for all screens on mobile, using auto-complete for search, integrating product reviews and messaging capabilities, offering different types of discounts and promotions, and tracking user behavior to deliver personalized experiences. The overarching goal is to attract users, engage them through these features, and provide a seamless shopping experience that could replace traditional in-store shopping.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    113 views4 pages

    Essentials in Building A Successful: Online Shopping Site Ecommerce Venture

    Uploaded by

    Anirudh
    The document provides guidance on building a successful online shopping site or ecommerce venture. It outlines five key areas to focus on: mobile first strategy, search, social, deals and promotions, and personalization. For each area, it provides several techniques to consider such as ensuring the site is adaptive for all screens on mobile, using auto-complete for search, integrating product reviews and messaging capabilities, offering different types of discounts and promotions, and tracking user behavior to deliver personalized experiences. The overarching goal is to attract users, engage them through these features, and provide a seamless shopping experience that could replace traditional in-store shopping.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Essentials in building a successful online shopping

    site
    ecommerce venture

    Ecommerce industry is growing swiftly all across the word. US annual e-retail sales
    surpassed $300bn for the first time in 2014. Over the past few years, eCommerce
    industry in US is growing at 15% while China is dominating the world market in
    eCommerce China will accounting for accounting for 40% of world retail
    ecommerce this year. Even Indian ecommerce ecosystem is also on the cusp of
    growth with looks investments in the range of has received $6+ billion dollars
    through in venture capital and private equity funds. Online retailers are taking over
    offline retailers in the battle of supremacy. By 2020, Gross Merchandise Value in
    India likely to surpass $100+ billion dollars. There is still lot of venture dollars
    flowing into eCommerce industry in India. Overall, there are no signs of growth
    slowing down in eCommerce market.

    While the growth aspect of eCommerce industry is very encouraging, it is extremely


    important to build an siteeCommerce site or app that attracts users, engages them,
    provides personalized experience and more importantly becomes the replacement
    mechanism for traditional shopping experience.

    Here are the five ways to build an engaging and seamless shopping experience.

    Mobile First Strategy

    We are in the middle of a mobile revolution in the ecommerce industry and


    currently riding that wave. So, it is extremely important to create the compelling
    mobile experience for consumers thatto actually realize the full potential of
    mobile shopping. uses the power of these mobile devices. The tablets and smart
    phones have replaced are becoming users main personal computers for
    everyone. This trend is continuously growing at an alarming rate.in the retail
    industry where people are using mobile devices for any kind of purchase.

    The mobile devices let your customers directly access precise information at the
    moment they need to make a buying decision. That is one of the reason why
    every eCommerce company should be thinking of mobile first strategy. Here are
    few things to keep in mind to achieve this objective.

     Adaptive Website: Every company that has a website to sell their


    products online should be adaptive for all screens. It is entirely possible
    that most of the existing websites are not optimized for all screens. So,
    make your websites adaptive such that it can adjust the screen size to fit
    into any device
     Online Vs Mobile Apps: Shopping and browsing online on a mobile site
    is more popular than shopping through a mobile app. While it is easy to
    build very rich and engaging experience through native apps, managing
    distribution and versioning of mobile apps is a nightmare. That’s why
    building mobile app like experience using mobile sites is a more popular
    choice
     Unleash the power of Phones: These days the smart phones are packed Formatted: Font: Bold
    with powerful hardware and software specifications. Most of the smart
    phones come with, voice augmentation, powerful camera, location
    services and many more. When you are building mobile shopping site or
    an app, take advantage of these capabilities to build a rich and multi-
    modal experience that reduces the barrier to entry

    Search

    One of the key elements in building an enriching successful shopping experience


    is by providing powerful vertical intent search. An effective search impact on the
    rate of conversion is very impressive. Customers who use search are more likely
    to buy compared to customers who don’t use search. Some of the techniques that
    can be used to improve the search experience are:,

     Auto complete is a must. Autosuggest provides a big boost to search


    conversation rates.
     Top selling items should be displayed on top of the page and products
    that are not popular should be displayed at the end of the page
     Avoid the Zero results page. Even if the query term has no results, at least
    display the products that are similar or has some affinity with the original
    key search term
     Learn from customer search behavior. The query logs is a gold mine to
    understand what customers are actually looking for. Analyzing those logs
    can provide very compelling experience to the end users
     Ensure the search box is easily accessible and actually becomes the
    starting point for shopping experience
     Use of merchant reputation score, delivery speeds and brand value as
    part of the core ranking function

    Social

    Social media is one of the main sources for driving more traffic to any website. It
    is very important to build the reputation and credibility among the social media
    that can have viral impact on any site. If done in the right way, shopping can be
    implemented as a social game app. In short, the social flavor to shopping can act
    like a great catalyst to drive more traffic. Some of the key aspects are,

     Product Reviews: Comprehensive and quality product reviews is


    mandatory and non-negotiable to create the compelling experience. Most
    online users spend a lot of time in researching about the products that
    they are interested in buying. Creating an eco-system to create and share
    product reviews not only helps the online shopping users, butbut also it
    increases the authenticity of the site that the users are buying from.
     Messaging: Social messaging is considered a powerful tool for marketing
    nowdaysvery powerful these days. Products like WhatsApp, snapchat
    process millions of messages within the circle of trust. The
    recommendations from personal interest groups have much more
    weightage, compared to plain old product reviews. Integrating messaging
    capabilities into shopping experience, either by building new application
    or by leveraging the existing reliable messaging applications is the key to
    success.

    Deals and Promotions

    Users who that are shopeping online always looksing for deals and promotions.
    By following certain techniques such as loyalty points, you can increase the
    percentage of repeatable users. Ecommerce sites that offer deals or promotions
    connect much better with their users. There are many different types of deals
    and promotion techniques. Few of the type of promotions are,

     Product Discounts: Customers love to grab the discounts that are


    offered to them. The key here is to show the difference between
    discounted vs. non-discounted similar products and create the realization
    of promotions effect among the users. Also, the discount offered should
    be significant.

     User Segmentation: Offering discount based on the user understanding


    is more effective. To begin with, understand your users, demographics,
    their likes and dislikes. By tracking their purchase history, create
    promotional campaigns that are more personal to the users.

     Free Shipping / Free Returns: Free shipping is one of the main


    promotional techniques in online shopping. Many e-retailers offer free
    shipping during shopping or holiday seasons. This is by far one of the
    most popular methods in wooing the users. Similarly, a free return is
    another important promotional technique. Free returns often address the
    concern of abandonment of shopping cart. Both of these techniques give a
    sense of security to the customers
     Formatted: List Paragraph, Bulleted + Level: 1 +
     Holiday Promotions: Holiday Promotion is another commonly practiced Aligned at: 0.5" + Indent at: 0.75"
    technique among most popular online shopping sites. Customers are
    generally geared up to shop during holidays. You don’t have to offer huge
    discounts, as there is willingness from the user to spend the money
    towards purchases. One should place the most popular item for the
    holiday theme on top of the site. The holiday promotion products should
    be easily accessible. Buying trends in the online space shows that In
    short, theme based promotions always perform better rather than
    generic sale or promotions.

    Personalization

    Understanding your users is one of the key factors in building a successful


    ecommerce site. Each user should be given a personalized shopping experience
    at the time of of designing user interface platform. experience as per individual
    interest. . user should feel that the website is personally designed for his
    interests. Online shoppers always look for personalized web store experience.
    Many users are frustrated when the content presented to them is not relevant or
    not reflecting their past purchase history. Tracking pre-purchase vs. post-
    purchase behavior is key to create in coming up the best personalization
    experience.

    Finally, it is very important to build mechanisms to obtain constant feedback


    from the customer. Track every user action and build a highly personalized,
    engaging site by learning from their shopping behaviors.

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