In academic

affiliation with

GULF COLLEGE – MUSCAT – SULTANATE OF OMAN

UNDERGRADUATE COMPUTING PROGRAMME

ACADEMIC YEAR: 2019-2020, First Semester

WRIT1- Coursework

Module Title: Digital Business

Module Code:GIS5008

Method of Assessment :Assignment

Weighting: 50% Module Credits: 20

Level: 5 Semester/Teaching block: 1

Morning/Evening session: BOTH Examiner: Mr. Varusai

Mohamed

Additional Information (if any): Maximum Word Length:3000 words

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 Module JACS Subject Code
Number and % of each subject ASC Category
Module Title
Digital Business GIS5008 I161 6

Level (3 - 8) Credits ECTS Credit Module Value % Taught in Welsh Module Type

5 20 10 2.0 0% Taught

Teaching Period Pre-requisites

Semester 2 None

Module Leader School

Campus
Mr. Haydar Sabeeh Kalash Gulf College Oman

Assessment Methods
Assessment Type Duration/Length of Weighting of Approximate Date of
Assessment Type Assessment Submission

WRIT1 - Coursework 3000 words equivalent 50% Mid of semester

EXAM1 – Examination 2 hours (3000 words 50% End of semester

equivalent)

Aim(s)

In the development and implementation of an e-business presence, senior managers need to ensure that
this investment is delivering its objectives. They will want to find and resolve problems with the
platform/application and to exploit approaches and features that are working well. They will also want to
ensure that the systems are secure and that both the customer and business can be confident that their data
and transactions are protected using the most appropriate and effective strategies and technologies.

The aim of this module therefore is to equip technical managers with the skills and strategies to understand
how their customers interact online, principles of secure systems, content management and how to use the
most effective analytic tools, interpret the results and take appropriate actions for their business.

Learning Outcomes

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On successful completion of the module, students should be able to:

 Demonstrate understanding of typical infrastructures for online/e-businesses, from both a hardware

and software perspective.
 Identify appropriate personal information infrastructures and critically review their influence on
information seeking patterns, strategies, tactics and browsing strategies.
 Compare the key factors that inform design of online portals that most effectively support
information seeking and browsing strategies.
 Define a process for the effective maintenance of an e-business system.

Learning and Teaching Delivery Methods

Lectures 24 hours

Seminars and Labs 24 hours

Independent Study 152 hours

Total hours 200 hours

Indicative Content

Infrastructure for e-business: Hardware and software.

Information and information seeking

Information seekers and seeking in electronic environments

Information-seeking knowledge, skills and attitudes. Personal information infrastructures.

Web site design for the support of analytical search and browsing strategies

The Internet: law, privacy, trust and security including risk assessment and management, encryption,
access control, digital signatures and certificates, SSL, SET, responsibilities and strategies.

Web site evaluation, flow, usability testing. Online data and analytics. The impacts on e-business strategy
and tactics.

Website maintenance planning: the need for dynamic content updates, page optimisation, backups and
disaster recovery, metatag and keyword development.

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Required and Recommended Reading

Required Reading

Chaffey, D., 2009. E-Business and E-Commerce Management: Strategy, Implementation and Practice. 4th
Edition. Financial Times/Prentice Hall.

Case, D. O., 2006. Looking for Information: A Survey of Research on Information Seeking, Needs, and
Behavior. 2nd Edition. Academic Press.

Recommended Reading

Grappone, J. & Gradive, C., 2008. Search Engine Optimization: An Hour a Day. 2nd Edition. John Wiley &
Sons.

Marchionini, G., 1997. Information Seeking in Electronic Environments. Cambridge University Press.

Goodrich, M. & Tamassia, R., 2010. Introduction to Computer Security. Addison Wesley.

Clough, J., 2010. Principles of Cybercrime. Cambridge University Press.

E-Book Reading

Chaffey, D., 2009. E-Business and E-Commerce Management: Strategy, Implementation and Practice. 4th
Edition. Financial Times/Prentice Hall.

http://cardiffmet.summon.serialssolutions.com/#!/search?bookMark=ePnHCXMw42JgAfZbU5mBHSBgzWhu
agSepuMC1zPA6gh0RRyPhiZCjgM2IAJqWwOzJyeDkqsu9ALGYgU1hVRdYMjnghZ5KOTCF4RwM0i5uYY4
e-iWlmcmx0MHOuKNgXW5EWh8RAEiWZwHrAsyk3IyoYc_xxsCu2DGwB6GEV79AK3AM5g

Access to Specialist Requirements

None

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 Gulf College – Faculty of Computing Sciences – In academic

Affiliation with CARDIFF SCHOOL OF MANAGEMENT

Assignment/coursework general submission requirements

A. Written work

 Student name and identification number must be clearly stated at the top of each page of
the work. Where work is to be marked anonymously, only include the student number.
 A signed declaration that the work is your own (apart from otherwise referenced
acknowledgements) must be included after the title page of your assignment
 Each page must be numbered.
 Where appropriate, a contents page, a list of tables/figures and a list of abbreviations
should precede your work.
 All referencing must adhere to School/Institutional requirements.
 A word count must be stated at the end of your work.
 Your programme, year of study and the relevant module must be included as “footer” on
each page.
 Appendices should be kept to the minimum and be of direct relevance to the content of
your work.
 All tables and figures must be correctly numbered and labelled.
 Your assignment/coursework should be submitted in one A4 transparent pocket unless it is
not appropriate to do so (in which case, specific instructions will be provided by your
module leader).

B. Other types of coursework/assignments

 Where coursework involves oral presentations, discussions, poster presentations, etc.,

specific instructions will be provided by your module leader/team.

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 Gulf College – Faculty of Computing Sciences – In academic

Affiliation with CARDIFF SCHOOL OF MANAGEMENT

Specific Assignment/coursework Brief

Instructions to students:

 Your student identification number must be clearly stated at the top of each page of
your work.

 Each page must be numbered.

 Please use a font size of 12, Arial.

 All referencing must adhere to Institutional requirements (Harvard Referencing Style).

 A word count must be stated at the end of your work.

 All tables and figures must be correctly numbered and labelled.

 Your report must be uploaded to Turnitin for plagiarism checking, college rules on
plagiarism apply.
 Submit a COMPLETE copy of the report with the printed plagiarism report.

Note: Total word-count should not exceed 3,000 words (excluding references).

This coursework is worth 50% of your overall module mark.

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 Gulf College – Faculty of Computing Sciences – In academic

Affiliation with CARDIFF SCHOOL OF MANAGEMENT

Kitchen Supplies, LLC. Is one of the largest distributors of kitchen equipment in the Sultanate of
Oman. Lately however, the company experiences lags in the delivery of ordered equipment to
customers and customers have started complaining. After a thorough investigation, it was
discovered that the main cause of the problem was a delay in the arrival of supplies from suppliers.

Kitchen Supplies imports most of the equipment they distribute from suppliers in India, Turkey,
Germany, Korea, Japan, and the U.S. When supplies are ordered, the Purchase Order (PO) is
faxed to the supplier. It usually takes two weeks to one month for the supplies to arrive. Recently,
some orders are delayed by up to two months while some do not arrive at all.

Mr. Abdullah, Kitchen Supplies' Head of Operations, met with each supplier to discuss the
problem. Unanimously, the suppliers informed Mr. Abdullah that faxing POs is very outdated and
that their systems no longer support it. Each supplier suggested that Kitchen Supplies should
transact with them online.

Kitchen Supplies management then approached you to design a prototype of its online system.
This system should enable Kitchen Supplies to communicate with suppliers, order supplies and
keep track of the ordered supplies. The system should also be able to communicate with
customers, receive orders from customer and provide customer support. Moreover, the
management also wants you to design a data dashboard that would give them information in real
time for decision making.

Your Role

Consider yourself as the leader of a team of analysts and you have just completed the
requirements structuring phase of the system and has selected an alternative design strategy.
You are now ready to begin the systems design phase.

During the analysis phase, you determined that at least three types of users would be accessing
the system: Admin User, Company Staff, and Customers. Several forms and reports were
necessary and that these should be accessible only to appropriate users.

Admin Users should be able to manage both company staff users and customer users. Also, they
must be able to view a dashboard that would provide them real-time, visual representation of
information.

Company Staff users should be able to view customer orders, customer feedback, customer
inquiries as well as provide customer support and send customer bill information. Also, a staff
should be able to view on-hand status of supplies, purchase supplies, track ordered supplies and
communicate with suppliers.

Finally, customer users should be able to register, place orders, cancel orders, view payables, pay
orders, give feedback, make inquiries and request for support.

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Your Task

Design and create a prototype of the system described previously and then write a report that will
contain the prototype interfaces, showing what the system would deliver. The assignment does not
require the development of a working system but a clear explanation of the proposed navigation,
intended user, etc.

Screen mock-ups can be originated in any technology of your choice (WordPress, PowerPoint,
Visio, Visual Studio, MS Expression Web etc.)

Report Format and Content Requirement

I. Introduction. In this section, discuss the impact of digital business in today's age and era and its
relationship to your field of specialisation. Introduce your proposed system and provide a
detailed account of its benefits to Kitchen Supplies, LLC. Your introduction should be at least two
paragraphs long (about 200 words).
II. Design Tools Used. Describe the tools you used in designing the prototype. Provide a rationale
of your choice of tool or tools. Write at least two paraphrased in-text citations in this section.
III. The Design Prototype. The prototype system is not intended to be functionally usable, but can
illustrate to the management of Kitchen Supplies, LLC what the final online system would look
like. The basic design and navigational elements should be included, along with some designs
of functionality, without necessarily being functionally active. The design, as illustrated in the
prototype, should allow the user to assess the level of User Experience provided by the system.
The prototype interfaces should also be described and its intended user and purpose thoroughly
explained.
IV. Usability Testing. In this section of the report, identify the type(s) or testing that you intend to
perform. Develop a plan on how you will perform testing.
V. System Maintenance. In this section of the report, describe your system maintenance strategy.
Explain how system data are to be secured through a maintenance and backup plan.
VI. Analytical Search and Browsing Strategies. In this section, write about how your proposed
application could be improved for analytical search and browsing. Discuss the role of law,
privacy, trust, encryption and certificates by describing how existing systems and applications
use them.
VII. Conclusion. This section of the report should include a reflection on how Kitchen Supplies, LLC
can benefit from the implementation of your proposed online system. Explain how your
proposed system can become useful in improving the operations and decision-making of the
business.
VIII. Reference List. List down all the references you cited in the report using the Harvard
style of referencing. Make sure that the references you listed match with the citations you made
in the report.

Item to be submitted

1. Printed copy of the Report and Documentation.

2. Soft-copy on CD of the program file, the text file and of the Report and Documentation file.
Label the CD with your full name and Gulf College ID number.

Learning Outcomes:

On successful completion of the module, students will be able to:

 Compare the key factors that inform design of online portals that most effectively support
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 information seeking and browsing strategies.
 Define a process for the effective maintenance of an e-business system.

DIGITAL BUSINESS
GIS5008
ACADEMIC YEAR 2019-2020

Marking Scheme and Rubric

Name: ______________________________________________ Student ID: ______________

Weightin First Second Agreed

Criteria
g Marker Marker marks

Design and Implementation (20%)

Page Structure, Formatting & Layout 5

Appropriateness of logo, business name

5
and/or tagline

5
Menu system
5
Page contents
Documentation and Report (50%)

5
Introduction
5
Design Tools
5
Prototype
5
Usability Testing
5
Maintenance
5
Conclusion and Reference
Total Marks 50

Note: A rubric will be used to objectively assess the students’ websites’ conformance with
each criteria of the marking scheme.

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 *****************************

Generic Marking Criteria

Grade % Mark Requirements
0 No answer has been attempted or evidence of unfair practice.
The work presented for assessment may be incomplete and/or irrelevant
and demonstrates a serious lack of comprehension and/or engagement
1–9
with the set task. Attainment of the learning outcomes is minimal and
assessment criteria are not addressed.
Misunderstanding or misinterpretation of the set task, providing a short
and/or largely irrelevant response. Consequently, no learning outcomes are
10 – 19
met in full although there may be minimal attainment in relation to one or
two.
A minimal understanding of the set task and will partially have met some of
the learning outcomes. Little knowledge and understanding of the field of
study relevant to the task. Limited ability shown to communicate simple
concepts and/or factual information. Significant difficulties in report’s
20 - 29 structure and organising detract from the clarity and meaning overall.
Evidence of individual reading and investigation is negligible and the limited
F
referencing of literature and other sources is frequently inaccurate.
(Fail)
Demonstrates some ability to describe and report, but very little evidence is
available to indicate an ability to engage in critical evaluation and reflection.
Partial understanding of the set task and some of the associated learning
outcomes met at a basic level. Factual inaccuracies, errors and
misconceptions are evident in important areas and elements of the
assessed work may be irrelevant to the task. If attempted, the presentation
of arguments and more complex ideas may be confused and clumsily
expressed. Some enquiry and analysis relevant to the task attempted, but
30 – 39 outcomes may be naïve, simplistic and/or unconvincing. Demonstrates
limited knowledge of current research/scholarship in the discipline. A
restricted range of sources are used, but overall, there is an over-reliance
on programme materials with little evidence of individual reading and
investigation. There are frequent errors in the referencing of literature and
other sources. The work is largely descriptive and arguments, if attempted,
are rarely substantiated.
Demonstrates a basic understanding of the set task and an ability to have
met the associated learning outcomes and addresses the assessment
criteria at a threshold level. Displays a basic knowledge and understanding
of many aspects of the field of study relevant to the task. Reproduction of
D
40 - 49 information received from elsewhere (e.g. programme materials). Errors
(Third)
and misconceptions will be evident, but these are outweighed by the
degree of knowledge and understanding demonstrated overall. More
success is achieved in describing and reporting factual information rather
than communicating complex ideas. Generally, the work is appropriately

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 structured, although key points may not be logically sequenced. Some
limited analysis and enquiry relevant to the task/discipline included and has
intermittent success in presenting and commenting on the outcomes. A
limited ability to critically evaluate and reflect. Although some critical
reflection is evident, the balance within the work is likely to be in favour of
description and factual presentation.

A secure understanding of the set task and an ability to have met the
associated learning outcomes and address the assessment criteria at a
satisfactory level. Displays a sound knowledge and understanding of most
key aspects of the field of study relevant to the task and there is some
evidence of an ability to apply such knowledge. Some evidence of
C
independent thinking beyond programme notes. Overall, the structure and
(Lower 50 - 59
format of the work are appropriate. Occasional faults in the presentation of
Second)
work, but overall, these do not detract from the clarity of expression.
Examples of research/scholarship referred to in the work demonstrate
individual reading and investigative ability to critically evaluate and reflect,
although there may be some over-reliance on description and factual
presentation. The arguments are usually substantiated.
Demonstrates a full understanding of the set task and an ability to have met
the learning outcomes and address the assessment criteria at a good level.
A detailed knowledge and thorough understanding of key aspects of the
field of study relevant to the task are shown. There is clear evidence of an
ability to apply such knowledge and, in some contexts, to extend and
transform it. Discussion of complex concepts is often tackled successfully
and there is evidence of independent thinking. Displays an ability to
communicate information, ideas and concepts clearly and succinctly. Work
B is well presented and the format appropriate. Key points are appropriately
(Upper 60-69 organised and the writing style is fluent and arguments are well articulated.
Second) Detailed analysis and critical enquiry relevant to the task/discipline is
undertaken by making use of appropriate techniques and has considerable
success in presenting and commenting on outcomes. There is some
linkage between theory and practice. Examples referred to indicate a
breadth and depth of individual reading and investigation that extend
beyond the sources provided. The referencing of literature and other
sources is almost always accurate. Arguments are clearly considered and
substantiated and there is evidence of an ability to make appropriate
judgements and to suggest solutions to problems.

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 Demonstrates a full and detailed understanding of the set task and an
ability to have met the learning outcomes and address the assessment
criteria at a very good level. A detailed knowledge and systematic
understanding of key aspects of the field of study relevant to the task are
evident. There is strong evidence of an ability to extend, transform and
apply such knowledge. The student also demonstrates an ability to engage
in confidential discussion of complex concepts and to recognise the
limitations and ambiguity of disciplinary knowledge. Independent thinking
and original insights are also present in the report. Ability shown in
communicating information, complex ideas and concepts in a coherent and
succinct manner. The standard of presentation is high and the format
70 – 79 appropriate. Key points are logically organised and in written work, the style
is lucid and mature. Detailed and thorough knowledge of current
research/advanced scholarship in the discipline. The use of scholarly
reviews/primary sources is confident and a breadth and depth of individual
A reading and investigation, extending beyond the sources provided, is
(First) apparent. The referencing of literature and other sources is accurate and in
line with academic conventions. An ability to engage in critical evaluation of
concepts/arguments/data and to make appropriate and informed
judgements is shown. The arguments are well developed, sustained and
substantiated. Where relevant, assumptions are challenged and there is
clear recognition of the complexities of academic debate. Appropriate and
sometimes innovative solutions are offered to problems.
Beyond the above, a full and detailed understanding of the set task and an
80 - 89 ability to have met the learning outcomes and address the assessment
criteria at an excellent level is displayed.
Beyond the above, demonstrates a full and detailed understanding of the
set task and an ability to have met the learning outcomes and address the
assessment criteria at an outstanding and exceptional level. Work is of a
90 - 100
standard deemed to be worthy of publication Reference citations extend
significantly beyond the main body of reading normally expected in the
discipline/field of study.

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Plagiarism

Plagiarism, which can be defined as using without acknowledgement another person’s words or
ideas and submitting them for assessment as though it were one’s own work, for instance by
copying, translating from one language to another or unacknowledged paraphrasing. Further
examples of plagiarism are given below:

Use of any quotation(s) from the published or unpublished work of other persons, whether
published in textbooks, articles, the Web, or in any other format, which quotations have not been
clearly identified as such by being placed in quotation marks and acknowledged.

Use of another person’s words or ideas that have been slightly changed or paraphrased to make it
look different from the original.

Summarising another person’s ideas, judgments, diagrams, figures, or computer programmes

without reference to that person in the text and the source in a bibliography or reference list.

Use of services of essay banks and/or any other agencies.

Use of unacknowledged material downloaded from the Internet.

Reuse of one’s own material except as authorised by the department.

2. Collusion, which can be defined as when work that has been undertaken by or with others is
submitted and passed off as solely as the work of one person. This also applies where the work of
one candidate is submitted in the name of another. Where this is done with the knowledge of the
originator both parties can be considered to be at fault.
3. Fabrication of data, making false claims to have carried out experiments, observations,
interviews or other forms of data collection and analysis, or acting dishonestly in any other way.

Plagiarism Detection Software(PDS)

As part of its commitment to quality and the maintenance of academic standards, the University
reserves the right to use Plagiarism Detection Software(PDS), including Turnitin. Such software
makes no judgement as to whether a piece of work has been plagiarised, it simply highlights
sections of text that have been found in other sources.

The use of plagiarism detection software fulfills two functions. The first is to enhance student
learning (i.e. as a developmental tool); the second is to guard against and identify unfair practice in
assessment.
Further information and guidance can be found in the University’s policy on the Use of Plagiarism
Detection Software.

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 IV2
CARDIFF SCHOOL OF MANAGEMENT : VERIFICATION OF INTERNAL MODERATION OF ASSESSMENT

Module Module Name: Digital Business Module Leader: Mr. Varusai Mohamed Year/Term:
Number: 2019-2020
GIS5008
MODULE ASSESSMENT BRIEFING IV’s COMMENTS /
X MODULE LEADER’S ACTION TAKEN
STRATEGY INCLUDES: RECOMMENDATIONS

WRIT1-Coursework 50%

Write2-Final Exam 50%

Guidance Notes

Learning Outcomes

Total 100% Assessment Criteria

ASSESSMENT DETAILS Mark Criteria

Title:
Marking Scheme
Course Work-Assignment

Feedback Sheet

Assessment type: Referencing

WRIT1 Requirements Given
Nominated IV: Mr. Shahzad IV Signature: Date:

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 CARDIFF METROPOLITAN LINK TUTOR COMMENTS: EXTERNAL EXAMINER COMMENTS:

Action:Consider using rubrics in Turnitin.

X Please check appropriate box below X Please check appropriate box below

Cardiff Metropolitan Link Tutor: Link tutor signature: Date External Examiner: EE Signature: Date:

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