Disability & Society: To Cite This Article: Myriam Winance (2007) : Being Normally Different? Changes To Normalization
Disability & Society: To Cite This Article: Myriam Winance (2007) : Being Normally Different? Changes To Normalization
Disability & Society: To Cite This Article: Myriam Winance (2007) : Being Normally Different? Changes To Normalization
To cite this article: Myriam Winance (2007): Being normally different? Changes to normalization
processes: from alignment to work on the norm, Disability & Society, 22:6, 625-638
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Disability & Society
Vol. 22, No. 6, October 2007, pp. 625–638
Disability
10.1080/09687590701560261
CDSO_A_255883.sgm
0968-7599
Original
Taylor
602007
22
myriam.winance@worldonline.fr
MyriamWinance
00000October
and
&Article
Francis
&(print)/1360-0508
Francis
Society
2007 (online)
Focusing on the situation in France, the author analyses the link between the notion of ‘disability’
and the way ‘disabled people’ are integrated into society and normalized. Throughout the 20th
century disability has been defined in France in terms of divergence from a social norm. This defi-
nition leads to a normalization process, which consists of bringing disabled people into line with the
able-bodied norm. Based on Goffman’s analysis, the author shows the political and ‘personal’
consequences of this normalization. She then describes certain recent evolutions, showing that
another form of normalization is progressively emerging, not through alignment with a norm, but
through working on the norm. Using Garfinkel’s analysis the author shows how this new normal-
ization process transforms the meaning of ‘living together’.
Introduction
Both historically and theoretically, the notion of disability has been constructed in
relation to the notion of ‘normality’. In medical and social practices disabled people
are constantly compared with ‘normality’. The aim of this article is, first, to explain
this relationship with the norm that shapes disability and which constrains disabled
people by reducing their difference to that of something missing. The second aim is
to demonstrate the possibility of a non-reductive relationship with the norm and of
making it possible for a disabled person, both different and normal, to emerge. To
achieve this, we will take a brief look back at the recent history of disability and distin-
guish between two conceptions of this relationship with the norm as a process of
normalization. The first conception, analysed using Goffman’s (1961, 1968) works,
*CERMES, Site CNRS, 7 Rue Guy Môquet, F-94801 Villejuif Cedex, France. E-mail: winance
@vjf.cnrs.fr
is that of alignment with the valid norm, a concept which has already been widely
analysed, particularly within the context of criticisms of the medical model (Barton,
1996; Oliver, 1996b; Barton & Oliver, 1997; Oliver & Barnes, 1998). This first type
of normalization, given concrete form in interactions and institutions, leads to dead
ends, especially given that the historical context and the expectations of disabled
people have changed; whence the emergence of a second type of normalization (in
terms of work and producing a new norm). Garfinkel’s (1984, 2001) works (rarely
quoted in disability studies despite the fact that they open up real political possibili-
ties) allow this second type of normalization to be analysed. Its emergence supposes
a change in the theoretical framework, a change in the definition and terminology of
disability and a change in the institutional devices that give them concrete form.
In this analysis we will focus on the case of France, whence the need for termino-
logical exactitude. The French use the word ‘handicap’, however, this term is no
longer used in English, because in the English language it has a pejorative connota-
tion. The way certain words are used in each language creates a particular represen-
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in order to enable him/her to work. Thirdly, the creation of the first associations
of disabled civilians in the 1930s, the appearance of chronic illnesses and the impor-
tance of health problems with long-lasting consequences reinforced this desire to
rehabilitate the disabled person. More and more people were having to live with the
consequences of either a chronic or previous illness. Furthermore, these people did
not receive any financial compensation unless they were covered by the social security
system, by virtue of having a job. The prevailing logic was, therefore, that of rehabil-
itation. The main concern of these people was how to return to a normal situation,
i.e. to all intents and purposes, how to obtain economic and social independence
through a job, which would also allow them to receive social benefits. Yet this social
reintegration involved medical rehabilitation, the objective of which was to make the
body once again functional (Ebersold, 1997; Ravaud & Stiker, 2001; Ville, 2005).
The term ‘handicap’, used in France from 1950, covers this representation and treat-
ment of the disabled person as a ‘person to be readapted’.
This brief historical reminder shows how during the 20th century ‘handicap’ was
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first case the stigma is invisible, and the individual is therefore discreditable; the diffi-
culty is then that of controlling the social information relating to himself/herself and
his/her stigma in order not to be discredited. The stigmatized individual tries to pass
for a ‘normal person’: he/she pretends to belong to the category of normal people. In
the second case the stigma is visible and the individual is discredited. The difficulty
for the stigmatized individual is that of managing the impression he/she gives of
himself/herself and of attempting to reduce the tension the stigma has created, in
order to gain acceptance from normal people. The stigmatized individual tries to
‘cover’ his/her stigma, to reduce the effects it has upon and within the interaction, in
order to be ‘as normal as possible’.
In both cases, both that of the discreditable and the discredited, interaction
between the stigmatized person and the normal person is only possible through
construction of an ‘as if’. Either the person with the stigma (by hiding or covering the
stigma) does everything possible to be viewed ‘as if’ he/she is normal or else the normal
person does everything possible to see the stigmatized person ‘as if’ he/she is normal.
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this ‘relative difference’ becomes and functions like an absolute difference, like an
essential quality which makes up the individual’s identity.4 One reaches a conception
which relates the stigma (the disability) to the possession of a negative attribute. This
absolute difference distinguishes the stigmatized person from the normal person and
prevents the two people from being judged in the same way. The ‘as if’ underlines this
distinction: they are different persons. Hence the political dead end of an implicit or
explicit segregation.
countries, with the development of movements to advance the rights of disabled people
(Berkowitz, 1989; Albrecht & Verbrugge, 2000), like the Independent Living Move-
ment (Williams, 1984), the Disability Rights Movement (Scotch, 1989) in the USA
and the Disability Movement in Great Britain (Barton, 1996; Campbell & Oliver, 1996;
Barton & Oliver, 1997; Oliver & Barnes, 1998). It then took hold abroad (Barnes et
al., 1999; Barral, 2000; Barral et al., 2000; Ravaud, 2001) with the creation of the
Disabled People’s International and the adoption by international organizations (the UN,
International Labour Organization and Council of Europe) of declarations. The
common factor behind these initiatives is the idea of disability as a social reality.
In France, as from the 1980s, the transformation of the concept of disability could
be seen in the use, by some actors, of the notion of ‘handicap situation’ or ‘handicap-
ping situation’ (in French ‘situation de handicap’). This notion marks an important
shift: the cause of the disability is no longer an impairment, but a situation; the
disability occurs through a series of factors (individual, social, physical, etc.) which
create a ‘handicap situation’. Disability is no longer defined as divergence from a
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norm, but as the result of an interaction between individual factors and social or phys-
ical factors. The notion of ‘handicap situation’ enables people to move from a concep-
tion of disability in terms of qualification or owned impairment to a conception in
terms of rupture. This opens up the possibility of a second form of normalization, not
through comparison with a predefined norm (of able bodied), but through the
creation of a new norm. Goffman himself suggested this possibility when he touched
on the notion of importunity, but he did not develop the idea any further.
of the interactions between people, of the normalization process and of the way in
which the person with an impairment can build his/her identity and be integrated in
society. This different interpretation supposes the modification of the three theoretical
hypotheses set out by Goffman.
For Garfinkel, social order, ‘social facts’, must be considered as ‘practical accom-
plishments’; they result from the constant work of ‘members’5 who use know-how,
procedures, etc., i.e. ethnomethods, to produce them. So the members do not follow
given rules which guide their action, but constantly develop and produce, within the
situation, the rules for their action. They are involved in a permanent work to accom-
plish their practices as ordinary practices which are recognized as such by other people
or, put another way, to make their practices intelligible to one and all. Garfinkel
showed that during every meeting between two individuals there is constant and local
work (the notion of indexicality) (Dodier, 2001) to reinvent norms and rules of action.
This perspective on norms enables us to envisage a whole area of mixed interac-
tions between ‘normal’ people and ‘disabled’ people which do not fall within
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Goffman’s definition. Let us take a simple example, that of a banker who only has one
arm, the left one. When he meets clients, the first contact can unfold in various ways.
We will take a simple look at two of these. In the first situation, in order to shake
hands with the banker the client automatically holds out his right hand. In response
the banker may either offer his left hand or nothing at all. Whatever solution is
chosen, it will create unease within the interaction. The client’s gesture becomes
unseemly and draws his attention to the banker’s impairment. It is at this moment
that the client, who had hitherto not noticed anything, notices the banker’s impair-
ment; at this moment the banker’s difference is perceived (and perhaps assessed) as
a stigma.6 Now let us take the example of a regular customer who is aware of the
banker’s difference and who therefore offers his left hand to shake; the banker also
offers his left hand, and the interaction takes place in a ‘normal’ fashion. In this case
the difference integrates the interaction as a difference and not as an impairment or
stigma, not as a deficiency, a ‘minus’.
This example may be analysed using ethnomethodology. The first situation shows
that unease arises when the normal course of action is interrupted, and it is this inter-
ruption which might lead to the development of the stigma. The banker’s difference
becomes a noticeable and discrediting difference, i.e. a stigma, not only through
another person’s judgement, but also and above all because it causes the interaction
to be interrupted. The second situation shows fluid interaction. Here we can consider
that the actors are not acting ‘as if’ the interaction were normal, but in order to
produce an interaction which is normal and which is recognized as such by the other
person. Or we may consider that the actors find the interaction to be normal because
their previous encounters have created a specific norm. In both cases the actors have
been or are locally involved in a work of production of their action. This work is based
upon shared know-how: an official relationship starts with a ritual which takes the
form of shaking each other’s right hand, and an assumed mutual trust. The rupture
of the interaction in the first situation demonstrates this shared common know-how.
However, in the second situation the actors manage to make their conduct intelligible
632 M. Winance
to the other person and produce a fluid interaction which is partly based upon this
common know-how (a formal contact starts with the hand-shaking ritual) and which,
therefore, demonstrates social order, but partly constitutes a change to the rule (it is
possible to shake left hands instead of right hands without destroying the ritual). The
interaction appears to be a work on the norm, or a reinterpretation of the meaning of
the norm. The actors, relying on their skills and know-how, realize that, given the
physical characteristic of one of them, the ‘routine norm’ cannot be applied in its
strictest form and must be modified to suit this difference, this modification probably
not having the same meaning for both actors.
Although Garfinkel mentioned this very local production of norms, what really
interested him is what in this production depends upon the non-negotiable core of
social order. Yet in his works we find ambiguity with regard to the level at which he
places this non-negotiable order:7 either at the level of the content of positive norms
or at the level of ethnomethods. My analysis favours the latter interpretation, because,
as Ogien (2001) argued, this allows us to combine the two dimensions of the interac-
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tion: on the one hand, the demonstration of an unconditional social order, on the
other hand, the local work of norm production.
Ogien felt that it is possible to use Garfinkel’s works to develop a theory for social
order which falls between the theory of the normative agent (who has interiorized
common values and norms, these being the ‘cause’ of his/her behaviour) and that of
the rational agent (who acts in such a way as to obtain maximum advantage from the
situation in question). Such an intermediate theory refuses the causalist notions of
inculcation and interiorization which are central to the normative agent theory and
avoids the utilitarianism which underpins the rational agent theory. This theory calls
Goffman’s first theoretical hypothesis into question, by suggesting that norms and
values do not exist outside social relationships, that they are resources used by
members to make their conduct intelligible to one and all.
Ogien developed this argument in a convincing manner when he analysed the expe-
rience of breaching (the voluntary rupture of a course of action and the voluntary
transgression of standardized expectations) (Garfinkel, 1984, pp. 68–70). He took
the example of an experiment where students are asked to negotiate the price of some
merchandise, whereas in our society the price of this merchandise is not negotiable
due to the institution of price labelling, a norm that the students would appear to have
interiorized. And, indeed, the students placed in this situation were very anxious
when they thought about transgressing this norm. They expected refusal and even
anger from the vendor. Yet when they began the interaction, or repeated the exercise,
Garfinkel’s experiments showed that the fear diminished. Ogien’s comments are
enlightening:
[The student then realizes] that respect for the one-price norm is not like a ‘second nature’,
an ‘arrangement’. It is something which can easily disappear when there is an exchange.
The baker can mention the existence of the norm; the student can use various strategies
to get around the norm. But with negotiation the norm loses this image of an internal
‘force’ which ‘pushes’ the agent to action and which guides his conduct. It becomes a sort
of outside object. It is possible to discuss norms and rules, clarify them and change them,
Changes to normalization processes 633
check them and use them. At least, this is what the student will learn if he stops being terri-
fied. He will learn that norms and values are not internal reasons but outside resources.
(Ogien, 2001, p. 66)
According to this interpretation the actor does not follow interiorized rules, but is able
to change these rules (which are outside resources) and produce a ‘new’ or ‘different’
social order. Put another way, before the interaction it does not seem possible to be
able to change the social order which results from the reciprocal expectations of the
actors, hence the emotion or even violence which is caused by the breaching; but
during the interaction, if the actors manage to overcome their emotion and avoid
violence, the social order can be changed.
… leads to a political opening: simultaneously building the person and the collective
Calling the first hypothesis into question means questioning the other two hypothe-
ses, thus opening up political possibilities. Let us first of all take the question of
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identity. According to Goffman the social identity of individuals results from the
way their attributes are socially perceived in comparison with social frames.
Garfinkel changed this definition, feeling that a person’s belonging to a category is
achieved by applying the norms attached to that category. Social identity is a practi-
cal accomplishment, it is the result of a production, of permanent work by the
actors. Yet for Garfinkel there remained an uncertainty regarding the question of
whether or not this work changes the social categories.8 Interpretation of the inter-
action as work on the norm, developed above, allows us to take the argument even
further. The identity of the actors is not determined by social categories; it can be
constituted in action and interaction. Let us return to the example of the banker.
The initial rupture of the action, by focusing the client’s attention on the banker’s
difference, sets off the stigmatization process which will transform the ‘banker’ into
a ‘disabled person’. On the other hand, in the second situation, transforming the
norm makes interaction possible and fluid, normalizing it without removing the
person’s difference. Indeed, on the contrary, the difference is integrated as a differ-
ence. Through this interaction, the course of which is made fluid and ordinary by
the two actors’ work on the norm, the person is made into someone both normal
and different. A person is not therefore defined as being normal or stigmatized
simply by considering pre-existing social frameworks or normative expectations. A
person is established as being normal or different or stigmatized through interaction,
in accordance with the way in which the pre-existing normative expectations are
worked upon during the interaction. Here the norm is resource and production, and
may cause a change in identity. In the chosen example the change in identity is
minimal. Work on identity is clearer when the norms produced themselves have a
collective validity. A convincing example of this is that of deaf people. The emer-
gence of a common norm, communication in sign language, transforms people’s
identity and makes them both different and normal (Lane, 1997). The process of
normalization, by producing a norm, makes interaction possible without requiring
negation of the person’s difference. Furthermore, the distance between the actors is
634 M. Winance
reduced because each recognizes the other. Within this theoretical context identity
and interaction are no longer seen as cognitive processes, but as the result of work
on the norm. The normal and different nature of the people concerned relates to
their capacity to develop a fluid interaction through work on the norm. ‘Normality’
or ‘difference’ are no longer objective characteristics that depend on whether or not
one has a given attribute, but are relative qualities, built through interaction.
If one adopts this theoretical framework, there are political consequences; it opens
up the possibility of a transformation in the way we organize life together. The ques-
tion is no longer ‘How can we integrate disabled people into a society of normal
people?’, but ‘Using work on the norm, how can we build a society which includes
different people whilst at the same time ‘normalising’ them?’ or, to put it another
way, how can we build a society made of people who are ‘normally different’ or
‘differently normal’. One does not integrate disabled people into society; one simul-
taneously builds the normal person and the collective in which he/she will be
included. And this work on the norm transforms everyone (with or without impair-
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ment) involved.
In France recent projects based on use of the notion ‘handicap situation’ have
given concrete form to this second type of normalization and to the need to simulta-
neously build a collective and a person who is both normal and different. Indeed,
talking about ‘people in a handicap situation’ involves immediately positioning them
in society and means that reducing disability involves changing the relationships
which make up society. This is the case of a ‘Habitat Service’ for severely disabled
persons, run by the Association Française contre les Myopathies (AFM-Egeris,
1995; Winance, 2001). These are people with neuromuscular diseases, serious respi-
ratory deficiencies and paraplegia or tetraplegia. Ten specially adapted apartments
within a 55 flat tower block located in town are linked to a 24 hour service responsi-
ble for responding to calls for assistance from the disabled tenants. When this project
was developed its originality lay in the fact that, first of all, it broadened reflection
from the design of one building to that of a complete physical and social environ-
ment, second, it involved not only people who were directly concerned (future
tenants, healthcare staff, etc.) but also everyone involved in the neighbourhood
(council, associations, family and friends, the administration, shops, etc.) and, third,
for the entire project it did not refer to ‘being able’, but rather to the specific
physiques of the future tenants. This project shows a collective being put to the test
in order to provoke change and the creation of new relations between all those
involved. In other words, what the collective is and will be is not decided in advance,
but developed through negotiation. ‘Living like and with everybody else’ became
‘jointly negotiating, within the collective what ‘living like and with everybody else’
means’. This negotiation changed ‘what a person is’. He/she is a tenant like all
the others (paying his/her rent) and at the same time different (living thanks to the
specific technical and human devices that he/she needs). Furthermore, what the
collective and its arrangements will be remains relatively undetermined and will only
take shape after a lengthy period of adjustment with its technical and human devices
(Winance, 2001, 2006).
Changes to normalization processes 635
Conclusion
The world of disability is currently in upheaval: on the one hand, healthcare practices
are changing, on the other hand, echoing international discussions, there is a major
legislative debate in France with regard to changes to the 1975 laws. Disability is
being questioned, its meaning is being debated and transformed. The hypothesis
made in this article is that we are moving from a definition in terms of ‘deficit’ towards
a definition in terms of ‘interaction’, and that these two definitions correspond to two
types of normalization. Everyday interactions can lead to either of these two forms,
with a given person encountering the various possibilities during his/her journey.
Each of the two forms of normalization is implemented via specific institutional
devices, attitudes, practices. However, in the case of the first type of normalization
institutional devices, attitudes and practices constitute a stable whole. This is not the
case for the second form of normalization, which has only emerged over the last few
years due to recent evolutions in the notion of ‘handicap’ and in practices and due to
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social movements. The aim of our future research is to more systematically investigate
the way in which this second type of normalization develops, the tools which make it
possible and the obstacles it encounters.
More generally, the definitions of disability and their related forms of normalization
each convey an idea of what ‘social’ and ‘social link’ mean. The notion of ‘handicap’
which emerged from rehabilitation practices was used to describe a lack compared
with a social norm, medically labelled as an impairment. One type of normalization
corresponds to this definition in terms of an alignment with the average able bodied
human being and in terms of ‘social insertion’. Social insertion is the insertion of a
person into the ordinary milieu, i.e. into society. In this representation the actors
know what ‘society’ is and what ‘being normal’ is. The true space for social links is
the society of the able bodied and is based upon an ambivalence. ‘Living together’
supposes that everyone has been integrated into the ‘normality space’, i.e. the space
for the able bodied. Integration of the ‘handicapped person’ supposes that he/she is
aligned with the able bodied. But this alignment is only possible via an ‘as if’, which
simultaneously removes and maintains the difference as a negative difference. So,
whilst changing the situation for disabled people, this conception has led to a political
dead end and to a change in their demands.
The notion of ‘handicapping situation’ changes the definition of disability. The
latter is no longer defined as a divergence from a norm for social performance, but as
a rupture in the social interaction. Under this definition the disabled person is imme-
diately situated into ‘society’. However, at the same time what ‘society’ means is no
longer known or defined in advance. The actors simultaneously consider the collec-
tive, its composition, its definition and the norms which will make it possible to live
together. What ‘living like others and among others’ means and is/will be is both
considered and defined by the actors. The ‘living together’ is not defined in advance
but must be negotiated, and it can take different forms (that of a limited cultural
community, as is the case for the deaf community, that of access to everything for
everybody, as is the case with the Independent Living Movement). The question of
636 M. Winance
extending the collective is crucial: what scope should be given to the collective? This
question, which was not asked in the first form of normalization is at the heart of the
actors’ concerns in the second form of normalization, and at the heart of current
debates.
Acknowledgements
I would like to thank N. Dodier, J. F. Ravaud and C. Herzlich. Discussions with them
have been fruitful for this paper. I would also like to thank Christopher Hinton for his
help in translation.
Notes
1. The interactionists examined deviancy in general (Becker, 1963; Davis, 1961). For a summary
of how interactionism helped research into disability see Susman (1994).
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2. As the French title of the work shows: Stigmate. Les usages sociaux des handicaps.
3. Other authors have demonstrated this political dead end. For Frank (1988) self-display might
be a strategy for self-empowerment. For Oliver (1996a) Goffman’s analysis is based upon
perceptions of the oppressor rather than on those of the oppressed. Furthermore, his analysis
does not explain the politicization of disabled people during the 1970s, and his concern with
micro-level responses ignores the sources of labelling in the wider social structure (Barnes et al.,
1999). I insist that the notion of a political dead end is linked to solid hypotheses.
4. Because the discrediting attribute contaminates the person’s other qualities and determines his/
her identity.
5. Ethnomethodologists use the term ‘member’ to qualify human beings. This term refers to their
common ‘belonging’ to a society which is never defined (Dodier, 2001).
6. Analysis of the stigmatization process would require not only an analysis of judgement processes
during interactions, but also of the cultural and social representations underpinning them.
7. As Dodier showed me, in his works Garfinkel opened up space to consider different levels of
norms: on the one hand, norms produced through previous meetings between two people, on
the other hand, norms of a general type. Goffman only allows for one level of norms, general
norms, hence the problematic nature of some of his analyses.
8. In the Agnès case (Garfinkel, 1984), whilst identity is the result of a practical accomplishment,
the normal categories of ‘woman’ and ‘man’ are not called into question in this work.
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