Marketing Mix

Australian Professional Skills Institute
BSBMKG502 Establish and adjust the marketing mix
ASSESSMENTS
TRAINING PACKAGE BSB Business Services Training Package (release 2.0) 25 March 2015
UNIT CODE: BSBMKG502
UNIT NAME: Establish and adjust the marketing mix
This unit describes the skills and knowledge required to determine the
APPLICATION: optimum marketing mix for a business through analysis of interrelated
marketing components.
NAME OF LEARNER: MAIKA DE MIGUEL QUINZA
I confirm that the purpose and procedures of this assessment have been
READY FOR
clearly explained to me. I have been consulted about any special needs I
ASSESSMENT might have in relation to the assessment process. The criteria to be used
DECLARATION: for this assessment have been discussed with me, as have the
consequences and possible outcome of the assessment.
I have accessed and understand general assessment information as
provided by APSI.
I have been given fair notice of the date, time, venue and other
arrangements for this assessment. I have completed a self-assessment of
my performance of the skills and knowledge for this unit and confirm that
I am ready for assessment
My training organisation has provided information regarding time lines for
assessment while on practical placement.
I declare that the following work is my own and that no part has been
copied from another person or written for me, except where clearly noted
on documents or work submitted. I am aware that plagiarism is a serious
offence that may lead to disciplinary action by my training organisation. I
am aware that APSI keeps all assessments once they are submitted and I
must make a copy prior to submission.
SIGNATURE OF MAIKA DE MIGUEL
LEARNER:
NAME OF TRAINER Aaron Johnson

ASSESSOR:
DATE: 17/08/18
ASSESSMENT APSI East Perth Wellington St

LOCATION:
AQF levels are an indication of the relative complexity and/or depth of

AQF Level: 5
achievement and the autonomy required to demonstrate that
APSI Document1 Next review October 2018. Author RH

©Australian Professional Skills Institute 2017 Page 1 of 23
achievement. Please refer to the following link to identify the Australian

Qualification Framework Level for your course.
https://www.aqf.edu.au/aqf-levels
ASSESSMENT TASKS AT1: Written Procedure 1-11
and DUE DATES:
AT2: Written procedure 1-5
AT3: Power Point presentation
Oral questions will be asked during your Work Experience placement, to

ensure your work is your own and represents your knowledge. If there
is a concern regarding your knowledge you may be asked to re-sit written
questions under test conditions.
All assessments are to be submitted/completed by due date and
satisfactorily completed in order for competency in this unit to be
demonstrated. If you believe you already have the skills and knowledge
in this unit please speak to your Trainer Assessor.
If you would like a copy of the mapping document that outlines this Unit
UNIT AND
of Competency and the Performance Criteria, Critical Aspects and
ASSESSMENT Essential Knowledge and Skills required to be demonstrated please refer
DETAILS: to the Learner Drive.
For further information that relates to assessments please refer back to
your Learner Handbook on the Learner Drive.
This document was developed for APSI under license 2017. All rights reserved.

AT 1 Assessment 1: Written Questions
Assessment instructions: You are required to answer the questions below. All
Requires Further
questions must be answered satisfactorily, as partial
Satisfactory
responses will be deemed unsatisfactory. The
Training
answers will be used in conjunction with other forms
of evidence in the final assessment decision. If you do
not wish to answer the questions in written format, an
interview may be used as an alternative approach if
negotiated with your Trainer Assessor.

Learner Assessment To complete this assessment task you will require:

requirements:
 The questions response section
 The Learner Guide
You must provide:
A written report examining the Braaap or similar
organisation.
Your assessor will be looking for:

 a report that covers all of the points in the
procedure and:
 identifies, defines and examines the
product’s key characteristics
 examines promotion methods and marketing
mix components
 evaluates the marketing mix
 defines the Braaap organisation’s marketing
objectives and strategies
 Is delivered to the timeframe set by the
facilitator
You assessor will also be looking for:

 the literacy skills needed to identify market
information, to write in a range of styles for
different audiences and to interpret
requirements
 the numeracy skills needed to interpret
testing results and to manage marketing
budgets
knowledge of:
 Key provisions of relevant legislation, codes
of practice and national standards that may
affect aspects business operations.
 organisational policies, procedures, products
and services
 principles and concepts of marketing such as
consumer or buyer behaviour and elements
of marketing mix
 Statistical techniques

Q:1 Write a formal Marketing Mix Report, using the following link or a similar
case study that you are able to address all the below questions. The
report should be written in a style that you would present your findings
to the Marketing Management of the organisation. Use visual
representation to assist in presenting your work where required.
Research the Braaap organisation at:
a. Braaarp, viewed June 2010, <http://www.braaap.com.au>.
The four Ps of Marketing Mix by Braaap

A:
RFT
Product: Design and develop reliable and affordable Australian high-quality
S
Motorcycle, Clothing and Equipment that are sized to younger consumer. With
an accessible and enjoyable spirt.
Braaap are the only motorcycle on the planet that offers lifetime warranty
(they can also teach people how to fix their bikes)
Braaap made the only electric dirt bike doesn’t be noise in the world.
Price: Affordable pricing with the continuation of interest free laybys on the
other products ($3 a day payment plans)
Place: Continuing online distribution but spanning out to other areas of
distribution that are familiar to the younger generation for example Ebay or
Gumtree.
Promotion: Braaap currently promote themselves through sponsor and social
networking this is an effective formula to a younger generation with the
inclusion of other media outlets, online advertising, YouTube, Facebook,
Twitter… The customers log in can get gift from Braaap when they recommend
their friends.
Also offer safety ride days where the kids are put with an instructor and taught
how to ride in a safe environment and supply all the equipment
(Lingard, 2010) (Braaap Motorcycles, 2018) (Envato Pty Ltd, 2018)
Q:2 Identify the key characteristics of their products and services and their
significance to the market.
A:
RFT

Braaap motorcycles are the only Australian motorcycle company whose have
four distinct features, which are:
1) life time warranty (for majority of its products “because our customer
would not need to worry about the repair and maintenance”)
2) customization (customers are able to choose any color and build all
modifications as long as the customization would not affect the safety)
3) build from youth (has special kids riders in mind to fulfil their needs)
4) and flexible finance (vary in prices to give full choices for different
budgets)
WARRANTY
PREMIUM
AUSTRALIAN
STANDARS
QUALITY
LASTEST PREMIUM
ENGINEERING BRAND
CORE
PRODUCT
FLEXIBLE
FIANCE
FASHION
TRENDS CUISTOMIZABLE
(Braaap Motorcycles, 2018) (Lingard, 2010) (Team Inc, 2017)

Q:3 Review pricing policy and analyse pricing variables to determine their effect
on demand.
Braaap uses three main pricing policies/strategies. These include product line,
A:
product bundling and market skimming. They also offer a variety of ﬂexible
payment plans to suit customers.
One of the main pricing strategies that Braaap uses is product line, which is
setting price steps between product line items. Using high-low pricing is an
effective technique when it comes to attacking the premium motorcycle
market. This strategy offers Braaap the same or higher price than their
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competitors.
S
 $2.99-$24.99
 $25-$49.99
 $50-$249.99
 $250 and above.
Another common strategy also used by Braaap is product bundling. Product

bundling refers to when customers are offered a deal or discount when they
make a larger purchase rather than buying individual products.

Braaap has also adopted the market skimming strategy. This is when prices are
initially set higher to “skim” revenue layer by layer from the market.
They are able to utilize this strategy because their brand image quality and
reputation are able to justify the high price.
(Braaap Motorcycles, 2018)

Q:4 Analyse the impact and importance of the following elements to market
outcomes.
a. the promotional methods
b. the channels of distribution
c. The level of customer service provided
A. THE PROMOTIONAL METHODS:

A:
Braaap promotes its product in both Australian domestic market and overseas
market, where it uses sponsorship as promotional tool and because of the
quality of their products they have been associated with many different
motorcycling championships around the world. Promoting their brand in such
influential tournaments and competitions are extremely likely to attract people
from their intended target market.
Braaap has also developed a program called “Learn to Ride”, which is a
program that gives people the opportunity to experience and test the products
and choose the right one for them. They are given professional advice on what
equipment to wear, how to look after their motorcycle and most importantly
how to ride their motorcycle in a safety way.
Customer Interaction Programs like haring permanent ride clubs established to
provide safe and fun riding environments for all riders from beginners to the
RFT
more advance.
S
Also have email newsletters that people can get regular updates as well as
Facebook which promotes the safe riding environment.
B. CHANNELS DISTRIBUTION:
Braaap uses various channels of distribution including distributers, dealers, e-
business, delivery service and franchisees.
Braaap has four branches spread across two states, Tasmania and Victoria. The
more branches Braaap has, the more opportunity they must attract and retain
customers. Braaap also encourages franchises. This creates more opportunity
to sell, it makes it easier for customers to have access to the products and it
also increases national recognition of Braaap products. Most of Braaap’s
distribution is done through their website.
C. LEVEL OF CUSTOMER SERVICES
The Bike from Braaap satisfies customer’s needs, because we choose our own
plastic color and sticker kits. Also, Braaap’s online store does also sale different
parts of the bike, so we can buy anything we want to and add anything we want.
We can make our own bike by our hands and put whatever we like and that will
appear on ours. It makes our ride comfortable! Ever bike is not for one person,
it is made for group of people, so Braaap’s idea is quite good for customers,
and people don’t want to see the other one has on them bike. They want
something unique.

Their staffs teach us how to ride a bike, so that shows that, staff in Braaap has
got enough teaching skills for them customer.
Braaap have a lot of videos online, it can help people know the bike more easily.
This makes people get more info from online and comfort themselves. Let them
know if you don’t know how to use their products.
Customer base is already sophisticated with timely answers. Online customer
service has provided a good support for their customers. It’s easy and swift.
(Braap Online, 2018) (SmartCompany, 2010)

Q:5 Identify Braaap’s potential customer base and key pressure points for success
in reaching them.
For marketing target, Braaap try to range to groups of people that have been
A:
acknowledged as having mutual individualities and are mentioned to as
segments. And for developing marketing strategy, Braaap do market
segmentation like the other businesses do for their increment of sales.
Usually, market segmentation is classified into different types of segment so
that we can find the exact needs and demands of consumer.
A. Demographic segmentation- It covers the inhabitants age (20-35 years

old), gender (males), income (between $15.600-$31.200) and lifestyle (trade
person).
B. Psychographic segmentation- It includes the mindset of consumers,
their comforts, actions, thoughts, traditions, existences, product
observations and behavioral arrangements. Braaap focus on the facts
RFT
S
of modification in the design of the bike, the brand worth in the eyes of
their consumer base and how it will value consumers.
C. Usage segmentation- Braaap sells bikes use their customer database to
categorize the particular age group for a certain product which provides
valuable information so they focus future advertising relating to that
product on this specific target.
D. Benefit segment- Braaap determine and classify the features of product
by importance according to the target market by categorizing customers
who worth product to change a inclusive image of each group, further
consumer information can be obtained.
E. Geographical segmentation- Braaap divides the market by their physical
location such as suburb, region or country to share similar characteristics
that can influence to maximize their returns.
(Lingard, 2010) (Australian Bureau of Statistics, 2016)

Q:6 Establish the components of the marketing mix. Include information on how
each element of the marketing mix has been used, their significance to each
other and their relevance to the customer base.
Marketing mix is a particular combination of the product, its price, the methods
RFT
A:
S
to promote it, and the ways to make the product available to the customer.
Based upon its understanding of customers, a company develops its marketing
mix of product, price, place and promotion. The elements of the marketing mix
are intricately and sensitively related to each other.

So that the development of the Marketing Mix is between elements that you
can control it, these elements are showed up to your customers/clients, so the
ability of controlling and changing these elements make it’s like the backbone.
And to know the relation between the elements of the Marketing Mix we
should know very important concepts in Marketing which we called it STP
(Segmentation - targeting - positioning ) the product is the main element to
find your segment (people) then you should target your audience , through
knowing channels (promotion -place) after that comes Positioning through
(Pricing / People / physical evidence / process) so we can see that the
marketing mix related to each other.
Q:7 Identify external environmental factors and assess their potential impact on
the marketing mix.
A: The organization’s marketing strategy should be focused on meeting needs and
providing benefits in the market. The customer should be the central focus on
the business; however, there are factor within the organization’s marketing
environment which can impact.
The interrelations between the marketing mix components or four Ps whilst
the surrounding environment will be affected future strategies. The political
and legal environmental situation in Australia at this year encompasses the
RFT
fields of political science, history, philosophy, law and economic. As the role of
business grows in our society, the reactions of the populace, politicians and
government become more important to the organization business and
marketing manager.
Events such as a crisis like in Europe, change political situation like USA or the
conflicts create at the industry may have a negative effect.
ECONOMIC ENVIRONMENT: Recent interest rate increase in Australia have
resulted in an increase in mortgage payments for the average household. This
money needs to come from somewhere so consumer spend less in other
products.

EXISTING BUSINESS STRUCTURE: this structure refers to the competitive

situation the business is situates in within the broader market.
RESOURCES AND OBJECTIVES OF THE ORGANIZATION: Both are important
because although management (present or past) may have set these variables.
(Smith, 2018) (Lingard, 2010)

Q:8 Identify consumer priorities, needs and preferences and the way they impact
the marketing mix.
Consumer priorities and needs are crucial factors that have considerable
A:
impacts on the success of a product.
In the light of the increase in the number of mini bikes and motor cycle
developers, customers’ priorities, preferences, include customization of
products, affordability, uniqueness, and quality products. These have impacts
on the marketing mix because of the need to meet then. In this case, these
factors are used to shape product development processes and pricing
RFT
strategies for increased productivity. This implies that firm’s marketing mix
S
process is shaped by customers’ expectation and preferences.
If Braaap offer additional products and services, evaluation of the marketing

mix should be carried out. In this case, the company would need to determine
the pricing of the product to ensure it’s cheaper than competitors while
ensuring high product quality, safety and affordable. Thus, prices would also
require determining the demographic of the product’s targeted customers and
utilization of effective and attractive promotional strategies.
(Braaap Motorcycles, 2018) (Lingard, 2010)

Q:9 Evaluate new products or services against marketing objectives, target market
characteristics and desired positioning.
The first step in the development of product is to generate a new product is to
A:
generate a new product idea that has a unique quality and is different from
RFT
others in the same business.

S
In case of Braaap, it should be different from the rival companies. Moreover,

the product also should satisfy all the needs of customers.
Safety and comfort ability is the key things to watch in case of motor cycle a
new model of bike that increase the safety during riding can be launched in the
market and meets the demand of customer.
Q:10 Assess the marketing mix in relation to the organizational, strategic and
operational marketing objectives. Select the most appropriate mix and
explain your decision.
The most appropriate marketing mix is based on educating and distributing
A:
RFT
goods to the new upcoming riders.

S
 Product- Clothing and equipment that are sized to younger

consumers.
 Price- Affordable pricing with the continuation of interest fee lay-bys
on other products.

 Place- Continuing online distribution but spanning out to other areas

of distribution that are familiar to the younger generation for
example: EBay, Gumtree, etc.
 Promotion- Braaap currently promotes them through sponsoring and
social networking this is an effective form to a younger generation
with the inclusion of other media outlets, online advertising: You Tube,
Twitter and other areas of electronic communication.
Q:11 Ensure the marketing mix decision is in-line with the organizations strategic
and operational marketing objectives to ensure quality and consistency
“Braaap mission is to create a positive impact on people one person at a time by
A: creating products and experiences that make people feel alive”
The main objective of Braaap in 2019 is to bring the safety of motorcycle

racing to all roads around the world also for youth size as well.
For this Braaap have developed and are producing customized jackets with
airbags on the chest, neck and back as same as used in MOTO GP.
RFT
S
This is the Braaap way to arrive sussesfull until achieve the principal goal.

Marking feedback and recommendations for future training/action in cases where the Learner has
not satisfactorily achieved all the criteria:
Requires further training Satisfactory
Assessor Signature Date

AT 2 Assessment 2: Case study. Monitor and adjust the marketing mix

Assessment There is no restriction on the length of the question responses, or time
instructions: restriction in completing the assessment.
You must answer all questions unassisted by the assessor or other
Requires Further Training

personnel, but may refer to reference material as needed. If you do not
wish to answer the questions in written format, an interview may be
Satisfactory
used as an alternative approach if negotiated with your Trainer
Assessor.
The answers will be used in conjunction with other forms of evidence in
the final assessment decision.
Resources To complete this assessment task you will require:
required:
 The question answer section
Q:1 Discuss the importance of monitoring the marketing mix against the marketing
performance and isolate components for testing. Consider breaking down each
mix and research how you will gain the best information about how this element
is performing.
Each aspect of the marketing mix should be monitors to determine marketing

performance an to implement systems to measure if desired outcomes and
overall goals are being achieved. This goal can relate to:
 Timelines
 Cost
 Sales
 Contacts
RFT
 Relationships S
The control process measures all marketing activity as an ongoing process to

constantly monitor results as they are being achieved.
Sales, cost and profits are relevant to the operational level, ensuring the
campaign meets expectations as specifies in the marketing plan and to evaluate
if the organization financial resources were optimized across the marketing mix.
Corporate control is relevant to the strategy, planning and control of marketing
activities. However, Marketing performance.
Summarizing consider each element to identify after measure help up to develop
a review for the best performing possible.

A: Monitor marketing revenue and costs against allocated budget.

Expenses can also be shown by:
 Individual products
 Geographical areas
 Distribution networks
Your financial statements will show the total costs and the total shares
Understanding how sales vary between products and regions assists in where
you need to invest your resources
Next to know is how your marketing costs are spread where is the money being
spent (product, development, customer research)
Standards of how much money should be spent on marketing
How much money is to be spent on marketing and what is the expected results
from spending
You can assess the revenue generate compared to the costs and analyse
information to ensure your organisation is in a profitable situation
(Lingard, 2010)
:2 When altering one or more of the marketing mix components it may have
implications to market factors and furthermore consumer response, analyze
and discuss the impacts.
Small changes can make a big difference, small attainable changes can be made
day to day
Quality of product is essential:
Serving and satisfying customers, advertising, promotions and campaigns,
packaging and design, effective communication and branding
Small organisations can adapt quickly to changes such as Domino’s Pizza, they
went from small to large by guaranteeing the delivery of pizzas within 20 minutes
RFT
or it was free
Opportunities for change and improvement:
Monitoring will highlight opportunities for change, the forces of competition will
speed this process up; you need to adopt and adapt innovative thinking to thrive
and survive.
When altering or made changes in the marketing mix this influence directly on
the company strategy, the business can devise a strategy that will achieve the
marketing objectives of Increased market share, Geographic expansion, Market
penetration or Price advantages.

A: Consumers perceive or put different values on product, place, price and

promotion. So, based on market segmentation and sensitivity of segmented
market, to increase the market share we need take care about place and the
geographic expansion because for example majority of low income group
people live in down town areas who are most sensitive to price. So, marketer
sales a product at downtown area a very competitive price and put less
promotion in order to maximize sales and as well as profit but the upper-class
people lives is some posh area who are less sensitive to price but more sensitive
to product attributes and promotion. So, the marketers’ sales the same product
with different packaging/color at high price with advertisement with public
celebrity advertainment helps to maximize sales as well profit.
The implication to market factors could be really positives about how the
company knows about their target, the need to understand and anticipate
future customers is bound to become even more essential than in the past. In
this faster lifestyle world assume that yesterday’s customers will be available
tomorrow is a huge mistake.
(Louth, 1966) (Eweda, 2016)
Q:3
Adjust the components of the marketing mix according to the test results and
market response evaluation. This valuable response data is valuable and will
provide you with guidance for recommendations and strategies to apply to the
improving the components of the mix.
A: The marketing objectives should be based on understanding your strengths and
weaknesses, and the business environment you operate in. They should also be
linked to overall business strategy.
For example, suppose your business objectives include increasing sales by 10

per cent for the next year. Your marketing objectives might include targeting a
promising new market segment to help achieve this growth.
RFT
Objectives should always be SMART:

 Specific - for example, you might set an objective of getting ten new customers.
 Measurable - whatever your objective is, you need to be able to check whether
you have reached it or not when you review your plan.
 Achievable - you must have the resources you need to achieve the objective.
The key resources are usually people and money.
 Realistic - targets should stretch you, not demotivate you because they are
unreasonable.
 Time-bound - you should set a deadline for achieving the objective. For
example, you might aim to get ten new customers within the next 12 months.
(Mindtools)

Q:4 Establish the budgetary requirements in consultation with relevant

stakeholders and ensure that the adjusted marking mix meets the budgetary
requirements.
A: The budget is a line item (tabular) representation of the expenses associated

with the proposal project. The Budget Justification contains more in depth
detail of the costs behind the line items, and sometimes explains the use of the
funds where not evident.
Budgets outline:
 The spending requirements for each decision

 Breakdowns by month and year
 Shown by individual products
 Geographical area
 Distribution networks


Ensuring that have some funds for stakeholder engagement may mean being
ready to defend the team’s activities: Be prepared to negotiate for an adequate
RFT
S
budget to ensure the identification, engagement and capacity building of the
stakeholders. Even a small amount of extra money can make a huge difference
for a trial. To develop a list of “needs” versus “wants.” To make sure that
everything essential for stakeholder engagement — your “needs” — makes it
into the budget.
(FHI 360, 2010)
Q:5
Through the consideration of adjusting the marketing mix, you need to refer to
the fact that the mix continuously meets the organisational, strategic and
operational marketing objectives. You are required to ensure that your data,
RFT
researched analysis relates back to the strategic marketing objectives and the
desired position of the organisation.

A:

Marking feedback and recommendations for future training/action in cases where the Learner has not
satisfactorily achieved all the criteria:

AT 3 Assessment 3: Present your findings

Assessment A presentation of 10-15 minutes.
instructions:
Your assessor will be looking for a report and a presentation that:
 addresses each point of the procedure described above
 establishes the marketing mix for a specific market
 evaluates each component of the marketing mix
Requires Further Training

 demonstrates the monitoring and adjusting of the marketing
mix
Satisfactory
 demonstrates culturally appropriate communication skills to
relate to people from diverse backgrounds and people with
diverse abilities
 contains the literacy skills needed to analyse market
information, write in a range of styles for different audiences
and interpret requirements
 contains the numeracy skills to interpret test results and to
manage marketing budgets
 Demonstrates organisational and time management skills to
design and adjust a marketing mix

Resources To complete this assessment task you will require:

required:
 The question answer section
You must provide:
 a written report
 all relevant workplace documentation to support
your research, including:
 an organisation mission statement, outlining
business objectives
 a market research report, defining the target
market
 a marketing plan and/or strategy including budget
 a marketing campaign including marketing mix
components and monitoring processes
 Pricing policy.
Candidates must demonstrate their knowledge of:
 key provisions of relevant legislation, codes of practice
and national standards that affect business operations
 organisational policies, procedures, products and
services
 principles and concepts of marketing such as buyer
behaviour and the analysis of elements of the
marketing mix
 Statistical techniques
Marking feedback and recommendations for future training/action in cases where the Learner has
not satisfactorily achieved all the criteria:
Assessors Signature Date


Assessment Record
Training Centre APSI Learner, Full name
Trainer/Assessor
Assessment results If a not yet satisfactory (NYS) result is given the Trainer will provide feedback to the
Learner before next submission. When the Learner is reassessed with a ‘Satisfactory
result’ for all assessments then an overall ‘Competent’ result will be given for this unit
of competency.
Is reassessment required in this case? YES NO

Flexibility in assessment processes requested:
Details:
With flexibility, assessment still meets requirements of UOC
1st 2nd
attempt attempt
Assessment type Valid Current Sufficient Authentic Result
date and date and
result result
AT1: Written procedure 1-11
AT2: Scenario/Case study

written procedure 1-5
AT3: Assignment/Project
Power Point Presentation
RPL/RCC (Evidence attached)
In completing this assessment, I confirm that the candidate has demonstrated all unit outcomes through
consistent and repeated application of skills and knowledge with competent performance demonstrated in
multiple instances over a period of time.
Assessor signature: Date:
Meets all essential knowledge and Meets all performance criteria

skills
Learner signature: Date:

Assessor feedback first attempt: (Assessor is to provide feedback to the Learner on assessment results)
I declare that this questioning assessment has been conducted as per APSI assessment procedures and the
instructions provided for this assessment task and that I have provided feedback to the Learner in a
constructive manner. Assessor Signature:
Learner feedback first attempt: (Learner needs to read the above feedback and reply if they wish and then sign
that they agree and have understood the assessor’s comments as above).
Learner comments:
I have read and agree with the above feedback. Learner Signature:
Assessor feedback second attempt: (Assessor is to provide feedback to the Learner on assessment results)
Assessor feedback second attempt/resubmission:
I declare that this questioning assessment has been conducted as per APSI assessment procedures and the
instructions provided for this assessment task and that I have provided feedback to the Learner in a
constructive manner. Assessor Signature:
Learner Feedback second attempt: (Learner needs to read the above feedback and reply if they wish and then
sign that they agree and have understood the assessor’s comments as above).
Learner comments:
I have read and agree with the above feedback. Learner Signature:
Competent ‘C’ or Not Yet Competent ‘NYC’ Appeal Lodged Final Grade after
appeal
Supervisor/ Date
Third Party Signature
Learner Signature Date


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Australian Professional Skills Institute

BSBMKG502 Establish and adjust the marketing mix

UNIT CODE: BSBMKG502

UNIT NAME: Establish and adjust the marketing mix

NAME OF LEARNER: MAIKA DE MIGUEL QUINZA

NAME OF TRAINER Aaron Johnson

ASSESSMENT APSI East Perth Wellington St

AQF levels are an indication of the relative complexity and/or depth of

APSI Document1 Next review October 2018. Author RH

achievement. Please refer to the following link to identify the Australian

AT3: Power Point presentation

Oral questions will be asked during your Work Experience placement, to

APSI Document1 Next review October 2018. Author RH

AT 1 Assessment 1: Written Questions

APSI Document1 Next review October 2018. Author RH

Learner Assessment To complete this assessment task you will require:

Your assessor will be looking for:

You assessor will also be looking for:

APSI Document1 Next review October 2018. Author RH

The four Ps of Marketing Mix by Braaap

APSI Document1 Next review October 2018. Author RH

(Braaap Motorcycles, 2018) (Lingard, 2010) (Team Inc, 2017)

Another common strategy also used by Braaap is product bundling. Product

APSI Document1 Next review October 2018. Author RH

(Braaap Motorcycles, 2018)

A. THE PROMOTIONAL METHODS:

APSI Document1 Next review October 2018. Author RH

(Braap Online, 2018) (SmartCompany, 2010)

A. Demographic segmentation- It covers the inhabitants age (20-35 years

(Lingard, 2010) (Australian Bureau of Statistics, 2016)

APSI Document1 Next review October 2018. Author RH

APSI Document1 Next review October 2018. Author RH

EXISTING BUSINESS STRUCTURE: this structure refers to the competitive

(Smith, 2018) (Lingard, 2010)

If Braaap offer additional products and services, evaluation of the marketing

(Braaap Motorcycles, 2018) (Lingard, 2010)

others in the same business.

In case of Braaap, it should be different from the rival companies. Moreover,

goods to the new upcoming riders.

 Product- Clothing and equipment that are sized to younger

APSI Document1 Next review October 2018. Author RH

 Place- Continuing online distribution but spanning out to other areas

The main objective of Braaap in 2019 is to bring the safety of motorcycle

APSI Document1 Next review October 2018. Author RH

Requires further training Satisfactory

Assessor Signature Date

APSI Document1 Next review October 2018. Author RH

AT 2 Assessment 2: Case study. Monitor and adjust the marketing mix

Requires Further Training

Each aspect of the marketing mix should be monitors to determine marketing

The control process measures all marketing activity as an ongoing process to

APSI Document1 Next review October 2018. Author RH

A: Monitor marketing revenue and costs against allocated budget.

APSI Document1 Next review October 2018. Author RH

A: Consumers perceive or put different values on product, place, price and

(Louth, 1966) (Eweda, 2016)

For example, suppose your business objectives include increasing sales by 10

Objectives should always be SMART:

APSI Document1 Next review October 2018. Author RH

Q:4 Establish the budgetary requirements in consultation with relevant