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    Marketing Management Project On Chocolate

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    Prashant Verma
    This document discusses a marketing plan for a new chocolate product aimed at children. It covers marketing management and the marketing mix of product, price, place, and promotion. For the new chocolate, the plan proposes advertising on television and print media, consumer sales promotions, competitive pricing, innovative flavors, and targeting upper and middle class consumers. A SWOT analysis identifies brand strength, distribution, and variety as opportunities but also limited shelf life and health-conscious consumers as threats. The conclusion reviews customer loyalty and an effective television ad to increase brand recall.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Management Project On Chocolate

    Uploaded by

    Prashant Verma
    34K views26 pages
    This document discusses a marketing plan for a new chocolate product aimed at children. It covers marketing management and the marketing mix of product, price, place, and promotion. For the new chocolate, the plan proposes advertising on television and print media, consumer sales promotions, competitive pricing, innovative flavors, and targeting upper and middle class consumers. A SWOT analysis identifies brand strength, distribution, and variety as opportunities but also limited shelf life and health-conscious consumers as threats. The conclusion reviews customer loyalty and an effective television ad to increase brand recall.

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    Jam butter project

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    Pdfslide.net Marketing Management Project on Chocolate

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    This document discusses a marketing plan for a new chocolate product aimed at children. It covers marketing management and the marketing mix of product, price, place, and promotion. For the new chocolate, the plan proposes advertising on television and print media, consumer sales promotions, competitive pricing, innovative flavors, and targeting upper and middle class consumers. A SWOT analysis identifies brand strength, distribution, and variety as opportunities but also limited shelf life and health-conscious consumers as threats. The conclusion reviews customer loyalty and an effective television ad to increase brand recall.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34K views26 pages

    Marketing Management Project On Chocolate

    Uploaded by

    Prashant Verma
    This document discusses a marketing plan for a new chocolate product aimed at children. It covers marketing management and the marketing mix of product, price, place, and promotion. For the new chocolate, the plan proposes advertising on television and print media, consumer sales promotions, competitive pricing, innovative flavors, and targeting upper and middle class consumers. A SWOT analysis identifies brand strength, distribution, and variety as opportunities but also limited shelf life and health-conscious consumers as threats. The conclusion reviews customer loyalty and an effective television ad to increase brand recall.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 26

    MARKETING MANAGEMENT

    Class 12
    PROJECT ON
    CRISPY CRUNCHY
    INTRODUCTION OF TOPIC

    • CHILDRENS LOVE TO EAT SWEET


    THINGS AND I WANT TO BECOME A
    VERY POPULAR AMONG CHILDRENS
    ALL OVER THE WORLD.FOR THIS I
    WANT TO PREPARE A PRODUCT ie
    LOVED BY CHILDRENS AS WELL AS
    ADULT.
    MY PRODUCT IS
    CHOCLATE
    MARKETING MANAGEMENT
    • Marketing management refers to planning,
    organising, directing and control of the
    activities which facilitate exchange of goods
    and services between producers and consumers
    or users of products and services.
    MARKETING MIX
    • Marketing Mix is a set of marketing tools that
    the firm uses to pursue its marketing objectives
    in a target market. The variables or elements of
    marketing mix have been classified in to four
    categories, popularly known as four Ps of
    marketing viz., Product, Price, Place and
    Promotion. These elements are combined to
    create an offer.
    PRODUCT
    • In common the word ‘product’, is used to refer only to
    the physical or tangible attributes of a product.
    • In marketing, product is a mixture of tangible and
    intangible attributes, which are capable of being
    exchanged for a value, with ability to satisfy
    customer needs.
    PRICE
    • Price may be defined as the amount of
    money paid by a buyer or received by a
    seller in consideration of the purchase of a
    product or service.
    • There are two types of strategies to fix the
    price of product
    • A. Price Penetration
    • B. Price Skimming
    Physical Distribution
    • There are two important decisions relating to this
    aspect one regarding physical movement of goods and
    two, regarding the channels.
    • Channels of Distribution are set of firms and
    individuals that take title, or assist in transferring
    title, to particular goods or services as it moves from
    the producers to the consumers.
    packaging
    • The act of designing and producing the container or
    wrapper of a product is referred as packaging. There
    can be three different levels of
    packaging.
    Primary package,
    Secondary packagE,
    Transport package.
    Types of Channels
    (I) Direct distribution
    (II) Indirect Distribution Channels include
    i. Manufacturer - Retailer – Consumer
    (One Level Channel)
    ii. Manufacturer -
    Wholesaler - Retailer- Consumer
    (Two Level Channel)
    iii. Manufacturer - Agent- Retailer- Consumer (Three Level
    Channel)
    Promotion
    • Promotion refers to the use of communication with
    the twin objective of informing potential customers
    about a product and persuading them to buy it. There
    are four major tools, or elements of promotion mix,
    which are
    • (i) Advertising, (ii) Personal Selling,
    • (iii) Sales Promotion, and (iv) Publicity.
    TAGLINE

    SLICKY AND...
    YUMYYY....
    MARKETING STRATEGY
    • ADVERTISING:
    TELEVISION
    PRINT MEDIA
    HOARDINGS
    • SALES PROMOTION:
    CONSUMER SALES PROMOTION
    TRADE SALES PROMOTION
    4 P’S OF MARKETING MIX IN MY
    PRODUCT
    • PRICE
    –ALLOWANCES AND DEALS
    –DISTRIBUTION AND RETAILER
    MARK-UPS
    –DISCOUNT STRUCTURE
    –LOW COST FOR BASIC PRODUCT
    –PREMIUM SEGMENT
    • PRODUCT
    –BEST QUALITY
    –INNOVATIVE FEATURES
    –FLAVOURS
    –BRANDS AND SERVICES
    • PROMOTION
    –ADVERTISING
    –SALES PROMOTION
    –PUBLICITY
    –SPECIAL FESTIVE
    ARRANGEMENTS
    • PLACE
    –CHANNELS OF DISTRIBUTION
    –OUTLET LOCATION
    –SALES TERRITORIES
    –WAREHOUSING SYSTEM
    SWOT ANALYSIS
    • STRENGHT
    A. STRONG BRAND NAME
    B. EXCELLENT ADVERTISING AND VISIBILITY
    C. GOOD PRODUCT DISTRIBUTION AND
    AVAILABILITY
    D. LOTS OF FLAVORS AND VARIETIES AVAILABLE
    WEAKNESS:
    A.FOOD PRODUCTS HAVE A LIMITED SHELF LIFE.
    STP OF CHOCOLATE
    • SEGMENT: PEOPLE WANTING TO HAVE A
    SWEET BITE

    • TARGET GROUP: ALL PEOPLE IN THE UPPER


    AND MIDDLE CLASS

    • POSITIONING: FEELS GOOD BETTER


    OPPORTUNITY AND THREAT
    OPPORTUNITY:
    A. TIE-UPS WITH CORPORATES
    B. CHEAPER PACKETS FOR RURAL
    AREAS.
    THREATS:
    A.HEALTH CONSCIOUS PEOPLE
    AVOIDING SWEET.
    B. HONEY
    CONCLUSION
    • OUR CUSTOMERS ARE HIGHLY LOYAL
    TOWARDS THE PRODUCT.
    • THE AD WITH ACTRESS ENDORSING HAD A
    HIGHER BRAND RECALL.
    • THANX FOR WTACHING THIS
    PRESENTATION I HOPE YOU LIKE IT........
    please

    SHARE WITH YOUR FREINDS......


    for More detail you can mail me at :
    vaid.chavi@gmail.com

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