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    Hospital Marketing Strategies

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    anjali sharma
    Positioning is effective marketing strategic tools that can help a hospital compete for market share and revenues more effectively. In developing strategies, a hospital must first assess a community's health needs, establish the hospital's current and desired positions on its segments' perceptual maps, and finally, choose and implement appropriate positioning strategies Healthcare system consists of hospitals, medical devices and systems, clinical trials, medical research, outsourcing, telemedic

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    Hospital Marketing Strategies

    Uploaded by

    anjali sharma
    55 views1 page
    Positioning is effective marketing strategic tools that can help a hospital compete for market share and revenues more effectively. In developing strategies, a hospital must first assess a community's health needs, establish the hospital's current and desired positions on its segments' perceptual maps, and finally, choose and implement appropriate positioning strategies Healthcare system consists of hospitals, medical devices and systems, clinical trials, medical research, outsourcing, telemedic

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    Positioning is effective marketing strategic tools that can help a hospital compete for market share and revenues more effectively. In developing strategies, a hospital must first assess a community's health needs, establish the hospital's current and desired positions on its segments' perceptual maps, and finally, choose and implement appropriate positioning strategies Healthcare system consists of hospitals, medical devices and systems, clinical trials, medical research, outsourcing, telemedic

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    55 views1 page

    Hospital Marketing Strategies

    Uploaded by

    anjali sharma
    Positioning is effective marketing strategic tools that can help a hospital compete for market share and revenues more effectively. In developing strategies, a hospital must first assess a community's health needs, establish the hospital's current and desired positions on its segments' perceptual maps, and finally, choose and implement appropriate positioning strategies Healthcare system consists of hospitals, medical devices and systems, clinical trials, medical research, outsourcing, telemedic

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    What to highlight What to market Employee Engagement

    Employee speak (how they like their work, what


    Promote the expertise of your staff by
    Feel good stories gives them satisfaction, birthday and work
    documenting their experience
    achievement celebrations, feel good stories)

    Success stories – breakthrough operations, Videos can also be used for testimonials. For e.g.
    Latest technology, devices, equipment
    extremely difficult surgeries, collaborations Put together a video of the birthing unit to show
    it to expectant mothers.

    What sets our infrastructure apart from


    Positive news about healthcare and hospitals Day care centre
    the best hospitals in the city?

    National and international accredited


    Corporate Social Responsibility Work-Life Balance
    hospital ratings

    Information - critical, local, value-added, Specializations in specific ailments and


    awards, employee activities and benefits
    emergency numbers diseases, and its management

    Questionnaires and surveys on planned


    Related news about disease / outbreak and how
    Special packages for check-ups improvements in care, new services and even
    our hospital is managing it
    facility names.

    Do we have surveys highlighting patient Conferences and Workshops we host


    What employees do beyond work: charity, etc
    satisfaction? and participate in

    Hospital and healthcare-related


    United Nations Millennium Development Goals Employee of the Month Awards
    exhibitions

    Awards and Certifications received by


    Medical camps and screening test Internal Newsletter
    the hospital and its staff

    Accessibility of hospital for persons with Physicians and their families: Get hospital staff’s
    Latest research presented by hospital
    families and kids to see how the former make a
    disabilities and senior citizens doctors in national and international
    difference in the hospital
    journals
    Events and Dinners for Physicians and Staff - and
    Preventive health care + Primary health Quarterly hospital publication highlighting this on social media

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