American Well - Case Study

ONE
SOLUTION
FOR
AMWELL VIRTUAL
(AMERICA N WELL) CARE
ISSUES IN HEALTH CARE INDUSTRY
During the years 2000-2007,
COST ACCESIBILITY
The fees incurred for There was no means
consultation was very to contact doctor
high, and had a after the working
increase of 77% by 2007 hours.
MAINTENANCE PRIVACY
Physical records of People with
the patient health depression issues
history was difficult to refused to visit a
maintain doctor.
CONVIENIENCE AVAILABILITY
Working professionals Patients had to wait
had to take leave for weeks or months for
consulting the doctor. the doctor’s
appointment.
VIRTUAL
HEALTH CARE
AMERICAN WELL
PATIENTS HEALTH CARE HEALTH
PRACTIONERS INSURERS
AMWELL
AMERICAN WELL
2006 Company was started by
Schoenberg brothers, Ido and Roy.
ONLINE PLATFORM
The virtual clinical platform was
2009
launched in 2009, considering the
various issues in the healthcare
industry and drawbacks in the AMWELL APPLICATION
competitors. 2014 Amwell application completed 1
million downloads and was named
as #1 telehealth application.
AMWELL IPO
American well rebranded itself as
2020
AMWELL and filed for IPO in august,
2020.
AMWELL FUNDING
2021 Amwell raised a total funding of
866 million$, post IPO equity round.
FEATURES:
CONNECTIVITY
A The largest network of healthcare
partners for both emergency and
non emergency care.
INTEGRATION
B SDK’s and API To enable clinical
services and access the electronic
medical records. .
ENGAGEMENT
C To provide a seamless virtual clinical
experience to both physicians and
patients.
CLINICAL SUPPORT
D Follow principles and best practices
for the clinical wraparound support
when required.
VALUE OFFERED BY AMWELL
To patients, physicians, Insurers:
PATIENTS PHYSICIANS HEALTH INSURERS
• Affordable • Overcome regional shortage • Significant savings

• Immediacy and disproportionation. • Open their doors for Non-
• Convenience • Avoid Infrastructure Members
• Quality expenditure. • Reputational Benefit
• Choice • Flexibility • Aligning their financial
• Eliminating potential • Additional money making incentives with those of
elements of shame source physicians.
• Personalized experience
BUSINESS MODEL
BUSINESS TO BUSINESS
HEALTH CARE
HEALTH INSURERS
PRACTITIONERS
The practitioners The health insurers
maintained the integrity provide the marketing
by securing the details of base.
the patients.
They provide the
Increased Brand lucrative customer
awareness. channel.
BUSINESS OPERATIONS
1 3
2 4
PROCESS FINANCES
The health insurers Charges fees such as
provides the database annual fees, support
of patients and fee, for each
receives the data about addressable life.
PCP’s and specialists. REVENUES TECHNOLOGY
Combination of A sophisticated
upfront and recurring technological platform,
revenues. which enables seamless
transactions among
physicians and patients.
POSITIONING WITH RESPECT TO COMPETITORS
Limitations aspects of the competitors:
MEDFUSION CISCO TELEPRESENCE

Limited infrastructure.
Limited Patients had to
Customer base. commute to certain
centers to avail the
services.
RELAY HEALTH TELADOC

Phone conversations
could not serve the
Delayed
consulting issues.
response time
AMERICAN WELL
The innovative approac hes helped in the upward positioning:
FLEXIBILITY OPTIONS COMMITMENT FEATURES ACCESSIBILITY

No appointments, no Amwell provided an Connect immediately Patients could consult the Helps in accessing the
commuting to certain option to choose their with physicians. If the physicians in various ways electronic health records
centers. The patients respective physicians patient is not sure about such as phone, video across various doctors.
could consult from the from the list. the symptoms, AI conference, mails etc.
comfort of their couch. integrated search will
find the best suitable
physician.
FUTURE OPPORTUNITIES
The future progress c ould be jotted as:
International
Hospitals Pharmacy
expansion
• Potential customer base

• Customers in other
• Online care kiosk in pharmacists provide.
countries were
emergency rooms. Expertise on prescriptions
interested.
• Expedite patient visit and side effects etc.
• Organizational
process. • Patients could clearly ask
structure changes.
• Hospitals efficiency will be their queries without any
fear of embarrassment.
• Tailor its services to
improved.
align with the
• Patients could get • Pharmacists will be
regulations of
preliminary information available to patients at the
different markets
using online conferencing. time and place of their
across the globe.
choosing.
American Well’s Next Generation Product:
TEAM EDITION
Primary Care
PATIENTS SPECIALISTS
Physicians
Motivated
TEAM EDITION
• Diverting resources to focus on new venture could undermine the

novel idea of American Well.
• If they wait, another company might outrun them with these
future endless opportunities.
GROUP-8
Jayanth Roddam Sumit Kishore Yash Purohit

(2210024) (2210062) (2210071)
Megha Singh Solanki Meheresh Gupta

(2210033) (2210034)

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ONE

PATIENTS PHYSICIANS HEALTH INSURERS

• Affordable • Overcome regional shortage • Significant savings

MEDFUSION CISCO TELEPRESENCE

RELAY HEALTH TELADOC

FLEXIBILITY OPTIONS COMMITMENT FEATURES ACCESSIBILITY

• Potential customer base

• Diverting resources to focus on new venture could undermine the

Jayanth Roddam Sumit Kishore Yash Purohit

Megha Singh Solanki Meheresh Gupta

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