Project Danum A PR Advocacy Campaign For The Sapang Bato Community

Holy Angel University
School of Arts and Sciences
Angeles City, Pampanga
PROJECT DANUM
A PR Advocacy Campaign for the Sapang Bato Community
In partial fulfillment of the requirements in Public Relations Practices and Principles

Submitted to: Prof. Irene Manalili
October 9, 2019
Submitted by:
Group 1 – BA 202
Abeleda, Carmel Anne B.
Arciga, Clayborne
Cabrera, Yvonne Maya
Fetalvero, Jaymielle
Gantioqui, Lucas Ronald Erwin
Grupo, Jeane Arthur
Nevarez, Reymark
Nicdao, KhrishaKate
Ocampo, Riniella Charise
Roque, Sunshine
Executive Summary
‘Project Danum’ is a campaign that aims to raise awareness and promote the security of
the SapangBato Community of their stable natural water resources and potable water resources.
This is in order to preserve their livelihood, traditions, and overall protection of their culture.
The PR advocacy campaign aims to protect the watershed of Sapang Bato; preserve the
natural water resources and the culture and traditions of the Sapang Bato community and provide
for the livelihood of the Sapang Bato Community which is highly dependent on water resources.
The actions to be taken to raise awareness is through conducting press conferences and
allowing the media to promote the cause and call for action through spreading information about
the campaign.
Another is to reach out to different institutions inside Clark Freeport Zone and to
different student-based organizations in the university to conduct well-coordinated outreach
programs and activities. The Local Government Unit is also called to develop a master plan that
will control and coordinate different projects regarding the situation in Sapang Bato; whereas,
they shall assure that the projects have a common goal to achieve a common impact and that the
people/persons involved in the cause are committed to Project Danum.
Lastly, is to maximize the use of a noise campaign through conducting seminars;

participating in the college days celebrations in Holy Angel University by putting up booths and
selling products for fund raising; and collaborating with different organizations, institutions, and
companies by utilizing social media platforms and other campaign materials such as brochures,
printed pins, ballpens, etc. to promote the cause. Moreover, the project aims to produce a long-
term impact through sustainable efforts with committed key players or volunteers.
Table of Contents
Situation Analysis .................................................................................................... 1 , 2
I. Proposed Title ................................................................................................ 3

II. Goal/ General Statement .................................................................................. 3
III. Objectives ................................................................................................ ..... 3
IV. Campaign Message ......................................................................................... 4
V. Target Audiences
a) Internal Stakeholders ......................................................................... 4 , 5
b) External Stakeholders .......................................................................... 5
VI. Campaign Strategies and Tactics .................................................................... 6 , 7 , 8
VII. Action Plan
a) Campaign Team and Roles ................................................................. 8 , 9
b) Time Table Activities and Execution .................................................. 9 , 10
c) Allocation of Budget .......................................................................... 10
VIII. Campaign Evaluation ..................................................................................... 11
IX. Appendices
a) Brochure ............................................................................................ 12
b) Pins & Handfans .................................................................................. 12
c) Tarpaulin and Poster ............................................................................ 13
d) Social Media Promotional Posts .......................................................... 14
e) Leaflet .................................................................................................. 15
f) Ballpen .................................................................................................. 16
g) Documentary ....................................................................................... 16
h) AVP 1, AVP 2 ...................................................................................... 17
i) AVP 3, AVP 4 ...................................................................................... 18

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Project Danum A PR Advocacy Campaign For The Sapang Bato Community

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Holy Angel University

School of Arts and Sciences

Angeles City, Pampanga

In partial fulfillment of the requirements in Public Relations Practices and Principles

Lastly, is to maximize the use of a noise campaign through conducting seminars;

Situation Analysis .................................................................................................... 1 , 2

I. Proposed Title ................................................................................................ 3

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