SELLING

POWER
T
NI

IN THE PICTURE  In a store

  Talk about shopping

WORK WITH WORDS

1  RECALL  Work in pairs. Do the tasks. You have three minutes.
a Name at least eight stores.    bakery
b Complete the phrases with the words in the box.

buy cheap cost expensive pay for the price

save sell spend

1 ask
2 be /
3 / / an item
4 / / money
2 Look at the store in the big picture. What kind of store is it and
what does it sell?
3 2.12   Listen to two conversations in the store. Complete how
much the two people pay.
Store clerk: These T-shirts are on clearance. Three for two. And this
scarf is on sale. Are the T-shirts the right size? You can
try on clothes over there.
Shopper: They’re fine, thanks.
Store clerk: OK, that’s . Keep the receipt if you want to
exchange an item, or return an item and get a refund.

Shopper: Hi, this purse is a little dirty. Can I get a discount?

Store clerk: Um, well I can take off $10, OK? So that’s .
Do you want to pay in cash or pay by credit card?
Shopper: Cash, please.
4 2.13   Listen
and repeat the phrases in orange in Exercise 3.
Then match them to the definitions (1–10).
1 use “plastic” money to buy something 5 use “real” money to buy something
pay by credit card
2 exchange something for a different size or color 6 take something back
7 cheaper than usual for a short time
3 check if something is the right size
8 cheaper at a certain time of year, for example,
4 not throw away the document that shows you paid the end of summer
9 get some money off the price
10 get your money back
5 a  2.14    PRONOUNCE  Listen and repeat the words. Pay attention to the /æ/ and /e/ sounds.
/æ/ cash bag   /e/ expensive sell
b 2.15   Listen and circle the word you hear. Then listen and repeat both words.
1 and / end 2
sad / said 3 had / head 4
dad / dead 5 jam / gem

60

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 6   THE MOVING PICTURE    Watch Crystal, Ron, and Olivia talking
about shopping. Who likes shopping? What do they think are
the advantages and disadvantages of shopping online?

SPEAK
7 Read the shopaholic questionnaire. Work in pairs. Ask and
answer the questions. Explain your reasons or give examples.

The shopaholic questionnaire

1 Do you like shopping?
2 How often do you go shopping, and who do you go with?
3 Do you prefer big shopping malls, smaller stores, or outdoor markets?
4 What things do you usually buy?
5 Do you enjoy trying on clothes?
6 Do you often exchange or return items?
7 Do you often buy things on sale or on clearance? MOVE BEYOND
8 Do you ever ask for a discount?
Do the Words & Beyond exercise
on page 135.
9 Do you ever shop for products online?

Workbook, page 64 61

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 READING  What’s it for?
  Identify the tone of written comments

SPEAK AND READ Ad 1

1 Work in pairs. Look at the photos and answer
the questions.
Ad 2
1 Which photo do you like best? Why?
2 What do you think they might be advertising?
2  2.16   Read the website comments. Find out if any people
agree with your predictions and opinions.

ZAC’S BIG CHALLENGE: One challenge a day for a year

Home Blog About
Challenge #122: Guess the ad
I love watching those TV shows and videos with funny ads from around the
world. For today’s challenge I’ve tried to design three ads with amusing
photos. Your challenge is to tell me your ideas: what product the pictures
might be for and why. (You can check out my ads tomorrow.)

8 Comments on Challenge #122: Guess the ad Ad 3

LNQ says OMG says

Wow, great idea for a challenge, Zac . Ad I totally love the second ad. Good choice! It must be for healthy eating –
1 must be for glasses – they’re all wearing eat more fruits and vegetables. There are five of them, so it might have
glasses with similar black frames. something to do with the campaign to eat five servings of fruits and
 REPLY vegetables a day.
angel15 says  REPLY
No, it can’t be glasses – that would be too angel15 says
obvious. It could be toothpaste. Definitely fruits and vegetables. But why are the banana and the
 REPLY carrot hiding?
JedSW says  REPLY
This ad might be for a clothing store. They’re Jay says
all wearing a similar style of clothes. Ad 3 might be for a vacation. It looks like a really beautiful place.
 REPLY  REPLY
PT199 says TC says
Ugh! Is this how you dress, JedSW? If so, you Duh! Are you even looking at the photo? What about that rocket thing on the
are totally uncool!!! Those awful clothes must man’s back? What does that have to do with vacations? Maybe it’s for train
be from the 1970s! travel – “Why not take the train? It’s faster, easier, and more comfortable.”
 REPLY  Like    Comment    Share
● ● REPLY

3 a Read the tips in the  HOW TO  box. HOW TO

identify the tone of written comments
?
b Read the website comments again.
1 Which are positive about the ■ Look for question marks (?) for uncertainty and
challenge or ads? exclamation points (!) for emphasis.
2 Which are rude about other
people’s comments? ■ Look for exclamations like oh, wow, and ugh. They
express strong feelings.
3 Who isn’t sure?
4 Which tips in the  HOW TO  box did you use
■ Look for positive and negative symbols.
for help with Exercise 3b? Check (✓) them. ■ Look for positive and negative comments about other
people or their ideas.

REACT
5 Work in pairs. What do you think? Tell your partner. MOVE BEYOND
1 What are your favorite TV/internet/magazine ads? Write your own slogan (an advertising phrase
Describe them. or sentence) for each photo.
2 Have you ever bought a product because you saw it in an
ad? Why or why not? If you have, what was it and was it
62 as good as the ad said? Workbook, page 65

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 GRAMMAR  Possibility and impossibility
  Make logical guesses

READ AND LISTEN    Grammar in PRACTICE

context 3 a Complete the sentences with the products
1 2.17   Look at the photos of two products from in the box.
ads. Read and listen to the conversation. What
do you think the objects are? car cell phone cheese
ring shampoo spaghetti

1 It’s a . – No, It can’t be. It only has

two wheels!
2 It’s a . – Yes, it must be. It’s
round and made of gold.
3 It’s . – Hm, it could be. It’s in
a bottle.
4 It’s . – Yes, it must be. It’s long
and thin.
5 It’s a . – Hm, it might be. It has
a screen.
6 It’s . – No, it can’t be. It’s pink!
b Work in pairs. Think of two products and
write short explanations. Read them
to another pair. Can they guess your
Nate: OK, I think the first one shows those things
explanation?
on the top of a stove where you cook food.
Mindy: No, they can’t be. Look at the color. They must It’s long and made of wood. It might be a …
be buttons … yes, I’m sure they’re buttons.
It could be a gadget, but I don’t know exactly
4 Complete the conversations with the correct
what it is.
verbs. Use can/must/might/may/could in the
Nate: Hm. The second one might be a piece of
kitchen equipment, but I’m not sure.
affirmative or negative.
Mindy: Hm, it may be. Anna: What’s that sound? It sounds like water.
Kristen: Hm, it (1) be rain. But it sounds
as if it’s inside.
STUDY Anna: No, it (2) be rain. It isn’t
2 Complete the explanations. Use the words in raining – look. It (3) be the
orange in Exercise 1 to help you. washing machine.
Kristen: What’s that smell? Phew! It’s really strong.
Possibility and impossibility
Anna: I’m not sure. It (4) be those
Use can’t, could, may, might, and must to make flowers over there.
logical guesses. Kristen: No, it (5) be the flowers, they’re
Use could, , or when you’re plastic. Look, there’s my sister. It
not sure if something is possible. (6) be her new perfume!
Use when you’re sure something is true
or possible.
Use when you think something is
SPEAK 
impossible. 5 Work in pairs. Decide what the objects are in
Don’t use to between these words and the the photos below. Use the conversations in
main verb. Exercise 4 to help you. Check your answers
It could be a gadget. on page 142.
See grammar database, page 125. 2
1

3 4

5 6

Workbook, pages 66–67 63

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 LISTENING AND VOCABULARY Smart shopping
  Understand the speaker’s intention

SPEAK AND LISTEN 

1 Work in pairs. Answer the questions.
1 What kinds of stores and services can you find in shopping centers
in your area?
HOW TO
understand the speaker’s intention
?
2 What are the advantages and disadvantages of large shopping centers?
3 Give an example of something that you bought but didn’t plan to buy or ■
Listen for the main message.
couldn’t really afford. Explain why you bought it. ■
Listen for expressions that
2 a Read the tips in the  HOW TO  box. give an opinion or suggestion.

b 2.18   Listen to the interview. Choose the correct answer.

■
Decide what you have learned
and / or how you feel after
The interviewer wants to … listening.
A advertise the stores at Towngreen Center.
B encourage shoppers to spend more.
C help shoppers understand why they spend.
3 2.18   Listen again. For each question, check (✓) the correct answer.
1 Stores and shopping centers are designed 3 Expensive items are on …
so you … A shelves at eye level.
A find things as quickly as possible. B lower shelves.
B stay as long as possible. C higher shelves.
C buy popular items. 4 Stores and shopping centers use
2 Clearance items are usually … tricks of …
A front left. A sight.
B back right. B sight and smell.
C front right. C sight, smell, and touch.

REACT
4 Work in pairs. Answer the questions about the interview.
1 Did you know about any of these tricks? 2 Do you think James Lewis’s advice to
What did you find most interesting? shoppers at the end is good advice?

WORK WITH WORDS

5 2.19   Match
the words for things and people in a store (1–12) to the photos (a–l).
Listen and check.
1 cart 3 checkout 5 store window 7 exit 9 store security 11 fitting room
2 shelf 4 basket 6 escalator 8 cash register 10 department 12 customer

a b c d e f

g h i j k l

SPEAK
6 Work in pairs. Design your dream store. Decide what the store sells MOVE BEYOND
(all your favorite items and products) and give it a name. Make a
plan of where things are. Present your store to another pair. Which Do the Words & Beyond
store do you like best? Why? exercise on page 135.

64 Workbook, pages 68–69

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 GRAMMAR  Indirect questions
  Ask polite questions

READ AND LISTEN    Grammar in PRACTICE

context 3 Write direct questions for the other three
1 2.20   Read and listen to the conversation. questions in Exercise 1.
What and where is the store Stefano wants to
4 a Make these questions more polite. Use the
go to? What time does it close?
phrases in orange in Exercise 1.
1 Where’s the elevator?
2 Which level is the food court on?
3 How do I find Top Fashion?
4 Where are the restrooms?
5 How long does it take to get to SuperSport?
6 Where can I find a pharmacy?

Stefano: Hello, do you have any idea where I

can buy a computer mouse?
Mrs. Foster: Well, there are two stores that sell
electronics – Electronic World
and Black’s.
Stefano: Could you tell me how I can find
Electronic World, please?
Mrs. Foster: Sure, it’s on level two, about five stores
down after the elevator.
Stefano: Would you mind showing me where it
is on the map?
Mrs. Foster: Um, here it is, right here.
Stefano: Do you know if the store closes
late today?
Mrs. Foster: All the stores close at 7 p.m.
b W
 ork in pairs. You’re at the information
STUDY desk i in the shopping center. Ask and
2 Complete the examples. Use Exercise 1 to answer the questions in Exercise 4a
help you. using the map.

Indirect questions
SPEAK 
Use indirect questions to be more polite and
more formal.
5 a Work in pairs. Student B looks at the movie
information on page 142. Student A asks
Indirect questions start with an expression like this:
Student B indirect questions to find out:
Do you have
Could you how much / tickets / cost?
Would you mind discount / students?
Do you take / drinks in?
Word order changes in indirect questions. b N
 ow find out about a fashion show.
In a direct question, the verb comes before Student A looks at the information on
the subject: page 141. Student B asks Student A
Where can I buy a mouse? indirect questions to find out:
In an indirect question, the verb comes after what time / fashion show?
the subject: for men or women?
Do you have any idea where I can buy a mouse? how much / show?
See grammar database, page 125.

Workbook, page 70 65

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 LANGUAGE
&BEYOND
1 2 3

Andy: Where should we go? Elena: Where should we go?

Joe: (Thinks: I want to go to the Sue: I’d like to go to the park and
park.) Uh … I don’t know – I play basketball. Is that OK
don’t care. with you?
Andy: OK, let’s go to the mall. Elena: Um, yeah … What about the
Joe: (Thinks: I don’t want to go mall?
to the mall.) Yeah, sure, Sue: No, we went to the mall
whatever. yesterday. I’d like to go to the
park today.
Jeff: Where should we go?
Maria: I want to go to the park.
  Be assertive Jeff: Or what about …
Maria: I said I want to go to the
SPEAK AND READ park. OK?
COMMUNICATE & COOPERATE

1 2.21   Read
and listen to the situations. Describe Joe, Sue, and
Maria in each situation with one of these words.
A aggressive = is angry and doesn’t respect the other person’s wishes
B passive = accepts the other person’s wishes but doesn’t agree with them
C assertive = is confident and respects the other person’s wishes
2 Check (✓) the actions that are assertive.
always agree with somebody shout and be rude look at the floor
be calm and not emotional repeat your wishes stand up straight
listen to other people stand very close to somebody make eye contact
say what you want (inside their personal space) speak slowly and clearly

DO
PHRASE BYTES
3 You’re first in line at a cash register. Another person
walks in front of you. In pairs, role-play the situation in three Excuse me, there’s a line.
different ways: aggressive, passive, and assertive. Hey, you, get to the back of the line!
Uh, can you please get in the line?
4 How did you feel in each situation? Was it difficult to be
assertive? Why or why not? Tell your partner. So? Do you have a problem?
Oh, sorry.

REFLECT
5 Discuss the questions with your class. Do you agree with
the  REFLECTION POINT ?
REFLECTION
1 Do you know someone who’s assertive? What makes him or her assertive?
2 Why is it sometimes hard to be assertive?
POINT
3 Can you think of situations when you can’t be assertive? Know what you want and act
assertively (but not aggressively)
to get it. This will help you feel
EXTEND better and get along with other
6 Work in pairs. Decide how to be assertive in the situations on people more easily.
page 142.

66 Workbook, page 73

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 SPEAKING  At the cash register
  Return items and make a complaint

SPEAK
1 Look at what people say when they take things back to
a store. What products could these phrases be about?
1
They’re the wrong size. / They don’t fit.

2
It doesn’t look good on me. / It doesn’t look right.

3
I’ve changed my mind.

4
There’s a stain on it. / There’s a hole in it.

5
It doesn’t work. / It’s broken.

LISTEN
2 a  2.22   Listen
to the conversations. What’s
each person returning and why?

1 3
Anita: I’m afraid this sweater is the Victor: I’d like to return this T-shirt.
. I’d like to exchange Clerk: Is there anything wrong with it?
it for a smaller one. Victor: No, . It doesn’t look good on me.
Clerk: OK. Do you have your receipt?
Anita: Yes, here you are. 4
Clerk: OK … there you go. Max: I’d like to return this shirt. I’m afraid there’s a
Anita: Thank you very much. .
Clerk: Um … I can give you a discount.
2 Max: No, thank you. Here’s my receipt. I’d like a refund.
Clerk: How can I help you? Clerk: Would you like to exchange it for something else?
Olivia: I’d like to return this DVD player. It Max: No, thank you. I’d like a refund.
. The sound isn’t
right.
Clerk: Are you sure? Maybe you didn’t read
HOW TO
be polite
?
the instructions.
Olivia: I’m sure I did. I’d like a refund, ■
Use I’d like … to make a polite request.
please. ■
Use I’m afraid … to make a polite complaint.
■
Use Thank you very much to thank somebody politely.
b 2.22   Complete
the conversations. Use
Exercise 1 to help you. Listen again
■
Use No, thank you to refuse something politely.
and check.
PHRASEBOOK  2.24  
3  2.23   Listen and repeat all the phrases
Return items
in Exercise 1. Pay attention to which words
are stressed. I’d like to return …
I’d like a refund / to exchange it.
4 a Read the tips in the  HOW TO  box.
I’m afraid …
b Underline polite phrases in the conversations. It’s the wrong size. / It doesn’t fit.
It doesn’t look good on me. / It doesn’t look
ACT  right. / I’ve changed my mind.
Make a complaint
5 Work in pairs. Act out two conversations. Student
A is the store clerk, and Student B is the customer. I’m afraid …
The customer wants an exchange or a refund. Be There’s a stain on it. / There’s a hole in it.
polite but assertive. It doesn’t work. / It’s broken.

Workbook, page 71 67

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 WRITING  We look forward to hearing from you
  Use polite phrases in formal emails and letters

SPEAK AND READ

1 Read the survey. Work in pairs. Ask and answer the Survey
questions in the survey. ABOUT BRANDS
2 Read the letter and finish the sentences.
1 Could you tell us where you shop and why?
The survey was written by …
It was written to … – What are your favorite stores and why?
– Which is more important: the product or
the price?
To our
2 Would you mind telling us how you feel
MIDTOWN MALL about brands?
customers: – Do you only buy certain brands? If so,
which brands and why?
We are asking for your help with a survey about
brands. We would be grateful if you could tell us – Do you think brands are more important
what you buy and where you shop. Please fill out for electronics, clothes, or sports
the attached survey and return it to any mall store. equipment?
You’ll receive at 10% discount coupon. Thank you
for your participation. 3 Could you tell us about your last purchase?
Sincerely, – What was the last thing that you bought?
The MIDTOWN MALL – Why did you buy it?

3 a Read the tips in the  HOW TO  box. DISCUSS

HOW TO
use polite phrases in emails or letters
? 5 Discuss the ads that you hear on the radio or
see on TV, on the internet, in apps, or on the
street. Which ones do you pay attention to?
Use … Why?

■ I am / We are asking you to … to make a request.

■
I / We would be grateful if you could … to make a WRITE
formal request.
6 Write a survey about advertising.
■
Thank you for your help for polite thanks.
■
Sincerely, as a formal phrase at the end. 1 Find out where teens usually see ads. Use
an indirect question. Then write two survey
b Find the phrases in the letter in Exercise 2. questions.
How do the first two phrases end? 2 Find out if teens pay attention to ads featuring
famous people. Use an indirect question. Then
write two survey questions.
PRACTICE 3 Find out which ads are favorites in your class.
4 Make this email sound more polite and formal. Use an indirect question. Then write two survey
questions.

Hey, shoppers!
We want to know if you can answer a few things SHARE
on our questionnaire. It would be really cool if
you can help us. 7 Give your survey and present the results.
Which ads does the class like or dislike?
Thanks a lot! Keep shopping!
Edith Jones at West City Mall

68 Workbook, pages 72–73

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 UNIT REVIEW

VOCABULARY Shopping Things and people in a store

1 Complete the poster with the words in the box. 2 Complete the store’s ad.

a discount a refund by credit card At Sid’s Superstore the (1) c

clearance exchange in cash on sale really is king! There are no silly rules here!
return the receipt try on
Please touch things in the (2) s
w .
Buy, buy, buy! Children: please open the (3) c
A lot of items are on r and play games on the
(1) ! (4) e .
Next week everything is You don’t need to use a (5) b or
(2) – (6) c for shopping items.
50 percent off! The (7) s s is there
Remember, you can only pay in to help you.
the store (3) (sorry, no credit cards).
Don’t put things back on the right (8) s .
Visit our online store. Pay (4) on
our secure site. (5) clothes in your own You can have any number of items in the express
home.You can (6) an item if it doesn’t (9) c .
fit, and (7) it for a different size or get Just leave clothes in the (10) f
(8) . Just keep (9) ! r .
Get (10) of 10 percent when Dogs welcome in the food (11) d .
you spend more than $50! ___ /10 Leave through the entrance and not the
(12) e , if you prefer. ___ /12

GRAMMAR  Indirect questions

Possibility and impossibility 4 Put the words in order to
3 Choose the correct verbs to make questions.
complete the conversation. 1 is / the shoe department /
Lucy: What’s that? Do you know / where / ?
Ben: Um. I’m not sure.
It (1) must / might 2 costs / this shampoo /
be a kid’s toy. Or it how much / Do you have any idea / ?
(2) must / may be something for a pet.
Lucy: No, it (3) can’t / could be; it’s too big. 3 what time / Could you tell me / closes /
Ben: It (4) could / must be something for the store / ?
fitness training. Yes, it (5) can’t / must
be to build arm muscles. 4 I need / Do you know / which floor /
Lucy: Hm, it (6) might / can’t be. But why is it for the café / ?
that awful color?
Ben: That (7) can’t / must be why it’s on 5 starts / when / Would you mind telling me /
clearance. Let’s ask the store clerk. He the sale / ?
(8) must / can’t know.
Lucy: Excuse me, what’s that? 6 is / the store manager / Could you tell me /
Store clerk: I’m afraid I have no idea. But you who / ?
can get three for two.
___ /16 ___ /12
 
Your score: ___ /50

SKILLS CHECK
I can identify the tone of written comments.
✓✓✓ Yes, I can. No problem! I can understand the speaker’s intention.
✓✓ Yes, I can. But I need a little help. I can be assertive.
✓ Yes, I can. But I need a lot of help. I can return items and make a complaint.
I can use polite phrases in formal emails and letters.

Workbook, pages 74–75 69

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