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    Beefing Up The Beefless Mac

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    azka saif
    McDonald's pursued two main strategies in India. The first was adaptation, highlighting differences between vegetarian and non-vegetarian options. The second focused on pricing, with special promotions and positioning itself as family-friendly. McDonald's faced challenges in supply chain like ensuring quality raw materials daily and finding iceberg lettuce. The supply chain could be improved by better employee support services. The Indian market provides opportunities like expanding existing outlets, penetrating more cities, and opening new locations in major cities. McDonald's internal strengths include its systems, operations, distribution network, customers, and core competencies around clear visual differences for customers between vegetarian and non-vegetarian options.

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    Beefing Up The Beefless Mac

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    azka saif
    777 views3 pages
    McDonald's pursued two main strategies in India. The first was adaptation, highlighting differences between vegetarian and non-vegetarian options. The second focused on pricing, with special promotions and positioning itself as family-friendly. McDonald's faced challenges in supply chain like ensuring quality raw materials daily and finding iceberg lettuce. The supply chain could be improved by better employee support services. The Indian market provides opportunities like expanding existing outlets, penetrating more cities, and opening new locations in major cities. McDonald's internal strengths include its systems, operations, distribution network, customers, and core competencies around clear visual differences for customers between vegetarian and non-vegetarian options.

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    Beefing Up the Beefless Mac

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    McDonald's pursued two main strategies in India. The first was adaptation, highlighting differences between vegetarian and non-vegetarian options. The second focused on pricing, with special promotions and positioning itself as family-friendly. McDonald's faced challenges in supply chain like ensuring quality raw materials daily and finding iceberg lettuce. The supply chain could be improved by better employee support services. The Indian market provides opportunities like expanding existing outlets, penetrating more cities, and opening new locations in major cities. McDonald's internal strengths include its systems, operations, distribution network, customers, and core competencies around clear visual differences for customers between vegetarian and non-vegetarian options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    777 views3 pages

    Beefing Up The Beefless Mac

    Uploaded by

    azka saif
    McDonald's pursued two main strategies in India. The first was adaptation, highlighting differences between vegetarian and non-vegetarian options. The second focused on pricing, with special promotions and positioning itself as family-friendly. McDonald's faced challenges in supply chain like ensuring quality raw materials daily and finding iceberg lettuce. The supply chain could be improved by better employee support services. The Indian market provides opportunities like expanding existing outlets, penetrating more cities, and opening new locations in major cities. McDonald's internal strengths include its systems, operations, distribution network, customers, and core competencies around clear visual differences for customers between vegetarian and non-vegetarian options.

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    Beefing up the beefless Mac: McDonald’s expansion strategies in

    India

    Question 1: What strategies McDonald’s perused in their supply chain network?


    What challenges they incurred during the supply chain? In your opinion how
    McDonald’s can improve they supply chain process in India?
    Answer: McDonalds India used different strategies in their supply chain network.
    McDonald’s India used two strategies. The first strategy they used was adaptation strategy
    which highlighted many aspects of the restaurant. As mentioned in the article, it said they
    took two different menus on the board and it was displayed as green for vegetarian and purple
    for non-vegetarian. Moreover, it had different counters and dedicated kitchen area for the
    preparation of both the products. The crew of the kitchen had different uniform which
    somehow displayed their roles. And they didn’t work on the same day. The wrapping of the
    food either it was vegetarian or non-vegetarian product. McDonald’s printed brochures which
    explained different steps McDonald’s take in preparation of food. It also allowed it customers
    to take a kitchen tour. Secondly, it focused on its pricing strategies. It included special
    promotions. It positioned itself as a family restaurant and changed it pricing strategy which
    influenced it rivals. This made a lot of its competitors to come forward in the race of the
    promotions and discounts. McDonald’s had some special meals which helped it gain a lot of
    customers. To be more in the public, it took the advantage of price cutting and offered some
    of the periodic promotion along with a lot of benefits. McDonald’s faced a lot of challenges
    in its supply chain network. The first challenge they faced was about the supplying of good
    quality raw material by one of the supplier on daily basis. Few other included, the difficulty
    in identification and finding of iceberg lettuce leaves. Moreover, it was facing hard time in
    helping its employees in some of the area of inbound logistics.
    In my opinion, the supply chain process of McDonald’s need a little improvement, for
    instance it had difficulty in finding a right service for its employees which could be improved
    in certain ways.

    Question 2: What opportunities does the Indian Market provides to


    MacDonald’s?
    Answer: After creating well awareness of the brand, the customer started accepting
    McDonald’s. They now had 3 well defined strategies that were: increase of seating space in
    their existing outlets. Secondly it could penetrate into different cities and last but not the
    least, it can open new outlet in New Delhi and Mumbai.
    These opportunities will help McDonald’s out grow and flourish and penetrate into different
    audience thus gaining a lot of profitability into the market.
    Question 3: Conduct an Internal Analysis of MacDonald’s briefly defining
    their distinctive capabilities, resources and core competencies that they
    should exploit in the context of Indian market to gain sustainable
    competitive advantage.
    Answer: Internal analysis means to explore the organizations competency, resources and its
    capabilities.
    When doing internal analysis of McDonald’s. it distinctive capabilities are: its systems, its
    operations and the distribution network. Its resources are its customers and the employees. It
    core competencies included the displaying of different board which were displayed as
    vegetarian and non-vegetarian and included different processes and procedures which helped
    its customer to distinguish between the two products easily.

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